7/28/2019 Studie: Facebook Gifts in Deutschland

1/8

Mjb Mbutsakbf futzbfHiabnood&Mjb Mbutsakbf sakbfdbf&Inbr nbr Hiabnood sakbfdbf?Brgbnfjssb bjfbr Of`jfbQtumjb

Ljt Hiabnood Gjts dollt mblfakst bjf fbubr Qbrvjab mbs sozji`bfFbtzwbrds fiak Mbutsak`ifm& Mrbj Qtumbftbf mbr Koaksaku`b mbr LbmjbfQtuttgirt +KmL* kinbf jf bjfbr jftbrfitjofi`bf Brkbnufg mis Lirdtpotbftji` mjbsbr Hufdtjof uftbrsuakt&

7/28/2019 Studie: Facebook Gifts in Deutschland

2/8

Hiabnood GjtsHiabnood Gjts jst bjfb Hufdtjof, mjb bsbr`iunt, rbi`b Gbsakbfdb if Hrbufmb jffbrki`n mbs sozji`bf Fbtzwbrdbs zu sbfmbf& Mjb Inwjad`ufg ufm Uik`ufg wjrmminbj dolp`btt vof Hiabnood murakgbkrt, mjb Gbsakbfdb wbrmbf miff iumbl Sostwbg zugbstb``t& Mjgjti`b Gb

sakbfdb wbrmbf fitr`jak dolp`btt iuHiabnood zugbstb``t& Mjb Hufdtjof wurmbjl Kbrnst >39> gb`iufakt& Lolbftifjst bs iussak`jb`jak lg`jak, Sbrsofbfjf mbf RQI zu nbsakbfdbf& nbr bjfbfQtirt jf Mbutsak`ifm wjrm zwir spbdu`jbrt, vof Hiabnood gjnt bs kjbr ebmoakfoak dbjfb Qtb``ufgfiklb&

Hiabnood uftbr Uugzwifg

Gutbf Hrbufmbf sakbfdt lif wis mis wbj iuak Lird Uuadbrnbrg& Mikbr vbrtbj`tmbr Grfmbr vof Hiabnood, mbl grtbf sozji`bf Fbtzwbrd mbr Wb`t, lolbftifGbsakbfdb& I``brmjfgs kit mjbs wbfjgbr ljt Qb`nst`osjgdbjt, i`s ljt mbl Mruad zu tuf,mbl Hiabnood sbjt sbjfbl vbrpitztbf Nrsbfgifg jl Lij >39> iusgbsbtzt jst& Mbffsbjtmbl wirtbf mjb Iftbj`sbjgfbr ufgbmu`mjg iu jkr Gbsakbfd5 fbub Br`sorlbf rHiabnood& Mbr fbubstb Xbrsuak, mbf Idtjbfnbsjtzbrf bjfb Hrbumb zu nbrbjtbf, jst mjbBjfkrufg mbs ]oo`s Gjts, mis sbjt Kbrnst >39> jf mbf RQI vbrgnir jst& Ljt Kj`bmjbsbr fbubf Hufdtjof dffbf Futzbr nbr Hiabnood rbi`b Gbsakbfdb if jkrb Hrbufmb

sbfmbf&

Uwjsakbf ]op ufm H`opLjt mbr Bjfkrufg vof Gjts wj``Hiabnood sbjfb Ifgbnotspi`bttb brfbutbrwbjtbrf ufm mis Fbtzwbrd jf mbfNbrbjak mbr rbi`bf Gtbr wbjtbrbftwjadb`f& Dofstiftb Jffovitjof jst bjf sbkrwjaktjgbr Sufdt, mbff sjb liakt bs rifmbrb sakwbr, mis Gbsaktslomb`` vofHiabnood iuzugrbjbf, so Skj`jpp otk,

Grfmbr mbr grtbf Of`jfbS`ittorlzul ]kbli Hiabnood5 I``iabnood&mb&

39

7/28/2019 Studie: Facebook Gifts in Deutschland

3/8

Ius Qjakt vof Uuadbrnbrg wrb bs iuebmbf Hi`` bjfb gutb Jmbb, Br`sb nbr mbfmbutsakbf Gbsakbfdblirdt zu gbfbrjbrbf& Mjbsbr kit mbl Jfstjtut r Kifmb`sorsakufg D`f +JK* zuo`gb jllbrkjfbjf Lirdtvo`ulbf vof 93,= Lrm&ekr`jak vorzuwbjsbf&@iut mbs Nrifakbfrbports mbs JK gbnbfmjb Mbutsakbf ljt ajrai 9>7 jl Eikrsogir lbkr r Gbsakbfdb ius i`s r

Qakukb +991 *&Inbr sjfm mjb Mbutsakbf if bjfbl ]oo`wjb Hiabnood Gjts jftbrbssjbrt? Diffmjbsb Ipp`jditjof kjbrzu`ifmb Bro`gkinbf?

98 Li` Hrbumb

On Wbjkfiaktbf, Gbnurtstig, Luttbrtig, Koakzbjts ombr Xi`bftjfstig5 If`ssb, zusakbfdbf, gjnt bs rbjak`jak& Rfm mjbsb Gb`bgbfkbjtbf futzbf mjb Mbutsakbf iuak& Jfmbr Qtumjb ginbf =3 Srozbft mbr Nbrigtbf if, ekr`jak zw` Li` ombr kugbr zusakbfdbf& Ebmbr ftb Mbutsakb ]bj`fbklbr sakbfdt sogir lbkr i`s 98 Li` jl Eikr&Kjbrnbj spjb`t mis Jftbrfbt vor i``bl r Lffbr bjfb grob ^o``b, mbff ebmbr Uwbjtbnbsorgt ljfmbstbfs =3 Srozbft i``br Gbsakbfdb of`jfb& Nbj mbf Hriubf jst bs ebmb Mrjttb& Mjbsbs Nj`m zbjgt sjak iuak jf mbf RQI& Jfsgbsilt sakbfdbf Ilbrjdifbr i``brmjfgsmbut`jak sb`tbfbr5 Fjakt bjfli` zbkf Srozbft mbr Nbrigtbf sakbfdbf kugbr i`szw` Li` jl Eikr&

LbkrGbsakbfdb i`s Qakukb

9>7991

BR^O

BR^O

Qtumjbfmbsjgf

f < 2=:

< >1 Eikrb

Kbrduft5 Murakkrufg5

Eufj >391

Rl mjbsb Hrigbf zu nbiftwortbf, kinbfEiffjs Sstgbs, Fjao ^oliff ufmAkrjstopkbr Wi``bfrbjtbr jl Eufj >391jfsgbsilt 2=: jftbrfbtifb Lbfsakbfjl I`tbr zwjsakbf 92 ufm == Eikrbf zul]kbli Gbsakbfdb, Hiabnood ufm Hiabnood Gjts nbrigt& Rl mjb Bro`gsiussjaktbf mbs ]oo`s bjfsaktzbf zu dffbf,rjaktbtb sjak mjb Rlrigb zul bjfbf ifmis n`jakb Gbsakbfd ufm Jftbrfbtfut

zufgsvbrki`tbf vof Mbutsakbf ufm zulifmbrbf if mjb njskbrjgbf Brikrufgbfvof Ilbrjdifbrf ljt Hiabnood Gjts&

3>

Lirdtvo`ulbf93=3

3333333

7/28/2019 Studie: Facebook Gifts in Deutschland

4/8

31

Mjb Qtumjbfbrgbnfjssb zbjgbf, miss ebmbrUwbjtb mbr Nbrigtbf iuak sakof bjfli`

bjf Gbsakbfd nbr mis Jftbrfbt vbrsakjadbf jb& I``brmjfgs nbrjaktbf g`bjakzbjtjgist zwbj Mrjttb` mbr ]bj`fbklbr mivof,ljfmbstbfs bjfli` sakof iu mis Qakbfdbf vbrzjaktbt zu kinbf iugrufm vofrul`jakbr Bftbrfufg& Mjbsb Brgbnfjssb

sjfm jftbrbssift, zbjgbf sjb moak, missFutzbr zul ]bj` sakof Brikrufgbf

miljt gbliakt kinbf, eblifmblGbsakbfdb ius mbr Hbrfb zudollbfzu issbf& Iu mbr ifmbrbf Qbjtb wjrmmjbsbr Xorgifg kug i`s dolp`jzjbrtblpufmbf ufm stt if sbjfb Grbfzbf,wbff nbjspjb`swbjsb mjb Imrbssb mbs

Blpfgbrs fjakt bjfmbutjg nbdifft jst&Ljt mbr bjfiakbf Kifmkinufg ufm mbr

Imrbssbjfginb murak mbf Nbsakbfdtbfsakbjft Hiabnood Gjts gbbjgfbt zu sbjf,mjbsb Sron`blb zu nbrwjfmbf&

Gbsakbfdb ius mbr Hbrfb

Wis Hiabnood sakof

ebtzt ljt mbrGbsakbfdbwb`tzu tuf kit

Ljt :7 Srozbft mbr Nbrigtbf sjfm isti``b Rftbrsuakufgstbj`fbklbr Futzbr vofHiabnood& Bs wjrm hbjjg gbpostbt, gb`jdbm ufm gbtbj`t& Minbj wbrmbf Xor`jbnbfufm Srbrbfzbf mbr Futzbr mbut`jak& Mjbs

jst vor i``bl r Hiabnood wbrtvo``, inbriuak mjb Rsbr brdbffbf jllbr strdbr,miss sjb mjb Jforlitjofbf futzbf dffbf zul Nbjspjb` r Gbsakbfdjmbbf5Uwir gbnbf 7; Srozbft mbr Nbrigtbf if,sjak foak fjb nbwusst nbr HiabnoodMitbf wjb @jdbs, Nj`mbr ombr Sro`jforlitjofbf Gbsakbfdjmbbf bjfgbko`t zu kinbf,ist mjb K`tb k`t mjbs inbr r bjfbgutb Jmbb ufm wrmb bs zudftjg gbrfbiuspronjbrbf& Mbr Gbmifdb `jbgt fikb,

mbff sakof ebtzt wbrmbf mjb HiabnoodSro`b vof Hrbufmbf ufm Nbdifftbf,mjb Gbnurtstig kinbf, nbsuakt, ul iuak

iu mjgjti`bl Wbgb zu gritu`jbrbf& Ebmbrzwbjtb Nbrigtb gjnt if, ljfmbstbfs=9 Srozbft sbjfbr muraksakfjtt`jak 1=>Hrbufmb bjfbf Gru iu mbr Sjffwifmzu kjftbr`issbf& Hiabnood gbkt ljt Gjts

foak bjfbf d`bjfbf Qakrjtt wbjtbr ufmsak`gt mbf Nbsuakbrf idtjv Gbsakbfdbzul Xbrsbfmbf vor&

7/28/2019 Studie: Facebook Gifts in Deutschland

5/8

Hiabnood Gjts bjf]oo`, iu mis i``bgbwirtbt kinbf?

Mjb Srsbftitjof vof Hiabnood Gjts jffbrki`n mbr Brkbnufg `st nbj mbf Mbutsakbf ebmoak dbjfb Nbgbjstbrufgsstrlbius& ]itsak`jak jst mbr brstb Bjfmruad

nbrwjbgbfm fbutri`& Mjb mbtij``jbrtbfBrgbnfjssb mbr Qtumjb wbjsbf i``brmjfgsiu bjf ufgfstjgbs Rlb`m r mjbBjfkrufg mbs fbubf Hiabnood Qbrvjabskjf5 Fikbzu :3 Srozbft i``br nbrigtbfMbutsakbf gbnbf if, Gjts fiak mbrBjfkrufg voriussjakt`jak gir fjakt ombrlixjli` sb`tbf zu futzbf&

Ebmbr zwbjtbNbrigtb kitnbrbjts ljfmbstbfsbjf Li` bjfbr ifmbrbfSbrsof bjf Gbsakbfdsakjadbf issbf&

SOQJ]JX

BKB^ SOQJ]JX

FBR]^I@

BKB^ FBGI]JX

FBGI]JX

7 "

; "

> 7 "

1 9 "

> 7 "

Mbr brstb Bjfmruad5

Mjb lbjstbf Rftbrsuakufgstbj`fbklbr stbkbfHianbood Gjts fbutri` gbgbfnbr&

3=

7/28/2019 Studie: Facebook Gifts in Deutschland

6/8

Mjb Qtumjbfifi`ysb zbjgt, miss mjb Mbutsakbf Gbsakbfdb r btwis sbkr Jftjlbski`tbf ufm miss mis Rlb`m sozji`brFbtzwbrdb i`s bxtrbl ufpbrsf`jakblpufmbf wjrm& Kjbrnbj sakbjft bs vori``bl mirul zu gbkbf, mjb Nbmbutufgbjfbs Gbsakbfds iuak murak mjb pbrsf`jakb nbrginb zu nbtofbf& Jst Gjts miljtsakof gbsakbjtbrt? Skj`jpp ^otk vofi``iabnood&mb fmbt mis fjakt5 Ebmbr

sakbfdt gbrfb pbrsf`jak, inbr mir jstHiabnood Gjts iuak fjakt gbliakt,sigt br, Hiabnood Gjts jst bkbr r misd`bjfb Gbsakbfd fbnbfnbj& Bjfb d`bjfbIfbrdbffufg r Hrbufmb ombr Nbdifftbufm bnbf fjakt mis grob Sbrsf`jakb&Gbfiu wjb ifmbrb Gbsakbfdb, mjb lifof`jfb diut, wjb mbr sakfb`` vbrsakjadtb

>; "Lusjd, AMs

>7 "

Doslbtjd,Siruls

>:"]jadbts+Dofzbrt, ]kbitbr*

>7 "Nbd`bjmufg,Qakukb

>9 "^bjsbf

>> "Qakluad, Rkrbf

32

Mi Lbkriakfbffufgbf lg`jak sjfm, brgbnbf mjb bjfzb`fbf prozbftui`bf Iftbj`b jfsgbsilt lbkr i`s 933"&

Wis Mbutsakbil `jbnstbfgbsakbfdtnbdollbf

Rfpbrsf`jak ufmufroliftjsak

N`ulbfstriu, mbr pbr BLij` vbrsakjadtbIlizofGutsakbjf ufm vjb`bs lbkr&I``bs wbjt wbg vof pbrsf`jak ombr ljt@jbnb vbrpiadt bnbf dbjf Wbjkfiaktsniulgbk`&

Jftbrbssiftbrwbjsb wjrm mis Xbrsbfmbfvof Gutsakbjfbf ombr kf`jakbl fjakt

i`s nbsofmbrs fbgitjv ombr ufpbrsf`jakiugbisst& Mjb RftbrfbklbfsnbritufgMb`ojttb kit jf bjfbr Qtumjb kbriusgbufmbf, miss bjf Mrjttb` mbr mbutsakbfNbv`dbrufg il @jbnstbf Gbsakbfdgutsakbjfb vbrsakbfdt& Rfm iuak r mjb

Nakbr

Lusjd,AMs

Wis Mbutsakbil `jbnstbf sakbfdbf

]OSHJXB

Doslbtjdi,Siruls

]jadbts

Gbsakbfdblpfgbr jst mjbs obfnirdbjf Sron`bl& ]itsak`jak nbdollbf=7 Srozbft mbr Mbutsakbf il `jbnstbfGb`m gbsakbfdt&

Gutsakbjfb

7/28/2019 Studie: Facebook Gifts in Deutschland

7/8

38

Qjakbr wrb bs Uuadbrnbrg `jbnbr, wbffmjb mbutsakbf Rsbr jf mjbsbr Kjfsjaktso obf wrbf wjb mjb Ilbrjdifbr&Jllbrkjf bjf Mrjttb` mbr ilbrjdifjsakbf

Qtumjbftbj`fbklbr kit nbrkiupt dbjfbNbmbfdbf nbj mbr Bjfginb jkrbr Drbmjtdirtbfjforlitjof& Nbj mbf Mbutsakbfsjfm bs fur btwi f Srozbft, mjb mjbskf`jak sbkbf& Mis Mitbfsakutz]kblijst jf Mbutsak`ifm wjrd`jak wbsbft`jak

grbr i`s jf ifmbrbf @fmbrf, nbsttjgt iuak Skj`jpp ^otk& Mjbs jst r Hiabnood bjf gbfbrb``bs Sron`bl, wb`akbsmis Rftbrfbklbf ius mbl Qj`jaof Xi``by

trotz i``br Nblkufgbf njskbr fjakt `sbf dofftb& Kjbr stb``t sjak mjb Hrigb, onHiabnood mjb Uwbjb` sb`nst iusrulbfdiff, ombr on bjfb @sufg nbr Rlwbgb bro`gbf diff5 Jllbrkjf gbnbf>1 Srozbft mbr mbutsakbf Qtumjbftbj`

Gbrlif Ifgst bjfb mbutsakb Mbnittb?

88"

8>">1"

Uwbj Mrjttb` mbr Nbhrigtbf kinbf Mitbfsakutz,

nbmbfdbf ufm wrmbf Doftojfhorlitjof ufm

Imrbssb fjakt nbj Hiabnood ifgbnbf&

Hiabnood Gjts sakbjft jf Mbutsak`ifm wbfjgbr mir gbbjgfbt zu sbjf, grob Gbsakbfdif`ssb zu brsbtzbf, i`s mis Gbsakbfdvbrki`tbf ul d`bjfbrb Ifbrdbffufgbf zwjsakbfmurak zu brwbjtbrf& Mjbs wjrm iuak murak mjb Uik`ufgsnbrbjtsakit mbr Nbrigtbfnbsttjgt, mbff kjbr gbnbf ;= Srozbft mbr Nbrigtbf if, miss sjb ljttb`s Hiabnood fur Gbsakbfdb vof njs zu zbkf Buro liakbfwrmbf&

I``brmjfgs brgjnt sjak ius mbr Qtumjb iuak, miss bs gbfbrb``b Xornbki`tb gjnt, ]rifsidtjofbf nbr Hiabnood inzuwjadb`f& Gifzbzwbj Mrjttb` mbr Nbrigtbf wrmbf jkrb Uik`ufgsjforlitjofbf jf dbjfbl Hi`` ifgbnbf& Mjb Qdbpsjs gbgbfnbr mbl HiabnoodFbtzwbrd jst so gro, miss 89 Srozbft mbr nbrigtbf Mbutsakbf ifgbnbf, sb`nst miff fjakt nbrbjt zu sbjf, jkrb Imrbssb bjfzugbnbf,wbff fur mjbsbr Qakrjtt ftjg wrb, ul bjf sakof jf Iutrig gbgbnbfbs Gbsakbfd murak bjfbf Hrbufm zu brki`tbf&

Mbr Mitbfsakutz bjfb nbrwjfmnirb Krmb?

Ifgbfollbf, mjb Uik`ufgsinwjad`ufg ut nbrbjfbf bxtbrfbf Mjbfst`bjstbr wjb Siypi`, wrmbf

>1" mbr Nbrigtbf jkrb Mitbf ifgbnbf, 8>"wrmbf bs sjak zuljfmbst nbr`bgbf&

fbklbr if, miss sjb nbrbjt wrbf, Uik`ufgsjforlitjofbf bjfzugbnbf, sobrfmbr Xorgifg vof bjfbl i`s vbrtriubfswrmjg blpufmbfmbf Mjbfst`bjstbr, wjb

z&N& Siypi`, gb`bjstbt wrmb& Nbj wbjtbrbf8> Srozbft wrmb bjfb so`akb Xirjiftbzuljfmbst wbfjgbr Nbmbfdbf ius`sbfufm sjb nbr bjfb Mitbfbjfginb fiakmbfdbf `issbf&

7/28/2019 Studie: Facebook Gifts in Deutschland

8/8

Fjakt fur Sotbftji` rHiabnood

Jfsgbsilt sakbjft wok` bstzustbkbf,miss Hiabnood gbwj``t jst, Gjts fiakMbutsak`ifm zu nrjfgbf& Mis sozji`bFbtzwbrd diff jf mbr Nufmbsrbpun`jdmivof protjbrbf, miss Mbutsakb kugbr Gbsakbfdb liakbf i`s Ilbrjdifbr&Mjbs wbrmbf sjak wbmbr Lird Uuadbrnbrgfoak mjb Ifnjbtbr vof Gbsakbfdirtjdb`fbftgbkbf `issbf wo``bf& Jf mbf RQIkinbf iubrmbl nbrbjts nbrrbgjofi`bIfnjbtbr vbrsakjbmbfstbr Sromudtb ufm

Mjbfst`bjstufgbf Doopbritjofbf ljtHiabnood Gjts gbsak`ossbf& Mjbs dfftbiuak jf Mbutsak`ifm ulgbsbtzt wbrmbf5Wjaktjg r Hiabnood jst, miss bs sdi`jbrt& Bs wbrmbf i`so vor i``bl Ifnjbtbrgbsuakt, mjb bjfb nrbjtb Lissb nbmjbfbfdffbf bnbf mjb Qtirnuads mjbsbrWb`t, so Skj`jpp otk&

Gbfbrb`` mir brwirtbt wbrmbf, missmjb Idzbptifz mbs fbubf ]oo`s nbj mbfFutzbrf bjf wbfjg Gbmu`m brormbrt& Jfmbr Xbrgifgbfkbjt wbkrtbf sjak jfsnbsofmbrb mjb mbutsakbf Futzbr ififgskbtjg gbgbf Fbubrufgbf iu Hiabnood&Fiak bjfbr gbwjssbf Ubjt `bgtb sjak mjbi``gblbjfb Iurbgufg ebmoak ufm mjbXbrfmbrufg wurmb idzbptjbrt& Mjb Bjfkrufg mbr ]jlb`jfb jst kjbrr mis nbstbNbjspjb`& Hiabnood wjrm sjak i`so vof

iffg`jakbf Nbmbfdbf fjakt jrrjtjbrbf`issbf ufm sbjfbl nbdifftbf ]rji`ifmBrrorLotto o`gbf& Jffovitjofbfwbrmbf bjfgbkrt& Wbff mjbsb ufdtjofjbrbf, wbrmbf sjb iusgbniut, wbfffjakt, miff fjakt&

Wo``tb lif Hiabnood bjfb Kifm`ufgsblpbk`ufg gbnbf, wrmb mjbsb wok``iutbf5 mis Lirdtpotbftji` futzbf, mjbKrmb mbr MitbfsakutzQdbpsjs murakufinkfgjgb Mjbfst`bjstbr fbklbf ufmGjts iu d`bjfbrb Gbsakbfdb iusrjaktbf&Mjb Dollufjditjof mbssbf jst kjbrnbjmbr Qak`ssb` r mjb Iffiklb mbs fbubfIfgbnots& Miff kit mis ]oo` jf Mbutsak`ifm Iussjaktbf iu Bro`g&

Fur bjfb Hrigb mbrUbjt

Eiffjs Sstgbsep3=9Ckmlstuttgirt&mb

Fjao ^osslifffr3>8Ckmlstuttgirt&mb

Akrjstopkbr Wi``bfrbjtbraw38>Ckmlstuttgirt&mb

Sro& Kiri`m Bjakstb``brwww&bjakstb``br&aol

Iutorbf

3737

GB]

LO^BJFHO^LI]JOF

Jftbrvjbw ljt mbl BxpbrtbfSkj`jpp ^otk, Grfmbr mbr

grtbf mbutsakspriakjgbf

Of`jfbS`itthorl zul ]kbli

Hiabnood&

Skj`jpp otk kit Of`jfbLbmjbfstumjbrt ufm nbsaktjgt sjak sbjtlbkrbrbf Eikrbf iuak nbruhjak ljtHiabnood& Br jst mbr Grfmbr vofHiabnoodlirdbtjfg&mb ufmI``iabnood&mb, mbr grtbf mbutsak

spriakjgbf ^bssourab jl NbrbjakHiabnoodLirdbtjfg ( Wbrnufg ljtbjfbr rbgb`ljgbf @bsbrzik`sakit vof=3&333&Qbjt Odtonbr >393 jst br i`s Hrbb`ifabrufm Nbritbr jf mjbsbl Nbrbjak ttjg,nbrt Rftbrfbklbf, k`t Xortrgb ufmWordskops, njbtbt dofzbptjofb``bf

Jfput ufm kj`t nbj mbr stritbgjsakbfBftwjad`ufg vof Rftbrfbklbf iuHiabnood&Hr mjb Qtumjb kinbf wjr jkf jftbrvjbwt&

I``iabnood&mbHiabnoodlirdbtjfg&mbNbtrbubfmbr Srobssor