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D O. O R D O N O T.
Y o d a, J e d i
M a s t e r
T H E R E I S
N O T R Y.
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6 7
THE HUNDERT // SEGMENT THE HUNDERT // SEGMENT
J O A N N E W I L S O N
Ac t i v e N e w Y o r k a n g e l i n v e s t o r w i t h a
p o r t f o l i o o f o v e r 9 0 c o m p a n i e s . O r g a n i z e s
t h e W o m e n ’ s E n t r e p r e n e u r F e s t i v a l ,
w h i c h w i l l b e h o s t e d i n B e r l i n J u n e 2 0 1 7 .
THE HUNDERT // FOREWORD
© D a v i d J o h n s o n
T hr o u g ho u t my t r av e l s and o v e r 2 0 y e ar s o f w o r k i ng i n t he
s t ar t u p c o mmu ni t y , I ’ v e c o me t o l o v e t he e v e r - c hang i ng , v i -
b r ant and s u p p o r t i v e nat u r e o f t he f e mal e f o u nd e r c o mmu ni t y
i n E u r o p e . S i m p l y p u t : I am a hu g e f an o f t he f e mal e f o u nd -
e r , and I c o u l d g i v e a mi l l i o n r e as o ns w hy . Al t ho u g h f e mal e
f o u nd e r s g e ne r al l y t ak e l o ng e r t o b u i l d b u s i ne s s e s , t hi s s l o w
and s t e ad y mi nd s e t w i ns t he r ac e . F ai l u r e i s no t an o p t i o n, s o
i t ’ s i m p o r t ant f o r f e mal e f o u nd e r s t o hav e t he i r d u c k s i n a r o w
b e f o r e s t e p p i ng o n t he g as . E v e r y w o man e nt r e p r e ne u r I hav e
w o r k e d w i t h has b e e n t e nac i o u s , s c r a p p y and t e am- o r i e nt e d .
B u t e v e n mo r e i m p o r t ant t han l i s t i ng o u t t he s e q u al i t i e s i s
t he d at a t hat b ac k s i t u p . F e mal e f o u nd e r s hav e b e t t e r r e t u r n
o n i nv e s t me nt s t han t he i r mal e c o u nt e r p ar t s . T hat d o e s n’ t
s u r p r i s e me , as I hav e b e e n i nv e s t i ng i n f e mal e f o u nd e r s f o r
al mo s t a d e c ad e and hav e s e e n i t my s e l f . Al mo s t 7 0 p e r c e nt o f
my 9 0 p o r t f o l i o c o m p ani e s hav e f e mal e f o u nd e r s .
T he H u nd e r t ’ s c e l e b r at i o n o f t he s e w o me n f o u nd e r s i s a g r e at
t hi ng f o r E u r o p e an e nt r e p r e ne u r s hi p . S i nc e c o - f o u nd i ng t he
W o me n’ s E nt r e p r e ne u r F e s t i v al , an e v e nt t hat al l o w s w o me n
w ho ar e i n t he t r e nc he s o f s t ar t i ng t he i r b u s i ne s s e s t o c o n-
ne c t and b e he ar d , I hav e w i t ne s s e d t he w o me n’ s f o u nd e r
mo v e me nt g r o w and p r o s p e r . T he g o al o f t he H u nd e r t I s s u e
N u mb e r 8 i s t o hi g hl i g ht 10 0 s t r o ng f e mal e e nt r e p r e ne u r s i n
E u r o p e , and u l t i mat e l y i ns p i r e mo r e w o me n t o b r i ng t he i r
o w n i d e as t o l i f e . W he n r e ad i ng t hr o u g h t he s t o r i e s o f t he s e
w o me n, y o u w i l l f i nd t hat t he r e ’ s no t y p i c al p at h t o e nt r e p r e -
ne u r s hi p – b u t r at he r a c o mmo n t hr e ad o f d e t e r mi nat i o n and
p as s i o n t o mak e g r e at c hang e i n t he w o r l d .
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THE HUNDERT // ADVERTORIAL
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THE HUNDERT // ADVERTORIAL
NO RISK, NO FUN – NO BUSINESSKPMG’s Anne Schäfer met with Ingeborg Neumann, founder of the Peppermint Group
and honorary president of the Confederation of the German Textile and Fashion Industry
and Verena Pausder, founder of Fox&Sheep, to talk about female entrepreneurship in Berlin.
Anne Schäfer: Ms. Neumann, you were actually working at an
accountancy firm on the fast track down the career path to
being partner, only to then establish your own company viathe former GDR privatization agency Treuhandanstalt. What
were your reasons, how did it actually come to that point?
Ingeborg Neumann: I am a business administrator, first
started in the US at Arthur Andersen and then made it to
auditor. The German reunification came and I was sent to the
Treuhand as a partner for six months. From that point o n
my life changed completely. This was pure entrepreneurship.
Eventually six months turned into three years and privatizing
was my essential task. I have noticed that I enjoy the establish-
ing and designing of companies very much, crowned with the
successful search for great investors. The most important thing
to me was to shape something with an entrepreneurial spirit.
In a public bidding process I, together with two partners,
have therefore acquired five companies from our managed
portfolio in the light industry, i.e. shoes, leather and textiles -
a truly difficult terrain.
Today my company, the Peppermint Group, produces at
six locations in three countries.
AS: So you are saying that you more or less stumbled
into this industry?
IN: Yes that is true, but it was a great fit. I like textiles,
always did. Today I am also the honorary president of the
Confederation of the German Textile and Fashion Industry.
Textile is a material, which often expands into other branches
of industry. About 60 percent of our revenue is not earned
through clothing, but through textiles for aerospace,
automotive engineering, medical technology, construction
technology and many other innovative areas of application.
AS: Verena, one could say you are a child of digitalization.
You only worked in a corporation for a short period of time.
What made you want to found a company so early on?
Verena Pausder: My roots lie in a family of textile entre-
preneurs from Bielefeld, meaning I am from a household of
consummated entrepreneurs. My father is now managing
our family business in the 9th generation, my mother, who is also
an entrepreneur, manages her own company. I think seeing your
parents constantly reinvent themselves and continue to do soevery day really leaves an impression on you.
Insofar I was always sure that I also wanted to do my own thing.
First I studied business administration with emphasis on financ-
es and controlling in St. Gallen and then proceeded to work at
Munich Re, so actually a quite traditional path. But I was always
tempted to put my ideas into practice. My sister and I opened
a sushi restaurant in Bielefeld when we were 19 and 16 years
old, though it was more of a family project. The real company
founding was for Fox & Sheep – apps for kids – what I have been
doing for five years now. That was my first idea I actually liked
so much that I decided: now is the time to jump.
AS: So you had role models in your family?
VP: Yes exactly. Your own inhibition levels are much lower.
Not only because of my family but rather because I am not
afraid to take risks. Neither does it scare me nor do I perma-
nently think about what cou ld happen if something were to
go wrong. We’ll just find another way then. The worst thing
I could imagine would be to think back one day and say to my-
self: Man, was my life boring, doing the same thing for
forty years just to be on the safe side. That is far worse to me
than to run aground three times.
IN: Did you ever run aground before?
VP: You bet! Once with a salad bar chain concept I saw in
New York and wanted to implement here. We gave ou rselves
one year and said: If we are not going to launch then, we’ll stop.
Twelve months later everything was done, from the concept
to the recipes, up to the processes – but we didn’t have a retail
space. That was back in 2004 / 2005 when Nordsee, Häagen
Dazs and Kamps conquered the in ner cities. We closed shop
before we ever even opened it. 240.000 Euro of the 400.000 Euro
investor’s money was left but we didn’t achieve anything.
That was the first failure, with 25. Additionally, two years
ago a company went bankrupt that I, as the managing direc-
tor, was supposed to save from a threatening imbalance.
That is ok though, as long as you have serious backbone and
give it your best effort. I think it only gets problematic when
people halfheartedly run aground and don’t learn anything
from their mistakes.
AS: Ms. Neumann, which qualities helped you during founding
and your business activities?
IN: Perhaps first also to a loss of mine: I was once president
of a football club in the German second league. After the relega-
tion we finally had to file for bankruptcy and on top of that
I personally lost money.
You asked which qualities are needed? You definitely n eed
a willingness to take risks and a keen understanding of balanc-
es and figures – with that you can ca lculate the opportunities
and risks fairly easy. Furthermore you have to analyze and
implement business models. You need a lot of curiosity and
great enthusiasm, you have to learn the ropes and have passion,
work hard. I take a lot of thoughts concerning work with me
into the weekend, they are always there. Our motto is:
Trade and Passion – these are qualities you need.
AS: Did you have specific role models or mentors that helped
you along your professional life?
IN: I never had actual role models. I did have companions
in every phase of my life that supported me. I would have
never walked this path alone.
AS: Do you think that entrepreneurship feels different in the
various phases of life? Would you say that 20 years ago there
were more restrictions and inhibitions to deal with than today?
IN: Back in 2000 we went through the downswing with our
first venture capital fund, which I built up independently from
my textile group – we should have achieved more then.
The entrepreneurs and founders of today are more advanced,
more secure and know better what to expect. They also under-
stand more of founding companies. Nowadays there are overall
more women that are daring and confident. Nevertheless they
are still too few. I also love that young people already want
to found and quickly sell startups while they are still studying.
That is a great breeding ground. I myself want to bring my
textile group to the next generation. The appeal for me is to
develop and enlarge an already existing company.
AS: Verena, you founded Fox & Sheep and about one year ago
you made the exit. You are still a shareholder but what has
changed for you as a founder because of the sale?
VP: Nothing because it is still 11 percent my c ompany. I love
the digital world for kids and it still offers so many more
opportunities. This means all ideas that I have always go in
the direction of digital education for children and teenagers.
At the moment we are building digital workshops where we
teach children programming and coding, 3D printing and
design. I am thinking about establishing STEM schools with
the goal of training students in STEM within a fun and
sustainable environment.
AS: In some industries there are not yet many women that
found startups. How could that be changed?
VP: I strongly believe in the power of role models. If you want
to get young women to found, you have to show them how
and that it works. Three and a half years ago we developed a
Ladies Dinner together with KPMG at which female founders
from the Berlin tech scene can meet and get to know each
other. We started with 25 women and are now at 125. That is
proof for me that being a good role model is more important
than fulfilling a quota.
AS: Ms. Neumann what advice would you give new founders?
IN: You should always think of the phrase: cash is king,
because it obviously takes some time to find customers and
investors which often means you need more money than
previously expected. You always have to make sure that
enough cash is at hand. The second lesson is to make the
experience that business plans never work. With these two
insights I have managed to navigate quite well so far.
VP: Founding a company is extremely hard and permanent
work. But it is also so much fun that it doesn’t really seem like
a lot of work. The rumor is spreading around in Berlin that
the life of a founder is so hip and so cool and we only sit
around in super food stores and work with our laptops on ou r
knees. Yes, that might be the brainstorming session for startup
ideas with the salary from the last job, but it doesn’t really
reflect reality.
IN: I agree completely but would like to add something: when
you look at the Berlin startup scene you see a lot of “me too”
mentality, meaning successful ideas are often imitated or cop-
ied. I on the other hand believe in the outstanding importance
of disruptive innovations and business models, even if no one
likes to hear this term anymore. These new ideas may fail and
they need a lot of time but they eventually bring us forward
because they change the world for the better. This doesn’t only
concern the startup scene but also the established industry.
The question is how do you breathe fresh new life into those
industries? That is a big topic for our medium-sized enterpris-
es and also for me personally.
F r o m l e f
t t o r i g
h t : I n g
e b o r g
N e u m
a n n , V e
r e n a P
a u s d e r a n d
A n n e
S c h ä f e
r
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THE HUNDERT // SEGMENTTHE HUNDERT // ADVERTORIAL
AS: Both of you aren’t here in Berlin by accident. Here is a vast
startup scene, mutually inspiring each other. Is that enough?
What is missing in Berlin?
VP: A lot of what happened here has model character, even
internationally. Up until a couple of years ago one may have
still derided it as a hype but now Berlin is a successful startupecosystem. It works because the next person I can talk to is
right around the corner. Because of that the inhibition towards
founding a startup declines. Berlin is now also internationally
relevant, just last year we superseded London in terms of
venture capital – two or three years ago that was inconceiv-
able. Meanwhile I could list 30 companies that are extremely
relevant and market-leading in their respective fields.
IN: Moreover, many international teams are here. They found
startups because of highly diverse reasons and I think that is
great. It works despite a lack of or poor policy frameworks.
For example, the Federal Government still hasn’t brought the
Venture Capital Act forward, even though it is extremely im-
portant for funds. Fundraising outside of the IT sector is still
very difficult. I myself am involved in this sector and manage
two funds. The Venture Capital Act would really help here.
But I am not one to only cry for policies – the entrepreneurs
should take the first step.
AS: Verena, if you could change two things from the general
conditions of founders, what would those be?
VP: First of all I would let specialists come to Germany,
procure them actively, roll out the red carpet for them at the
airport if someone wants to come here. Despite the Blue Card it
is still extremely difficult to get non-European specialists into
Germany. They are missing here - we are training too few
and in actuality don’t even have an answer to the issue of
skills shortage.
Secondly, investing in education, and I mean in every area of it.
I don’t think that we reflect the reality of our future living and
working environment at our schools. We are a country with a
higher average age and skills shortage, therefore we should do
everything in our power to properly train our children.
AS: Ms. Neumann, is this also a topic of discussion for you?
IN: Yes, we have to better convey in our schools what economy
actually is.
Our economy is the backbone of o ur prosperity. At the moment
education is far too narrow. A certain variety is extremely
important, a more interdisciplinary approach paired with the
conveyance of the vast cultural diversity that widens our
horizons and enables creativity.
AS: The key word is creativity – it is essential for both of
your companies, as well as your employees and yourself.
How do you encourage that?
IN: Of course here in Berlin we don’t have time clocks, we offeran independent time management and have no problems with
home office work, especially for parents. For me personally a
fixed workplace is important though, especially for the per-
sonal exchange. This will be a topic in the digital world: I like
talking to people. This gives me new energy and new ideas. At
Peppermint we like to venture into various areas, for example
fine arts and music, and in this way try to produce creativity.
Contemporary art is hanging on our walls – not calendars.
AS: What do your employees think about that?
IN: They love it. You just feel the energy that art can have.
We also like to regularly go on guided museum tours with our
managerial staff. These effects cannot be measured but I am
sure that it produces creativity.
AS: So the physical work place does play a role?
VP: Not really in our case. What brings us together is the
feeling of creating something new, that hasn’t been done before.
Despite different time zones the spark ignites. In the end this
feeling unites us that we created something now available on
the homepages of 135 App Stores around the world. The great
advantage of this working style is: you don’t have to necessar-
ily find someone at your present location, you just have to find
the best – no matter where they are.
EIN KLICK–
UND DIE GUTE MUSIK
HÖRT NIE MEHR AUF.**ES SEI DENN, DU DRÜCKST ”STOP”
HOLT EUCH JETZT DIE NEUE APP VON FLUXFM!
KOSTENLOS FÜR ANDROID UND iOS.
32
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AN ZE IG E
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62 63
Chancellor Angela Merkel brings it to the point: “Everything
will be digitized that can be digitized.” The German Minister
of Economics, Sigmar Gabriel’s current digitization initiative
speaks a similar and definite language: German
companies are lagging behind. An unacceptable status that
has to change immediately!
The current situation is all the more regrettable because
Germany’s flourishing startup scene is working hard to create
and realize the digital future. More than 5,000 German startups
are getting ready for the digital revolution: Disruption is
the keyword, severely feared by global players worldwide.No matter who – banks, insurance companies,
car manufacturers or service providers – all sectors are facing
fundamental changes. And the movement has a clear message:
No stone shall be left unturned.
Berlin is Germany’s epicenter in this movement, simply flour-
ishing with digital splendor. Around 50 percent of German
startups were founded in the capital city or have moved their
headquarters here. Digital startups are the city’s fifth largest
employer and received investments of more than two billion
euros. Thus, Berlin managed to push London off the throne
being Europe’s best ecosystem.
WHAT STARTUPS CAN TEACH CORPORATES
A tanker needs twelve kilometers to come to a hold – hence,
the frequently quoted comparison: Corporates are tankers,
sluggish and immobile. Startups are speedboats, agile and fast.
Rapid growth accredited to a new mindset and highly efficient
business processes. The modern thought process is digital and
mobile, up-to-date and visionary.
It’s meanwhile also no big surprise that top graduates prefer
a career in the startup scene to a mainstream one in corporate
business. Established companies must stay connected and act
immediately. Possibilities to enter the startup world vary: Somecompanies invest in startups and others acquire them completely.
Adidas, for example,bought the fitness app Runtastic for
220 million euros and therefore incorporated a viable model
for the future, including a gigantic user base. Another option
is founding a digital accelerators or incubator. Axel Springer or
Metro opted for this route. And other corporates come to Berlin
and open Digital Labs (Lufthansa, Visa, Cisco, RWE and others).
TAILORED SOLUTIONS AS A TEST RUN
Corporations can develop a first feel for startups, a program
hosted and organized by NKF Media - the publisher behind
the startup magazines Berlin Valley and the Hundert.
„A wonderful event and a greatplatform that enables us to
convince an international brandmanufacturers of our innovation
pipeline.“
Thomas Köhl, Founder andCEO of Orderbird
THE PERFECT STARTUPCRASH COURSE
The publishing house NKF Media specializes on digital startups
and is now offering corporates and companies the unique opportunity
to dive into the startup scene.
CUSTOMIZED DEMO DAYS
Established companies meet eight to ten individually selected
startups. The primary objective lies in exchanging ideas,
identifying common interests and seeking out opportunities.
NKF Media recently organized a Demo Day for Diageo – a global
leader in the spirits industry (Smirnoff, Johnnie Walker) with
a total revenue of more than EUR 20 billion and the advertising
agency Carat. Numerous top startups from the food & beverage
sector, but also logistics companies, digital POS systems and
point-of-sale applications and services presented their solutions.
They came together at the legendary Berlin startup café Sankt
Oberholz at the Rosenthaler Platz. Diageo and Carat received astartup crash course and got valuable insights into the opportu-
nities that startups have to offer. The event was a perfect start
that left all enthusiastic and motivated.
„The two-day long event organized byBerlin Valley offered a fantastic insightinto the Berlin’s startup world.
The meeting was very important for us,for our own thought-process and for
the development of potentialpartnerships in this exciting branch.“
Jonathan Ansel, New Tech & MediaInnovation of Diageo
„Getting to spend a day with hand-pickedfounders and their projects is pretty amazing.But being able to then spend the evening withthe same people, vivaciously discussing ideas
over dinner and cocktails in a stylish and laid-back environment is a one-time experience.I am excited to incorporate NKF’s offer intoour Innovation and New Business Process.“
Branko Presic,Head of Strategy of Carat
„Fantastic opportunity to getto know the industry and to
play with the idea of possiblecooperations.“
Jochen Wolf, Co-Founder ofEating With The Chefs
Interested in an exclusive Demo Day?
NKF MEDIA GMBH
BILGEN YAYLALI
GUSTAV-MEYER-ALLEE 25
13355 BERLIN
TELEFON: +49 30 46 777 250
E-MAIL: [email protected]
THE HUNDERT // SEGMENTTHE HUNDERT // E-COMMERCE
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a n d t h o
u g h t
, w h y
n o t g o f o r t h e
g l o b a l m a
r k e t ?
I d e c i d e
d t o
h e l p h i m
i n s t e
a d o f t a k i n
g a n i
n t e r n
s h i p
t h a t h a d r e
c e n t l y
b e e n
o f f e r
e d t o
m e .
I n t h
e b e
g i n n i n g
, w e w e
r e j u s
t f o u
r
c o - f o u n
d e r s
a n d d i d
e v e r y
t h i n g
o u r
-
s e l v e
s . I f
e l t a g r o
w i n g
r e s p o n
s i b i l i t
y
w h e n
c u s t o
m e r s
s t a r t e d
t o p a y u s
a n d
w e s t a r t e d
h i r i n g
. I t h o u g h t
t o m y s
e l f ,
‘ A r e w
e r e a l l y
a b l e
t o h a n
d l e t h i s ? ’ M
y
b i g g e s t
c h a l l e n
g e w a s
t o f i n
d s t a b i l
i -
t y a s
a n e n t r e
p r e n
e u r –
t o t a k e
c a r e
o f
m y s e l f f
i r s t ,
a n d t
o a l s o
l e a v e t i m
e f o r
f a m i l y
a n d f
r i e n d
s . W h e
n y o u
f l y o n t
h e
a i r p l a
n e , t h
e y t e l l y
o u t o
p u t y
o u r o w n
m a s k
o n f i r s t
, a n d
I t h i n k
t h i s
c o n c
e p t
a l s o f i t
s w i
t h e n t r e p
r e n e u r s h
i p . Y o u
c a n
o n l y
h e l p
o t h e r s
, o r y
o u r b
u s i n e
s s ,
i f y o u
t a k e
c a r e
o f y o
u r s e l f !
W e ’ v
e a l l g
r o w n u
p s i n c
e w e s t a r
t e d . A l l
t h e f
o u n d
e r s g o t m
a r r i e d
, a n d
w e e v e n
s t a r t e
d a f a m
i l y . B u t
o u r m
i s s i o n
a n d
m o t i v
a t i o n
s t i l l
r e m a i n
s , a n d
I a m e x
c i t -
e d a b o u t w
h a t t h e
f u t u r e b r
i n g s u
s .
Z s u z
s a i s c
o - f o u n d
e r a n d C M O
o f A n t a
v o ,
a l o y a l t y m
a r k e t i n g
s o f t w
a r e f o r e
- c o m -
m e r c e
c o m
p a n i e
s . A n
t a v o ’ s
p r o d
u c t s
h a v e
h e l p e
d o v e r 2
5 , 0 0 0
b u s i n
e s s e s s i n
c e
2 0 1 1 .
Z s u z s a
i s a n
e x p e r i e
n c e d
s p e a k e
r
o n s t a g e a n d
a w r
i t e r a
t i n t e
r n a t i o n a l l y
r e n o w n e d b
u s i n e
s s b l o g
s . S h e
h a s w
o r k e d
a s a r
a d i o j o u
r n a l i s t a n d b
e e n r
e c o g n i z
e d
b y t h e E u r
o p e a n C
o m m i
s s i o n
. S h e l i v e
s i n
S z e g e d , H u
n g a r y
w i t h
h e r h u
s b a n d a
n d
d a u g h t e
r .
a n t a v o . c
o m
P U T Y O U R O
W N
M A S K
O N F I R S T
Z s u z s a
K e c s m
a r
C o - F o u n d e r a n d C
M O
A n t a v o
H U N G A R Y
W H A T W O U
L D Y O U D
O I F
Y O U H
A D M O R E
S P A R E T I M E ?
I w o u l d w o r k o u t m
o r e . I t w o u l d
b e g r e a t t o g o t w o t o t
h r e e t i m e s
t o t h e
g y m e a c h w
e e k . I f e e l
s m a r t e r
t o o w h e n
I a m fi t a n d s t r o n
g .
1/2 ANZE IGE
IBB
64
© T a
m a s S
z u g y i
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THE HUNDERT // SEGMENT
THE HUNDERT // ADVERTORIAL
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80 81
As a Berlin-based private bank, Weberbank has a basicinterest in the prosperity of the city. It has always seen itself
as a partner to entrepreneurs in the German capital.
Weberbank specializes in asset management and investment
consulting and has a particular focus on the individual needs
and requirements of entrepreneurs. This is a crucial point
since the circumstances which result from owning a company
or being a partner in a company must be considered when
allocating and managing assets.
The bank is primarily focused on the financial objectives of
entrepreneurs in their private sphere. Only those who have
made robust private plans and obtained the corresponding
level of security can act freely in the world of business,
equipped to face all possible risks. It is necessary to consider
many individual facts, from the amount of available resources
to general stage of life, family background, career plans and so
on. After all, those who dare do not always win. There are vary-ing factors that connect the private and professional spheres.
Therefore, tailored solutions are important and will always
provide the best results for clients. Keywords in this context
KLAUS SIEGERSCEO at Weberbank, a Berlin-based Private Bank
offering a broad range of financial services for
successful entrepreneurs.
include, for example, the legal form of the company,
a testament or will and powers of attorney to exercise own-
ership rights in case of illness. Weberbank offers support and
advice in a wide range of these and many other important fields.
In addition, the individual relationship between Weberbank
client advisers and entrepreneurs is essential because the
necessary level of trust can only exist between people who
understand each other. As a result, banking relationships take
on a special significance for professional cooperation: On the
one hand, there is greater willingness of entrepreneurs to
engage in various investment instruments in principle,
which often entails a deeper pool of experience. On the otherhand, entrepreneurs are accustomed to making their own
decisions and are careful to select relationships only with
people they can trust. The team at Weberbank acknowledges
this and always considers the personal preferences of clients
to achieve an optimal fit when selecting a client adviser.
Best regards,
Klaus Siegers
ANZEIGETHE HUNDERT
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93
I ’ v e a l w
a y s w
a n t e d
t o w o r k
i n d e p e n d
e n t l y
. A t M S U
, m y
f r i e n d s
a n d I
h a d
a d r
e a m o f
s e t t i n g
u p a
m a r k
e t i n g c o
n -
s u l t i
n g f i r m .
T h a t d r
e a m d i
d n ’ t c
o m e t r u
e i n t h e
e n d , b u
t a l l
m y f r i e n
d s b u i l t
e x t r e
m e l y
s u c c e s s
f u l c
a r e e r s
a n d t h i s
w a s
v e r y
i n s p i r i n
g t o m
e .
A f t e r
c o m p
l e t i n g
m y m
a s t e r ’
s i n L
o n d o n , I c
h o s e
a r a t h
e r
u n c a n n
y c a r e
e r p a t h
i n t h e f i l m
b u s i n
e s s . T h a
t j o b t
a u g h t
m e a l o t
, b u t
m o s t i m
p o r t a
n t l y
i t b r o u
g h t i r
r e p l a c
e a b l e
p e o -
p l e i n t o m
y l i f e
. O n e
o f t h e m
o s t v a l u a
b l e l e s s o
n s I l e a r n
e d
w a s t h a
t I w a s m o
r e c o m f
o r t a b
l e w o
r k i n g
i n a s m
a l l , v o l a
-
t i l e s t a r
t u p t h a
n a s t a b l e
c o r p
o r a t e
e n t i t y .
T h e i n
K i n j
o u r n e y b
e g a n
w h e
n m y c
o - f o u n d
e r s a n d I
s t a r t e
d
p a y i n
g a t t e
n t i o n
t o f i t n
e s s a n d h
e a l t h
w e a r a b
l e s . W
e c a m
e
u p w i t h
t h e i d e
a o f a s o
c i a l p
l a t f o r
m t h a t
a l l o w
s f a m
i l i e s ,
f r i e n d s
a n d c
o w o r k e
r s t o g e t a
c t i v e
t o g e t h
e r a n d m
o n i t o
r
t h e i r
l o v e d o
n e s ’ h
e a l t h
p a r a m
e t e r s .
I t w a
s m y f
i r s t s t a r
t u p ,
s o t h e r e
w e r e
m a n y t h i n
g s I n e e d e d
t o q u i c k
l y l e a
r n f r o m
s c r a t c h .
I h a d
t o f i n d
a w a
y t o b a
l a n c e
t h e p
r o j e c t a
n d m y
f a m i l y
, w h i c
h h a s b e
e n t h e h
a r d e s t c
h a l l e
n g e f o r
m e –
e s p e
-
c i a l l y
s i n c e I h
a d t o
t r a v e l b e
t w e e n t h e
t e a m ’
s h e a d q u a
r t e r s
i n Y e
r e v a n
a n d m
y h o m
e i n D
u b a i .
Z a r a ,
3 1 ,
c u r r e
n t l y
r e s i d e
s i n
D u b a
i ,
U A E ,
a n d c
o m e s f r o
m a m a
r k e t i n g
a n d
m a n a
g e m e
n t b a c k
g r o u n
d . S h
e h o
l d s
a B S
i n E c o n o
m i c s
f r o m L
o m o n
o s o v
M o s c o
w S t a t
e U n
i v e r s i
t y a n d
a n M S
i n M a
n a g e m e
n t f r o m
C a s s
B u s i n e
s s
S c h o
o l , L o n d o n .
S h e
c r e a t e
d i n K
i n
i n N o
v e m b
e r o f
2 0 1 4
t o g e t h
e r w i
t h
f r i e n d s
a n d f
a m i l y
. i n K i
n , n o
w a t e a
m
o f f i v e
, i s a f r e
e s e r v
i c e f o r u
s e r s w
i t h
d i f f e r e n
t f i t n e
s s a n d h e
a l t h
t r a c k e r s
t o c o n
n e c t ,
c o m p
e t e , s o c i a l i z e
a n d g
e t
a c t i v
e t o g e t h
e r .
i n k i n .
c o m
S U R R O U N
D
Y O U R S E L F W
I T H
S U C C E S S F U L
P E O P L E
W H A T M
A K E S
Y O U H
A P P Y ?
H a p p i n e s s i s a
s t a t e
o f m i n d , s o
I b e l i e v e
t h a t b e i n g h a p p y
i s
v e r y s i m p l e . A s l o n g
a s y o u r l o v
e d o n e s
a r e h e a l t h y
a n d w
e l l .
Z a r a
M a r t i r
o s y a n
C o - F o u n d e r a n d
B u s i n
e s s D
e v e l o
p m e n t
i n K i n
A R M E N I A
92
Coolar is a cooling system company thatpreserves life-saving medicines by providing
electricity independent refrigerators. As global
finalists o f the soci al entreprene urship co ntest
Chivas. The Venture, the founder Julia Römer
and her team are hoping for support in the
competition’s public voting process. Starting
on 9 May, your vote will decide who receives
up to $250,000 in funding for their project.
Julia Römer initiated Coolar in 2014 and has since focused
on developing the technology on which the cooling system
is based. Coolar’s innovative cooling system enables doctors
to preserve life-saving medicine such as vaccines in a reliable
and eco-friendly way by providing refrigerators that run in-
dependently of the power grid and are close to carbon neutral.
The system uses warm water that is easy to generate throughsolar energy and easy to store in a water tank. Additionally,
it does not use any moving parts, hazardous cooling fluids or
lubricants. Therefore, Coolar provides the cheapest, most dura-
ble and sustainable solution for vaccine, medicine and
food storage in off-grid regions.
COOLAR: HELPING TO PROVIDE RELIABLE COOLINGFOR COUNTRIES OF THE DEVELOPING WORLD
Chivas The Venture aims to find exceptional start-ups that
use business innovatively to transform communities and solve
global challenges. More than 2,500 of the world’s new gener-
ation of social entrepreneurs and innovators from around the
globe applied. Coolar is just one of 27 startups with a mission
to create positive change that have been selected as finalists
in Chivas The Venture. After the public vote, the finalists will
attend a jury pitch in New York, which will further reward
the most convincing social start-ups with a share of $750,000
in funding. Julia and her team now have the chance to receive
a part of The Venture’s total $1 million fund and connect with
influential mentors to accelerate their growth – and ultimately
transform the world.
VOTE FOR COOLAR:
www.theventure.com/global/en/finalists/coolar
“Our system addresses two major
issues for more than 50 countries
of the developing world: the
overheating of drugs, vaccines
and food, and also the ability
to be powered in off-grid
locations. Although it depends
on the vaccine and the size of
the fridge, one Coolar fridge can
generally cool vaccines for up to
4,000 people. This year, we are
conducting pilot tests in Ethiopia,
Rwanda and the Philippines with
partners like Medecins Sans
Frontieres (MSF or Doctors
Without Borders).”
Julia Römer
A n e l e c t r i c i t y i
n d e p e n d e n t r e f
r i g e r a t o r : C o o l a
r.
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SCHNELLER
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97
C H I L D R E N A N D
S T A R T U P S
I f y o u l o v e y
o u r c h i l d r e n
y o u d o t h e
b e s t
t o t h e m. A n d
y o u a r e g o o
d m o t h e r e v
e n
w h e n y o u r
u n a s t a r t u p
.
T r i i n u M a g i,
C o - F o u n d e r
a n d C T O o f N e
u r a
S T A Y Y O U R F E
M A L E Y O U R S E
L F
I n b u s i n e s s a s a w o
m e n y o u a r e
o f t e n
t r e a t e d d i f f
e r e n t l y. Y o u w a n t
t o b e m o r e
e q u a l, e v e n
t r y t o t h i n k
a n d b e h a v e l i k e
m e n. D o n o
t g i v e u p y o
u r f e m a l e y o
u r -
s e l f, u s e a s
a d i f f e r e n t i a
t o r.
K i n g a J e n t e
t i c s,
C o - F o u n d e r
a n d C E O o f P u
b l i s h D r i v e
P U T O N A T H I C K E R S K I N
T h i n g s g o w
r o n g e v e r y s
i n g l e d a y, n
o t
e v e r y b o d y
w i l l l i k e t h e
b u s i n e s s, g e
t o v e r
i t a n d m o v e
o n.
D e b b i e W o s s k o
w,
F o u n d e r a n d
C E O o f L o v e H o m e S w a p
H A T E R S G O N N A
H A T E
T a k e c r
i t i c i s m s e r i o
u s l y - b u t r
e m e m b e r
t h a t s o m e p e o p l e
w i l l j u s t a l
w a y s w a n t
t o
r a i n o n y o u
r p a r a d e.
B i a n c a G f r e
i,
C o - F o u n d e r
a n d C E O o f K i w
e n o
T R A V E L T H E W
O R L D A N D M E
E T
N E W P E O P L E
W h e n y o u t r a
v e l y o u s e e
h o w b i g t h e
w o r l d i s a n d
t h a t y o u a r e
n o t t h e c e n
t r e
o f i t !
A n u s h k a B e l t
r a m,
C o - F o u n d e r
a n d C E O o f T r
a v e l S t a r t e r
D O N ’ T B E A P R
I N C E S S !
Y o u n e e d t o
d o e v e r y t h
i n g y o u r s e l f
a t
t h e b e g i n n i n
g - e v e n t o
c o o k c o f f e e
. B u t
i t ’ s f o r a g o
o d r e a s o n : Y
o u r o w n b u
s i n e s s.
S o g e t d i r t y
!
A n d r e a P f u
n d m e i e r,
F o u n d e r a n d
C E O o f B o x c r y p
t o r
K N O W Y O U R S E L F W
O R T H
I t ’ s e a s y t o c
o n f u s e y o u
r s e l f w o r t h
w i t h
t h e g r o w t h
r a t e o f t h e c
o m p a n y, h o
w
m u c h m o n e
y y o u r a i s e
d, o r h o w m a n y
t i m e s y o u h e a r d
“ n o ”. L e a r n
t o s e p a r a t e
y o u r s e l f f r o m y o u r b
u s i n e s s.
S o f i a P e s s a
n h a,
C o - F o u n d e r
a n d C M O o f U n
b a b e l
S U R R O U N D Y O
U R S E L F W I T H
P E O P L E Y O U T
R U S T
A t t h e b e g i n
n i n g t h i n g s
l i k e t r u s t a
n d
e a g e r n e s s i
n y o u r t e a m
m a t e s a r e
m o r e
v a l u a b l e t h
a n k n o w l e d
g e o r e x p e r
i e n c e.
U r s k a S r s e n
,
F o u n d e r a n d
C E O o f B e l l a b e a
t
96
MIT BÜROS, LÄDEN, HALLEN UND VIELEM MEHR.
SCHNELLERZUR PERFEKTENGEWERBEFLÄCHE.
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109
I ’ v e a l w a y s l o v e d t e c h n o l o g y , a n
d I a l w a y s w
a n t e d t o
b e c o m e a n e n t r e p r e n e u r . I s e i z
e d t h e fi r s t o p p o r t u n i t y t o
s t a r t m y o w
n b u s i n e s s w h e n
I w a s 2 3 , a n d e v e n t h o u g h i t
h a s n ’ t a l w a y s b e e n e a s y , i
t ’ s t h e b e s t d e c i s i o n I h a v e e v e r
m a d e . N o t h i n g b e a t s b u
i l d i n g y o u r o w n c o m
p a n y . W h e n I
s t a r t e d I m p r o v e w
i t h J o e l l e , m
a n y p e o p l e t h o u g h t w e w
e r e
c r a z y – b u t I ’ m p l e a
s e d t o s a y w e p r o v e d t h e m
w r o n g a n d
a r e n o w a n e s t a b
l i s h e d n a m e n e x t t o t h e b i g U S p l a y e r s .
W h e n o t h e r
s s a y o n e o f m y i d e a s i s i m
p o s s i b l e t o a c h i e v e ,
I a l w a y s
t h i n k , ‘ W h y ? ’ I f o c u s o n g r a b b i n g o p p o r t u n i t i e s .
P r o b l e
m s a r e t h e r e t o b e f i x e d . I n a d d i t i o n t o I m p r o v e ,
J o e l l e a n d I h a v e s t a r t e d I n s p i r i n g F i f t y , a n i n i t i a t i v e t o
m
a k e f e m a l e r o l e m
o d e l s i n t e c h n o l o g y m o r e v i s i b l e a n d
t o s h o w y o u n g w
o m e n t h a t a c a r e e r i n t e c h i s b o t h a c h i e v -
a b l e a n d r e w a r d i n g . O u r u l t i m
a t e a i m i s t o a d d r e s s t h e
g e n d e r i m b a l a n c e i n t e c h . A s p a r t o f t h a t i n i t i a t i v e , I h a v e
a l s o p u b l i s h e d a b o o k f o r y o u n g g i r l s c a l l e d P r o j e c t P r e p .
I F Y O U C A N S E E I T ,
Y O U C A N B E I T
W H A T D O O N
L Y O T H E R
E N T R E P R E N
E U R S
U N D E R S T A N
D ?
T h a t y o u a r e n o t c r a z y , j u s t
a p a s s i o n a t e e n t r e p r e n e u r .
J a n n e k e , 3 9 , l i v e s i n B r e d a a n d i s a s e r i a l t e c h e n t r e -
p r e n e u r . S h e i s c o - f o u n d e r
a n d
C I O o f I m p r o v e
D i g i t a l , t h e
a d v a n c e d m o n e t i
z a t i o n t e c h n o l o g y
p l a t f o r m f o r p u b l i s h e r s . S h e
c o - f o u n d e d t h e
c o m -
p a n y w i t h
J o e l l e F r i j t e r s
i n 2 0 0 8 , a n d h a s g r o w
n
i t t o
m o r e
t h a n 1 2 5
e m p l o y e e s
a n d m o r e
t h a n
2 5 0 p r e m
i u m p u b l i
s h e r s . S h e h a s
b e e n n a m
e d
E Y E n t r e p r e n e u r
o f t h e Y e a r a n d
r e c e i v e d o t h e r
a w a r d s a n d n o
m i n a t i o n s w i t h
I m p r o v e D i g i t a l .
i m
p r o v e d i g i t a l . c o m
J a n n e k e N i e s s e n
C o - F o u n d e r a n d C I O
I m p r o v e D i g i t a l
N E T H E R L A N D S
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MAXIMALSTARTUP-KNOW-HOW!
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T h e i d e a f o r m y o w
n b u s i n e s s c a m
e f r o m a p e r s o n a l s i t u a t i o n . I w
a n t e d t o
h e l p m y g r a n d m
o t h e r w
h o h a s f a c e d s o m e v e r y s e r i o u s h e a l t h i s s u e s . I w
a s
c o n s t a n t l y w o n d e r i n g
a b o u t h e r w e l l b e i n g , b u t w
a s n ’ t a b l e t o t a k e c a r e o f
h e r a l l t h e t i m e o r b
e i n c o n s t a n t c o n t a c t w i t h h e r . S o I c a m
e u p w i t h t h e i d e a
o f a t e l e m e d i c a l w
r i s t b a n d .
T h e v i s i o n o f h a v i n g m
y o w n s t a r t u p – c r e a t i n g a d e v i c e t h a t w
o u l d b e
u s e f u l f o r e v e r y o n e , m
a k i n g n e w j o b o p p o r t u n i t i e s , e x p a n d i n g o n i n t e r n a -
t i o n a l m a r k e t s a n d s u p p o r t i n g t h e w
h o l e h e a l t h s y s t e m – m
a d e m e f e e l v e r y
m o t i v
a t e d a n d f u l l o f e n e r g y . A f t e r a y e a r a n d a h a l f , t h e b e s t h o s p i t a l s a n d
c l i n i c s i n E u r o p e a r e u s i n g t h e s e d e v i c e s a n d I c a n s e e h o w
f a r w e ’ v e c
o m e
o n t h i s j o u r n e y . I a l s o k n o w t h a t w
i t h o u t p a s s i o n , l o v e , a n d p e r s e v e r a n c e ,
w e w o u l d n ’ t b e w
h e r e w e a r e n o w
. W e a r a b l e s , I o T , a n d h e a l t h c a r e
a r e a r e a s
w i t h a l o t o f p r o s p e c t i v e g r o w
t h , b u t t h e y a r e a l s o v e r y c h a l l e n g i n g .
I s t i l l h a v e p l e n t y o f c o n c e r n s . H o w
e v e r , a n e n t r e p r e n e u r h a s t o f o c u s o n
a c h i e v i n g g o a l s i n s t e a d o f w o r r y i n g . I h a v e a g r e a t t e a
m t h a t w o r k s h a r d
e v e r y d a y , a n d t h a n k s t o t h i s I k n o w t h a t w
e c a n a c c o
m p l i s h e v e r y t h i n g .
G R E A T C H A L L E N G E S M E A N
G R E A T E R O P P O R T U N I T I E S
E d y t a K o c y k
C o - F o u n d e r , S i D L Y
P O L A N D
W H A T D O Y O U L I K E T H
E
M O S T A B O U T Y O U R S E L F ?
I l i k e m y d e t e r m i n a t i o n a n d
p a s s i o n f r o m m y w o r k .
ANZEIGEMEDIA NET
presents
media.net berlinbrandenburg presents: DWOMEN platform for women in digital business
DWOMEN – The exclusive matchmaking opportunities for female executives in digital industry. Networking, changing
perspectives and widening the horizont, iniciated by Andrea Peters, CEO of media.net berlinbrandenburg, and Sonja
Kardorf, chairwoman of the Investitionsbank Berlin.
An intiative of
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upcoming VERENA PAUSD
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(Fox & Sheep)
On a regular basis, po werful
women of Berlin's digital
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each D WOMEN. Check out:
E d y t a , 2 7 , e a r n e d a d o c t o r a l d e g r e e
f r o m t h e W
a r s a w S c h o o l o f E c o n o m
i c s
a n d i s a g r a d u a t e o f t h e F a c u l t y o f
C y b e r n e t i c s a t t h e M i l i t a r y U n i v e r s i t y
o f T e c h n o l o g y , U n i v e r s i t y o f W a r s a w
a n d E u r o p e a n A c a d e m y o f D i p l o m
a c y .
H e r s t a r t u p , S i D L Y , w a s f o u n d e d i n
2 0 1 4 . T h e c o m p a n y h a s d e v e l o p e d t h e
t e l e m e d i c i n e w
r i s t b a n d , S i D L Y C a r e ,
a n d f a c i l i t a t e s t h e d e v e l o p m e n t o f m
e d i -
c a l t e l e m a t i c s i n P o l a n d a n d E u r o p e .
s i d l y . e u
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THE
HUNDERT //WEBSITE BUILDER
THE
HUNDERT //WEBSITE DESIGN
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131
I ’ v e a l w a y s b e e n p a s s i o n a t e a b o u t n e
w t e c h n o l -
o g i e s , e s p e c i a l l y t h o s e t h a t m a k e
t h e i n t e r n e t
m o r e a c c e s s i b l e t o o t h e r s . B e c o m
i n g a n e n g i n e e r
w a s s o m
e t h i n g t h a t c o u l d a l l o w m
e t o c o n t r i b -
u t e t o t h e s e t e c h n o l o g i e s . I n m y e a r l y w
o r k i n g
d a y s f o r I T c o m p a n i e s ,
I f e l l i n l o v e w i t h t h e
w e b w
o r l d . I w a s a l
s o e x c i t e d b y t h e i d e a t o
s t a r t s o m e t h i n g m
y s e l f . I t d i d n ’ t t a k e l o n g f o r
m e t o c r e a t e a s m
a l l w e b a g e n c y , t o g e t h e r w
i t h
m y b r o t h e r , i n
m y b e l o v e d y e t t r o u b l e d S i c i l y .
W e l i s t e n
e d t o o u r c u s t o m e r s ’ n e e d s f r o m
t h e
v e r y b e g i n n i n g , a n d t h a t h e l p e d d r i v e t h e p r o d -
u c t . W e c r e a t e d a s m
a r t s y s t e m t o a l l o w
p e o p l e t o
e d i t t h e i r w
e b s i t e s w i t h a b s o l u t e f r e e d o m
, e v e n
o n a s m a l l b u d g e t . T h e n , l i k e a l i g h t n i n g b o l t , w
e
g o t t h e i d e a t h a t t h i s p r o d u c t c o u l d h a v e a m u c h
w i d e r a u d i e n c e a n d u l t i m
a t e l y b r i n g p e o p l e
o n l i n e w h o h a v e a l m
o s t n o t e c h k n o w l e d g e .
T o d a y w e c o n t i n u e t o l i s t e n t o o u r c u s t o m
-
e r f e e d b a c k , a n d t h a t ’ s o u r n u m b e r o n e s e c r e t
t o s u c c e s s . W e ’ v e a l s o s u c c e s s f u l l y l a i d t h e
f o u n d a t i o n f o r a c o m p a n y t h a t n o w
e m p l o y s
a m a z i n g p e o p l e i n o u r s u n n y i s l a n d h e a d q u
a r -
t e r s , a n d f o r t h a t I c o u l d n ’ t b e h a p p i e r .
S M A R T S Y S T E M S ,
S U N A N D S U C C E S S
H O W
D O Y O U D E A L
W I T H
S T R E S S ?
I c a n d e a l w i t h e v e r y -
t h i n g w i t h s e r e n i t y .
E l i s a , 3 5 , l i v e s i n C a t a n i a , S i
c i l y , I t a l y . A f t e r
e a r n i n g a d e g r e e
i n E n g
i n e e r i n g i n
2 0 0 6 ,
s h e w o r k e d
a s a c o n s
u l t a n t f o r A c c e n t u r e
a n d o t h e r i m
p o r t a n t I T fi r m
s . I n 2 0 1 0 , s h e
a n d h e r b r o t h e r
c r e a t e d a ‘ 3 . 0 w e b
a g e n c y . ’
I n 2 0 1 3 , a f t e r
a f u n d i n g r o u n d o f $ 5 0 0 , 0 0 0 ,
s h e t u r n e d
t h e a g e n c y
i n t o t h e
i n t e r n a -
t i o n a l l y
r e c o g n i z e d d o - i t - y o u r s e l f w
e b s i t e
c r e a t i o n c l o u d
c o m p a n y
F l a z i o . c o m . F l a z i o
i s
c u r r e n t l y e m
p l o y i n g 1 4
p r o g r a m m e r s ,
d e s i g n e r s a n d m a r k e t e r s .
f l a z i o . c o m
E l i s a F a z i o
C o - F o u n d e r a n d C E O
F l a z i o I T A L Y
ANZEIGEGLOSSYBOX
130
v
v
THE HUNDERT // SEGMENT THE HUNDERT // SEGMENT
Women at the printing press – daily business at LASERLINE
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ANZEIGELASERL INE
LASERLINE Druckzen trum · Scheringst rasse · Berlin · Tel. - · www.laser-line. de
No matter what, working at the printing presses, in customer service, or in marketing –
LASERLINE employs about just as many women as men in all departments, which
is how it has been since the very beginning. In the past years, young women
started out as trainees at LASERLINE and work together with their colleagues to
continue the Berlin printing center‘s success.DISCOVER THE WORLD OF LASERLINE.
Women at the printing press daily business at LASERLINE
F o t o : © D
a n i e l I s
b r e c h t
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THE HUNDERT // FOODTHE HUNDERT // WEB DESIGN
Löscht
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146 147
F r o o n t w a s n o t m
y f i r
s t c o m p a n y , b u t i t s u r e l y w
a s t h e b i g -
g e s t c h a l l e n g e I h a d
u n d e r t a k e n i n m y c a r e e r a t t h a t p o i n t .
W h e n I w
a s a b o u t t o h a v e m
y s e c o n d d a u g h t e r i n 2 0 1 2 , w e
s a w t h a t i n t e r n
e t u s a g e o n m o b i l e d e v i c e s w
a s o v e r t a k i n g
d e s k t o p u s a g e a n d t h e r e w
a s p l e n t y o f o p p o r t u n i t y i n t h e
r e a l m o f r
e s p o n s i v e w e b d e s i g n t o o l s . T h e r e w
e r e n o s u c h
t o o l s o n t h e m
a r k e t , a n d i t w a s e x t r e m
e l y e x c i t i n g t o t a k e
p a r t i n c r e a t i n g s o m
e t h i n g n e w a n d i n n o v a t i v e .
W h e n m
y d a u g h t e r w a s s i x m
o n t h s o l d , m y s t a r t u p w
a s
a c c e p t e d i n t o F i n n i s h a c c e l e r a t o r S t a r t u p S a u n a . I b e g a n
e a c h d a y a t 7 a m c o o k i n g p o r r i d g e f o r m
y b a b y . W h i l e w
e
h a d c o u r s e s i n t h e A a l t o V
e n t u r e G a r a g e , a l o c a l g i r l w o u l d
c o m e o v e r a n d t a k e m
y b a b y o n a w a l k . I c o o k e d l u n c h a
n d
d i n n e r a t t h e G a r a g e a n d w e s t a y e d t h e r e u n t i l t h e l a s t
b u s e s
l e f t , j u s t w o r k i n g a n d t r a i n i n g p i t c h e s . I p u t b a b y E l i s
a t o b e d
a r o u n d 1 0 p m a n d c o n t i n u e d w
o r k i n g u n t i l 2 a m b e f o r e g e t -
t i n g u p a t 7 a g a i n . T h i s w a s a r e a l c h a l l e n g e , b u
t I w i l l n e v e r
r e g r e t m y d e c i s i o n . I t h a s b e e n a g r e a t j o u r n e
y f u l l o f e x c i t e -
m e n t a n d n e w
e x p e r i e n c e s ! I f e e l t h a t I h a v
e t h e o b l i g a t i o n t o
s h o w m y d a u g h t e r s t h a t w
o m e n a r e a p o
w e r f u l f o r c e i n t h i s
w o r l d a n d w
e c a n d o g r e a t t h i n g s .
S T A R T I N G A C O M P A N Y
I S A B A L A N C I N G A C T
W H A T
M O T I V A T E S
Y O U ? I a m m o t i v a t e d
b y g r e a t i d e a s .
A n n a A n d e r s o n e
C o - F o u n d e r , F r o o n t
L A T V I A A n n
a , 3 4 , i s f r o m R i g a , L a t v i a , a n d g r a d u a t -
e d f r o m
t h e S t o c k h o l m S c h o o l o f E c o n o m
i c s .
S h e s t a r t e d h e r c a r e e r i n a d v e r t i s i n g a t
M c C a n n - E r i c k s o n R i g a . I n 2 0 0 8 , t o g e t h e r
w i t h S a n d i j s R u l u k s , s h e c o - f o u n d e d t h e
g r a p h i c d e s i g n s t u d i o H u n g r y L a b a n d b u i l t
a w e b s i t e e n g i n e b e r t a . m
e . I n 2 0 1 2 , t h e
w e b d e s i g n m
a r k e t h a d c h a n g e d a n d t h e
p a r t n e r s d e c i d e d t o f o u n d F r o o n t – a w e b
d e s i g n t o o l f o r p r o f e s s i o n a l d e s i g n e r s –
t o e a s e t h e p r o c e s s o f b u i l d i n g a w e b s i t e .
f r o o n t . c o m
© K r i š s
K a r n i t i
s
G r a t i s
N e w s l e t t e
r
a k t i v i e r e n
!
Löscht
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F MEDIA TEAM
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N K F M E D IA T EA M
O u r d a i l y e n t h u s i a s
m a n d d e d i c a t i o n o p e
n s o u r m i n d s f o r m o r e i n n o v
a t i v e
p r o j e c t s. O u r m i s s i o n s t a
r t e d w i t h t h e H u n d e r t a n
d w a s f o l l o w e d b y t h e
b i r t h o f o u r s i s t e r m
a g a z i n e B e r l i n V a l l
e y - B e r l i n ’ s l e a d i n g
s t a r t u p m a g a -
z i n e. B e r l i n V a l l e y i
s m o r e t h a n a m a g a z i n e. I t
a l s o i s a n o n l i n e p l a
t f o r m a n d
a h o s t t o a n e w s e r i e s o f e
v e n t s a b o u t t h e e d i t
i o n ’ s t o p i c s. T h e N o n
k o n f o r m i s t
( N K F ) f a m i l y h a s e v
o l v e d a n d e x p a n d e d
: w e p u b l i s h o u r t w
o m a g a z i n e s, l i s t
E u r o p e a n s t a r t u p e
v e n t s i n o u r S t a r t u
p - C a l e r n d a r. c o m a n d j u s t
l a u n c h e d
o u r j o b p o r t a l S t a r t u
p - j o b s. e u. W e l i k e t o t h
i n k b i g a n d t u r n o u
r d r e a m s a n d
v i s i o n s i n t o r e a l i t y
. A l l o f t h i s, h o w e v
e r, w o u l d h a v e n e v
e r b e e n p o s s i b l e
w i t h o u t t h e e f f o r t a n d d r i v e o f o
u r g r e a t t e a m.
T h i s o n e i s f o r y o u !
F r o m l e f t t o r i g h t : M a i k M ö b i u s, J a n
T h o m a s ( b e h i n d t h e
c o u c h ), D a n i e l a R a t t
u n d e, D o r o n B r u c k,
J e n n i f e r L o r c h, C l a
u d i a L u n s c k e n,
B i l g e n Y a y l a l i, C h r
i s L e n n a r t z, K a t a O l
d z i e j e w s k a, C o r i n n
a V i s s e r, F l o r i a n
S t e i n, S e b a s t i a n S c h
ä f e r ( o n t h e c o u c h )
, M a g d a l e n a K r y g i e l s k
a, M a s s i m o
P i s a t i ( o n t h e f l o o r
), a n d A n n a - L e n a K
ü m p e l ( w h o h a d t o s t
a y a t h o m e
b a t t l i n g t h e f l u ).
w w w. n k f. m e d i a
A n o p e n- m i n d e d, l
i v e l y c o m p a n y c u l t
u r e t h a t e n c o u r a g e
s
t h e t e a m t o t a k e i n i t i a
t i v e t o w o r k o n t h
e ms e l v es, d e v e l o p
t h e i r s k i l l s e t w h i l e l e a r n i n g a n d p r o
m o t i n g t h e s t a r t u p s
p i r i t.
W e a r e c u r r e n t l y l o o k i
n g t o g r o w a n d e x p a n d o u r t e a m. I f y o
u
a r e t h i n k i n g a b o u t w
o r k i n g i n a m e d i a h o
us e o r i n t h e s t a r t u p
s c e n e, s i m p l y o p t f o r
b o t h a n d j o i n us !
161160 161160
© Max Threlfall
WA N T W O R K W I T H U S ?
W W W. N K F. M E D IA/J O B S
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Founder / Startup Country Page
Alexandra Anghel / Appticles Romania 45Alise Semjonova / Infogram Latvia 37Amber Atherton / My Flash Trash United Kingdom 67
Andrea Pfundmeier / Boxcryptor Germany 61Angélique Zettor / Genymobile France 24Anike v. Gagern / tausendkind Germany 116A it Kl / R b B l i 55
WHERE THEY STARTEDFind out where in Europe our featured founders started. Many of them have expanded, opened offices elsewhere and operate globally , but their stories as founders began in Europe.
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SpainPortugal
France
Switzer-
land
Ita ly
Greece
Moldova
Ukraine
Armenia
Cyprus
Israel
Belarus
L ithuania
Latvia
Estonia
Fin land
Russia
Turkey
Macedonia Bulgar ia
Romania
I re land
United Kingdom
Norway
Sweden
Denmark
Belg ium
Luxem-
bourg
Monaco
Malta
Nether lands
Germany
Austr ia
Czech Rep.
Poland
Serbia
Hungary
2 4
4
4
3
6
6
3
0
2
2
4
2
3
3
2
1
1
1
4
3
2
1
3
22
2
3
1
1
1 1
3
22
2
2
CroatiaSlovenia
23
4
Slovak ia
Anita Klasanova / Roobar Bulgaria 55Anna Alex / Outfittery Germany 74Anna Andersone / Froont Latvia 146Anna Polishchuk / Allset Ukraine 115Annabelle Diamantino / Video Recruit Czech Republic 77Anushka Beltram / Travel Starter Slovenia 107Barbara Muckermann / Yonderbound Monaco 26Barbara Labate / Risparmio Super Italy 19Basak Taspinar-Degim / Armut Turkey 25Bianca Gfrei / kiweno Austria 136Brynne Herbert / MOVE Guides United Kingdom 35Céline Lazorthes / Leetchi France 42Chiara Burberi / Redooc Italy 90Chloé Roose / Take Eat Easy Belgium 43Christina Kehl / Knip Switzerland 113Dalia Lasaite / CGTrader Lithuania 73Debbie Wosskow / Love Home Swap United Kingdom 86Demet Mutlu / trendyol Turkey 134
Dragana Djermanovic / BeeShaper Serbia 91Edyta Kocyk / SiDLY Poland 120Eleftheria Zourou / Doctoranytime Greece 22Elina Berglund Scherwitzl / Natural Cycles Sweden 39Elisa Fazio / Flazio Italy 130Emma Huovinen / MyNextRun Finland 34Emmanuelle Vin / AMIA Systems Belgium 68Filipa Neto / Chic by Choice Portugal 145Genna Elvin / TaDaweb Luxembourg 82Gina Tost / Geenapp Spain 135Gioia Pistola / Atooma Italy 75Gloria Molins / Trip4real Spain 124Gulnaz Khusainova / EasySize Denmark 69Heidi Rakels / GuardSquare Belgium 127Ioana Hasan / Smart Bill Romania 56Irina Alexandru / Vector Watch Romania 141Janna Bastow / ProdPad United Kingdom 59Janneke Niessen / Improve Digital Netherlands 108Jeanette Dyhre Kvisvik / Villoid Norway 20Jennie Mc Ginn / Opsh Ireland 36Jenny Wolfram / BrandBastion Finland 143Joanna Drabent / Prowly Poland 53Joanna Grzelak-Pia skowska / BookLikes Poland 85Josipa Majic / ID Guardian Croatia 40Jutta Haaramo / Stylewhile Finland 66Kaidi Ruusalepp / Funderbeam Estonia 144Karoli Hindriks / Jobbatical Estonia 104
Kate Unsworth / VInaya United Kingdom 105Katharina Klausberger / Shpock Austria 83Kinga Jentetics / PublishDrive Hungary 102Ksenija Rostova / Inselly Latvia 126Lea von Bidder / Ava Switzerland 125Lea-Sophie Cramer / Amorelie Germany 41Lela Dritsa Psarros / Nannuka Greece 72Leslie Cottenje / Hello Customer Belgium 112Liat Mordechay Hertanu / 24me Israel 87Lisa Terziman / Fentury Moldova 117Liubou Pashkouskaya / Red Rock Apps Belarus 89Maja Mikek / Celtra Slovenia 84Maria Martín / Tiendeo Spain 76Marta Esteve / Soysuper Spain 122Maryna Kuzmenko / Petiole Ukraine 142Meryl Job / Videdressing France 58Mette Lykke / Endomondo Denmark 21Milda Mitkute / Vinted Lithuania 27Natalie Masrujeh / Teach ‚n Go Cyprus 106Nina Angelovska / Grouper Macedonia 28Nora Khaldi / Nuritas Ireland 44Olga Peters / QualySense Switzerland 54Orit Hashay / Brayola Israel 114Pauline Laigneau / Gemmyo France 123Raffaela Rein / CareerFoundry Germany 139Rhona Togher / Restored Hearing Ireland 129Rossi Mitova / farmhopping Bulgaria 118
Sarah Wood / Unruly United Kingdom 128Sasha Olenina / StudyQA Russia 99Silje Vallestad / bSafe Norway 103Sofia Pessanha / Unbabel Portugal 57Sona Pohlová / Ecocapsule Slovakia 101Stina Ehrensvard / Yubico Sweden 119Suzan Claesen / Crowdyhouse Netherlands 52Taisiya Kudashkina / tulp Russia 137Tamar Yaniv / Preen.Me Israel 70Theresa Steininger / Wohnwagon Austria 38Tiffany Hart / 7write Netherlands 138Triinu Magi / Neura Israel 60Ülane Vilumets / Like A Local Guide Estonia 140Ulla Engestrom / ThingLink Finland 88Urska Srsen / Bellabeat Croatia 18Verena Pausder / Fox & Sheep Germany 100Virginie Simon / MyScienceWork Luxembourg 98Vladka Teskova / TeskaLabs Czech Republic 23Yana Vlatchkova / Swipes Bulgaria 29Yasmin de Giorgio / The Grassy Hopper Malta 71Zara Martirosyan / inKin Armenia 92Zsuzsa Kecsmar / Antavo Hungary 64
164 165
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I M P R I N T / L E
G A L
E D I T O R I
N C H I E F
( A C C O U N
T A B L E )
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D E R T
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C R E A T I V
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W I T H C O N
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N S F R O M
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s, j t @ t h
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a r s o l y, b
a l a z s. t a
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p e r a t i o
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i t, n a t a s
c h a. u n g
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p e r a t i o n
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l y. c o m
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u m a n, j u
l i a @ s i l i c
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z e r n y,
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r o e s, A x
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N e n a d M
a r o v a c
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l a r k e, S e
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n e R a v a
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d a t S a g i, T h
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t t e l b e r
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