Media Guide 2020
SWISS – the airline of Switzerland
As the airline of Switzerland, SWISS is a byword for traditional Swiss values, and is firmly committed to delivering the highest product and service quality.
SWISS – die Airline der Schweiz
Als nationale Fluggesellschaft der Schweiz steht SWISS für deren traditionelle Werte und verpflichtet sich zu höchster Produkt- und Servicequalität.
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Johannesburg
Dar es Salaam
Nairobi
DubaiMuscat
Delhi
Mumbai
Bangkok
Singapore
Tokyo
Beijing
ShanghaiCairoTel Aviv
São Paulo
Miami
MontrealBoston
New York JFKNew York Newark
Chicago
Hong Kong
San FranciscoLos Angeles
HurghadaMarrakech
Marsa Alam
Facts and figures
in SWISS service worldwide.
opted for SWISS’s Swiss quality last year.
in 43 countries are served by SWISS from Zurich and Geneva. As part of the Lufthansa Group and a member of Star Alliance, SWISS fulfils its mission of providing quality air services that connect Switzerland with Europe and the world.
88
17.9 million
More than 100aircraft
passengers
destinations
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luxury-inclined
enjoyment-minded
brand-loyal
cosmopolitan
SWISS First, Senator and SWISS Business
Our frequent flyers and premium customers
affluent
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spontaneous
down-to-earth
happy to shop price-minded
SWISS EconomyLeisure travellers, families and groups
design-inspired
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SWISS LoungesTarget groups / Seating classesSWISS First, SWISS Business
Video MagazineTarget groups / Seating classesSWISS First, SWISS Business,
SWISS Economy
Infomercials / documentariesTarget groups / Seating classesSWISS First, SWISS Business,
SWISS Economy
Refresher tissuesTarget groups / Seating classesSWISS Business
SWISS MagazineTarget groups / Seating classesSWISS First, SWISS Business,
SWISS Economy
SWISS Universe & AppTarget groups / Seating classesSWISS First, SWISS Business
Boarding passesTarget groups / Seating classesSWISS First, SWISS Business,
SWISS Economy
Readership 12
Rates 14
Readership 18
Rates 20
Rates 26
Rates 28 Rates 34Rates 32
Overview and options 38
Advertising rates forSWISS Universe app 22
Showcases / Publication placements 40
Illuminated images 42
Display areas
SWISS Lounges, Zurich Dock E 44
Your advertising options
On the groundOn board
SWISS MagazineSWISS Magazine
Copenhagen:the shapeof today
Magazine#171March 2019
SM1903_Copenhagen_Cover_7145904.indd 1 13.02.19 17:46
SWISSUNIVERSELUXURY MOMENTS FOR FIRST AND BUSINESS CLASS FLYERSS
WIS
SU
NIV
ERSE
#5
5
PEOPLE PLACES PLEASUREHong Kong Marseille Grand Openings
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SWISS Magazine
mainly for SWISS passengers, but it is also available as an annual subscription.
contains a free copy on every flight.
read the SWISS Magazine every month.
10 × a year
Every
1.7 million
SWISS Magazine is published
seat pocket
people
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The magazine appeals to Swiss and in-ternational leaders, managers and world travellers
The SWISS Magazine is your gateway to an excep-tional audience with a wide range of interests, sizeable incomes and high educational levels. Its ten issues each year feature exciting articles and reports by reputed travel journalists and photographers, along with inspirational city profiles. SWISS Magazine is placed in every seat pocket in every seating class on every flight, with passengers specifically invited to take a personal copy home, too. The magazine’s readership con-sists primarily of passengers and subscribers who fly SWISS all over the world.
Exciting stories, background insights and profiles of attractive destinations
Each issue of the SWISS Magazine offers readers entertaining insights into the world of SWISS on more than 130 pages. Each issue also spotlights a particular SWISS destination through an extensi-ve portrait of the city complete with useful tips and sources of further travel inspiration. Other regular features focus on topics as varied as avia-tion, profiles of people who have started new lives abroad, successful entrepreneurs and artists of all kinds. In addition to the world of SWISS, the magazine seeks to present the Life of SWISS to the reader, too. And the integrated inflight enter-tainment programme (on long-haul flights) rounds off this attractive and highly entertaining bilingual publication.
SWISS MagazineReadership
Age profile
Under 21 1.7 %
21–30 9.5 %
31–40 19.0 %
41–50 26.3 %
51–60 25.7 %
Over 60 17.8 %
Readers’ SWISS flights per year
Up to three 62.6 %
Four to nine 23.9 %
Ten or more 13.5 %
Readers’ total flights per year
Up to three 28.2 %
Four to nine 33.3 %
Ten or more 38.5 %
Gender profile
Female 37.1 %
Male 62.9 %
Source: SWISS Passenger Satisfaction Trackig (PST 2018)
The SWISS Magazine won the Silver Prize in the Best of Corporate Publishing 2015 awards.
The SWISS Magazine earned the Silver Prize in the "best of content marketing 2017" awards in the “B2C Tourism and Transport” and “Cover of the Year” categories.
SWISS MagazineSWISS Magazine
Copenhagen:the shapeof today
Magazine#171March 2019
SM1903_Copenhagen_Cover_7145904.indd 1 13.02.19 17:46
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SWISS MagazineRates
Rates for advertisements and advertorials
Single issue, 1 month (about 1.7 million contacts) Rates in CHFSingle page 16,900
Double-page spread 19,900
1/2 page portrait or landscape 8,500
2-page advertorial 19,500
4-page advertorial 39,000
Double issue, 2 months July / August, December / January (about 2.6 million contacts) Rates in CHFSingle page 18,900
Double-page spread 21,900
1/2 page portrait or landscape 9,500
2-page advertorial 21,500
4-page advertorial 43,000
Publication date and deadlines
Publication date First of the month
Deadline for advertorials 6 weeks before publication
Deadline for advertisements 4 weeks before publication
Deadline for copy 3 weeks before publication
Deadline for cancellations 2 months before publication
Rates for “The Guide” classified section ads
Advertisement Measurements Image size Rates for single issue in CHF Rates for double issue in CHF
1/4 page portrait 87 × 104 mm 87 × 50 mm 2,050 2,250
1/8 page landscape 87 × 50 mm 41 × 50 mm 1,050 1,250
1/16 page landscape 41 × 50 mm 41 × 23 mm 750 850
Line entriesLine rate for business contacts, min. 4 lines 39 45
Discounts, commissions and surcharges
Multi-issue order discount 3 × : 5%, 5 × : 10%, 8 × : 15%, 10 × : 20%
Agency commission 15%
Fixed-placement surcharge 10%
Technical details
Format Bled off (width x height) Type area (width x height)
Full page 200 × 265 mm + 3 mm bleed 179 × 251 mm
Double page 400 × 265 mm + 3 mm bleed 386 × 251 mm
1/2 page portrait 100 × 265 mm + 3 mm bleed 93 × 251 mm
1/2 page landscape 200 × 132.5 mm + 3 mm bleed 179 × 125 mm
Advertising Direction
Airpage AG, Peter Furrer, Aathalstrasse 34, 8610 Uster, SwitzerlandPhone +41 43 311 30 00, [email protected]
Printing details contact
Swissprinters AG, Premedia, Brühlstrasse 5, 4800 Zofingen, [email protected]
All customers receive print approval. Insert / supplement details on request. All rates shown are exclusive of VAT.
Further details Cover ads Inside ads Printing Offset printing Rotary offset
Printing data High-end PDF (PDFX-3 or PDFX-4), CMYK High-end PDF (PDFX-3 or PDFX-4), CMYK
Paper Coated Coated
Colour profile ISOcoated_v2_300_eci.icc ISOcoated_v2_300_eci.icc
Total area coverage (UCR) Max. 300% Max. 300%
Black text Must overprint Must overprint
Rates for cover pages in CHF
Issue type Inside front cover Inside back cover Outside back coverSingle issue 19,900 18,900 25,900
Double issue 22,900 21,900 28,900
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SWISS Universe
exclusively for passengers in SWISS First and SWISS Business.
every issue.
is provided with a copy on every intercontinental flight.
4 × a year
500,000
Every seat pocket
SWISS Universe is published
readers
in SWISS First and SWISS Business
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Exclusively for passengers in SWISS First and SWISS Business
The SWISS Universe inflight magazine is pub- lished four times a year, and is available exclu- sively to SWISS First and SWISS Business trav- ellers on SWISS’s intercontinental flights. The glossy magazine transports its readers to some of the world’s most exclusive locations, where well-known personalities offer insight into their life or divulge their favourite wining and dining addresses. SWISS Universe is provided in every SWISS First and SWISS Business seat pocket, with a warm invitation to take it home after the flight.
The SWISS Universe appOur exclusive inflight magazine with its intriguing stories and articles on people and places all over the world is now accessible on the move, too. SWISS Universe is available in the form of a free interactive smartphone app for iOS or Android de-vices. SWISS is constantly further expanding its digital world, too.
SWISS UniverseReadership
Exclusively for SWISS First and SWISS Business passengers on intercontinental flights.
SWISSUNIVERSELUXURY MOMENTS FOR FIRST AND BUSINESS CLASS FLYERSS
WIS
SU
NIV
ERSE
#5
5
PEOPLE PLACES PLEASUREHong Kong Marseille Grand Openings
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Rates for advertisements and advertorials
Format Contacts Rates in CHFSingle page Around 500,000 24,900
Double-page spread 29,000
2-page advertorial 30,000
4-page advertorial 56,000
Discounts, commissions and surcharges
Multi-issue order discount 2 ×: 10%, 4 ×: 20%
Agency commission 15%
Fixed-placement surcharge 10%
Cover pages Contacts Rates in CHFInside front cover Around 500,000 27,000
Inside back cover 25,000
Outside back cover 29,000
Issue periods and deadlines
Issue Period on board Deadline for advertisements Deadline for copy1 / 20 15 December 2019–14 March 2020 Mid-November 15 November
2 / 20 15 March–14 June 2020 Mid-February 14 February
3 / 20 15 June–14 September 2020 Mid-May 15 May
4 / 20 15 September–14 December 2020 Mid-August 14 August
Cancellation deadline 2 months before publication
Technical details
Format Bled off (width x height) Type area (width x height)Full page 230 × 295 mm + 3 mm bleed 203 × 265 mm
Double page 460 × 295 mm + 3 mm bleed 438 × 265 mm
Further details Cover ads Inside ads Printing Offset printing Rotary offset
Printing data High-end PDF (300 dpi) or CD High-end PDF (300 dpi) or CD
Paper Coated Coated
Colour profile ISO coated v2 300 eci.icc PSO LWC Improved bas.icc
Total area coverage (UCR) Max. 300% Max. 300%
Black text Must overprint Must overprint
Binding allowance Create double-spread advertisements with gutter margin text, elements or images with 6 mm offset.
All customers receive print approval. Insert / supplement details on request. All rates shown are exclusive of VAT.
SWISS UniverseRates
Advertising Direction
Airpage AG, Peter Furrer, Aathalstrasse 34, 8610 Uster, SwitzerlandPhone +41 43 311 30 00, [email protected]
Printing details contact
Cube Werbekonzepte & Produktion GmbH, Hohestrasse 134, 4104 Oberwil, SwitzerlandPhone +41 61 284 96 90, [email protected]
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Terms and conditions deadlinesAll the above advertising options are available at any time and for a selected period. The materials concerned (banner, video, logo, pack shot and texts) must be submitted online at least one week be-fore the appearance date desired.
Banner ads
Ad format Exposure Placement File format File format width / height
Logo / word markwidth / height
Rates in CHF
Classic Banner Smartphone*
3 months Between items PNG / JPG 1,300 × 1,140 px 1,105 × 945 px 3,500
Banner Classic* Tablet
monthly Between items PNG / JPG 1,536 × 366 px 1,496 × 326 px 3,500
1
Video clips
Exposure Placement File format Resolution Length Title + brief description Rate in CHF 3 months Luxury Channel Quicktime Movie 1,920 × 1,080 px Max. 5 min. Max. 100 characters
(with spaces) 5,000
2
Available free of charge for iOS or Android devices.
Product sales
Ad format Exposure Placement File format File format width / height
Logo format / height
Title + brief description Rates in CHF
Item* and "Collection" Card*
3 months as an item within the "Collection» Pleasure" – Online Luxury Shopping
PNG + Alpha / JPG (product against white background)
D) 1,060 × 1,060 pxB) 680 px × 680 px
PNG + Alpha min. 240 px
A) max. 70 characters (with spaces)
C) max. 450 characters (without spaces)
Available on request
*Min. resolution 72 ppi.
3.1
3.2
The SWISS Universe appfor smartphones / tablets
SWISS Universe, the luxury inflight magazine for SWISS First and SWISS Business travellers, is now available as an app for smartphones and tablets. With its People, Places and Plea - sure components, the app – which was launched in 2016 – offers interesting interactive articles on well-known person-alities and favourite destinations all over the globe. With its top-notch travel tips, its Luxury Channel features appealing
video clips from international brands (including online purchasing options). The SWISS Universe app provides its users with genuine travel inspirations and an invitation to im-merse themselves in the world of exclusive products. The di-gital SWISS Universe app world is being constantly further expanded, too.
Advertising Direction
Airpage AG, Peter Furrer, Aathalstrasse 34, 8610 Uster, SwitzerlandPhone +41 43 311 30 00, [email protected]
1 2 3.1 3.2
A BD
C
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Video Magazine and infomercials
view the Video Magazine every month on SWISS flights.
show the Video Magazine aloft(except Airbus A220 flights).
1.1 million
All
passengers
flights
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Advertise your product where the customer has time to really take it in. We offer attractive communication plat-forms via our inflight entertainment system in the course of our flights. One excellent option for commercial spots here is the Video Magazine, which is our SWISS news channel. On our long-haul services, the Video Magazine is always shown on all screens in all three seating classes before we activate the inflight entertainment system. And it’s also shown on our European (Airbus, except A220) services via the cabin screens.
Advertising options
Single issue (1 month) Fleet Contacts Length Rates in CHFVideo Magazine with sound Long-haul 350,000 30 s 15,000
Video Magazine without sound Short-haul 750,000 30 s 10,000
Multi-order discount 3 ×: 5%, 5 ×: 10%, 8 ×: 15%, 10 ×: 20%
Surcharge 60 s + 30%
> 60 s On request
All rates excluding VAT and data carrier production costs.
Technical details
Data carrier Codec Pro Res or MP4, pixel ratio 1,280 x 720 px or 1,920 x 1,080 px
Spots must generally be submitted with soundtrack, even if they will be broadcast via the cabin screens on short-haul flights.
Submission deadline 6 weeks before showing
Video MagazineRates
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Boredom is never an issue on any SWISS flight. On our long-haul services, our extensive film programme provides pleasant entertain-ment. And you can be part of it – through a documentary, for instance, about your company or organisation. Passengers in all three seating classes on our long-haul flights can put together their own inflight movie and video programme. Full details of all the choices available here are provided both within the system and in our SWISS Magazine. And since every passenger has their own personal inflight entertainment screen, your message can get straight to every single passenger.
Advertising optionsInfomercial / documentary as part of our inflight entertainment programme with appropriate details in SWISS Magazine
Media Fleet Contacts Length Rates in CHF Infomercials Long-haul Around 700,000 > 30 to max. 60 min 15,000 / 2 months*
> 60 to max. 120 min 25,000 / 2 months*
Technical details
Data carrier DVD for SWISS approval
Digital data must be uploaded to a server.
We can process 4:3 or 16:9 formats.
For publication in SWISS Magazine and on system screens
Brief description in German and English (max. length of each: 120 characters including spaces) and one high-resolution image
Submission deadlines DVD for SWISS approval 12 weeks before appearance
Text and image 10 weeks before appearance
Data carrier 10 weeks before appearance
* Rates for four months on request. Rates stated do not include VAT and production costs.
Infomercials and documentaries
Rates
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Refresher tissues and boarding passes
opted for SWISS quality last year.
17.9 millionpassengers
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Advertising options
Placement Class / fleet Production Exposure* Rates in CHFOn the back of the packaging
SWISS Business short- and long-haul
500,000 Around 3 months 35,000
SWISS Business short- and long-haul
1,000,000 Around 6 months 60,000
Technical details
Format 70 × 140 mm
Advertising space (portrait) 55.6 × 125.6 mm
Print data High-resolution PDF
Ordering deadline 4 months before appearance
Print data submission deadline 12 weeks before appearance
* Shorter periods also possible, subject to verification. Precise commencement dates and lengths of exposure cannot be guaranteed. Rates include all production costs but exclude VAT.
Refresher tissueRates
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Advertising optionsBoarding passes for flights from Switzerland
Placement Production Exposure* Rates in CHFBack of boarding pass 1,000,000 Around 3 months 35,000
2,000,000 Around 6 months 65,000
Technical details
Back-of-pass dimensions 193 × 72 mm (stub: 50 × 72 mm)
Ordering deadline 12 weeks before appearance
Print data EPS or high-resolution PDF
Print data submission deadline 10 weeks before appearance
The back of the SWISS boarding pass is a great place to bring your company or product to the attention of any departing traveller. Customers receive their boarding pass at check-in or at the airport ticket desk.
* Precise commencement dates and lengths of exposure cannot be guaranteed. Rates exclude VAT and additional production costs.
Boarding passes Rates
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SWISS Lounges
13% in 0–30 min 36% in 30–60 min 32% in 60–120 min 19% in 120–240 min
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SWISS First Lounges
Zurich Schengen Zurich Dock E Geneva
Total area 650 m²
Total area 750 m²
Total area213 m²
Advertising optionsShowcases Publication placements
Advertising optionsShowcases
Advertising optionsIlluminated images Showcases Publication placements
Senator Lounges
Zurich Schengen Zurich Non-Schengen Zurich Dock E Geneva
Total area 595 m²
Total area243 m²
Total area852 m²
Total area193 m²
Advertising optionsShowcases
Advertising optionsShowcasesPublication placements
Advertising optionsShowcasesPublication Placements
Advertising optionsIlluminated imagesShowcasesPublication placements
SWISS Business Lounges
Zurich Schengen Zurich Non-Schengen Zurich Dock E Geneva
Total area940 m²
Total area274 m²
Total area875 m²
Total area438 m²
Advertising optionsShowcasesPublication placements
Advertising optionsIlluminated imagesShowcasesPublication Placements
Advertising optionsShowcasesPublication Placements
Advertising optionsIlluminated imagesShowcasesPublication placements
SWISS Arrival Lounge
Zurich Schengen
Total area690 m²
Advertising optionsIlluminated imagesShowcases
Further platforms and placement options (such as product samplings or placements) can also be provided on request.
Our guests– SWISS and Lufthansa First Class passengers– Miles & More HON Circle members– VIP passengers
Our guests– Miles & More Senators– Star Alliance Gold members
Our guests– Business Class passengers of Star Alliance carriers– Frequent Traveller Miles & More members of Star Alliance carriers
SWISS LoungesOverview and advertising options
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SWISS First Lounges Showcases Publications
Location Rates in CHF* Rates in CHF** Zurich Schengen (Terminal A) 4,500 2,500
Zurich Dock E – 1,500
Geneva 2,000 1,000
SWISS Arrival Lounge Showcases Publications
Location Rates in CHF* Rates in CHF** Zurich 3,000 1,500
SWISS Senator Lounges Showcases Publications
Location Rates in CHF* Rates in CHF** Zurich Schengen (Terminal A) 4,500 2,500
Zurich Non-Schengen (Terminal D) 3,500 1,200
Zurich Dock E 3,000 1,500
Geneva 3,000 2,000
SWISS Business Lounges Showcases Publications
Location Rates in CHF* Rates in CHF** Zurich Schengen (Terminal A) 4,000 2,500
Zurich Non-Schengen (Terminal D) 2,000 1,200
Zurich Dock E 3,000 1,500
Geneva 2,500 2,000
Showcases / Publication placements
Media rates
*per month
– All rates are for one showcase and excluding VAT.– All showcase bookings should preferably be for 3 months or more.
**per month
– All rates are for 1 month’s placement of the publication concerned.– Such publications may be magazines, catalogues, brochures or flyers
(publication and format to be agreed with SWISS in advance).– The number of copies to be supplied will vary depending on the publication type.
Rates shown are exclusive of VAT. Rates may also be subject to change.
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SWISS First Lounges
Location Rate in CHF* Production size Visible size Geneva 2,000 680 × 530 mm 640 × 490 mm
SWISS Senator Lounges
Location Rates in CHF* Production size Visible size Zurich Non-Schengen 2,000 945 × 530 mm 905 × 490 mm
Geneva 3,000 680 × 530 mm 640 × 490 mm
SWISS Business Lounges
Location Rates in CHF* Production size Visible size Zurich Non-Schengen 2,000 945 × 530 mm 905 × 490 mm
Geneva 2,500 420 × 530 mm 380 × 490 mm
SWISS Arrival Lounge
Location Rate in CHF* Production size Visible size Zurich 3,000 1,045 × 635 mm 905 × 493 mm
*per month
– All rates are for one illuminated image and are exclusive of VAT. – All bookings should preferably be for 3 months or more.– The costs of printing, installation and removal will be additionally charged.
Illuminated imagesMedia rates
Our lounge display areas provide an excellent platform for you to present your products to our customers in appreciable concrete form. We can offer you areas of various dimensions here, which can be individually de-signed in a close consultative process. Needless to say, all such display items must also contribute to and help enrich the overall lounge experience.
Display area
Lounge Area Min. period Rates in CHFSenator 18.7 m² 3 months On request
SWISS Business 18.7 m² 3 months On request
Display areasSWISS Lounges, Zurich Dock E
Die Ausstellungsflächen bieten die ideale Möglichkeit, Ihre Produkte für die Gäste erlebbar zu machen. Für deren Inszenierung stehen unterschiedlich grosse Flächen zur Verfügung, die nach Absprache individuell ausgestaltet werden können. Die Ausstellungsobjekte müssen sich in jedem Fall dem räumlichen Erlebnis un-terordnen und bieten einen spannenden Mehrwert für die Gäste in den Lounges.
Ausstellungsfläche
Lounge Fläche Mindestlaufzeit Preise CHFSenator 18,7 m² 3 Monate auf Anfrage
SWISS Business 18,7 m² 3 Monate auf Anfrage
AusstellungsflächenSWISS Lounges, Zürich Dock E
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ContactKontakt
Advertising DirectionSWISS Inflight Media
Airpage AGAathalstrasse 34CH-8610 Uster ZH+41 43 311 30 00
Ambient Media
Swiss International Air LinesContent [email protected]
Ambient Media
Swiss International Air LinesContent [email protected]