e don’t need to -Feedback takes too long -Complicates codebase @aliisahodges Retention: different on mobile • 2 years ago, Fred Wilson set the bar with 30/10/10 • But at Mixpanel we’ve found that retention varies tremendously across industries • Social industries that use Facebook auth have the highest rates of retention @aliisahodges Retention: different on mobile @aliisahodges Retention: different on mobile Push notifications can have a huge impact on retention – Firefly found that push notifications had more than a 20% increase on their retention numbers Retention: different on mobile @aliisahodges In Summary • The Signup funnel is the most important part of your app to obsess over • Test, test, test! • Keep your eyes on retention as you pu
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