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Hippo in Kürze

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Hippo is on a mission to make the digital experience more personable for every visitor. We offer a new vision for the digital experience platform space by engineering the world’s most advanced content performance platform, designed to help businesses understand their visitors – whether they are known or anonymous – and deliver the content they value in any context on any device.

1999 2008 20122002 2016

OmniChannelAusrichtung

MicroservicebasierendeArchitektur

Persona Targeting

Content Performance

& HybridContent Delivery

Sonja KotrotsosProdukt Marketing bei Hippo CMSObsessed with digital experience innovation, eighteen years digital experience in client, consultant, sales & strategic marketing roles.

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“In 2015, 76% of retail IT professionals ranked integrating selling channels to create an omnichannel “face to the customer” as a top priority.”

Forrester Research Inc2

FROM SMALL WISH TO BIG DREAMAIRMILES

Powered by Hippo CMS

Powered by Hippo CMS

phase 3Technical migration

phase 2Smart refactoring

phase 1don’t look back

10 weeksfrom start to finishand flexibility for

continuous optimization

3 platformsonline | account | app

1 platformcampaigns distributed

from Hippo CMSacross all platforms

“In order to meet theexpectations of younger

people, we need to be digital.And people need to be happy

with their digital experience and receive relevant offers.”

The best loyalty program For the young in a digital society

AirMiles is the leading loyalty program in the Netherlands, serving over 4 million members in partnership with leading Dutch retail brands.

For AirMiles digital business transformation was not just a new program but crucial for activating the younger audience in today’s digital society.

In 2015, the company engaged Hippo partner Incentro to launch a new digital experience platform whilst utilizing their existing SAP CRM infrastructure.

Record Time to MarketDue to interoperability advantage

AirMiles chose Hippo CMS for its high degree of interoperability, which allowed AirMiles and Hippo partner Incentro to relaunch a new digital experience platform in only 10 weeks including a fully fledged SAP CRM integration driving personalized offers for 4 million customers.

Moreover, the continued flexibility allows AirMiles to operate in an agile way and to continuously roll-out new functionality.

Omni-Channel experience across web & apps

Interoperability with SAP CRM

Highly targeted and personalized offers

Powered by Hippo CMS

Integrated app platform mendix

Only 10 weeks implementation time

Consolidating offers of 5 leading brands

My-AirMiles customer portal

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70% Umsatz durch mobile Kanäle

90% durch mCommerce App

MOBILE KANÄLE

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The Rules have changed

7ONLINE ANPROBE

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8IoT / BEACONS

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9VIRTUAL REALITY

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COCOSUM

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SUPER ZUKUNFT... 12

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13MUSS ABER NICHT

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“Kunden kaufen keine Produkte. Sie kaufen die Antwort auf ein Bedürfnis.”

Jeff Ernst, Forrester

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Mehr Besucher, mehr Kundenbindung,schafft Kundentreue und Fans

Transaktionenund Prozesse

WorldOfMusicOnline Store

Musikanten der Welt Blog

Musikalische Erziehung fürdie Kleinen

Guitar HeroesFacebook Seiten

Mehr Reach mit Content Marketing

Hier geht es darum ein Instrument zu

kaufen

Hier geht es um die Musik und das

Musizieren

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Früher im Customer Journey

… und über den Kauf hinaus

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Höhere Relevanz

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18ROI = DATA

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Relevanz schaffen5

4Persona

Definition

Targetingkriterien definieren

BesucherAnalyse

Neue Erkentnisse gewinnen32 Information synchronisieren

Andere Systeme mitKundendaten

Wie CRMs, Marketing Automation,Loyalty Systems, Callcenter, ...

Shop betrieben miteCommerce System

Content Marketing und Campaign Auftrittebetrieben mit Hippo CMS

Legacy Auftritteaus Drittssytemen

RelevanceStore

Besucherdaten sammeln1

ROI

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Content Performance

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21OWN YOUR DESTINY

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ENTSCHEIDEND: DIE RICHTIGE GRÖßE FÜR TEAM, PROZESSE UND IT

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SAY IT YOUR WAYGREETZ

Powered by Hippo CMS

Omnichannel ExperiencePutting the right folks in charge

Using Hippo CMS, Greetz puts the right people in control of the various steps in their customer journey - across all channels.

Powered by Hippo CMS

Offers & Campaigns Advisory Content Product Content Personalization & Ordering

Explore Inform Choose SurpriseCustomerJourney

run by

updated

marketingbusiness& experts

product information management system development

ad hoc ad hoc automatically agile, bi-weekly

concept page-driven content-driven integration-driven REST & AngularJS

IT innovates on modern open architecture

5 million happy recipients

eCommerce & PIM interoperability

Business & Marketing in channel control

Optimized experience every two weeks

“Receiving a present isan experience. But giving one, should be an experience too.”

Jan van der Veen

AngularJS app consuming content

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Agile Microservices Architecture

261) Forrester Research, Make The Cloud A Foundation Of Your Digital Experience Platform Strategy, Aug 20152) Gartner Inc., Critical Capabilities for Web Content Management 2015, July 2015

Software vendors will refactor their ancient architectures or be left behind. The old world of closed, proprietary stacks is dead software walking. In the age of the customer, where business responsiveness trumps technology coherence and the cycle times of improvement are measured in days, not years, the software industry en masse is embracing Jeff Bezos’ mandate to make everything a decoupled service linked by APIs. Hippo, [... is…] doing this already in web content management [...].1

Forrester mentions Hippo as anexample for modern architecture

Hippo CMS uses the Apache Jackrabbit Content Repository API for Java platform to provide a well designed, feature-rich option for all of our use cases and in many sectors. [...] It has a high level of interoperability and is suitable for complex environments where coupling with many additional components is a requirement.2

Gartner highlights Hippo’shigh level of interoperability

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Warum Content Marketing?

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Mehr UmsatzDurch Shop Conversion, höhere Reichweite und

bessere Entscheidungen

Mehr TrafficZielgerichtete Inhalte

bedeuten bessere SEO und SEM

Mehr EinblickDigitale Markt-

Forschung als Basis für data-driven Business

Mehr BindungKunden eher im Buyer

Journey erreichen und Berater werden

Kanal-übergreifend

ROI Metricsund Analyse

Reaktionsge- schwindigkeit

Interoperabilität& Flexbilität

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“Kunden kaufen keine Produkte. Sie kaufen die Antwort auf ein Bedürfnis.”

Jeff Ernst, Forrester

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So erreichen Sie uns

Hippo EuropeOosteinde 111017 WT AmsterdamThe Netherlands

Hippo DeutschlandBlumenstraße 126121 OldenburgGermany

Call us+31 20 522 44 66+44 20 35 14 99 60+49 441 36138 290+1 877 414 47 76

Website / Emailwww.onehippo.comsales@onehippo.com