Startup Lessons Learned - Weshalb Du darüber nachdenken solltest, ein *Lean* Startup zu machen

Startup Lessons Learned

Weshalb Du darüber nachdenken solltest, ein Lean Startup zu machenEntrepreneurs Club Aschaffenburg, 23.04.2014

Paul Herwarth von Bittenfeld

� Seit 2003 Projektleitung und Geschäftsführung für Tochtergesellschaften der //SEIBERT/MEDIA GmbH.

� Initiator von Lean Startup Circle Rhein-Main und Rhein-Main-Startups.com

� Twitter: @pherwarth

LEAN STARTUP

http://www.flickr.com/photos/betsyweber/6719450919/

„„A startup is an organization A startup is an organization dedicated to creating dedicated to creating something new under something new under conditions of conditions of extreme extreme uncertaintyuncertainty.“ - Eric Ries.“ - Eric Ries

http://www.flickr.com/photos/mikebehnken/5007703932/

http://www.flickr.com/photos/myfuturedotcom/6053042920/

Der Build – Measure – Learn-Zyklus

http://practicetrumpstheory.com/wp-content/uploads/2009/12/buildmeasurelearn.jpg

MinimumViable

Product(MVP)

Die Geschichte von

TwentyFeet

TwentyFeet – Check your Track

The exit – bought by SumAll

September 2010:Launch with Feature

by Robert Scoble

Our startup journey

September 2009:

Ideation

Start of Prototyping

January 2010:Software-Development

with Team of 5

Autumn 2010:Payment Feature

March 2011:Growth Booster

Performance Tweet

July 2013:Sold to SumAll

July 2012:Lean Startup Team

Lean Canvas for TwentyFeet

› Painful aggregation of data over different services

› Easy to use› One-shop-

stop for Social Media Metrics

› One tracking

for all services› Personal

analytics dashboard

› Number of User (later: Active Users)

› Revenue

› Scrum team financed by existing business

› Social Media Heavy User (Twitter, Facebook, …)

› Small businesses

› Hosting› Development

› Freemium › Micro payments

› Marketing

› Performance tweet

1 234

5

67

8

1 9

Lessons learned

1. Don't fall in love with your solution

2. Focus on delivering value in the first place

3. Capture the customer value from the beginning

4. Vanity metrics suck

Lessons learned - Don't fall in love with your solution

Image: Ash Maurya

Lessons learned - Focus on delivering value in the first place

https://www.flickr.com/photos/rethwill/8633682506/

Lessons learned - Focus on delivering value in the first place

Problem / Solution fit

Product / Market fit

Scale

Lessons learned - Capture the customer value from the beginning

https://www.flickr.com/photos/eioua/2698500658

Lessons learned - Vanity metrics suck

# of usersrevenuerevenue per user

Summary

Lessons learned

› Don't fall in love with your solution

› Focus on delivering value in the first place

› Capture the customer value from the beginning

› Vanity metrics suck

Stay in touch

Find me on:› Twitter: @pherwarth › LinkedIn › XING