‘In-Memory’ Fundraising Fundraising · Fundraising Fundraising Fair – November 2016. Gill...

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‘ In-Memory’ Fundraising

Fundraising

Fundraising Fair – November 2016

Gill Jolly BSc (Hons) FInstF (Dip)

Consultants

tel/fax: 01449 612660www.achieve-consultants.co.uk

e-mail: gill.jolly@achieve-consultants.co.uk

Aim

In memoriam This image cannot currently be displayed.

I hold it true, whate'er befall;I feel it when I sorrow most;'Tis better to have loved and lostThan never to have loved at all.

In Memoriam A.H.H. a poem by Alfred, Lord Tennyson ,1849

Coffin/hearse chasing?!!

Selling the concept internally

In lieu of flowers?

MotivationsThere are a range of motivations ….

• Thanking• Repaying• Carrying out someone else’s wishes

(the deceased!)• Keeping link with the deceased• Memorial/lasting legacy• Etc

In mem programme can:increase net revenue and supporter numbers

inspire greater donor loyalty and affinity

recruit new donors

reach out to and engage younger donors

support and drive major donor relationships

generate legacy pledges

In memoriam donations come as

• A direct donation sent via the donor

• A collection undertaken on behalf of the family by the funeral director

• A collection sent in to the charity by the next of kin (or a close friend / relative)

Problems!A charity cannot:

• Gift aid the donation• Capture the data of the donors• Send a personal thank you • Start the relationship building• Check if they are an existing donor

How to promote?This image cannot currently be displayed.

LiteratureThis image cannot currently be displayed.

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Adverts/thank you

Undertakers

At funerals….

Your strategy?This image cannot currently be displayed.

Who are your targets?

Who is responsible?

Educate others…

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A bit of psychology…..!!

Use of language

Your terminology………

“popping your clogs”

Donor Care/Stewardship

What next?

Secondary memorial gift

or?

Other products?

,,,and events?

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’Graveyead gap’

Tribute fundsThis image cannot currently be displayed.

What it is

CAFOD’s tribute fund

Benefits of Tribute Funds

• raise money

• strengthen the emotional tie between you and your donors

• increase the visibility of your work

The next stepsThis image cannot currently be displayed.

Good luck – but remember …

Gill Jolly BSc (Hons) FInstF (dip)e mail: gill jolly@achieve consultants co uk

Thank You