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Dur
chfü
hrun
gvo
nFa
llstu
dien
mit
Dur
chfü
hrun
gvo
nFa
llstu
dien
mit
Unt
erne
hmen
VH
B A
rbei
tsta
gung
12. N
ovem
ber,
Gra
z
Jun.
-Pro
f. D
r. Fe
lix R
eim
ann
WH
UO
ttoB
eish
eim
Sch
oolo
fMan
agem
ent
WH
U–
Otto
Bei
shei
mS
choo
lofM
anag
emen
tB
urgp
latz
2, 5
6179
Val
lend
arTe
l.:+4
9 26
1 65
09-3
22Fa
x:+4
9 26
1 65
09-3
29ilt
fli
i@
hd
mai
lto:f
elix
.reim
ann@
whu
.edu
UR
L: w
ww.
whu
.edu
Exce
llenc
e in
M
anag
emen
t Ed
ucat
ion
Age
nda
Age
nda D
evel
opin
g C
ase
Stu
dies
with
Cor
pora
tions
Usi
ng C
ase
Stu
dies
in E
xecu
tive
Dev
elop
men
t Pro
gram
s
Dis
cuss
ion
Slid
e 2
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ool o
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agem
ent
Jun.
-Pro
f. D
r. Fe
lix R
eim
ann
ww
w.w
hu.e
du
Dev
elop
ing
case
stud
ies
with
corp
orat
ions
Dev
elop
ing
case
stud
ies
with
corp
orat
ions
Dev
elop
ing
case
stu
dies
w
ithst
uden
ttea
ms
Dev
elop
ing
case
stu
dies
w
ithco
rpor
ate
team
sw
ithst
uden
ttea
ms
with
corp
orat
ete
ams
Slid
e 3
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eish
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ool o
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agem
ent
Jun.
-Pro
f. D
r. Fe
lix R
eim
ann
ww
w.w
hu.e
du
Dev
elop
ing
case
s w
ith s
tude
nt te
ams
as p
art o
f the
ir cu
rric
ulum
–C
itii
Cas
e w
ritin
g se
min
ar
Ove
rvie
w c
ase
writ
ing
sem
inar
Who
writ
es th
e ca
se a
nd te
achi
ng n
ote?
Team
s of
4-5
stu
dent
s, fo
r gra
de a
nd c
redi
t (p
refe
rabl
y M
Sc
or B
Sc
in th
eir l
ast y
ear)
Wha
t is
the
case
abo
ut?
Rec
ent,
real
-life
deci
sion
situ
atio
nof
aco
mpa
nyR
ecen
t,re
allif
ede
cisi
onsi
tuat
ion
ofa
com
pany
Whe
re d
oes
the
team
get
the
info
rmat
ion
from
?
Spo
nsor
at t
he c
ompa
nyTh
e co
mpa
ny n
eeds
to a
gree
with
pub
licat
ion
(“rel
ease
”)
Slid
e 4
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ool o
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agem
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Jun.
-Pro
f. D
r. Fe
lix R
eim
ann
ww
w.w
hu.e
du
The
Cas
e W
ritin
g S
emin
ar is
a to
ugh
but r
ewar
ding
exp
erie
nce
ft
dt
for s
tude
nts
Teac
hing
/ le
arni
ng o
bjec
tives
of t
he s
emin
ar
Ana
lytic
al s
kills
Sum
mar
ize
com
plex
situ
atio
nsA
pply
con
cept
s fro
m d
iffer
ent c
lass
es Team
wor
kIn
tens
ely
coop
erat
e w
ith o
ther
st
uden
ts o
ver a
per
iod
of
seve
ral m
onth
s
Expe
rienc
e in
cor
pora
te c
onte
xtIn
tens
ely
coop
erat
e w
ith
corp
orat
e co
ntac
tN
egot
iate
rele
ase
Stud
ent
lear
ning
Wor
k on
one
end
pro
duct
they
ca
n be
pro
ud o
f
Neg
otia
tere
leas
eG
et to
kno
w a
com
pany
(and
po
tent
ial e
mpl
oyer
) in-
dept
h
lear
ning
Aut
hors
hip
Bec
ome
co-a
utho
r of i
nter
natio
nally
pu
blis
hed
case
stud
y
Slid
e 5
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ool o
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Jun.
-Pro
f. D
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lix R
eim
ann
ww
w.w
hu.e
du
publ
ishe
dca
sest
udy
For c
orpo
ratio
ns, t
he c
ase
writ
ing
sem
inar
is a
cha
nce
get i
n co
ntac
t ith
it
td
td
tdi
lt
with
inte
rest
ed s
tude
nts
rega
rdin
g em
ploy
men
t
Cor
pora
te o
bjec
tives
for p
artic
ipat
ing
in c
ase
writ
ing
Rec
ruiti
ng o
ppor
tuni
ty
Stu
dent
s pa
rtici
patin
g in
the
sem
inar
are
usu
ally
hig
hly
mot
ivat
ed a
nd in
tere
sted
in th
e fir
m th
ey w
rite
abou
t
Freq
uent
ly, s
tude
nts
who
alre
ady
did
an in
tern
ship
with
th
e fir
m k
eep
in to
uch
via
the
case
stu
dyp
y
In s
ever
al c
ases
, firm
s hi
red
stud
ents
who
wro
te c
ase
stud
ies
abou
t the
m
Slid
e 6
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ool o
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Jun.
-Pro
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lix R
eim
ann
ww
w.w
hu.e
du
Typi
cal s
emin
ar ti
me
line
runs
for 3
-4 m
onth
s; in
terim
coa
chin
g an
d i
fl
itilf
fl
tdi
secu
ring
of re
leas
e cr
itica
lfor
suc
cess
ful c
ase
stud
ies
Typi
cal s
emin
ar s
ched
ule
Wee
k 0:
team
sre
gist
ered
Wee
k 6:
inte
rimfe
edba
ck o
n ca
se
Wee
k 14
:fin
alpr
esen
tatio
nca
se
Wee
k 10
:
p
Afte
r sem
inar
:W
eek
3:re
leas
eha
nded
inla
ngua
geed
iting
,pu
blis
hing
conf
irmat
ion
from
com
pany
, lo
ck-in
of t
opic
Crit
ical
!
Slid
e 7
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eish
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ool o
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agem
ent
Jun.
-Pro
f. D
r. Fe
lix R
eim
ann
ww
w.w
hu.e
du
Cas
e st
udie
s ne
ed to
be
tailo
red
with
rega
rd to
the
targ
et a
udie
nce,
tht
td
thifi
tli
dth
e co
urse
con
tent
, and
the
spec
ific
conc
epts
app
lied
Scop
ing
of c
ase
topi
c
CO
UR
SE &
CO
NTE
NT
THE
OR
Y/
CO
NC
EP
T
TAR
GET
CU
STO
ME
R
Just
In T
ime
Stra
tegy
Und
ergr
adua
te
Sup
ply
Man
agem
ent
(SM
)Fi
nanc
eG
radu
ate
Tota
l Qua
lity
Man
agem
ent
Ope
ratio
nsM
anag
emen
tE
xecu
tive
Edu
catio
n
Slid
e 8
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ool o
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lix R
eim
ann
ww
w.w
hu.e
du
Com
pani
es c
an b
e ap
proa
ched
in s
ever
al w
ays
to w
in th
em
fth
ifo
rthe
sem
inar
Way
s to
app
roac
h co
mpa
nies
for p
artic
ipat
ion
Com
pany
2in
terv
iew
son
Inte
rnsh
ip
Inst
ruct
or2
inte
rvie
ws
onca
se to
pic
One
con
tact
pe
rson
for
Cas
e w
ritin
g te
am
Inst
ruct
or
Car
eer
offic
epe
rson
for
quer
ies
Fina
l che
ck o
f f
dbk
tea
Alu
mni
case
,fee
dbac
kan
d re
leas
eFr
iend
s &
fa
mily
Slid
e 9
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eish
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ool o
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agem
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Jun.
-Pro
f. D
r. Fe
lix R
eim
ann
ww
w.w
hu.e
du
If co
nfid
entia
lity
issu
es a
re e
ncou
nter
ed, c
ase
stud
ies
can
be
dii
dbl
iti
bd
ld
disg
uise
d o
r pub
licat
ion
can
bede
laye
d
Dis
guis
ing
case
stu
dies
-to
pre
serv
e th
e an
onym
ity o
f the
so
urce
and
the
secu
rity
of th
e da
ta-
to g
et th
e re
leas
eW
hy?
Wha
t?-
pers
on’s
nam
es fr
om c
ompa
ny-
pers
on’s
nam
es fr
om c
usto
mer
s-
date
s, lo
catio
ns, n
umer
ical
dat
a,
-as
little
aspo
ssib
le
,,
,pr
oduc
t and
ser
vice
s, in
dust
ry
How
muc
h?as
little
aspo
ssib
le-
chan
ging
a re
al c
ase
into
som
ethi
ng
of fi
ctio
n ca
n de
stro
y th
e st
uden
ts
abili
ty to
iden
tify
Slid
e 10
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ool o
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agem
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Jun.
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f. D
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eim
ann
ww
w.w
hu.e
du
Alte
rnat
ive:
Del
ay p
ublic
atio
n
> 60
pub
lishe
d ca
ses
-in
coop
erat
ion
with
lead
ing
com
pani
es -
dl
di
thW
HU
CW
itiS
iw
ere
deve
lope
din
the
WH
UC
ase
Writ
ing
Sem
inar
Slid
e 11
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eish
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ool o
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agem
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Jun.
-Pro
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eim
ann
ww
w.w
hu.e
du
Cas
es a
re p
ublis
hed
at th
e E
urop
ean
Cas
e C
lear
ing
Hou
se (E
CC
H)
hw
ww
.ecc
h.co
m
We
use
roya
lties
from
cas
e st
udie
s to
reim
burs
e cu
rren
t st
uden
t tea
ms
for t
heir
trave
l exp
ense
s to
com
pany
inte
rvie
ws
Slid
e 12
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eish
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ool o
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agem
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Jun.
-Pro
f. D
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lix R
eim
ann
ww
w.w
hu.e
du
pp
y
Mak
eor
brea
k:Le
sson
sle
arne
dfro
mth
ese
min
arM
ake
orbr
eak:
Less
ons
lear
ned
from
the
sem
inar
Succ
ess
fact
ors
of C
ase
Writ
ing
Sem
inar
Inte
nsiv
ein
terim
-coa
chin
gre
quire
d to
ens
ure
qual
ity o
f fin
al
case
stu
dies
Gra
ding
not o
nly
on fi
nal v
ersi
on, b
ut a
lso
on in
terim
ver
sion
s
Clo
sem
onito
ring
ofre
leas
epr
oces
s(in
stru
ctor
calls
com
pany
Clo
sem
onito
ring
ofre
leas
epr
oces
s(in
stru
ctor
calls
com
pany
cont
act a
t hal
f tim
e), t
o pr
even
t bad
sur
pris
es a
t the
end
Slid
e 13
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ool o
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agem
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-Pro
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lix R
eim
ann
ww
w.w
hu.e
du
Dev
elop
ing
Cas
eS
tudi
esin
Coo
pera
tion
with
Cor
pora
tions
Dev
elop
ing
Cas
eS
tudi
esin
Coo
pera
tion
with
Cor
pora
tions
Dev
elop
ing
case
stu
dies
w
ithst
uden
ttea
ms
Dev
elop
ing
case
stu
dies
w
ithco
rpor
ate
team
sw
ithst
uden
ttea
ms
with
corp
orat
ete
ams
Slid
e 14
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eish
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ool o
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Jun.
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eim
ann
ww
w.w
hu.e
du
How
the
idea
cam
eab
out…
How
the
idea
cam
eab
out…
Cas
e st
udie
s ar
e a
high
ly e
ffect
ive
teac
hing
met
hod
and
are
incr
easi
ngly
us
edin
corp
orat
etra
inin
gpr
ogra
ms
used
inco
rpor
ate
train
ing
prog
ram
s…
…B
UT…
…It
is h
ard
to fi
nd c
ase
stud
ies
that
ade
quat
ely
refle
ct th
e bu
sine
ss re
ality
of m
any
Eur
opea
n fir
ms
(mar
kete
nviro
nmen
tpr
oces
sfir
ms
(mar
kete
nviro
nmen
t,pr
oces
sco
mpl
exiti
es, d
ecis
ion
proc
esse
s…).
Man
y ca
se s
tudi
es a
re U
.S.-c
entri
c (H
arva
rd).
Slid
e 15
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lix R
eim
ann
ww
w.w
hu.e
du
Dev
elop
ing
case
stu
dies
with
cor
pora
te te
ams
–C
td
lt
Cor
pora
te c
ase
deve
lopm
ent p
rogr
am
Ove
rvie
w o
f cor
pora
te c
ase
deve
lopm
ent p
rogr
am
Who
writ
es th
e ca
se a
nd te
achi
ng n
ote?
Cf
tilt
f4
hih
tti
lf
Cro
ss-fu
nctio
nalt
eam
s of
~4
high
-pot
entia
lsfro
m o
ne
busi
ness
uni
tIn
tens
ivel
y co
ache
d by
aca
dem
ic in
stru
ctor
s
Wha
t is
the
case
abo
ut?
Hig
hly
rele
vant
, cur
rent
issu
e of
the
busi
ness
uni
t
Wha
t is
the
gove
rnan
ce fo
r the
cas
e te
am?
The
team
is“s
pons
ored
”by
ase
nior
top
man
ager
who
also
The
team
issp
onso
red
bya
seni
orto
pm
anag
er,w
hoal
soap
prai
ses
the
end
prod
uct
Slid
e 16
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lix R
eim
ann
ww
w.w
hu.e
du
Cas
e de
velo
pmen
t is
a go
od w
ay to
dev
elop
the
parti
cipa
nts
and
to
tff
tit
hit
ilf
ih
ti
icr
eate
effe
ctiv
ete
achi
ng m
ater
ialf
orin
-hou
setra
inin
gs
Why
firm
s co
nduc
t in-
hous
e ca
se d
evel
opm
ent
Dev
elop
ing
mem
bers
of
cas
e w
ritin
g te
amC
reat
ing
own
case
s fo
r in
-hou
se tr
aini
ngs
Sha
rpen
anal
ytic
alW
kl
t
Ben
efits
for t
he
com
pany
Sha
rpen
anal
ytic
alsk
ills
Lear
n ab
out t
he
busi
ness
Wor
k on
rele
vant
,re
al to
pics
Get
to k
now
real
bu
sine
ss is
sues
com
pany
Pra
ctic
e x-
func
tiona
l te
am w
ork
Bui
ld v
isib
ility
/ net
wor
k
Get
to k
now
dec
isio
n m
aker
s
Slid
e 17
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ann
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hu.e
du
For i
n-ho
use
train
ings
, ow
n ca
ses
allo
w fo
r a m
uch
mor
e fru
itful
di
id
it
il
ith
td
ddi
scus
sion
and
mor
e in
tens
ive
lear
ning
than
sta
ndar
d ca
ses
Usi
ng o
wn
case
stu
dies
in in
-hou
se tr
aini
ng
Cas
es c
an b
e us
ed in
:A
dvan
tage
sof
own
case
sin
corp
orat
etr
aini
ng
Trai
nee
prog
ram
s
Exe
cutiv
e de
velo
pmen
tH
igh
iden
tific
atio
n of
trai
ning
par
ticip
ants
with
the
Adv
anta
ges
ofow
nca
ses
inco
rpor
ate
trai
ning
prog
ram
s
New
hire
trai
ning
sbu
sine
ss p
robl
em a
t han
d
Par
ticip
ants
get
to k
now
cur
rent
, rel
evan
t ch
alle
nges
in th
e bu
sine
ss
Par
ticip
ants
thor
ough
ly u
nder
stan
d ho
w
man
agem
ent d
ecis
ions
are
mad
e in
the
firm
Thld
ii
k(“
CH
”)j
if
The
real
deci
sion
mak
er(“
Cas
eH
ero”
) can
join
for
the
disc
ussi
on; t
his
can
be v
ery
enric
hing
for a
ll si
des
Slid
e 18
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lix R
eim
ann
ww
w.w
hu.e
du
The
corp
orat
eca
sede
velo
pmen
tis
anin
tens
ive
6m
onth
spr
ogra
mTh
eco
rpor
ate
case
deve
lopm
enti
san
inte
nsiv
e6
mon
ths
prog
ram
Typi
cal t
imel
ine
of c
orpo
rate
cas
e de
velo
pmen
t
~ 6
mon
ths
Kic
k-of
f or
ksho
pVa
rious
inte
rim w
orks
hops
Fina
lpr
esen
tatio
nw
orks
hop
aou
ste
os
ops
pres
enta
tion
Intro
duct
ion
to
Team
s w
ork
on th
eir c
ases
S
pons
ors
case
stu
dies
Sco
ping
of c
ases
betw
een
wor
ksho
psW
orks
hops
are
use
d fo
r fee
dbac
k an
d ad
apta
tion
Inte
nsi
eco
ncep
tal
coac
hing
pap
prai
se te
ams
Team
s ge
t vi
sibi
lity
in fr
ont
ofto
pIn
tens
ive
conc
eptu
alco
achi
ngof
top
man
agem
ent
Slid
e 19
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ool o
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ann
ww
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hu.e
du
Mak
eor
brea
k:Le
sson
sle
arne
dfro
mco
rpor
ate
case
deve
lopm
ent
Mak
eor
brea
k:Le
sson
sle
arne
dfro
mco
rpor
ate
case
deve
lopm
ent
Succ
ess
fact
ors
of c
orpo
rate
cas
e de
velo
pmen
t
Ram
p-up
tim
e no
t to
be u
nder
estim
ated
: Cor
pora
te te
ams
ofte
n do
n’t k
now
cas
e st
udie
s w
ell a
nd n
eed
thor
ough
exp
lana
tion
of
wha
t the
goa
l of t
he e
xerc
ise
is
Inte
nsiv
e co
achi
ng is
requ
ired
thro
ugho
ut th
e pr
oces
s, to
gui
de
parti
cipa
nts
conc
eptu
ally
and
giv
e th
em c
onfid
ence
Rel
ease
of c
ase
stud
ies
for u
se o
utsi
de th
e co
mpa
ny (e
.g.,
in
univ
ersi
ty c
lass
es) i
s of
ten
diffi
cult,
bec
ause
topi
cs a
re u
sual
ly
very
curr
enta
ndcr
itica
lfor
the
busi
ness
very
curr
enta
ndcr
itica
lfor
the
busi
ness
Slid
e 20
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ool o
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du
Age
nda
Age
nda D
evel
opin
g C
ase
Stu
dies
with
Cor
pora
tions
Usi
ng C
ase
Stu
dies
in E
xecu
tive
Dev
elop
men
t Pro
gram
s
Dis
cuss
ion
Slid
e 21
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ool o
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ann
ww
w.w
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du
Cas
e st
udie
s ha
ve b
ecom
e th
e st
anda
rd to
ol in
bus
ines
s ed
ucat
ion,
l
it
also
in c
orpo
rate
pro
gram
s
App
licat
ion
of c
ase
stud
ies
in b
usin
ess
educ
atio
n
Inst
itutio
ns d
ownl
oadi
ng W
HU
cas
es, 2
009
BSc
Cop
enha
gen
Bus
ines
s S
choo
l
Uni
v. o
f St.
Gal
len
(HS
G)
Ber
ner F
achh
ochs
chul
eC
ambr
idge
Jud
ge
Busi
ness
Sch
ool
Cra
nfie
ld U
niv.
Hel
sink
i Sch
ool o
f Eco
nom
ics
Hen
ley
Man
agem
ent
Col
lege
HH
L
INSE
AD
Lond
on B
usin
ess
Scho
ol
Nor
thw
este
rnU
niv.
(Kel
logg
)
Athe
ns U
niv.
of
Eco
nom
ics
Car
negi
e M
ello
nU
niv.
E.M
.Ly
onIIM
Luc
know
MBS
Rig
a B
usin
ess
Sch
ool
UB
C
AU
CA
rizon
aSt
ate
Uni
v.
CE
IBS
Dar
tmou
th
Col
lege
ES
CLi
lle
ICFA
I IIMB
ISB
Ber
kele
y
Auc
klan
d U
niv.
of T
echn
olog
yBo
rdea
ux
Eco
le d
e C
ham
bre
de
Col
lege
Goa
Inst
itute
of M
anag
emen
tR
ober
t Ke
nned
y C
olle
ge
Syra
cuse
U
niv.
Uni
v. o
f S
ydne
y
Uni
vO
RT
Uni
v. o
f St
ellle
nbos
chE
MBA
&E
xecu
tive
Slid
e 22
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ool o
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ann
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w.w
hu.e
du
Man
agem
ent
Com
mer
ce
de P
aris
Uni
v.O
RT
Uru
guay
deve
lopm
ent
Shar
e of
Asi
an a
nd n
on-e
duca
tion
cust
omer
s gr
owin
g
Sur
vey
amon
gst W
HU
Exe
cutiv
e M
BA
stu
dent
s: P
ract
ition
ers
valu
e t
dk
til
lf
li
di
case
stu
dy w
ork
parti
cula
rlyfo
r ana
lysi
s an
d gr
oup
expe
rienc
e
Expe
rienc
e w
ith th
e ca
se m
etho
d –
5
max.)
5
max.)su
rvey
am
ongs
t WH
U E
MB
A st
uden
ts
34
ement (5 is m
34
ement (5 is m
2
evel of Agree
2
evel of Agree
1Re
gard
ing
case
stud
yk
I
Rega
rdin
gca
se st
udy
kI
The i
nstru
ctor
shou
ld p
rovi
deCa
ses s
houl
dfo
cus o
n to
pTh
e disc
ussio
nof
case
s in
lli
L
1Re
gard
ing
case
stud
yk
I
Rega
rdin
gca
se st
udy
kI
The i
nstru
ctor
shou
ld p
rovi
deCa
ses s
houl
dfo
cus o
n to
pTh
e disc
ussio
nof
case
s in
lli
L
work
,Ipa
rticu
larly
enjo
y an
alys
is
work
,Ipa
rticu
larly
enjo
y da
taga
ther
ing,
such
an an
swer
atth
e end
of t
hedi
scus
sion
incl
udin
g an
man
agem
ent
rath
er th
anm
iddl
em
anag
ers.
sma l
l gro
ups i
sim
porta
nt fo
rlea
rnin
g.
work
,Ipa
rticu
larly
enjo
y an
alys
is
work
,Ipa
rticu
larly
enjo
y da
taga
ther
ing,
such
an an
swer
atth
e end
of t
hedi
scus
sion
incl
udin
g an
man
agem
ent
rath
er th
anm
iddl
em
anag
ers.
sma l
l gro
ups i
sim
porta
nt fo
rlea
rnin
g.
Slid
e 23
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eish
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ool o
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agem
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Jun.
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f. D
r. Fe
lix R
eim
ann
ww
w.w
hu.e
du
as in
tern
etre
sear
chup
date
on
the
com
pany
.as
inte
rnet
rese
arch
upda
te o
n th
eco
mpa
ny.
Wha
tmak
esa
good
case
fore
xecu
tive
deve
lopm
entp
rogr
ams
Wha
tmak
esa
good
case
fore
xecu
tive
deve
lopm
entp
rogr
ams
Part
icip
ants
of e
xecu
tive
deve
lopm
ent p
rogr
ams
pref
er c
ases
that
…
… a
re c
urre
nt.
are
rela
ted
toth
eiro
wn
wor
kan
dch
alle
nges
…ar
ere
late
dto
thei
row
nw
ork
and
chal
leng
es.
… a
re a
naly
tical
ly c
halle
ngin
g.
… d
eal w
ith is
sues
that
are
urg
ent a
nd im
port
antt
o th
e ca
se-o
rgan
izat
ion.
… c
ases
of w
ell-k
now
nan
d re
spec
ted
orga
niza
tions
.
… c
ases
incl
udin
g in
tere
stin
g pr
oduc
ts o
r ser
vice
s.
… c
ases
whi
ch a
llow
for a
vig
orou
s cl
assr
oom
dis
cuss
ion.
Slid
e 24
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eish
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ool o
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agem
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eim
ann
ww
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hu.e
du
Top-
selle
rs 2
009
show
the
pref
eren
ce fo
r ren
owne
d co
mpa
nies
d
tt
ian
d cu
rren
t cas
e to
pics
2009
top-
selle
rs a
mon
g W
HU
cas
e st
udie
s
Son
y’s
entry
into
Sec
ond
Life
yy
BP
Alte
rnat
ive
Ene
rgy
Ren
ault
and
the
Dac
ia L
ogan
Hen
kel’s
Blu
e O
cean
Stra
tegy
Lufth
ansa
Car
go:D
ynam
icP
ricin
gLu
fthan
saC
argo
:Dyn
amic
Pric
ing
Kue
hne
+ N
agel
in C
hina
Slid
e 25
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tto B
eish
eim
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ool o
fMan
agem
ent
Jun.
-Pro
f. D
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lix R
eim
ann
ww
w.w
hu.e
du
We
obse
rve
two
trend
s fo
r cas
es in
exe
cutiv
e de
velo
pmen
t: G
idi
ft
ithU
Sd
df
it
td
ti
iG
row
ing
disc
omfo
rt w
ithU
.S. c
ases
and
nee
dfo
rint
egra
ted
train
ing
Tren
ds in
usi
ng c
ase
stud
ies
for e
xecu
tive
deve
lopm
ent
Gro
win
g di
scom
fort
with
U
S-b
ased
case
stud
ies
Met
hods
and
ski
ll se
ts in
ad
ditio
nto
anal
ytic
sU
.S.b
ased
case
stud
ies
addi
tion
toan
alyt
ics
Har
vard
cas
es o
ften
focu
s on
con
sum
er-
Cla
ssic
al c
ase
focu
s is
on
anal
ytic
s an
d st
ruct
urin
gor
ient
ed c
ompa
nies
; lac
k of
B2B
con
text
s
This
refle
cts
the
indu
stry
Dem
and
rises
for
com
plem
enta
ry m
etho
d tra
inin
g, e
.g.:
yst
ruct
ure
of U
.S. v
s.
Eur
ope
(Per
ceiv
ed) r
elev
ance
of
g,g
How
to c
ondu
ct
cust
omer
fiel
d in
terv
iew
s(P
erce
ived
)rel
evan
ceof
U.S
. cas
es a
mon
gst
sem
inar
par
ticip
ants
ofte
n lo
w
inte
rvie
ws
How
to e
ffect
ivel
y us
e fra
mew
orks
in m
eetin
gs
Slid
e 26
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eish
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ool o
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lix R
eim
ann
ww
w.w
hu.e
du
Cas
es c
an b
e a
plat
form
for E
urop
ean
busi
ness
sch
ools
to in
crea
se
it
til
iib
ilit
inte
rnat
iona
l vis
ibili
ty
Impl
icat
ions
for V
HB
and
the
Ger
man
BW
L co
mm
unity
1.C
ase
deve
lopm
ent c
an b
e a
way
to in
crea
se o
ur in
tern
atio
nal
visi
bilit
y–
and
toco
mpl
emen
tthe
U.S
.-cen
tric
pers
pect
ive
ofvi
sibi
lity
and
toco
mpl
emen
tthe
U.S
.cen
tric
pers
pect
ive
ofH
arva
rd w
ith a
Eur
opea
n pe
rspe
ctiv
e
2.C
ases
are
mos
t vis
ible
whe
n th
ey a
re in
Eng
lish
and
publ
ishe
d th
roug
hin
tern
atio
nal p
latfo
rms
such
as
EC
CH
3.E
urop
ean
and
Asi
an b
usin
ess
scho
ols
and
com
pani
es a
re e
ager
to
use
Euro
pean
case
stud
ies
inth
eirp
rogr
ams
use
Euro
pean
case
stud
ies
inth
eirp
rogr
ams
4.E
spec
ially
for c
orpo
rate
pro
gram
s, E
urop
ean
case
s ar
e of
ten
mor
eac
cept
edac
cept
ed
5.C
ould
VH
B s
uppo
rt c
ase
deve
lopm
ent a
t mem
ber i
nstit
utio
ns, e
.g.,
thro
ugh
gran
ts fo
r stu
dent
trav
el o
r a c
ase
writ
ing
awar
d?
Slid
e 27
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ool o
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agem
ent
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-Pro
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lix R
eim
ann
ww
w.w
hu.e
du
gg
g
Age
nda
Age
nda D
evel
opin
g C
ase
Stu
dies
with
Cor
pora
tions
Usi
ng C
ase
Stu
dies
in E
xecu
tive
Dev
elop
men
t Pro
gram
s
Dis
cuss
ion
Slid
e 28
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eish
eim
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ool o
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agem
ent
Jun.
-Pro
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r. Fe
lix R
eim
ann
ww
w.w
hu.e
du
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