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Presents
Matjaž Slak
Kdaj je projekt zrel za ICO?in kaj sploh je ICO Crowdsale?
Agenda
• Crowdsale? Množična prodaja žetonov? • Pot do uspeha (in pogoji) • cofound.it pristop • Praksa danes • Kaj prihaja jutri?
Množična prodaja žetonov
• Če je še niste izvedli, ne veste vsega • Mi po šestih še vedno vsak dan
spoznamo kaj novega • Crypto Time: kar je veljalo pred tremi
meseci, ne velja več; kaj bo čez tri mesece, ne ve nihče
Kaj je namen prodaje žetonov
Kako do uspešne množične prodaje žetonov
• Avtoriteta • Kredibilnost • Komunikacija • Interes za idejo
Kripto investitor
Gradnja Community-ja
CrowdsaleObjava datumaKampanijaObjava skupnosti
6m 12m
15m
16m
Token Model
• Drugi ključni element uspeha • "Self check", ali je projekt primeren za izdajo žetonov • Ključno vprašanje: zakaj bi to kupil?
• zaradi uporabe • zaradi prodaje po višji ceni nekoč v prihodnosti
Token model
UporabnikiCrowd investitiorji
Token model
UporabnikiCrowd investitiorji
Token model
Uporabniki
Crowd investitiorji
Token model pri B2B
Investitorji
Naročniki
PLATFORMA
Uporabniki
uporabljamo blockchain
≠
lahko naredimo Crowdsale
Kaj bi projekti spremenili?
Lifestyle & Entertainment
Business & Productivity
Financial services
Life Sciences & Agriculture
Industrial & Manufacturing
Energy & Utilities
Mobility & Transportation
Kako?
Blockchain
Protocol
Platform
Application
Product/Service Tokenization
Kaj nas zanima pri projektih?
0%
25%
50%
75%
100%
0%
25%
50%
75%
100%
Vstopnica
• Community validation • Token model • Celovita ekipa • Jasna ciljna skupina • Prototip / pilot
Crypto Community engagement
• Core team members have presence in community as individuals • The project has been announced to the community • There is active discussion around project idea (for at least X time) • There is active discussion about the project issuing a token • There are many (what number?) potential investors asking for the
address to send ETH
Product development
• The idea is really cool • The idea is really cool, and the team’s history show they are capable
of building it • They have clear plans on how to develop it • There is a prototype developed • There is a prototype/pilot being used by early adopters • The product is developed and has a significant user base
Blockchain’s role in concept
• It uses the blockchain, but could do the same functionality without it • It uses the blockchain to optimise/reduce cost • It uses the blockchain to enable a capability that was not possible
before
Team
• Team = at least three members • All the key roles in 01-013 are covered • At least one of the team members has a history in the business they are disrupting • At least one of the team members has proven blockchain development skills • At least one of the team members has strong crypto investment presence and
history • The team is coachable (open to listening, adjusting, changing direction,...) • The team is disclosed and transparent • The team has publicly committed to doing the project
Advisors
• There are relevant business advisors on board • There are relevant crypto advisors on board • There are clearly set roles / areas for advisors • The advisors have publicly committed to the project
Target segment
• The target user segment overlaps crypto community investor segment (or can be made to)
• The target segment is global (not a locally specific project) • There is a clear target user segment and a clearly articulated problem/pain
presented • There is validation (proof) of existence of pain • There is validation (proof) that there is need to solve the pain • There is a realistic go-to-market model/strategy • There is proof that the team is capable of executing the go-to-market strategy
Position vs. competition
• Clearly articulated value vs. competition in non-blockchain space • Clearly articulated value vs. competition in blockchain space
Token model
• Selected a mature token Ecosystem • Have a clear explanation of token usage and role on the platform • The token’s role cannot be substituted by USD/EUR or even BTC/ETH
(while keeping the same usability) • There is a clear explanation of value/incentives for token investors/holders • Token model is legal (regulatory compliant) • Crowdsale structure is clearly defined (phases, what they are, why they
exist)
Kaj prihaja
1
2
3
Crypto natives
IT teams (with industry experience)
Business/ industry
Cur
rent
4
5
6
X-industry superstars
Business consortia
Crypto natives - Round
Com
ing
Radi imamo zanimive projekte
AMPAK PRIDITE PRIPRAVLJENI!
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