Presents

Matjaž Slak

Kdaj je projekt zrel za ICO?in kaj sploh je ICO Crowdsale?

Agenda

• Crowdsale? Množična prodaja žetonov? • Pot do uspeha (in pogoji) • cofound.it pristop • Praksa danes • Kaj prihaja jutri?

Množična prodaja žetonov

• Če je še niste izvedli, ne veste vsega • Mi po šestih še vedno vsak dan

spoznamo kaj novega • Crypto Time: kar je veljalo pred tremi

meseci, ne velja več; kaj bo čez tri mesece, ne ve nihče

Kaj je namen prodaje žetonov

Kako do uspešne množične prodaje žetonov

• Avtoriteta • Kredibilnost • Komunikacija • Interes za idejo

Kripto investitor

Od kje bomo dobili?

Project community

cofound.it community

Whale 1

Whale 2

Gradnja Community-ja

CrowdsaleObjava datumaKampanijaObjava skupnosti

6m 12m

15m

16m

Token Model

• Drugi ključni element uspeha • "Self check", ali je projekt primeren za izdajo žetonov • Ključno vprašanje: zakaj bi to kupil?

• zaradi uporabe • zaradi prodaje po višji ceni nekoč v prihodnosti

Token model

UporabnikiCrowd investitiorji

Token model

UporabnikiCrowd investitiorji

Token model

Uporabniki

Crowd investitiorji

Token model pri B2B

Investitorji

Naročniki

PLATFORMA

Uporabniki

uporabljamo blockchain

≠

lahko naredimo Crowdsale

cofound.it pristop

CrowdsaleObjava datumaKampanijaObjava skupnosti

6m 12m

15m

16m

Praksa @ cofound.it

cca. 100 prijav / mesec

2-4 prodaje žetonov / mesec

Kaj bi projekti spremenili?

Lifestyle & Entertainment

Business & Productivity

Financial services

Life Sciences & Agriculture

Industrial & Manufacturing

Energy & Utilities

Mobility & Transportation

Kako?

Blockchain

Protocol

Platform

Application

Product/Service Tokenization

Kaj nas zanima pri projektih?

0%

25%

50%

75%

100%

0%

25%

50%

75%

100%

Vstopnica

• Community validation • Token model • Celovita ekipa • Jasna ciljna skupina • Prototip / pilot

Crypto Community engagement

• Core team members have presence in community as individuals • The project has been announced to the community • There is active discussion around project idea (for at least X time) • There is active discussion about the project issuing a token • There are many (what number?) potential investors asking for the

address to send ETH

Product development

• The idea is really cool • The idea is really cool, and the team’s history show they are capable

of building it • They have clear plans on how to develop it • There is a prototype developed • There is a prototype/pilot being used by early adopters • The product is developed and has a significant user base

Blockchain’s role in concept

• It uses the blockchain, but could do the same functionality without it • It uses the blockchain to optimise/reduce cost • It uses the blockchain to enable a capability that was not possible

before

Team

• Team = at least three members • All the key roles in 01-013 are covered • At least one of the team members has a history in the business they are disrupting • At least one of the team members has proven blockchain development skills • At least one of the team members has strong crypto investment presence and

history • The team is coachable (open to listening, adjusting, changing direction,...) • The team is disclosed and transparent • The team has publicly committed to doing the project

Advisors

• There are relevant business advisors on board • There are relevant crypto advisors on board • There are clearly set roles / areas for advisors • The advisors have publicly committed to the project

Target segment

• The target user segment overlaps crypto community investor segment (or can be made to)

• The target segment is global (not a locally specific project) • There is a clear target user segment and a clearly articulated problem/pain

presented • There is validation (proof) of existence of pain • There is validation (proof) that there is need to solve the pain • There is a realistic go-to-market model/strategy • There is proof that the team is capable of executing the go-to-market strategy

Position vs. competition

• Clearly articulated value vs. competition in non-blockchain space • Clearly articulated value vs. competition in blockchain space

Token model

• Selected a mature token Ecosystem • Have a clear explanation of token usage and role on the platform • The token’s role cannot be substituted by USD/EUR or even BTC/ETH

(while keeping the same usability) • There is a clear explanation of value/incentives for token investors/holders • Token model is legal (regulatory compliant) • Crowdsale structure is clearly defined (phases, what they are, why they

exist)

Kaj prihaja

1

2

3

Crypto natives

IT teams (with industry experience)

Business/ industry

Cur

rent

4

5

6

X-industry superstars

Business consortia

Crypto natives - Round

Com

ing

Radi imamo zanimive projekte

AMPAK PRIDITE PRIPRAVLJENI!