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Your picture here. Your picture here. Your picture here. Staatsballett Berlin. Ein Verbesserungskonzept für den Social- Media Auftritt. Bisher genutzte Social - Media Plattformen. Der bisherige Facebook Auftritt. 4.088 Personen „gefällt das“ 190 Personen unterhalten sich darüber - PowerPoint PPT Presentation
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Staatsballett BerlinEin Verbesserungskonzept für den Social-
Media Auftritt
Your picture here Your picture here Your picture here
Bisher genutzte Social- Media Plattformen
Youtube
Blog
Der bisherige Facebook Auftritt
4.088 Personen „gefällt das“
190 Personen unterhalten sich darüber
4,6 % Personen sind aktiv
Stand 23.10.2011
Logo …
Der bisherige Facebook Auftritt
…
Stand 23.10.2011
Der bisherige Twitter Auftritt
…
Stand 23.10.2011
Der bisherige Youtube Auftritt
…
Stand 23.10.2011
Der bisherige Blog Auftritt
…
Stand 23.10.2011
Weblinks auf der Homepage
Stand 23.10.2011
9 Links
Wer in Online-Gemeinschaften Präsenz zeigt, wird öfter verlinkt
Warum sind Verlinkungen auf die eigene Homepage entscheidend?
Stand 23.10.2011
Suchmaschinen bewerten die Relevanz von Seiten unter anderem anhand der Verlinkung
Warum sind Verlinkungen auf die eigene Homepage entscheidend?
Stand 23.10.2011
Je häufiger verlinkt (je beliebter) eine Seite ist, desto höher auch die Wahrscheinlichkeit, bei Google oben zu stehen.
Welche Position hat das Staatsballett bei Google.de?
Position #1
Die Verlinkung von
Zugang zu der Staatsballett Homepage über Bühnen/Ensembles und dann bei „S“
Aber keine Verlinkung bei „Links“
Die Verlinkung von
Zugang zu der Staatsballett Homepage über Bühnen/Ensembles und dann bei „S“
Aber keine Verlinkung bei „Links“
Die Verlinkung von der Staatsoper Berlin
Direkte Verlinkung auf der Eingangsseite
Verschiedene Links über aktuelle Premieren auf der Eingangsseite
Die Verlinkung der Deutsche Oper Berlin
Über „Ensemble“ und dann im linken Reiter. • Sehr übersichtlich• Schnell zu finden
88,9 % der Partnerseiten, verlinken zurück…
Keine Verlinkung zum Staatsballett Berlin
Was ist Social- Media?
Ziele von Social- Media
Kurz und knapp …
Steigerung der Markenbekanntheit
Steigerung der Website-Besucher
Positive Mundpropaganda
Aufbau eines positiven Images
Gewinnung neuer Kunden
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