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I gave this talk at Developer Week 2013 in Nuremberg. It's about how to develop successful products using short iterations and Lean Startup.
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Gute Produkte fallen nicht vom Himmel.
Woher kommen sie dann?
Nürnberg | 26. Juni 2013
Robert Misch Agile & Lean Coach
Story
Produk+deen Woher?
Krea+vität
Zeit
5 Schri9e
Story
Fokus
Stories
Wissen
©Innova+on Games
Abbild
Interpreta+on
Walt Disney
De Bono
Story
Abwägung
What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?
Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?
For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?
For whom are we creating value?Who are our most important customers?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established? How are they integrated with the rest of our business model?How costly are they?
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment?Which customer needs are we satisfying?
What Key Activities do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue streams?
Who are our Key Partners? Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
Day Month Year
No.
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klein anfangen
Experimente
h9p://www.leanimpact.org/the-‐minimum-‐viable-‐campaign-‐geOng-‐to-‐engagement-‐quicker/
Kenne deine Kunden genau
Überprüfe, ob das “Problem des Kunden” gelöst werden soll
Arbeite mit Hypothesen, fang “klein” an und iteriere
Interpre+ere, was die Kunden dir sagen
Miss den Erfolg der Produkte
Ziel: Reduk:on von Zeit und Geld zwischen „pivots“
Produkt = Experiment FortschriH = validiertes Lernen
h9p://www.bigvisible.com/2013/05/why-‐lean-‐startup-‐isnt-‐enough/
Lean Startup isn‘t enough
Noch gute Fragen?
Gute Antworten gibt es auf
www.gutefrage.net
gutefrage.net GmbH Ein Unternehmen der Verlagsgruppe Georg von Holtzbrinck Erika-Mann-Str.23 80636 München
Robert Misch Agile & Lean Coach [email protected]
Die Folien dieses Vortrags =indest Du ab
Donnerstag, 27 Juni hier: www.speakerdeck.com/robertmisch
