8/14/2019 Brand Witz

1/26

COMMUNICATION CAMPAIGN THATDEFINES

AND PROMOTES FAIR CANDIDATES TO THE

ELECTORATES FOR THE PARLIAMENTARY

8/14/2019 Brand Witz

2/26

P

ROP

OSAL

DefiningDefiningFairFairCandidatCandidat

AudienceAudienceSegmentatiSegmentati AudienceAudience

AccessinAccessin

MindMind

Tools &Tools &

AccessAccess

TechniqueTechnique

ImplementaImplementa

8/14/2019 Brand Witz

3/26

F

AIR

http://var/www/apps/collegelist/repos/collegelist/trunk/collegelist/tmp/scratch1/intro.mpg

8/14/2019 Brand Witz

4/26

F

AIR

Patriotis

Enlighten

Corruption

Promise

8/14/2019 Brand Witz

5/26

Regi

Ag

SocialClass

S

EGMEN

TATI

Geograp

Demograp

SocioEconom

8/14/2019 Brand Witz

6/26

S

EGMEN

TATI

REGI

RuralRural

City-City-

Geograp

Demograp

SocioEconom

8/14/2019 Brand Witz

7/26

S

EGMEN

TATI

AG

FIRST TIMEFIRST TIMEGeograp

Demograp

SocioEconom

8/14/2019 Brand Witz

8/26

S

EGMEN

TATI

SOCIAL

LOWERLOWERMIDDLEMIDDLE

INCOME

SUBSISTENTSUBSISTENT

Geograp

Demograp

SocioEconom

8/14/2019 Brand Witz

9/26A

CCESSING

TVCMobileMessagingPostering

Sticker

T-shirtTransportationBranding

COMMON

8/14/2019 Brand Witz

10/26A

CCESSING

8/14/2019 Brand Witz

11/26A

CCESSING

TT

EXC

LUS

URAL &URAL &CITYCITY

Field Level Awareness

Community Radio

Opinion Leader

Hat Bazaar Kobial

T

8/14/2019 Brand Witz

12/26A

CCESSING

IRSTIRST

TT

EXC

LUS

VOTEVOTE

Road Show in DifferentUniversities

Teachers Participation

Web Based Social Networking

8/14/2019 Brand Witz

13/26A

CCESSING

T

8/14/2019 Brand Witz

14/26A

CCESSING

IRSTIRST

TT

EXC

LUS

VOTEVOTE

Road Show in DifferentUniversities

Teachers Participation

Web Based Social Networking

8/14/2019 Brand Witz

15/26IM

PLEM

ENTAT

ION

9DECs

83Distric

ts

Outsourc

edEventMgt.

Outsourc

edAd

TelecomOperato

LocalGovernm

Active Role

8/14/2019 Brand Witz

16/26IM

PLEM

ENTAT

ION

Total Budget Requirements- BDT34.54 Cr.

Expected Sources of Funds- BEC &Donors.

8/14/2019 Brand Witz

17/26IM

PLEM

ENTAT

ION

BUDGET ALLOCATION FOR COMMUNICATION

The total budget for the FY 2008-2009 ofBangladeshElection Commission is:

Total non-development Expenses - BDT 460 CroreTotal development Expenses - BDT 88 Crore

Expenses for Common Expenses for Exclusive

Total Expenses Tk 34.54Crore which is nearly 7.5% ofthe Total non-development

Expenses allocated in FY

8/14/2019 Brand Witz

18/26

8/14/2019 Brand Witz

19/26

Q &Q &

8/14/2019 Brand Witz

20/26S

AMP

LEADs

8/14/2019 Brand Witz

21/26S

AMP

LEADs

8/14/2019 Brand Witz

22/26S

AMP

LEADs

8/14/2019 Brand Witz

23/26S

AMP

LEADs

8/14/2019 Brand Witz

24/26S

AMP

LEADs

8/14/2019 Brand Witz

25/26

Thank You

!DEAfaircandidate4bangladesh@yahoo.comFACEBOOK GROUP- Fair Candidate For

mailto:faircandidate4bangladesh@yahoo.commailto:faircandidate4bangladesh@yahoo.com

8/14/2019 Brand Witz

26/26M

PLEM

ENTAT

ION

BUDGET ALLOCATION FOR COMMUNICATION

The total budget for the FY 2008-2009 ofBangladeshElection Commission is:

Total non-development Expenses - Tk 460 CroreTotal development Expenses - Tk 88 Crore

Expenses for Common Expenses for Exclusive

Total Expenses Tk 34.54Crore which is nearly 7.5% ofthe Total non-development

Expenses allocated in FY