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This slideshow is from a presentation at the M2 Marketing & Media events
in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and VietnamBusiness.TV
To see videos from the events, interviews with speakers and
to get information on upcoming M2 - Marketing & Media Network events
Please visit VietnamBusiness.TV
What do you want me to focus on?
Ringier Vietnam MediaVisit VietnamBusiness.TV for
Vietnam business insights, videos & research
What I’ve been thinking about…
Ringier Vietnam Media
Technology has
crippled advertising
Facebook and
Google are Gods
Content is king.
Conversations are queen
What’s been on my mind…
Ringier Vietnam Media
Advertisers are willing
to sacrifice quantity
for better quality
engagement with their
target consumers
Ringier Vietnam MediaVisit VietnamBusiness.TV for
Vietnam business insights, videos & research
We all know…
Ringier Vietnam Media
Publishers have been
hurting…
But advertising
agencies are also
feeling the pain
Ringier Vietnam MediaVisit VietnamBusiness.TV for
Vietnam business insights, videos & research
I believe…
Ringier Vietnam Media
We share the
same savior
We just have
different paths to
almighty $$$
But it won’t be easy
Ringier Vietnam Media
Publishers vs. Agencies
Ringier Vietnam MediaVisit VietnamBusiness.TV for
Vietnam business insights, videos & research
The winners will be…
Ringier Vietnam Media
The client (and FB and Google)
will make the money, which may be good
Ringier Vietnam is the Vietnamese office
of Ringier AG, a Swiss media company
with leading positions across Europe,
Asia and Africa. The company has been
operating in Vietnam since 1992 and has
created or introduced the leading media
titles in all its categories. www.ringier.vn
Ringier Vietnam MediaRingier Vietnam MediaVisit VietnamBusiness.TV for
Vietnam business insights, videos & research
What and Who is Ringier Focused on in Vietnam?
1. Launching and
developing leading
intl’ women’s brands
in Vietnam
2. Digital businesses
based on directories
and communities
3. Online classifieds
• Women
• Age: 25-35
• AB (SEC)
*Starting to explore
the men’s market
Ringier Vietnam Media
Ringier Vietnam Has the Right Brands
Ringier Vietnam Media
Publishing
Directory
Classifieds
Ringier Vietnam MediaVisit VietnamBusiness.TV for
Vietnam business insights, videos & research
Ringier Vietnam Publishing Values
Ringier Vietnam Media
branding for
credibility and impact
content for reach
and engagement
360-degree
campaigns
Ringier Vietnam MediaVisit VietnamBusiness.TV for
Vietnam business insights, videos & research
Ringier Media 360-Degree Publishing Strategy
Ringier Vietnam MediaRingier Vietnam Media
Mobile
& Tablet
Social
media
Special
editions
Magazine
Direct
Marketing
Website
Events
Ringier Vietnam MediaVisit VietnamBusiness.TV for
Vietnam business insights, videos & research
Page
73,540App Downloads
33,002 YouTube
Subscribers
5,251,000Web Visitors/month
1,380,451Facebook Fans(Extremely fast growth (20% month))
542,349 Reader Database
Ringier Media Has Reach Right Audiences: Women
Ringier Vietnam Media
7.3m Media Consumers
(85% women aged 24-55 in HCMC and HN)
Ringier Vietnam MediaVisit VietnamBusiness.TV for
Vietnam business insights, videos & research
26,638,333Facebook Active Readership
(Monthly Averages)
Ringier Media Has Engagement
Ringier Vietnam Media
18,012,630Website Pageviews
(Monthly Averages)
Ringier Vietnam MediaVisit VietnamBusiness.TV for
Vietnam business insights, videos & research
Page
1,000,000+Women’s interest articles and photos database
Ringier Media Produces an Enormous Amount of Content
Ringier Vietnam Media
2,600+NEW women’s interest pieces/month
(Magazine, website and digital)
Ringier Vietnam MediaVisit VietnamBusiness.TV for
Vietnam business insights, videos & research
Ringier Media Digital Strategy Success
Ringier Vietnam Media
Ringier media digital
strategy is seeing more
than double YOY growth
● FB Fans
● Website Members
● Traffic
Email open rates: >10%
2xYOY Increase
Ringier Vietnam MediaVisit VietnamBusiness.TV for
Vietnam business insights, videos & research
Back to my point…
We know digital consumption is growing
Ringier Vietnam MediaVisit VietnamBusiness.TV for
Vietnam business insights, videos & research
Where are publishers (and agencies) headed?
We know social and mobile are growing
Ringier Vietnam MediaVisit VietnamBusiness.TV for
Vietnam business insights, videos & research
Big Picture Concept: Traffic vs. Engagement
Ringier Vietnam Media
We want more for our money
Ringier Vietnam MediaVisit VietnamBusiness.TV for
Vietnam business insights, videos & research
Where are publishers (and agencies) headed?
We know we need to “go digital”
Ringier Vietnam MediaVisit VietnamBusiness.TV for
Vietnam business insights, videos & research
Where are publishers (and agencies) headed?
It’s easy to have digital! And spend digitally.
Ringier Vietnam MediaVisit VietnamBusiness.TV for
Vietnam business insights, videos & research
Where are publishers (and agencies) headed?
Ringier Vietnam Media
You probably see up to 5,000 ads a day
Ringier Vietnam MediaVisit VietnamBusiness.TV for
Vietnam business insights, videos & research
Where are publishers (and agencies) headed?
Ringier Vietnam Media
Web ads are increasing, but clicks are decreasing
Ringier Vietnam MediaVisit VietnamBusiness.TV for
Vietnam business insights, videos & research
Where are publishers (and agencies) headed?
Display ads and attention are dropping
Ringier Vietnam MediaVisit VietnamBusiness.TV for
Vietnam business insights, videos & research
Where are publishers (and agencies) headed?
Where’s the display ad here?
Ringier Vietnam MediaVisit VietnamBusiness.TV for
Vietnam business insights, videos & research
Where are publishers (and agencies) headed?
There’s only one thing that’s working…
Ringier Vietnam MediaVisit VietnamBusiness.TV for
Vietnam business insights, videos & research
Where are publishers (and agencies) headed?
Ringier Vietnam Media
Babycenter is owned by Johnson & Johnson
Where are publishers (and agencies) headed?
Ringier Vietnam Media
Redbull media is growing to eclipse Redbull drinks!
Where are publishers (and agencies) headed?
Ringier Vietnam Media
And it’s not just happening overseas. Brands are trying it in Vietnam.
Where are publishers (and agencies) headed?
Ringier Vietnam Media
What do these
media channels all
have in common?
Ringier Vietnam MediaVisit VietnamBusiness.TV for
Vietnam business insights, videos & research
Big Picture Concept: Content Marketing (Native Advertising)
Ringier Vietnam MediaRingier Vietnam MediaVisit VietnamBusiness.TV for
Vietnam business insights, videos & research
Where are publishers (and agencies) headed?
ContentOptimizedStrategic
(SOC)
Ringier Vietnam MediaVisit VietnamBusiness.TV for
Vietnam business insights, videos & research
Where are publishers (and agencies) headed?
Youtube
Websites
E-NewslettersRingier Vietnam Media
Visit VietnamBusiness.TV for
Vietnam business insights, videos & research
Where are publishers (and agencies) headed?
Strategic Optimized
Content (SOC)
1. Builds traffic
2. Builds loyalty
3. Builds engagement
4. Builds conversions
Ringier Vietnam MediaVisit VietnamBusiness.TV for
Vietnam business insights, videos & research
Where are publishers (and agencies) headed?
For non-publishers or for
small markets…
1. It’s hard
2. It’s expensive
3. It’s distracting
4. It’s made for a very
specific audience
Ringier Vietnam MediaVisit VietnamBusiness.TV for
Vietnam business insights, videos & research
Where are publishers (and agencies) headed?
Ringier Vietnam Media
Magazines have always
been about special audiences
My future predictions…
Ringier Vietnam Media
Companies (clients) will
demand more and more
accountability and
customer engagement
for their $$$
And they will publish.
My future predictions…
Ringier Vietnam Media
Publishers will have to
become agencies –
focused on solving the
client’s problem in
addition to getting
readers’ attention
My future predictions…
Ringier Vietnam Media
Agencies will have to
build in-house publishing
teams
It’s all going to
be a mess
Ringier Vietnam MediaVisit VietnamBusiness.TV for
Vietnam business insights, videos & research
My future predictions…
Ringier Vietnam Media
Clients, Agencies,
Publishers, Individuals…
We will all become
“content creators”
Ringier Vietnam MediaVisit VietnamBusiness.TV for
Vietnam business insights, videos & research
My future predictions…
Ringier Vietnam Media
And technology will
continue to link content
creators to advertisers
directly, further eroding
the trad. publisher
and agency
b-modelRingier Vietnam Media
Visit VietnamBusiness.TV for
Vietnam business insights, videos & research
My future predictions…
Ringier Vietnam Media
But as a reader, I think
you’re going to love it.
Ringier Vietnam MediaVisit VietnamBusiness.TV for
Vietnam business insights, videos & research
Ringier Vietnam Media
Thank you
Ringier Vietnam MediaVisit VietnamBusiness.TV for
Vietnam business insights, videos & research
This slideshow is from a presentation at the M2 Marketing & Media events
in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and VietnamBusiness.TV
To see videos from the events, interviews with speakers and
to get information on upcoming M2 - Marketing & Media Network events
Please visit VietnamBusiness.TV