Die Nutzung der transformierenden Kraft von ......Source: Guido Doublet, takomat –Europäischer F&E-Pionier für das neue Lernen mit Games, presentation at info event on service

European CommissionEnterprise and Industry

Die Nutzung der transformierenden Kraft

von Dienstleistungsinnovation in der

industriellen Innovationpolitik der EU

Carsten SCHIERENBECKUnterstützung für Industrielle Innovation

Europäische KommissionUnternehmen und Industrie Wissensintensive Dienstleistungen –

Wachstumsfeld und Innovationsmotor,

Linz, 05.09.2011


Flagship Initiative:

"An industrial policy for

the globalisation era"

Verbesserung des wirtschaftlichen

Umfelds von KMUs, z.B. durch die

Förderung von Clustern

Ein breit angelegtes Konzept von

Innovation verfolgen, inklusive

Dienstleistungsinnovation

Flagship Initiative:

"Innovation Union


Dienstleistungsinnovation als Wachstumsmotor

…steigert die Wettbewerbsfähigkeit der gesamten Wirtschaft

…liefert Kraftstoff für Innovation in anderen Industrien

…bildet eigene Dienstleistungssektoren als Wachstumsmotor

…transformiert Sektoren und schafft neue Industrien

... bietet Lösungen für gesellschaftliche Herausforderungen

3


Europa‘s Produktivitätswachstumsrückstand

und die Rolle von Dienstleistungen

Source: McKinsey Global Institute (2010) Beyond austerity: A path to economic growth and renewal in Europe


Schwerpunkte in Fertigung und Dienstleistungen

in den EU-27 NUTS 2 Regionen

Source: European Cluster Observatory (2010) Regional service and manufacturing orientation in Europe


Beschäftigung in der Kreativwirtschaft in der EU

Architectural &

eng. act. & rel.

tech cons

(weighted);

624.787 (9%)

Motion picture,

video &

television

programme prod.

sound recording

& music

publishing act.;

415.376 (6%)

Publishing

activities;

999.557 (15%)

Programming

and

broadcasting

activities;

222.737 (3%)

Computer

programming,

consultancy &

related act;

2.510.230

(38%)

Photographic

activities

(weighted)

42.858 (1%)

Translation and

interpretation

activities;

95.081 (1%)

Specialised

design activities;

165.704 (2%)

Advertising;

1.004.955(15%)

Creative, arts

and

entertainment

activities;

650.768 (10%)

Source: European Competitiveness Report 2010 based on Eurostat structural business statistics,

national statistical offices and Amadeus database – WIFO calculations, NACE Rev. 2 employment data

for EU-26 (EU-27 excluding Malta) in 2008


Source: Guido Doublet, takomat – Europäischer F&E-Pionier für das neue Lernen mit Games,

presentation at info event on service innovation & creative industries, 30.05.2011, Mülheim/Ruhr,

North Rhine Westphalia (NRW), Germany

Marktanteil und Wachstum in der Kreativwirtschaft in NRW


http://www.europe-innova.eu/web/guest/innovation-in-services/expert-panel/publications


Die transformierende Kraft von

Dienstleistungsinnovation

„Dienstleistungen sind transformierend,

wenn sie traditionelle Kanäle zum

Markt, zu Geschäftsprozesse und -

modelle stören, um die

Kundenerfahrung erheblich zu erhöhen,

und sich dies auf die gesamte

Wertschöpfungskette auswirkt .“


Source: http://descargas.turistec.org/mapa_soluciones_I.pdf

turistTEC Balearic Islands cluster map


Neue Spezialisierungen entstehen aus bestehenden Kompetenzen

Building

Fixtures

Forrest

Products

Heavy

Construction

Services

Construction

Materials

3. Construction

12. Chemical ProductsOil & Gas

Power

Generation

5. Power & Energy

Aerospace

Metal Manu-

facturing

Production

Technology

Analytical

Instruments

Automotive

2. Mechatronics

Heavy

Machinery

Environmental

Tobacco

Processed

Foods

Agricultural

ProductsFishing

1. Food

Pharma-

ceuticalsMedical

Devices

4. Life Science

Communic.

Equipment

Information

Technology

6. ICT

Jewelry

Leather

ApparalTextiles

Footwear

Lighting

Furniture

7. Fashion & Design

Publishing &

Printing

Hospitality &

Tourism

Sporting

Entertain-

ment

8. Experience Industries9. Transportation

10. Financial Services

11. Business Services13. Plastics

Health

Creative

Industries

Mapping of Mega-Clusters in Denmark (FORA)


Möglichkeiten der Industriepolitik zur Nutzung des Potentials

der transformierenden Kraft von DienstleistungsinnovationActivity level Firm level

(Enterprise)

Sectoral level

(Business environment)

Market level

Assimilation

policies

- Innovation metrics

- Support to public RTD

- Facilitation of

knowledge transfer

- Business incubation,

growth support &

internationalisation

- IP support and

innovation management

- Access to finance and

investment readiness

- Sectoral innovation metrics

- Technology and service

innovation foresight

- Cluster mapping and

analysis

- Market foresight &

emerging industries watch

- Industry-led self-regulation,

interoperability standards &

certification

- Legal & regulatory

framework for services

(eCommerce)

Targetted

policies

- Specific RTD

programmes

- Promotion of ICT use

(eBusiness)

- Promotion of new

business models in

services and new

service concepts in

manufacturing

- Specific enterprise and

industrial innovation

support schemes for

service firms

- Specific risk financing

schemes for services

- Sectoral industry and cluster

policy initiatives in service

sectors (user involvement,

cooperation, cross-sectoral

linkages, new forms of

clustering)

- Public private partnerships

demonstrating service and

organisational innovation

- Deregulation / liberalisation

of specific services

- Lead Market Initiatives on

new services

Soft & hard

infrastructure

- Research institutions

for services

- Specialised training

institutions for services

- Service parks and

incubation centres

- Strategic infrastructure

projects (e.g. broad-band

access, logistic & service

hubs)

- Living labs, design centres

- Supervisory authority

Horizontal

policies

- Tax incentives

- State Aids

- Public procurement

- Education & training

- Entrepreneurship

policies for start up‘s

- Mobility programmes

- Public procurement

- IPR policies

- Sector-specific

standardisation, such as in

ICT

- Internal Market for services

(e.g. Services Directive)

- Competition policy,

including merger controls


Concrete

action I

Public-private

partnerships on

vouchers for

innovation

support

Concrete

action II

Public-private

partnership on

access to finance

Expert Forum on Innovative Creative Industries

Concrete

action III

Public-private

partnership on

cluster excellence

& cooperation

European Creative Industries Alliance

Aw

are

ne

ss

ra

isin

g

Policy Learning Platform

Info

rma

tion

se

rvic

e

an

d g

uid

an

ce


Vielen Dank für Ihre Aufmerksamkeit!Support for Industrial Innovation Unit,

Industrial Innovation and Mobility Industries Directorate

European Commission, Enterprise and Industry Directorate-General

For more information please contact : [email protected]

http://www.proinno-europe.eu

http://www.europe-innova.eu

Expert Panel on Service Innovation in the EU (2011) final report

http://www.europe-innova.eu/web/guest/innovation-in-services/expert-panel/publications

The KIS (= knowledge intensive services) Innovation Platform

http://www.europe-innova.eu/kis-innovation-platform

Creative industries – Selected studies and reports:

http://www.europe-innova.eu/web/guest/home/-/journal_content/56/10136/251911

IMP³rove https://www.improve-innovation.eu/sme/valuable-links/publications/

Documents

Die Nutzung der transformierenden Kraft von ......Source: Guido Doublet, takomat –Europäischer F&E-Pionier für das neue Lernen mit Games, presentation at info event on service