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European Design Innovation Initiative
Expert Network Kreativwirtschaft
24. Jänner 2012
www.creativwirtschaft.at
EK-Konsultation: Design as a driver of user-centred innovation (2009)
Arbeitspapier der EK/GD Unternehmen & öffentliche Konsultation: Soll mehr getan werden, um Design in der Innovationspolitik zu unterstützen?
500 beantworteten den Fragebogen:
91% sehen Design als sehr wichtig für die Wettbewerbsfähigkeit Europas
96% wünschen Initiativen für Design iRd Innovationspolitik
Conclusion
Firmen, die in Design investieren sind innovativer, profitabler und wachsen schneller
Design ist eine treibende Kraft für Innovation und ist ein Beispiel eines unerkannten Potentials - speziell für KMUs, um nutzerzentrierte Produkte und Services auf den Markt zu bringen
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“Offenheit fördern und Kapital aus Europas Kreativpotential schlagen”
1.Unternehmen innovieren unterschiedlichst: alle Formen (nicht nur technologische) der Innovation berücksichtigen2.Spezifische Konzepte für Kultur- u. Kreativwirtschaft3.Design: Schlüsseldisziplin, um Ideen marktfähig zu machen anerkannt.4.Neue Trends wie „open“ - oder „collaborative innovation“ haben einen langfristigen Nutzen für Wirtschaft und Gesellschaft.5.Ungleichgewicht zwischen den einzelnen EU-Ländern in Fragen von Design: Unternehmen & Ausbildung
Selbstverpflichtung der EKEinrichtung eines „European Design Leadership Board“: Vorschläge, wie Design eine größere Rolle in der Innovationspolitik spielen kann z. B. durch EU- und/oder nationale Programme, "European Design Excellence" Label.
Europa 2020: Innovation Union (2010)
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European Design Innovation Initiative
Bericht: Design Innovation and co-creation / design thinking 1. Call: Projects & Research Oktober 2011 3 Mio.€ 2. Call April 2012 4-5 Mio.€ Empfehlungen: Leitlinien, Normen, Good Practices
EDIISecretariat
ALTO UNIVERSITY
Tapio Koskinen
KOMMISSION
DC Industry & Enterprise
Katja RappelChristine Simone
EDIILEADERSHIP BOARD
15 Members
Maßnahmen
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European Design Innovation Initiative
● Europäische Kommission, GD Unternehmen: Design als wichtigen Treiber von Innovationen, besonders im Dienstleistungsbereich
● Ziel der Initiative: Designbewusstsein stärken, Potential von Design in Innovationsprozessen vorantreiben, so zur Innovationsunion beizutragen.
● Leadershipboard besteht aus 15 europäischen Experten, die die Europäische Kommission seit Mai 2011 bei der Entwicklung einer Strategie und Maßnahmen beraten
Mehr Infos http://ec.europa.eu/enterprise/policies/innovation/policy/design-creativity/edii_en.htm
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Auswahl für das EDII Leadershipboard
* Verschiedene Hintergründe für Design und Innovation
* Vertreter von Organisationen von Innovation und Design * Universitäre Forschung
* Nutzer von Design in verschiedenen strategischen Branchen und Sektoren
BaugewerbeICTAutomotiveGesundheitswesenTourismusLuxusgüterDesign Thinking
BEDA,
Deborah Dawton, President
Rat für Formgebung,Andrej Kupetz
Chairman Capital Helsinki 2012
Olli-Pekka Kallasvuo
Design Research Audi Group
Klemens Rossnagel,
Professor in Pol. di Milano Roberto Verganti,
Livia Tirone,
TIRONE NUNES
European Design Leadership Board
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Aufgaben
●Beratung der Kommission in Fragen von Design für Innovationspolitik
●Entwicklung von Empfehlungen die in den EU-Kremien, Mitgliedsländern und Regionen implementiert werden können.
●Bewusstseinsbildung über das Potential von „nutzerzentrierten“ und markt-getriebenen Innovation durch Design und Design thinking.
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Secretariat for EDII - service contract 2 years under 2010-2012
X February 20124th EDII LB meeting
•Joint event with Creative Industries Alliance• Launch of public consultation•Potentially definition of a 2nd call for proposals
X Avril 20125th EDII LB meeting
• Working doc on final conclusions
•Discussion on the awareness raising strategy for the policy recommendations
Dissemination of policy conclusions and awareness
raising throughout 2012 and 2013
Year 2013
X December3rd EDII LB meeting
Discussion on first draft policy conclusions (consultation document)
Year 2011-2012
27 May 1st EDII Leadership Board meeting
Open discussion on 1st activities to be launched end of July
X February 20124th EDII LB meeting
•Joint event with Creative Industries Alliance• Launch of public consultation•Potentially definition of a 2nd call for proposals
X Avril 20125th EDII LB meeting
• Working doc on final conclusions
•Discussion on the awareness raising strategy for the policy recommendations
Dissemination of policy conclusions and awareness
raising throughout 2012 and 2013
X December3rd EDII LB meeting
Discussion on first draft policy conclusions (consultation document)
Year 2011-2012
27 May 1st EDII Leadership Board meeting
Open discussion on 1st activities to be launched end of July
X February 20124th EDII LB meeting
•Joint event with Creative Industries Alliance• Launch of public consultation•Potentially definition of a 2nd call for proposals
X Avril 20125th EDII LB meeting
• Working doc on final conclusions
•Discussion on the awareness raising strategy for the policy recommendations
Dissemination of policy conclusions and awareness
raising throughout 2012 and 2013
X December3rd EDII LB meeting
Discussion on first draft policy conclusions (consultation document)
Year 2011-2012
27 May 1st EDII Leadership Board meeting
Open discussion on 1st activities to be launched end of July
Year 2013
26 Jan. 20124th EDII LB meeting
•Joint event with Creative Industries Alliance• Launch of public consultation•Potentially definition of a 2nd call for proposals
27. April 20125th EDII LB meeting
• Working doc on final conclusions
•Discussion on the awareness raising strategy for the policy recommendations
X June 20126th EDII LB meeting& Design Summit
•Presentation of the final report on policy recommendations
•Launch of awareness rasing strategy
Dissemination of policy conclusions and awareness
raising throughout 2012 and 2013
8/9 Dec.3rd EDII LB meeting
Discussion on first draft policy conclusions (consultation document)
Year 2011-2012
6/7 October 2nd EDII LB meeting
First discussion on policy recommendations
27 May 1st EDII Leadership Board meeting
Open discussion on 1st activities to be launched end of July
DE
AD
LINE
Call for Proposals on Design & Innovation under CIP programm 2011 budget 3 Mio
2nd Call for Proposals on Design & Innovation 4Mio
3 - 4 EC funded Projects under CIP program 2011
Arbeitsplan der EDII
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TITLE: Joint actions for non-technological, user-centred innovation:
The present call for proposals aims at improving the impact of innovation policies by speeding up the take up of design as a user-centered innovation tool in national, regional and EU innovation policies.
Main issues to be addressed by the call for proposals are:
•to develop a joint vision, joint priorities and joint actions for non-technological, user-centred innovation with participating countries and stakeholders;
•to mainstream design into innovation and better integrate design and user-centred innovation approaches into innovation projects, policy, support across Europe;
•to raise the awareness of design and user-driven innovation and the use of design for economic, environmental and social purposes;
•to improve the circulation of experiences and good practices in the area of user-centred innovation and design in innovation policy.
EDII CALL: 1st Action Plan of the European Design Innovation Initiative
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EDII CALL
The specific objectives of the call are, in particular:
•To allow mutual policy-learning and transnational cooperation by testing the transferability of best practices ("learning by doing"): between experienced actors (already implementing design innovation policy) towards actors willing to become active providers of design innovation support services.
•To mobilise national, regional and European support providers towards Design Innovation support.
•To tap on creativity and expertise of support providers and policy-makers to benchmark different approaches and methodologies towards design as a user-centred and market driven innovation tool.
Results so far: * 3 times more Projects than expected - 4 times more money needed than budget plan
* Projects: Networking, good practices and academic (evaluation on activities and dissemination)
* New Call 2012 with more Budget
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1. Measurement of design impact for better public and business investment
2. Education, Research and recognition of design
3. Branding European Design on Global market
4. Programms and Policies for Design Innovation
Themen
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1. Measurement of design impact for better public and business investment
•EVIDENCE / MEASUREMENT INSTRUMENTS ON ECONOMIC VALUE OF DESIGN
•PUBLIC PROCUREMENT
•DESIGN IN ACCOUNTING – intangible value of design
offen: Access to Finance
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EDUCATION AND SKILLS FOR DESIGN AND MANAGERS/ENTREPRENEURS – how should we increase the efficiency of
design?ROLE OF EDUCATIONAL SYSTEMDESIGN RESEARCH, Linking all different design disciplines (history, research, design,…)IP, Intelectual PropertyPROTECTION OF DESIGN AND ENFORCEMENT offen: Crafts and Design offen: cultural heritage
2. Education, Research and recognition of design
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BRINGING PRODUCTION BACK TO EUROPE
CULTURE, IDENTITY, QUALITY OF LIFE
– EU positioning in the global market
3. Branding European Design on Global market
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EU POLICY PRIORITIES & CULTURAL TRENDS AND A CONTRIBUTION OF DESIGN IN THEM
ROLE OF DESIGN IN DEVELOPMENT AND INNOVATION – potential for different sectors / economies and public services / public procurement
ROLE OF DESIGN FOR JOBS AND GROWTH – with a particular focus on SMEs; different for creative and non-creative sectors; growth as value creation not value shifting;
IMPACT OF DESIGN INNOVATION SUPPORT
AWARENESS RAISING TO POLICY MAKERS AND STAKEHOLDERS - How?
offen: European Plattforms for Co-Design
offen: Living Labs
4. Programms and Policies for Design Innovation
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Designleiter
Action Space for Living Labs
User Involvement
EnthusiastsEarly Adopters
(Visionaries)
Mainstream Users
Public & Private research funding Seed Money
Venture Capital
Industry
BanksPre-Commercial Gap*
Chasm**
* MacDonald and Associates, 2004 ** Geoffrey A Moore: Crossing the Chasm, 1999
Fundamental Research
Applied Research
DemonstrationPiloting
Service & Product
DevelopmentMarket
Living Labs:
User-driven open innovation involving all relevant players
of the value network
Business-Citizens-Government Partnerships
Early Majority(Pragmatics)
Action space for Living Labs along the technology adaption cycle
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Contact
● Gerin [email protected]
+43 (0) 699 19029606
● creativ wirtschaft [email protected]
+43 (0) 5 90 900 4471
