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Media Data 2019 KFZ-Anzeiger · Media for the transport sector Stünings Medien · Krefeld, Germany · www.kfz-anzeiger.com anzeiger Das Magazin für die Transportbranche 6 2018 71. Jahrgang | 4,80 | Stünings Medien | K 7395 | www.kfz-anzeiger.com | 22. März Der E-Actros in der Erprobung beim Kunden Daimler Trucks übergab in Stuttgart die ersten vollelektrischen Fahrzeuge zur Erprobung an diverse Kunden. Willkommen in der 2er-WG Die Berliner BGL-Repräsentanz hat den Landesverband Berlin- Brandenburg unter ihr Dach geholt. Lilien, Lachs und Lanitop Temperaturgeführter Transport PRINT MOBILE ONLINE

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Page 1: KFZ-Anzeiger - Media Data 2019€¦ ·

anzeigerKFZ-Anzeiger_Logo_K.indd 1 27.01.2010 11:35:54 Uhr

Media Data 2019

Media Data 2019KFZ-Anzeiger · Media for the transport sector

Stünings Medien · Krefeld, Germany · www.kfz-anzeiger.comanzeiger

KFZ-Anzeiger_Logo_K.indd 1 27.01.2010 11:35:54 Uhr

Das Magazin für die Transportbranche 62018

KFZ-A

nzeiger 6/20

18S

tünings Med

ien, Krefeld

71. Jahrgang | 4,80 € | Stünings Medien | K 7395 | www.kfz-anzeiger.com | 22. März

Der E-Actros in der Erprobung beim KundenDaimler Trucks übergab in Stuttgart die ersten vollelektrischen Fahrzeuge zur Erprobung an diverse Kunden.

Willkommen in der 2er-WGDie Berliner BGL-Repräsentanz hat den Landesverband Berlin- Brandenburg unter ihr Dach geholt.

Lilien, Lachs und Lanitop

Temperaturgeführter Transport

Das Magazin für die Transportbranche 62018

KFZ-Anzeiger 6/2018

Stünings Medien, Krefeld

71. Jahrgang | 4,80 € | Stünings Medien | K 7395 | www.kfz-anzeiger.com | 22. März

Der E-Actros in der Erprobung beim KundenDaimler Trucks übergab in Stuttgart die ersten vollelektrischen Fahrzeuge zur Erprobung an diverse Kunden.

Willkommen in der 2er-WGDie Berliner BGL-Repräsentanz hat den Landesverband Berlin- Brandenburg unter ihr Dach geholt.

Lilien, Lachs und Lanitop

Temperaturgeführter Transport

PRINT MOBILEONLINE

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anzeigerKFZ-Anzeiger_Logo_K.indd 1 27.01.2010 11:35:54 Uhr

Media Data 2019

The mediumfor the transport sectorThe KFZ-Anzeiger is the independent medium for the transport sector. KFZ-Anzeiger readers are owners and top decision-makers from the haulage, transport and logis-tics sectors, courier-, express-, parcel service, trade and industry firms (with their own vehicle fleets), the commercial vehicle trade, commercial vehicle workshops and vehicle construction.

The KFZ-Anzeiger appears in print form, as a magazine app (e-paper), as a current online portal www.kfz-anzeiger.com and as a weekly newsletter. The KFZ-Anzeiger has been one of the leading professional trade magazines in the European transport sector for 70 years.

Circulation: 28.500 Established: 1948

www.kfz-anzeiger.comPrint · Online · Mobile

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Media Data 2019

Trade journal

1 Title portrait page 4–5

T Timetable and agenda page 6–9

P Pricelist page 10–12

F Formats and technical specifications page 13–16

2 Circulation and distribution analysis page 17

3-E Recipient structure analysis page 18–20

Website

1 Portrait page 21

P Prices/forms of advertising page 22

F Formats and technical specifications page 23

N Usage data page 24

Media data: overview

1 Target group: Decision-makers from the haulage, transport and logis-tics sectors, courier-, express-, parcel service, trade and industry firms (with their own vehicle fleets), commercial vehicle trade, commercial vehicle workshops and vehicle construction.

2 Range of topics: Vehicle construction (trucks, vans, trailers, accessories) with truck, van and trailer tests self-conducted by editorial staff as well as driver’s reports, traffic policy, logistics, and current news from the sector and associations. In compre-hensive journals, the KFZ-Anzeiger examines selected the-matic fields such as refrigerated transport, tanker vehicles, cargo securing, vehicle construction, trailers as well as municipal and waste disposal vehicles. Commercial vehi-cles in construction, heavy transport/low loaders, tipping vehicles, lifting and lifting technology/crane vehicles, load securing, work protection.

3 Cross-medial offer: Trade journal – print, twice a month· Magazine app, twice a month (e-Paper)· www.kfz-anzeiger.com: up-to-date news· Newsletter: weekly, every Monday· Facebook· Twitter: twitter.com/kfz_anzeiger

The media brand

Media brand

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Media Data 2019Trade journal

Title portrait

12 Advertising: Cornelia Paetz, Head of SalesTelephone +49 2151 5100-123, [email protected] Representation see page 5

13 Editorial staff: Editor-in-chief: Lutz Gerritzen, [email protected] Philipp Bönders, Dieter Göllner, Mara Mechmann, Tobias Neumann, Herbert Schadewald, Wolfgang Tschakert, Randolf Unruh

14 Scope analysis 2017 = 24 issuesTotal volume 1.848 pages = 100,0 %Editorial sectionAdvertisement sectionof these: job vacancies and classified adsHouse advertismentBound insertsInserts

1.116 pages = 60,4 %732 pages = 39,6 %244 pages = 33,3 %124 pages = 16,9 %

0 pages = 0,0 %27 items

15 Content analysis of editorial sections 1.116 pages = 100,0 %automotive engineeringtruck teststrailer testsvan teststransport sectortrafficlogisticseconomyvehicle evaluationliterature, Software, Telematicsportraitjurisdictionother

432 pages = 38,7 %92 pages = 8,2 %51 pages = 4,6 %68 pages = 6,1 %39 pages = 3,5 %10 pages = 0,9 %25 pages = 2,2 %

175 pages = 15,7 %26 pages = 2,3 %51 pages = 4,6 %38 pages = 3,4 %

3 pages = 0,3 %106 pages = 9,5 %

1 Title: KFZ-Anzeiger

2 Brief description: The KFZ-Anzeiger is one of the most widely circulated profes-sional journals for the European transport and commercial ve-hicle area. In addition, the workshop magazine NFZ-Werkstatt, which appears 4 times a year, covers the complete truck work-shop areas.

3 Target group: Management personnel and decision-makers from over 100.000 transport enterprises of all kinds, trade and industry businesses with their own commercial vehicles, commercial vehicle trade and workshops.

4 Publication frequency: Twice a month (on 1st and 3rd Thursday each month)

5 Magazine format: 210 mm x 280 mm

6 Year: 72nd year 2019

7 Subscription rate: Annual subscription in germany € 83,00, abroad € 96,00 Retail price € 4,80

8 Organ: –

9 membership\ participation

IVW, Jury Trailer Innovation, test cooperation ETC

10 Publishing company: Stünings Medien GmbHDiessemer Bruch 167, 47805 Krefeld, GermanyTelephone +49 2151 5100-0, Telefax +49 2151 5100-215E-mail [email protected],www.kfz-anzeiger.com

11 Publisher: Lothar Neumann

1

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Media Data 2019

25252424

2222

2323

1919

18181717

1515

02020101

0303

0404

1414

16162929

3131

3030

3838

0606

3939

2828

37373434

32323333

2626

4949

4848

4646

47474545

59595858

4141

5252 5050

5353

54545656

5555

5151 5757

65656161

67676666 6969

3535 36369898

0707

9999

969697976363

6464

74749191 9292

9595

08080909

9494

8484

9393

8383

8585

82828787

86868989

8888

7373

7272

7878

7575

7979

7777

7676

21212727

WilhelmshavenWilhelmshaven

RostockRostock

FlensburgFlensburg

OsnabrückOsnabrück

MünsterMünster

LübeckLübeck

OldenburgOldenburg BremenBremen

HamburgHamburg

HannoverHannover

SchwerinSchwerin

BerlinBerlin

BraunschweigBraunschweig

MagdeburgMagdeburg

FrankfurtFrankfurt

PaderbornPaderborn

BrandenburgBrandenburg

KielKielHeideHeide

NeubrandenburgNeubrandenburg

OranienburgOranienburg

KasselKassel HalleHalle

GöttingenGöttingen

MainzMainz

LeipzigLeipzig

KoblenzKoblenz

DüsseldorfDüsseldorf

KölnKöln

AachenAachen BonnBonn

TrierTrier

WuppertalWuppertal

ErfurtErfurt

FrankfurtFrankfurt

MannheimMannheimSaarbrückenSaarbrücken

KarlsruheKarlsruhe

WürzburgWürzburg

NürnbergNürnberg

BayreuthBayreuth

ChemnitzChemnitzGeraGera

GießenGießen

HeilbronnHeilbronn

PlauenPlauenFuldaFulda

BambergBamberg

AmbergAmberg

FeuchtwangenFeuchtwangen

GörlitzGörlitzDresdenDresden

RegensburgRegensburg

CottbusCottbus

PassauPassauStuttgartStuttgart

UlmUlm AugsburgAugsburg

FreiburgFreiburg

LandshutLandshut

MünchenMünchen

KonstanzKonstanzKemptenKempten

OffenburgOffenburg ReutlingenReutlingen

UelzenUelzen

postcode 01–09, 10–19,20–39, 49, 98–99Scandinavia, Poland, United Kingdom

Lutz HilbertzZum Neetzekanal 18a21382 Brietlingen, GermanyTelephone +49 4133 400675Telefax +49 4133 400676Mobile +49 152 08928541E-mail [email protected]

postcode PLZ 55, 60–97Belgium, Netherlands,

Luxembourg, France, Switzerland, Austria, Italy

Wolf SweersEudenbachstraße 14

53773 Hennef-Sieg, GermanyTelephone +49 2248 916041

Mobile +49 171 6118209E-mail [email protected]

postcode 40–48,50–54, 56–59

Belgium, Netherlands

Peter SweersAuf dem Äckerchen 70

53343 Wachtberg-Villip, GermanyTelephone +49 228 9323314

Mobile +49 172 7617184E-mail [email protected]

12. Advertisement: publisher‘s representative

Trade journalTitle portrait 1

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Media Data 2019

anzeigerKFZ-Anzeiger_Logo_K.indd 1 27.01.2010 11:35:54 Uhr TIssue Timetable Agenda Trade fairs + exhibitions

KFZ-Anzeiger 1January

DP: 10.01.19ED: 17.12.18CA: 17.12.18PD: 21.12.18CC: 02.01.19

Outlook for 2019, Part 1:What do the industry and trade sectors anticipate?truck test*, trailer test*van test*, van news

Truck & Transport, Brussels/B, 12.-15.01.2019AutoZum, Salzburg/AT, 16.-19.01.2019International congress for renewable mobility, Berlin, 21.-22.01.2019

KFZ-Anzeiger 2 January

DP: 24.01.19ED: 07.01.19CA: 07.01.19PD: 11.01.19CC: 15.01.19

Outlook for 2018, Part 2:What do the industry and trade sectors anticipate?truck test*, trailer test*

Z – international subcontracting fair, Leipzig, 05.-08.02.2019Fruit Logistica, Berlin, 06.-08.02.2019

KFZ-Anzeiger 3 February

DP: 07.02.19ED: 21.01.19CA: 21.01.19PD: 25.01.19CC: 29.01.19

World of trailer: Curtainsiderstruck test*van test*, van news

Logimat, Stuttgart, 19.-21.02.2019Transpotec Logitec, Verona/I, 21.-24.02.2019IFOY Test Days, Munich fair

KFZ-Anzeiger 4Februaryincluding special pages for construction vehicles

DP: 21.02.19ED: 04.02.19CA: 04.02.19PD: 08.02.19CC: 12.02.19

Special: tires for trucks, trailer, construction vehicles & co.truck test*

Tire Technology Expo, Hannover, 05.-07.03.2019Retro Classics, Stuttgart, 07.-10.03.2019TransporterTage, Berlin, 08.-10.03.2019

KFZ-Anzeiger 5Marchwith SupplementNFZ-Werkstatt 1

DP: 07.03.19ED: 18.02.19CA: 18.02.19PD: 22.02.19CC: 26.02.19

preview to IHM, Germany/Munich (Trade Fair for Craft Trades), branch vehicles for trade and serviceSpecial Automotive: commercial vehicles equipmenttruck test*van test*, van news

IHM, Munich, 13.-17.03.2019Transport fair, Herning/DK, 21.-23.03.2019

KFZ-Anzeiger 6March

DP: 21.03.19ED: 01.03.19CA: 01.03.19PD: 08.03.19CC: 12.03.19

temperature-based transport: refrigerated vehicles, refrigerated semi-trailers, cooling units, telematics, accessoriesSpecial: hydraulic platforms and forklift trucksWorld of trailers: market overview of floors, doors, roofs, wallstruck test*, trailer test*

Transport Compleet, Hardenberg/NL, 26.-28.03.2019SITL, Paris/F, 26.-28.03.2019Hannover Messe, Hannover, 01.-05.04.2019BAUMA, Munich, 08.-14.04.2019

Trade journaltimetable and agenda

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DP = Date of publication CA = Closing date for business advertisements PD = Print documents CC = Closing date for classified ads ED = Editorial deadlineThe editorial office reserves the right to make changes due to current events.* in each issue. The tested vehicles can be requested at short notice in the editorial department, Telephone +49 2151 5100–126

KFZ-Anzeiger 7 Aprilincluding special pages for construction vehicles

DP: 04.04.19ED: 18.03.19CA: 18.03.19PD: 22.03.19CC: 26.03.19

bauma Germany/MunichPreview to the world’s leading trade fair for construction machinery, building material and mining machines, construction vehicles and equipmentespecially: heavy transport, low-loaders, tippers, loader-cranes & co.truck test*

Transrussia, Moscow/RUS, 15.-17.04.2019

KFZ-Anzeiger 8 April

DP: 18.04.19ED: 01.04.19CA: 01.04.19PD: 05.04.19CC: 09.04.19

Special: renting, leasing, funding, insurancetruck test*

Commercial Vehicle Show, Birmingham/GB, 30.04.–02.05.2019IFFA, Frankfurt, 04.–09.05.2019Ro-Ka-Tech, Kassel, 08.–10.05.2019

KFZ-Anzeiger 9 May

DP: 09.05.19ED: 23.04.19CA: 23.04.19PD: 26.04.19CC: 30.04.19

IFBA, Germany/Kassel: salvaging and towingSpecial: The right connections-drawbars, connections, semi-trailer couplingWorld of trailer: tarpaulins and cover systemstruck test*van test*, van news

Rettmobil, Fulda, 15.–17.05.2019iKEP & KEP-together, Frankfurt am Main, 17.–18.05.2019IFBA, recovery and towing, Kassel, 16.–18.05.2019Breakbulk Europe, Bremen, 21.–23.05.2019ZKF-Branchentreff, Esslingen, 24.–25.05.2019

KFZ-Anzeiger 10 May including special pages for construction vehicles

DP: 23.05.19ED: 06.05.19CA: 06.05.19PD: 10.05.19CC: 14.05.19

transport logistic, Germany/MunichBauma reviewJournal: trucks for the construction industry, tippers, vehicle weighing systemstruck test*

Ligna, Hannover, 27.-31.05.2019Transport Logistic with IFOY award ceremony, Munich, 04.–07.06.2019

KFZ-Anzeiger 11 Junewith SupplementNFZ-Werkstatt 2

DP: 06.06.19ED: 20.05.19CA: 20.05.19PD: 24.05.19CC: 28.05.19

Time for siesta: service stations, truck stops, driver cabins, on-boardentertainmentJournal: solutions for road tankers and silo trailertruck test*van test*, van news

KFZ-Anzeiger 12 June

DP: 20.06.19ED: 03.06.19CA: 03.06.19PD: 07.06.19CC: 11.06.19

World of trailer: reefer boxes for dry good transporttruck test*

Cebit, Hannover, 24.–28.06.2019SCL Summit & Expo, Antwerpen/B, 25.–27.06.2019SIL, Barcelona/E, 26–.28.06.2019

7

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Media Data 2019 TTrade journaltimetable and agenda

Issue Timetable Agenda Trade fairs + exhibitions

KFZ-Anzeiger 13July

DP: 04.07.19ED: 17.06.19CA: 17.06.19PD: 21.06.19CC: 25.06.19

Preview Truck Grand Prix, Germany/NürburgringSpecial truck styling: accessories, tuning, interior fittingstruck test*van test*, van news

Truck-Grand-Prix, Nurburgring, 19.-21.07.2019

KFZ-Anzeiger 14July

DP: 18.07.19ED: 01.07.19CA: 01.07.19PD: 05.07.19CC: 09.07.19

building and design: hall construction, workshop halls, haulage companybuildings, car dealers, commercial construction, doors/gates, ramps/loadingfacilities, hall heaterstruck test*

KFZ-Anzeiger 15August

DP: 01.08.19ED: 15.07.19CA: 15.07.19PD: 19.07.19CC: 23.07.19

safety on the road: from proximity control to access control for trailers(driver assistance systems, telematics, video monitoring, theft protection,loading security)truck test*van test*, van news

KFZ-Anzeiger 16Augustincluding special pages for construction vehicles

DP: 22.08.19ED: 05.08.19CA: 05.08.19PD: 09.08.19CC: 13.08.19

City-logistics: eTrucks & co., urban logisticsNordbau, Germany/NeumünsterJournal: municipal vehicles, winter equipmenttruck test*

Mölo, Essen, 05.-06.09.2019Comtrans, Moscow/RUS, 02.-07.09.2019Nordbau, Neumünster, 12.-15.09.2019

KFZ-Anzeiger 17Septemberwith SupplementNFZ-Werkstatt 3

DP: 05.09.19ED: 19.08.19CA: 19.08.19PD: 23.08.19CC: 27.08.19

German automobil clubs and associationstruck test*van test*, van news

Composites Europe, Stuttgart, 10.-12.09.2019

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KFZ-Anzeiger 18September

DP: 19.09.19RS: 02.09.19CA: 02.09.19PD: 06.09.19CC: 10.09.19

NUFAM fair, Germany/Karlsruhe: The big previewtruck test*

Interairport Europe, Munich, 08.-11.10.2019Nufam, Karlsruhe, 26.-29.09.2019MobiliteitsRAI, Amsterdam/NL, 24.-25.09.2019

KFZ-Anzeiger 19 October

DP: 10.10.19RS: 23.09.19CA: 23.09.19PD: 27.09.19CC: 01.10.19

NUFAM fair, Germany/Karlsruhe: The reviewtruck test*van test*, van news

Kommunale, Nürnberg, 16.-17.10.2019

KFZ-Anzeiger 20 Octoberincluding special pages for construction vehicles

DP: 24.10.19RS: 07.10.19CA: 07.10.19PD: 11.10.19CC: 15.10.19

A+A, Germany/Dusseldorfleading fair for safety, security and health at work: Warm clothes for the driver, cold protection, warning vests, shoes, gloves, and much more. truck test*

Ecomondo, Rimini/I, November 2019A+A, Dusseldorf, 05.-08.11.2019

KFZ-Anzeiger 21 November

DP: 07.11.19RS: 21.10.19CA: 21.10.19PD: 25.10.19CC: 29.10.19

BRAU Beviale, Germany/Nuremburg: fair for beverage vehicles, fork lift trucksSpecial winter equipmentJournal vehicle electrics: “bright” solutions for trailers and semi-trailerstruck test*,van test*, van news

Agritechnica, Hannover, 10.-16.11.2019Brau Beviale, Nurnberg, 12.-14.11.2019Transport.CH, Bern/CH, 14.-17.11.2019

KFZ-Anzeiger 22 November

DP: 21.11.19RS: 04.11.19CA: 04.11.19PD: 08.11.19CC: 12.11.19

World of trailer: special vehicles for airport, fire engines, …truck test*

KFZ-Anzeiger 23 Decemberwith SupplementNFZ-Werkstatt 4

DP: 05.12.19RS: 18.11.19CA: 18.11.19PD: 22.11.19CC: 26.11.19

the most interesting innovations of the year 2019truck test*,van test*, van news

KFZ-Anzeiger 24Decemberincluding special pages for construction vehicles

DP: 19.12.19RS: 02.12.19CA: 02.12.19PD: 06.12.19CC: 10.12.19

Journal: load control from A–ZSpecial lifting and lifting technology: automotive cranes, loading cranes, etc.truck test*, trailer test*

Supplement to KFZ-Anzeiger

Trailer Journal 2020The European shopping guide for trailers, semi-trailers,

bodies, telematics and load securing, components

DP = Date of publication CA = Closing date for business advertisementsPD = Print documents CC = Closing date for classified ads ED = Editorial deadline* in each issue. The tested vehicles can be

requested at short notice in the editorial department, Telephone +49 2151 5100–126

9

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Media Data 2019

anzeigerKFZ-Anzeiger_Logo_K.indd 1 27.01.2010 11:35:54 Uhr PTrade journal

Pricelist no. 63 valid from 1.10.2018

Format No. of columns Type area Bleed* Basic price b/w 4-colour/type area 4-colour in bleed

2/1 Page 8-columns 2 x 185 x 255 420 x 280 E 11.280,– E 17.040,– E 18.168,–

1/1 Page 4-columns 185 x 255 210 x 280 E 5.640,– E 8.520,– E 9.084,–

3/4 page4-columns3-columns

185 x 190138 x 255

210 x 200 148 x 280

E 4.230,– E 6.990,– E 7.413,–

Juniorpage 138 x 190 148 x 200 E 4.100,– E 6.830,– E 7.240,–

2/3 Page4-columns2 text columns

185 x 170122 x 255

210 x 195 132 x 280

E 3.760,– E 6.520,– E 6.896,–

1/2 Page4-columns2-columns

185 x 12590 x 255

210 x 140 100 x 280

E 2.820,– E 5.460,– E 5.742,–

1/3 Page4-columns1 text column

185 x 8560 x 255

210 x 10070 x 280

E 1.880,– E 4.520,– E 4.708,–

1/4 Page4-columns2-columns1-columns

185 x 6090 x 12545 x 255

210 x 75100 x 140 55 x 280

E 1.410,– E 3.480,– E 3.621,–

1/8 Page4-columns2-columns1-columns

185 x 3090 x 6045 x 125

210 x 45100 x 7555 x 140

E 705,– E 2.355,– E 2.425,50

1 Advertisement prices and formats (mm, W x H, prices in euro)

*Bleed: format + 3 mm trim aroundb/w mm-price / 1-column in a 4-columns text part € 5,50b/w mm-price / 1-column in a 3-columns text part € 7,60

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Media Data 2019 PTrade journalPricelist no. 63 valid from 1.10.2018

2 Surcharges: 2nd or 4th cover page (4-colour) E 9.600,–

Placement: front page, 203 mm x 238 mm, 4-colour binding placement regulations

E 9.800,– 10 % of basic price in b/w

Colour: for each colour (Euro Scale) 1/1 pagefor each colour 3/4 and 2/3 pagefor each colour juniorpagefor each colour 1/2 und 1/3 pagefor each colour 1/4 pagefor each colour 1/8 page and smallerno spot colours

E 960,– E 920,– E 910,– E 880,– E 690,– E 550,–

Formats: advertisements over gutteradvertisements over type area:

no surcharge10 % of basic price in b/w

3 Discounts: acceptance within one insertion year(begins with the appearance of the first advertisement)

Frequency scale 3 appearances 3 % 6 appearances 5 % 12 appearances 10 % 18 appearances 15 % 24 appearances 20 %

Quantity scale:

2 pages 5 % 5 pages 10 % 8 pages 15 % 10 pages 20 %

4 Categories: per mm 1-column, 45 mm widejob vacancies + purchases/sales b/wjob vacancies + purchases/sales colourjob applicationsBox no. feejob market print + onlinejob market online only, runningtime 4 weeksScale of discount for unchanged re-insertions 2x 10%, 3x 15%, from 4x 20%

E 3,10 E 4,40 E 2,40 E 9,00 E 5,20E 450,–

5 Special forms of advertising

Bound inserts: (no discounts)2-pages, untrimmed 216 mm x 286 mm4-pages, untrimmed 432 mm x 286 mm6-pages8-pages

E 5.640,–E 11.280,– E 16.920,– E 22.560,–

Multipage bound inserts must be delivered appropriately folded and untrimmed. No discounts for technical surcharges. Required delivery quantity: 28.500 copies

Inserts: no discounts, loosely inserted, 28.500 copies, maximum size 203 mm x 274 mm. Prices up to 25 g total weight: E 150,– per 1.000 items. Each additional 10 g: E 15,– per 1.000 items plus valid postal charges (no discount).

Insert postal charges: no discounts, scale price, please inquire in the case of higher-weighted inserts. Postal charges e.g. up to 25 g total weight per 1.000 items: E 20,–No discount for technical surcharges.

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Media Data 2019 PTrade journalPricelist no. 63 valid from 1.10.2018

Affixed postcards, specimens: no discount Only in connection with 1/1 page advertisement, see price list for adver-tisement price, plus adhesive costs (on request), plus applicable postal charges, not discountable, price does not apply to samples. Required delivery quantity: 28.500 copies

Delivery address for inserts and bound inserts: L.N. Schaffrath, Marktweg 42–50, 47608 Geldern, GermanyDelivery note: For „KFZ-Anzeiger“ Issue-No. __

6 Contact: Advice, booking, data provision, invoices, receipts:Cornelia Paetz, Head of sales, Telephone +49 2151 5100-123, [email protected]

7 conditions of payment:

Strictly net upon receipt of invoice

Bank accounts:

Sparkasse Krefeld (Bank code: 320 500 00) Account No.: 4671, BIC: SPKRDE33, IBAN: DE18 3205 0000 0000 004671 Deutsche Bank AG, Krefeld (Bank code: 320 700 80) Account No.: 082/83 84, BIC: DEUTDEDD320, IBAN: DE37 3207 0080 0082 8384 Tax No.: 117/5837/0560, VAT Reg. No.: DE120153647 Place of fulfillment and place of jurisdiction is Krefeld

All advertisements

also appear in the

KFZ-Anzeiger magazine

app (e-paper). Special

formats upon request.

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Media Data 2019

1 Magazine format: 210 mm wide x 280 mm high magazine format, trimmed

Type area: 185 mm wide, 255 mm highno. of columns 4, column width 45 mm,1/1 page = 1.020 mmno. of columns 3, column width 60 mm

2 Print and binding process:

Web offset printing, adhesive binding

3 Data transmission: Transfer by e-mail to: [email protected] (up to 12 MB). FTP access on request, for questions: Telephone +49 2151 510-143.Please send the corresponding advertisement order by Fax to +49 2151 5100-215 or via E-mail to: [email protected]

Data medium: USB stick, DVD, CD-ROM. All information about the magazine/title, sender/company and file name is required together with the data medium.

4 Data formats: We recommend delivery of: PDF high resolution (X3 Standard or X4 Standard, other options upon request). Our support team can provide the PDF export settings for InDesign. Image formats: TIFF, EPS or JPG (CMYK, final resolution 240-300 dpi), line art at least 600 dpi. Open typesetting data in InDesign after prior consultation. The file must be printable: All fonts used must be embedded.

5 Colours: Print colours (CMYK) according to ISO 12647-2:2013, no spot colours

6 Proof: Colour-binding proof according to „Print Media Standard“ (bvdm). In order to verify colour accuracy, digitally prepared pre-prints must contain the Forga-Media Wedge (can be obtai-ned for a fee at www.fogra.org). Proofs must include an official print control strip. Colour prints and copies are not suitable for use as contract proofs!

7 Data archiving: As data are archived, reinsertions of unchanged data are gene-rally possible. However, we cannot assume any data guarantee

8 Warranty: If incomplete or deviating data (texts, colours, images) are delivered, we shall not accept liability for the printed result. Incorrect exposure due to fragmentary or defective files, wrong settings or incomplete information will be invoiced. This also applies to additional typesetting or reproduction work as well as to the creation of faulty proofs.

9 Contact: Cornelia Paetz, Head of sales Telephone +49 2151 5100-123 Telefax +49 2151 5100-25123 E-mail [email protected]

Trade journalFormats and technical specifications F

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Media Data 2019

Special forms of advertising for the front cover

KFZ-Anzeiger offers you advertising opportunities beyond the scope of traditional format advertisements. A few examples can be found on this page. Additional formats, sizes and prices upon request.

Editorial

Special form of advertising for the inside

Wrap-around banderoleThe banderole is wrapped around the magazine as a printed paper strip and sealed at the back.

Foldable cover pageThe back of the cover page (1/1) and the page behind it (opposite the editorial) can be used.

Flying Page (left)The cover of the magazine has a flap that can be printed on the front and back.

Gate fold advertisement (right)The cover can be unfolded in the middle. If unfolded, a full page (1/1) is available in the middle and half a page (1/2) on both the right and left sides.

Band advertisementThe advertisement runs straight across the gutter space on both sides.

Trade journalFormats and technical specifications F

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Media Data 2019Trade journal

Formats and technical specifications F Placement within type area

Placement in the bleed area, (Bleed: format + 3 mm trim around), already taken into account in the format specification

Front cover 203 x 238

Double page 2 x 185 x 255 426 x 286

Full page 185 x 255 216 x 286

3/4 page 185 x 190 216 x 208

3/4 page 138 x 255 151 x 286

Juniorpage 138 x 190 151 x 208

2/3 page 185 x 170 216 x 198

2/3 page 122 x 255 135 x 286

Logo

All specifications in millimetres (mm)

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Media Data 2019Trade journal

Formats and technical specifications Fhalf page

185 x 125 216 x 143

1/3 page 185 x 85 216 x 103

1/4 page 185 x 60 216 x 78

1/4 page 90 x 125 103 x 143

1/4 page 45 x 255 58 x 286

1/8 page 185 x 30 216 x 48

1/8 page 90 x 60 103 x 78

1/8 page 45 x 125 58 x 143

All specifications in millimetres (mm)

half page 90 x 255 103 x 286

1/3 page 60 x 255 73 x 286

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Media Data 2019Trade journal

Circulation and distribution analysis 2

Distribution key abroad (complementary copies) Issue no.1 Austria 1, 11, 182 Belgium, Spain 7, 193 Bulgaria, Croatia, Russia, Ukraine 94 Denmark, Romania, Czech Republic 4, 165 Estonia, Finland, Italy, Norway, Portugal, Sweden, USA, Cyprus 8, 206 France, Luxembourg 10, 227 Greece, Great Britain 5, 178 Ireland, Iceland, Replubic of Slovenia, Turkey 3, 129 Latvia, Lithuania, Hungary 13, 23

10 Netherlands 6, 14, 2411 Switzerland 2, 15, 21

1 Circulation control:

2 Circulation analysis: Copies per issue as annual average (1. July 2017 to 30. June 2018)

Print run: 30.500

Actualdistribution:

30.337 of these abroad: 900

Paid circulation: – Subscribed copies – Other sales – Individual sale

5.133 5.067

66 –

of these abroad:of these memberships:

220 407

Complementary copies: 25.204

Remaining, archive and specimen copies:

163

3 Geographical distribution analysis:

Economic area % CopiesGermany 97,03 29.437Abroad 2,97 900Actually distributed copies 100,00 30.337

3.1 Distribution according to Nielsen regions:Region % CopiesNielsen 1 Schleswig-Holstein, Hamburg, Bremen, Lower Saxony 12,6 3.708Nielsen 2, North Rhine-Westphalia 19,4 5.703Nielsen 3a, Hesse, Rhineland-Palatinate, Saarland 13,4 3.950Nielsen 3b, Baden-Württemberg 10,1 2.983Nielsen 4, Bavaria 10,9 3.205Nielsen 5, Berlin 8,1 2.379Nielsen 6 Mecklenburg-Western Pomerania, Brandenburg, Saxony-Anhalt

11,9 3.510

Nielsen 7, Thüringia, Saxony 13,6 3.999Germany: Total 100,0 29.437

Brief description of statistical method1. Method: Recipient Structure Analysis through file evaluation2. Basic population: actually distributed copies Germany 30.337 = 100 %, not in the survey 163 = 0,54 %3. Random sampling: full survey 4. Target person of survey: recipients contained in the file in person5. Survey time period: 01. July 2017 to 30. June 20186. Execution of the survey: Stünings Medien GmbH

Proportion of copies actually distributed

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Media Data 2019Trade journal

Recipient Structure Analysis 3-E1.1 Industries/economic sectors

Recipient groups KFZ-Anzeiger with Bus-Fahrt (1. monthly issue)

Department/Group/Class

Recipient groups:Description according to the classification of economic activities of the Federal Statistical Office

Proportion of copies actually distributed

% Copies

49/52 Intra-company transport with own commercial vehicles• Intra-company long-distance transport• Intra-company short-distance transport

14,5

5,39,2

4.408

1.6082.800

49.41/49.42

53

Road haulage• Long-distance road haulage• Short-distance hauling• Furniture transport• Heavy goods/special transport• courier-, express-, parcel service

48,625,110,3

1,41,99,9

14.7667.6083.137

431576

3.014

52.29.1 Hauliers, storage 5,3 1.620

34 Manufacturers of commercial vehicles, their components, bodies, trailers and boxes• Commercial vehicle manufacturers• Suppliers

1,6

0,51,1

476

145331

29/45 Trade/procurement/repair of commercial vehicles• Commercial vehicle trade• Commercial vehicle workshops

4,3

2,51,8

1.312

755557

Department/Group/Class

Recipient groups:Description according to the classification of economic activities of the Federal Statistical Office

Proportion of copies actually distributed

% Copies

37/38 Communal enterprises, waste disposal companies

2,7 779

53.20 Vehicle fleets of Deutsche Bahn/ Deutsche Post

0,3 99

85.32.0/85.53.0 77.1/94.1

Associations/organisations, car rental, driving schools, professional drivers, car salespersons, appraisers, car mechanic master craftsmen

0,7 205

49.39.1/49.39.2 Omnibus and transport companies (partly with own workshops), associations

21,9 6.639

_ Other 0,1 33

100,0 30.337

These factors were not included in the survey as they do not affect the utilisation value of this trade magazine.

1.2 Size of economic unit 2.1 Nature of activities 2.2 Socio-demography

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Media Data 2019Trade journal

Recipient Structure Analysis 3-ERecipient groups KFZ-Anzeiger with Mot-Bau (2. monthly issue)

Department/Group/Class

Recipient groups:Description according to the classification of economic activities of the Federal Statistical Office

Proportion of copies actually distributed

% Copies

49/52 Intra-company transport with own commercial vehicles• Intra-company long-distance transport• Intra-company short-distance transport

10,9

3,57,4

3.300

1.0692.231

49.41/49.42

53

Road haulage• Long-distance road haulage• Short-distance hauling• Furniture transport• Heavy goods/special transport• courier-, express-, parcel service

48,124,810,4

1,62,09,3

14.5877.5223.153

498592

2.822

52.29.1 Hauliers, storage 5,3 1.612

34 Manufacturers of commercial vehicles, their components, bodies, trailers and boxes• Commercial vehicle manufacturers• Suppliers

1,9

0,51,4

584

149435

29/45 Trade/procurement/repair of commercial vehicles• Commercial vehicle trade• Commercial vehicle workshops

5,2

3,02,2

1.564

908656

Department/Group/Class

Recipient groups:Description according to the classification of economic activities of the Federal Statistical Office

Proportion of copies actually distributed

% Copies

37/38

53.20

Communal enterprises, waste disposal companiesVehicle fleets of Deutsche Bahn/ Deutsche Post

2,7

0,4

823

121

85.32.0/85.53.0 77.1/94.1

Associations/organisations, car rental, driving schools, professional drivers, car salespersons, appraisers, car mechanic master craftsmen

0,9 275

42.21.0/43.99.9 Civil engineering/special civil engineers 4,5 1.379

42.11/43.12 Road construction 2,9 887

84.13.0/71.12.1 Road construction and traffic engineers, structural engineering, building autho-rities

0,7 204

38.32/ 45.11.1

Demolition and recycling/pollutant clean-up, construction chemistry

2,5 745

08.11/23.70 08.12

Quarries and stone works/sand and gravel pits

1,9 588

46.14.5 CAD/construction software 0,2 63

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Media Data 2019

Department/Group/Class

Recipient groups:Description according to the classification of economic activities of the Federal Statistical Office

Proportion of copies actually distributed

% Copies

81.30.1 Gardening and landscaping/sports facility construction

0,4 122

42.13 Bridge, duct/tunnel, water and canal construction, pipeline construction

0,4 123

43.29.9 Assembly and industrial construction 1,1 328

46.63/46.13 Building materials trade 2,0 617

28.92.2/43.99 46.63/46.14 77.32.0

Construction equipment manufacturers, construction machine trade, renting/leasing

6,4 1.955

26.63.0 Concrete construction: concrete plants, machines, prefabricated components, protective wall, formwork/scaffolding, drilling and sawing

1,2 331

46.14 Construction equipment/construction tools 0,3 97

– Other 0,1 32

100,0 30.337

Trade journalRecipient Structure Analysis 3-E

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Media Data 2019

1 Web address (URL): www.kfz-anzeiger.com, www.kfz-anzeiger.de

2 Brief characteristics: Comprehensive internet offer of KFZ-Anzeiger for the transport sector. With daily updated news from the fields of technology, business, logistic and traffic, politics and associations, laws and regulations, large archive, extensive collection of tests and driving reports, event calendar, second-hand vehicle market

3 Target group: Management personell and decision-makers from the haulage, transport and logistics sectors, the commercial vehicle trade, commercial vehicle workshops and vehicle construction.

4 Publisher: Stünings Medien GmbH Diessemer Bruch 167, 47805 Krefeld, Germany Telephone +49 2151 5100-0, Telefax +49 2151 5100-215 E-mail [email protected], internet www.stuenings.de

Contact partner Editorial staff: Mara Mechmann, online editorial staff

Telephone +49 2151 5100-125 E-mail [email protected]

Contact partner Online advertising: Jerome Pfennings, Telephone +49 2151 5100-121

E-mail [email protected]

WebsitePortrait 1

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Media Data 2019 PWebsitePrice/forms of advertising

Online pricelist no. 5 valid from 1.10.2017

2 Discounts: Frequency discounts Print run 3 months/50.000 Ad Impressions = 5 % Print run 6 months/100.000 Ad Impressions = 10 % Print run 9 months/150.000 Ad Impressions = 15 % Print run 12 months/200.000 Ad Impressions = 20 %

3 Categories: Homepage = News Technology Test, Fixed dates

4 Speical topics: Trade fair specials

5 Payment- conditions: Strictly net upon receipt of invoice

Bank- accounts: Sparkasse Krefeld (Bank code: 320 500 00) Account No.: 4671,

BIC: SPKRDE33, IBAN: DE18 3205 0000 0000 004671 Deutsche Bank AG, Krefeld (Bank code: 320 700 80) Account No.: 082/83 84, BIC: DEUTDEDD320, IBAN: DE37 3207 0080 0082 8384 Tax No.: 117/5837/0560, VAT Reg. No.: DE120153647 Place of fulfillment and place of jurisdiction is Krefeld

Advertising form Placement Format/size in pixels Data volume up to CPM in € Price in €/time unit

Banner S Start page all sub-pages 330 x 80 100 KB* € 60,– € 840,–/month

Skyscraper Start page all sub-pages 120 x 600 100 KB* € 75,– € 1.060,–/month

Banner M Start page all sub-pages 330 x 120 100 KB* € 85,– € 1.270,–/month

Banner L Start page all sub-pages 665 x 125 100 KB* € 110,– € 1.700,–/month

Rectangle Start page all sub-pages 330 x 225 100 KB* € 110,– € 1.700,–/month

Slider Start page 1040 x 370 100 KB* € 200,– € 3.000,–/month

Newsletter KFZ-Anzeiger Newsletter 728 x 210 100 KB* – € 300,–/per delivery

* higher data volume on request

1 Prices and forms advertising:

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Media Data 2019

Banner L665 x 125 Pixel

Rectangle330 x 225 Pixel

Banner M330 x 120 Pixel

Banner S330 x 80 Pixel

Slider1040 x 370 Pixel

1 File formats: JPG, GIF (animated)/PNG format Additional formats possible on request External Ad Server deployment: possible

2 Delivery address: E-mail [email protected]

3 Delivery deadline: At least 3 workingdays before activation

4 Contact partner: Jerome Pfennings, Telephone +49 2151 5100-121 E-mail [email protected]

Newsletter advertising on request

FWebsiteFormats and technical specifications

Online pricelist no. 5 valid from 1.10.2017

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Media Data 2019 NWebsiteUsage data

1 Access control: Own survey, with Piwik, Version 3.6.0

2 Usage data: Visits: 5.607/month Page Impressions: 10.275/month Average as of 2018

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Media Data 2019

The current agenda: Media for the transport sectorKFZ-Anzeiger

Print run: 28.500 Frequency of publication: 2 x per month Founding year: 1948 Readership: transport sector www.kfz-anzeiger.com up-to-date news, archive, newsletter, magazine-app

NFZ-Werkstatt

Print run: 28.500 Frequency of publication: 4 x per year Founding year: 1997 Readership: commercial vehicle workshops www.nfz-werkstatt.de news, archive

Trailer-Journal

Print run: 32.000 Frequency of publication: every 2 years Founding year: 2005 Readership: transport and construction industries www.trailer-journal.com news, archive

Bus-Fahrt

Print run: 8.000 Frequency of publication: monthly Founding year: 1952 Readership: bus sector www.bus-fahrt.com up-to-date news, archive, newsletter, magazine-app

22. Jahrgang · Juni 2018 · Stünings Medien Krefeld · nfz-werkstatt.de

DAS MAGAZIN FÜR DEN WERKSTATT-PROFI 22018

Werkstatt

FÜR WERKSTATT UND LACKIEREREI

Der Wirtschaftsverband Textil Service erklärt, worauf man in Sachen Berufskleidung achten sollte.

ALLES WIRD SMART, ...

... auch die Gefahrstofflagerung. Mit einer neuen App erweitert Denios sein Leistungsportfolio.

ZUM NUTZEN DER KUNDEN

Iveco, MAN und DAF wollen ihre Werkstattpartner und Kunden erfolgreicher machen.

Die neue drahtlose, akkubetriebene Radgreifanlage

HydroLift S2 von Blitz im Einsatz bei Streetscooter

Titel_NFZ_2_2018.indd 1 25.05.18 13:13

Das Magazin für die Transportbranche 62018

KFZ-A

nzeiger 6/20

18S

tünings Med

ien, Krefeld

71. Jahrgang | 4,80 € | Stünings Medien | K 7395 | www.kfz-anzeiger.com | 22. März

Der E-Actros in der Erprobung beim KundenDaimler Trucks übergab in Stuttgart die ersten vollelektrischen Fahrzeuge zur Erprobung an diverse Kunden.

Willkommen in der 2er-WGDie Berliner BGL-Repräsentanz hat den Landesverband Berlin- Brandenburg unter ihr Dach geholt.

Lilien, Lachs und Lanitop

Temperaturgeführter Transport

Wir können auch andersDie neuen 9700- und 9900-Newcomer von Volvo überraschen mit beinahe süd-ländischer Eleganz.

IBC 2011: Das große Special

Altersgerechte MobilitätEasy Bus heißt das Zauberwort. Jedenfalls bei Iveco, wo man was für die ältere Generation tut.

RDA Group Travel Expo Köln

Alte Liebe, neue Ziele

Gruppenreise-Navi ab Seite B 73

Besuchen Sie uns auf der RDA Group

Travel Expo in Köln:Halle 9, Stand G32

Das Magazin für die Omnibusbranche 6201866. Jahrgang | 7,60 E | Stünings Medien | K 2025 | www.bus-fahrt.com | 15. Juni 2018

Bus_Titel6_2018.indd 1 05.06.18 16:51

www.trailer-journal.com

KNOW-HOWfür Ihren Trailer-Fuhrpark

2017

2018

Anhänger Auflieger Aufbauten Telematik Ladungssicherung Komponenten

guide

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Media Data 2019

Stünings Medien GmbHDiessemer Bruch 167 · 47805 Krefeld, GermanyTelephone +49 2151 5100-0, Telefax +49 2151 [email protected] · www.stuenings.defacebook.com/stuenings

Stünings Medien GmbH is specialized in providing professional information for selec-ted target groups. The print programme is supplemented by extensive up-to-date online information services (internet, newsletter, magazine-app, RSS feed, Facebook and Twitter). The publishing house issues its own publications, which focus on transport, tourism, workshops, construction and business. Stünings Medien publishes a total of over 1.5 million magazines annually. The publications reach their target groups without wastage and are appreciated by both readers and advertising partners. Stünings Medien is repre-sented with its own booth at important trade fairs of the transport and tourism sectors.

Stünings Medien: specialized information for print and online media

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Section 1 Within the meaning of the following terms and conditions, an “advertising order” is a contract for the publication of one or more advertisements of an advertising agency or other advertiser in a printed medium for the purposes of distribution.Section 2 In case of doubt, advertisements must be released for publication within one year after the con-clusion of the contract. If the right to call for individual advertisements has been reserved under the terms of the advertising order, the order must be carried out within a period of one year from the publication of the first advertisement, if the first advertisement was submitted and published within the time period designated under Section 1. Section 3 If an order has been placed, the customer shall also be entitled, within the agreed time period or the time period mentioned in Section 2, to submit additional advertisements beyond the quantity mentioned in the order.Section 4 If an order is not fulfilled due to circumstances for which the publisher is not responsible, then the customer shall be entitled, notwithstanding any further legal obligations, to reimburse the publisher the difference between the discount granted and the discount actually accepted. The obligation to reimburse shall no longer apply if the order could not be executed due to an act of God within the sphere of responsibility of the publisher.Section 5 For the purpose of calculation quantities, millimetres of text will be converted into advertising millimetres based on price. Section 6 Orders for advertisements and third-party inserts, which the advertiser expressly wishes to appear in certain issues, certain editions, or in specific positions in the printed title, must reach the publisher in good time for the customer to be notified prior to the closing date in the event that the order cannot be executed in the desired manner. Classified advertisements will be printed in the relevant category without the need for express agreement.Section 7 Text advertisements are any advertisements bordered by editorial text on at least three sides and not by any other advertisements.Advertisements that because of their editorial design are not recognisable as such will be made more clearly distinguishable by the publisher adding the word „advertisement“.Section 8 The publisher retains the right to decline advertising orders – including individual requests for place-ment in conjunction with an executed contract - and orders for inserts, because of content, origin, or technical form in accordance with the publisher‘s uniform, objectively justified principles, if the content violates the law or the regulations of government or other authorities, or if their publication cannot be reasonably expected of the publisher. This shall also apply to orders placed at external offices, agencies, or representative offices.

Orders for inserts shall be considered binding by the publisher only upon presentation of a specimen of the insert and subsequent approval thereof. Inserts which through their format or presentation give the impression of being a part of the magazine or newspaper, or which contain advertisements by third parties, will not be accepted.The customer must be informed immediately of the rejection of an order. Section 9 The customer shall be solely responsible for the timely delivery of advertising copy and for proper printing material. In the event of clearly unsuitable or damaged printing material, the publisher shall imme-diately request replacement. The publisher shall guarantee the printing quality normal for the attached titles within the context of the possibilities given by the printing documents. Section 10 In the case of illegible, incorrect or incomplete printing of the advertisement, in whole or in part, the customer shall be entitled to a reduction in payment or to a correct substitute advertisement, but only to the extent that the purpose of the advertisement has been impaired. If the publisher fails to meet these conditions within a reasonable time limit set for this purpose or if the substitute advertisement should again be incorrect, the customer shall have the right to a reduction in price or to withdraw from the contract.Indemnity claims from positive breach of obligation, negligence in contracting and tort are excluded - including in the case of orders placed by telephone. Indemnity claims from impossibility of performance and default are restricted to the replacement of the foreseeable loss and to the remuneration to be paid for the advertisement or advertising supplement in question. This does not apply in the case of intent or gross negligence on the part of the publisher, its legal representatives and its vicarious agents. A liability of the publisher for damages owing to the lack of warranted qualities remains unaffected.Furthermore, the publisher is not liable for gross negligence of vicarious agents in commercial business transactions; in the remaining cases, the liability towards merchants for gross negligence is restricted in its extent to the foreseeable damage up to the amount of the remuneration for the advertisement in question.

Complaints – with the exception of defects that are not obvious - must be put forward within four weeks of receiving the invoice and receipt.Section 11 Proofs shall be delivered only when expressly requested. The customer shall bear the responsibility for the correctness of the returned proofs. The publisher shall take into account all error corrections of which it shall be informed within the period set at the time of forwarding the proofs.Section 12 If no specific size is stipulated, the actual print size customary for the type of advertisement will be used as a basis for invoicing.Section 13 In the event that the advertiser does not make an advance payment, the invoice will be sent immediately, if possible, however, 14 days after the publication of the advertisement.The invoice is to be paid within the period evident from the price list, beginning from the time of receipt of the invoice, unless, in individual cases, another method of payment has been agreed upon or an advance payment has been made. Any discounts for advance payment shall be granted in accordance with the price list.Section 14 Interest and collection expenses will be charged if there is a delay in payment or a deferral. In the event of default, the publisher may postpone further execution of the current order until payment has been made and request advance payment for the remaining advertisements.If there is reasonable doubt regarding the customer’s ability to pay, the publisher is entitled, even during the term of the transaction, to make the publication of further advertisements dependent upon advance payment of the amount charged and settlement of unpaid bills, regardless of previously agreed terms of payment. Section 15 Upon request, the publisher shall deliver a specimen of the advertisement with the invoice. De-pending on the type and size of the advertisement, the specimens shall be delivered as clippings, entire pages or entire issues. If a specimen can no longer be procured, a legally binding certification from the publisher regarding the publication and distribution of the advertisement shall serve as a substitute.Section 16 The customer shall bear the costs for the production of ordered printing data and drawings or for considerable changes in previously determined versions, which the advertiser may request or be responsible for.Section 17 In the case of a transaction involving several advertisements, a claim to a reduction in price may result from a reduction in the circulation if the total average circulation in the insertion year, beginning with the first advertisement, is less than the average amount stated in the pricelist or otherwise, or – if no circulation amount is stated – is less than the average circulation of issues sold (for trade journals, this can also be the average number actually distributed) in the previous calendar year. A reduction in circulation shall grant the right to a price reduction only if it amounts to 20 % for a circulation of up to 50.00015 % for a circulation of up to 100.00010 % for a circulation of up to 500.0005 % for a circulation of more than 500.000Claims to price reductions are excluded, however, if the publisher has informed the customer of the drop in circulation in due time for the customer to withdraw from the contract.Section 18 In the case of box number advertisements, the publisher shall exercise the due care of a responsible businessman for the keeping and timely forwarding of the offers received. Registered and express letters as response to box number advertisements shall be forwarded with regular mail only. Replies to box number advertisements shall be retained for four weeks. Replies which are not collected within this period shall be destroyed. The publisher shall return valuable documents without being obliged to do so. To prevent misuse of the box number advertisement service, the publisher reserves the right, for inspection purposes, to open incoming offers as a representative on behalf of, and in the declared interests, of the customer. The publisher is not obliged to forward business proposals or agency offers. Section 19 Printing data shall be returned to the customer only if expressly requested. The obligation to retain this material shall end three months after the order has expired.Section 20 The place of fulfilment is the principal place of business of the publisher. Insofar as claims of the publisher are not put forward by collection procedure, the place of jurisdiction for non-traders shall be determined according to their place of residence.It shall be agreed that the place of jurisdiction shall be the principal place of business of the publisher if the place of residence or customary place of abode of the customer, including non-traders, is unknown at the time that the legal proceedings are instituted or if the customer’s place of residence or customary place of abode should be moved outside the purview of the law after closing the contract.

General terms and conditions for advertisements and third-party inserts in newspapers and magazines

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