Stünings Medien · Krefeld, Germany · ...€¦ · anzeiger KFZ-AnzeigerLogoK.indd 1 27.01.2010 11:35:54 Uhr 2018 5 2018 postcode 01–09, 10–19, 20–39, 49, 98–99 Scandinavia,

anzeigerKFZ-Anzeiger_Logo_K.indd 1 27.01.2010 11:35:54 Uhr

Media Data 2018

Media Data 2018KFZ-Anzeiger · Media for the transport sector

Stünings Medien · Krefeld, Germany · www.kfz-anzeiger.comanzeiger

KFZ-Anzeiger_Logo_K.indd 1 27.01.2010 11:35:54 Uhr

Markt für Nutzfahrzeuge ab Seite 55

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Das Magazin für die Transportbranche 2201770. Jahrgang | 4,80 € | Stünings Medien | K 7395 | www.kfz-anzeiger.com | 26. Januar 2017

Grundsätzlich positivAusblick 2017: Überzeugungen, Erwartungen, Hoffnungen, Befürchtungen

Kasten mit KomfortDer Toyota Proace punktete im Test mit französischem Charme und viel Komfort.

Auf SparkursTest Actros 1845

KFZ_Titel_2_17.indd 1 18.01.17 11:32

Markt für Nutzfahrzeuge ab Seite 55

KFZ-Anzeiger 2/2017

Stünings Medien, Krefeld

Das Magazin für die Transportbranche 2201770. Jahrgang | 4,80 € | Stünings Medien | K 7395 | www.kfz-anzeiger.com | 26. Januar 2017

Grundsätzlich positivAusblick 2017: Überzeugungen, Erwartungen, Hoffnungen, Befürchtungen

Kasten mit KomfortDer Toyota Proace punktete im Test mit französischem Charme und viel Komfort.

Auf SparkursTest Actros 1845

KFZ_Titel_2_17.indd 1 18.01.17 11:32

PRINT MOBILEONLINE


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Media Data 2018

The mediumfor the transport sectorThe KFZ-Anzeiger is the independent medium for the transport sector. KFZ-Anzeiger readers are owners and top decision-makers from the haulage, transport and logistics sectors, courier-, express-, parcel service, trade and industry firms (with their own vehi-cle fleets), the commercial vehicle trade, commercial vehicle workshops and vehicle construction.

The KFZ-Anzeiger appears in print form, as a magazine app (e-paper), as a current online portal www.kfz-anzeiger.com and as a weekly newsletter. The KFZ-Anzeiger has been one of the leading professional trade magazines in the European transport sector for almost 70 years.

Circulation: 30.500 Established: 1948

www.kfz-anzeiger.com

Print · Online · Mobile


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Media Data 2018

Media data: overviewTrade journal1 Title portrait page 4–5T Timetable and agenda page 6–9P Pricelist page 10–12F Formats and technical specifications page 13–162 Circulation and distribution analysis page 173-E Recipient structure analysis page 18–20

Website1 Portrait page 21P Prices/forms of advertising page 22F Formats and technical specifications page 23N Usage data page 24

The media brand1 Target group: Decision-makers from the haulage, transport and logistics

sectors, courier-, express-, parcel service, trade and industry firms (with their own vehicle fleets), commercial vehicle trade, commercial vehicle workshops and vehicle construction.

2 Range of topics: Vehicle construction (trucks, vans, trailers, accessories) with truck, van and trailer tests self-conducted by editorial staff as well as driver’s reports, traffic policy, logistics, and current news from the sector and associations. In comprehensive journals, the KFZ-Anzeiger examines selected thematic fields such as refrigerated transport, tanker vehicles, cargo securing, vehicle construction, trailers as well as municipal and waste disposal vehicles.

3 Cross-medial offer: · Trade journal – print, twice a month · Magazine app, twice a month (e-Paper) · www.kfz-anzeiger.com: up-to-date news · Newsletter: weekly, every Monday · Facebook · Twitter: twitter.com/kfz_anzeiger

Media brand


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Media Data 2018

1 Title: KFZ-Anzeiger2 Brief description: The KFZ-Anzeiger, together with its auxiliary issues Bus-Fahrt

and Mot-Bau is one of the most widely circulated professional journals for the European transport and commercial vehicle area. In addition, the workshop magazine NFZ-Werkstatt, which appears 4 times a year, covers the complete truck and omnibus workshop areas.

3 Target group: Management personnel and decision-makers from over 100,000 transport enterprises of all kinds, trade and industry businesses with their own commercial vehicles, commercial vehicle trade and workshops.

4 Publication frequency: Twice a month (on 1st and 3rd Thursday each month)5 Magazine format: 210 mm x 280 mm6 Year: 71st year 20187 Subscription rate: Annual subscription in germany € 83,00, abroad € 96,00

Retail price € 4,808 Organ: –9 membership/ participation: IVW, Jury Trailer Innovation, test cooperation ETC10 Publisher: Stünings Medien GmbH Diessemer Bruch 167, 47805 Krefeld, Germany Telephone +49 2151 5100-0, Telefax +49 2151 5100-215 E-Mail [email protected], www.kfz-anzeiger.com11 Editor: Lothar Neumann12 Advertising: Cornelia Paetz, Head of Sales Telephone +49 2151 5100-123, [email protected]

Representation see page 5

13 Editorial staff: Editor-in-chief: Lutz Gerritzen, [email protected] Philipp Bönders, Gerlach Fronemann, Dieter Göllner, Mara Mechmann, Tobias Neumann, Herbert Schadewald, Wolfgang Tschakert, Randolf Unruh

14 Scope analysis 2016 = 24 issues Total volume 2.064 pages = 100,0 % Editorial section 1.269 pages = 57,6 % Advertisement section 795 pages = 42,4 %

of these: job vacancies and classified ads 272 pages = 38,9 %House advertisment 101 pages = 11,9 %Bound inserts 0 pages = 0,0 %

Inserts 33 items

15 Content analysis of editorial sections 1.269,5 pages = 100,0 % automotive engineering 575 pages = 45,5 % truck tests 90 pages = 7,0 %

trailer tests 49 pages = 3,9 % van tests 47 pages = 3,7 %

transport sector 41 pages = 3,2 % traffic 4 pages = 0,3 % logistics 26 pages = 2,0 % economy 233 pages = 18,4 %

vehicle evaluation 34 pages = 2,7 % literature, Software, Telematies 26 pages = 2,0 % portrait 19 pages = 1,5 % jurisdiction 5 pages = 0,4 % other 120 pages = 9,5 %

1Trade journalTitle portrait


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Media Data 2018

postcode 01–09, 10–19,20–39, 49, 98–99Scandinavia, Poland

Lutz HilbertzZum Neetzekanal 18a21382 Brietlingen, Germanytelephone +49 4133 400675telefax +49 4133 400676mobile +49 152 08928541E-mail [email protected]

postcode 55, 60–6970–97

Belgium, Netherlands, Luxembourg, France,

Switzerland, Austria, Italy

Wolf SweersEudenbachstraße 14

53773 Hennef-Sieg, Germany telephone +49 2248 916041

telefax +49 2248 916042mobile +49 171 6118209

E-mail [email protected]

25252424

2222

2323

1919

18181717

1515

02020101

0303

0404

1414

16162929

3131

3030

3838

0606

3939

2828

37373434

32323333

2626

4949

4848

4646

47474545

59595858

4141

5252 5050

5353

54545656

5555

5151 5757

65656161

67676666 6969

3535 36369898

0707

9999

969697976363

6464

74749191 9292

9595

08080909

9494

8484

9393

8383

8585

82828787

86868989

8888

7373

7272

7878

7575

7979

7777

7676

21212727

WilhelmshavenWilhelmshaven

RostockRostock

FlensburgFlensburg

OsnabrückOsnabrück

MünsterMünster

LübeckLübeck

OldenburgOldenburg BremenBremen

HamburgHamburg

HannoverHannover

SchwerinSchwerin

BerlinBerlin

BraunschweigBraunschweig

MagdeburgMagdeburg

FrankfurtFrankfurt

PaderbornPaderborn

BrandenburgBrandenburg

KielKielHeideHeide

NeubrandenburgNeubrandenburg

OranienburgOranienburg

KasselKassel HalleHalle

GöttingenGöttingen

MainzMainz

LeipzigLeipzig

KoblenzKoblenz

DüsseldorfDüsseldorf

KölnKöln

AachenAachen BonnBonn

TrierTrier

WuppertalWuppertal

ErfurtErfurt

FrankfurtFrankfurt

MannheimMannheimSaarbrückenSaarbrücken

KarlsruheKarlsruhe

WürzburgWürzburg

NürnbergNürnberg

BayreuthBayreuth

ChemnitzChemnitzGeraGera

GießenGießen

HeilbronnHeilbronn

PlauenPlauenFuldaFulda

BambergBamberg

AmbergAmberg

FeuchtwangenFeuchtwangen

GörlitzGörlitzDresdenDresden

RegensburgRegensburg

CottbusCottbus

PassauPassauStuttgartStuttgart

UlmUlm AugsburgAugsburg

FreiburgFreiburg

LandshutLandshut

MünchenMünchen

KonstanzKonstanzKemptenKempten

OffenburgOffenburg ReutlingenReutlingen

UelzenUelzen

1Trade journalTitle portrait

postcode 40–48, 50–54, 56–59

Belgium, Netherlands

Peter SweersAuf dem Äckerchen 70

53343 Wachtberg-Villip, Germanytelephone +49 228 9323314

mobile +49 172 7617184E-mail [email protected]

publisher‘s representative12 Advertisement:


Media Data 2018


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Ttrade journaltimetable and agenda

Issue Timetable Agenda Trade fairs + exhibitions

KFZ-Anzeiger 1Januarywith Bus-Fahrt 1

DP: 11.01.18ED: 18.12.17CA: 18.12.17PD: 22.12.17CC: 02.01.18

Outlook for 2018, Part 1:What do the industry and trade sectors anticipate?truck test*, trailer test*van test*, van news

14. Internationale Fachkongress für erneuerbare Mobilität, 22.–23.01.2018, Berlin

KFZ-Anzeiger 2 Januarywith Mot-Bau 2

DP: 25.01.18ED: 08.01.18CA: 08.01.18PD: 12.01.18CC: 16.01.18

Outlook for 2018, Part 2:What do the industry and trade sectors anticipate? truck test*, trailer test*

Fruit Logistica, Berlin, 07.–09.02.18

KFZ-Anzeiger 3 Februarywith Bus-Fahrt 2

DP: 08.02.18ED: 22.01.18CA: 22.01.18PD: 26.01.18CC: 30.01.18

Length is successful: long trucks – how things aretyres, wheels & co.: preview of the Tire Technology ExpoThe world of trailers: market overview curtainsiderstruck test*, trailer test*van test*, van news

Tire Technology Expo, Hannover, 20.–22.02.18

KFZ-Anzeiger 4Februarywith Mot-Bau 3

DP: 22.02.18ED: 05.02.18CA: 05.02.18PD: 09.02.18CC: 13.02.18

IHM Munich: Branch vehicles for trade und servicetruck test*, trailer test*

Retro Classics, Stuttgart, 22.–25.03.18IHM, Munich, 07.–13.03.18

KFZ-Anzeiger 5Marchwith Bus-Fahrt 3 and with SupplementNFZ-Werkstatt 1

DP: 08.03.18ED: 19.02.18CA: 19.02.18PD: 23.02.18CC: 27.02.18

Transport Compleet: trailer construction in Beneluxtruck test*, trailer test*van test*, van news

TransporterTage, Berlin, 09.–11.03.18Logimat, Stuttgart, 13.–15.03.18Eisenwarenmesse, Cologne, 04.–07.03.18 Transport Compleet, Hardenberg/NL, 13.–15.03.18

KFZ-Anzeiger 6March with Mot-Bau 4

DP: 22.03.18ED: 05.03.18CA: 05.03.18PD: 09.03.18CC: 13.03.18

temperature-based transport: refrigerated vehicles, refrigerated semi-trailers, cooling units, telematics, accessories with special hydraulic platforms and forklift trucksWorld of trailers: market overview of floors, doors, roofs, wallstruck test*, trailer test*

SITL, Paris/France, 20.–23.03.18

7

DP = Date of publication CA = Closing date for business advertisements PD = Print documents CC = Closing date for classified ads ED = Editorial deadline

The editorial office reserves the right to make changes due to current events.

* in each issue. The tested vehicles can be requested at short notice in the advertising department, Telephone +49 2151 5100 -123, -126

Ausgabe Termine Themen Messen + Ausstellungen

KFZ-Anzeiger 7 Aprilwith Bus-Fahrt 4

DP: 12.04.18ED: 26.03.18CA: 26.03.18PD: 29.03.18CC: 03.04.18

Spring Awakening – even on the building site: tipper trucks, flat bed trailers, loading cranes, push floor vehicles + co.truck test*, trailer test*Van test*, van news*

Hannover Messe, Hannover, 23.–27.04.18CeMAT, Hannover, 23.–27.04.18

KFZ-Anzeiger 8 April with Mot-Bau 5

DP: 26.04.18ED: 09.04.18CA: 09.04.18PD: 13.04.18CC: 17.04.18

renting, leasing, funding, insurance KFZ-Anzeiger FUTURE The future of transport

Transrussia, Moscow/RUS, 17.–19.04.18Commercial Vehicle Show, Birmingham/GB, 24.–26.04.18 Rettmobil, Fulda, 16.–18.05.18

KFZ-Anzeiger 9 May with Bus-Fahrt 5

DP: 10.05.18ED: 23.04.18CA: 23.04.18PD: 27.04.18CC: 02.05.18

The right connections: drawbars, connections, semi-trailer couplingIFAT in Munich, special municipal technologyWorld of trailers: market overview of tarpaulins and tarpaulin covers truck test*, trailer test*Van test*, van news*

IFAT, Munich, 14.–18.05.18

KFZ-Anzeiger 10 Maywith Mot-Bau 6

DP: 24.05.18ED: 07.05.18CA: 07.05.18PD: 11.05.18CC: 15.05.18

IFBA in Kassel, salvaging and towingurban logistics + distribution transport: couriers-, express-, parcel service, vans, delivery vehicles, body solutionsTruck test*, trailer test*

ZKF-Branchentreff 2018, Wolfsburg, 15.+16.06.18

KFZ-Anzeiger 11 June with Bus-Fahrt 6and with SupplementNFZ-Werkstatt 2

DP: 07.06.18ED: 22.05.18CA: 22.05.18PD: 25.05.18CC: 28.05.18

Cebit: telematics/software, apps for the transport sectorTime for siesta: service stations, truck stops, driver cabins, on-board entertainment World of trailers: market overview of axles, brakes & co.truck test*, trailer test*Van test*, van news*

SIL, Barcelona/Spain, 05.–07.06.18IFBA, Bergen und Abschleppen, Kassel, 07.–09.06.18Cebit, Hannover, 11.–15.06.18

KFZ-Anzeiger 12 June with Mot-Bau 7

DP: 21.06.18ED: 04.06.18CA: 04.06.18PD: 08.06.18CC: 12.06.18

Preview of the Truck Grand PrixSpecial truck styling: accessories, tuning, interior fittingsworld of trailers: market overview of dry freight box bodiestruck test*, trailer test*

Truck-Grand-Prix, Nurburgring, 29.06.–01.07.18


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Media Data 2018 TTrade journalTimetable and agenda

Issue Timetable Agenda Trade fairs + exhibitions

KFZ-Anzeiger 13 Julywith Bus-Fahrt 7

DP: 05.07.18ED: 18.06.18CA: 18.06.18PD: 22.06.18CC: 26.06.18

building and design of hall construction, workshop halls, haulage company buildings, car dealers, commercial construction, doors/gates, ramps/loading facilities, hall heaterstruck test*, trailer test*Van test*, van news*

Truck-Grand-Prix, Nurburgring, 29.06.–01.07. 2018

KFZ-Anzeiger 14 July with Mot-Bau 8

DP: 19.07.18ED: 02.07.18CA: 02.07.18PD: 06.07.18CC: 10.07.18

Special container technology · container chassisWorld of trailers: market overview of combined transportRoad, rail, watertruck test*, trailer test*

Interforst, Munich 18.–22.07.18

KFZ-Anzeiger 15 Augustwith Bus-Fahrt 8

DP: 02.08.18ED: 16.07.18CA: 16.07.18PD: 20.07.18CC: 24.07.18

safety on the road: from proximity control to access control for trailers (driver assistance systems, telematics, video monitoring, theft protection, loading security)World of trailers: market overview of timber transport, timber loading cranes, stanchionstruck test*, trailer test*Van test*, van news*

KFZ-Anzeiger 16 August with Mot-Bau 9

DP: 16.08.18ED: 30.07.18CA: 30.07.18PD: 03.08.18CC: 07.08.18

EARLY BIRD IFIRST NOVELTIES OF IAA COMMERCIAL VEHICLES 2018TRAILER INNOVATION: PARTICIPANTSTRUCK TEST*, TRAILER TEST*VAN TEST*, VAN NEWS*

Lastbil, Jönköping/Sweden, 22.–25.08.18Holzmesse, Klagenfurt/Austria, 29.8.–01.09.18

KFZ-Anzeiger 17 Septemberwith Bus-Fahrt 9 and with Supplement NFZ-Werkstatt 3 according to Automechanika

DP: 30.08.18ED: 13.08.18CA: 13.08.18PD: 17.08.18CC: 21.08.18

EARLY BIRD IIFIRST NOVELTIES OF IAA COMMERCIAL VEHICLES 2018TRAILER INNOVATION: PARTICIPANTSTRUCK TEST*, TRAILER TEST*VAN TEST*, VAN NEWS*

Nordbau, Neumünster, 05.–09.09.18 Platformers’ Days, Hohenroda, 14./15.09.18 Reifen, Essen, 11.–15.09.18Automechanika, Frankfurt, 11.–15.09.18

ET = Erscheinungstermin

AG = Anzeigenschluss Geschäftsanzeigen

DU = Druckunterlagen AK = Anzeigenschluss Kleinanzeigen

RS = Redaktionsschluss

* in jeder Ausgabe. Die getesteten Fahrzeuge können kurzfristig in der Anzeigenabteilung unter Tel. +49 2151 5100 -123, -126 erfragt werden.

Ausgabe Termine Themen Messen + Ausstellungen

KFZ-Anzeiger 18 IAA commercial vehicleSeptemberwith Mot-Bau 10

DP: 13.09.18ED: 27.08.18CA: 27.08.18PD: 31.08.18CC: 04.09.18

IAA Commercial Vehicles 2018 Market overview and novelties: trucks, vans, trailers/semi-trailers/bodies, loading cranes, hydraulic platforms, fittings, accessories

Trailer Innovation 2018 The winners • introduction of innovations Special road tankers, silo trailers and dangerous good transports according to Expo PetroTans

Composites Europe, Stuttgart, 09.–11.09.18 IAA Nutzfahrzeuge, Hannover, 20.–27.09.18 Fachpack, Nuremberg, 25.–27.09.18Expo Petro Trans, Kassel, 20.–22.09.18

KFZ-Anzeiger 19 October with Bus-Fahrt 10

DP: 04.10.18ED: 17.09.18CA: 17.09.18PD: 21.09.18CC: 25.09.18

IAA Review Itrucks, vans & accessoriestruck test*, trailer test*van test*, van news*

KFZ-Anzeiger 20 Octobermit Mot-Bau 11

DP: 18.10.18ED: 01.10.18CA: 01.10.18PD: 05.10.18CC: 09.10.18

IAA Review IItrailers, suppliers/automative, accessoriestruck test*, trailer test*van test*, van news*

Ecomondo, Rimini/Italy, November 2018

KFZ-Anzeiger 21 Novemberwith Bus-Fahrt 11

DP: 08.11.18ED: 22.10.18CA: 22.10.18PD: 26.10.18CC: 29.10.18

Brau Beviale beverage vehicles, fork lift trucks Special winter equipment vehicle electrics: “bright” solutions for trailers and semi-trailerstruck test*, trailer test*van test*, van news*

Brau Beviale, Nuremberg, 13.–15.11.18EuroTier, Hannover, 13.–16.11.18 Composites Europe, Stuttgart, November 2018

KFZ-Anzeiger 22 Novemberwith Mot-Bau 12

DP: 22.11.18ED: 05.11.18CA: 05.11.18PD: 09.11.18CC: 13.11.18

World of trailers market overview special vehiclestruck test*, trailer test*KFZ-Anzeiger FUTURE The future of transport

KFZ-Anzeiger 23 Decemberwith Bus-Fahrt 12and with SupplementNFZ-Werkstatt 4

DP: 06.12.18ED: 19.11.18CA: 19.11.18PD: 23.11.18CC: 27.11.18

The most interesting innovations of 2018truck test*, trailer test*, van test*, van news*

KFZ-Anzeiger 24Decemberwith Mot-Bau 1/2019

DP: 20.12.18ED: 03.12.18CA: 03.12.18PD: 06.12.18CC: 11.12.18

load control from A–Ztruck test*, trailer test*

DP = Date of publication CA = Closing date for business advertisementsPD = Print documents CC = Closing date for classified ads ED = Editorial deadline

* in each issue. The tested vehicles can be

requested at short notice in the advertising department,

Telephone +49 2151 5100 -123, -126

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Media Data 2018

anzeigerKFZ-Anzeiger_Logo_K.indd 1 27.01.2010 11:35:54 Uhr PTrade journal

Pricelist no. 62 valid from 1.10.2017

Format No. of columns Type area W x H mm Bleed W x H * Basic price b/w 4-colour/type area 4-colour in bleed

2/1 page 8-columns 2 x 185 x 255 420 x 280 E 11.280,– E 16.800,– E 17.928,–

1/1 page 4-columns 185 x 255 210 x 280 E 5.640,– E 8.400,– E 8.964,–

3/4 page4-columns3-columns

185 x 190138 x 255

210 x 200 148 x 280

E 4.230,– E 6.900,– E 7.323,–

Juniorpage 138 x 190 148 x 200 E 4.100,– E 6.740,– E 7.150,–

2/3 page4-columns2 text columns

185 x 170122 x 255

210 x 195 132 x 280

E 3.760,– E 6.430,– E 6.806,–

1/2 page4-columns2-columns

185 x 12590 x 255

210 x 140 100 x 280

E 2.820,– E 5.430,– E 5.712,–

1/3 page4-columns1 text columns

185 x 8560 x 255

210 x 100 70 x 280

E 1.880,– E 4.490,– E 4.678,–

1/4 page4-columns2-columns1-columns

185 x 6090 x 12545 x 255

210 x 75 100 x 140 55 x 280

E 1.410,– E 3.390,– E 3.531,–

1/8 page4-columns2-columns1-columns

185 x 3090 x 6045 x 125

210 x 45 100 x 75 55 x 140

E 705,– E 2.325,– E 2.395,50

1 Advertisement prices and formats (prices in euro)

*Bleed format + 3 mm trimb/w mm-price / 1-columns in a 4-columns text part € 5,50b/w mm-price / 1-columns in a 3-columns text part € 7,60


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Media Data 2018

2 Surcharges 2nd or 4th cover page (4-colour) E 9.400,– Placement: front page, 203 mm x 238 mm, 4-colour E 9.600,– binding placement regulations 10 % of basic price in

each case

Colour: for each colour (Euro Scale) 1/1 page E 920,– for each colour 3/4 and 2/3 page E 890,– for each colour juniorpage E 880,– for each colour 1/2 und 1/3 page E 870,– for each colour 1/4 page E 660,– for each colour 1/8 page and smaller E 540,– no special colours

Formats: advertisements over gutter: no surcharge advertisements over type area: 10 % of basic price

3 Discounts: acceptance within one insertion year (begins with appearance of first advertisement) Frequency scale Quantity scale 3 appearances 3 % 2 pages 5 % 6 appearances 5 % 5 pages 10 % 12 appearances 10 % 8 pages 15 % 18 appearances 15 % 10 pages 20 % 24 appearances 20 %

4 Categories: per mm 1-column, 45 mm wide job vacancies + purchases/sales b/w E 3,10 job vacancies + purchases/sales colour E 4,40 job applications E 2,40 NEW: job market print + online E 5,20 Box no. fee E 9,00

Scale of discount for unchanged re-insertions 2x 10%, 3x 15%, from 4x 20%

5 Special forms Bound inserts: (no discounts) of advertising: 2-pages, untrimmed 216 mm x 286 mm E 5.640,– 4-pages, untrimmed 432 mm x 286 mm E 1.280,– 6-pages E 16.920,– 8-pages E 22.560,–

Multipage bound inserts must be delivered appropriately folded and untrimmed. No discounts for technical surcharges. Required delivery quantity: 31.000 copies

Inserts: no discounts, loosely inserted, maximum size 203 mm x 274 mm. Prices up to 25 g total weight: E 150,– per 1,000 items. Each additional 10 g: E 15,– per 1,000 items plus valid postal charges (no discount).

Insert postal charges: no discounts, scale price, please inquire in the case of higher-weighted inserts. Postal charges e.g. up to 25 g total weight per 1,000 items: E 20,–

No discount for technical surcharges.

PTrade journalPricelist no. 62 valid from 1.10.2017


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Media Data 2018

Affixed postcards, specimens: no discount Only in connection with 1/1 page advertisement (for advertisement

price see pricelist), upon request, plus adhesive costs (upon request), plus the respectively applicable postal charges. No discounts, price does not apply to product specimens. Required delivery quantity: 31,000 copies.

Delivery address for inserts and bound inserts: L.N. Schaffrath, Marktweg 42–50, 47608 Geldern, Germany Delivery note: For „KFZ-Anzeiger“ Issue-No. __

6 Contact: Advice, booking, data provision, invoices, receipts: Cornelia Paetz, Head of sales, Telephone +49 2151 5100-123, [email protected] Conditions of payment: Strictly net upon receipt of invoice Bank Sparkasse Krefeld (BLZ 320 500 00) Account No. 4671 accounts: BIC: SPKRDE33, IBAN: DE18 3205 0000 0000 004671 Deutsche Bank AG, Krefeld (BLZ 320 700 80) Account No. 082/83 84,

BIC: DEUTDEDD320, IBAN: DE37 3207 0080 0082 8384 Tax No. 117/5837/0560, VAT Id No. DE120153647 Place of fulfillment and place of jurisdiction is Krefeld

PTrade journalPricelist no. 62 valid from 1.10.2017

All advertisements

also appear in the

KFZ-Anzeiger magazine

app (e-paper). Special

formats upon request.


Mediadaten 2018

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Media Data 2018

1 Magazine format: 210 mm wide x 280 mm high magazine format, trimmed Type area: 185 mm wide, 255 mm high no. of columns 4, column width 45 mm, 1/1 page = 1.020 mm no. of column 3, column width 60 mm

2 Print and binding process: Offset print (sheet), adhesive binding

3 Data transmission: Transmission per e-mail to: [email protected] (up to 12 MB). FTP access upon request, in case of inquiries: Telephone +49 2151 510-143. Please send your order for the

advertisement per Telefax to +49 2151 5100-215 or by e-mail to: [email protected]

Data medium: USB stick, DVD, CD-ROM. All information about magazine/title, sender/firm and file name is required together with the data medium.

4 Data formats: We recommend delivery of: PDF high resolution (X3 Standard or X4 Standard, other options upon request). Our support department can provide the PDF settings for InDesign. Image formats: TIFF, EPS or JPG (CMYK, final resolution 240-300dpi), line art at least 600 dpi. Open typesetting data (e.g. InDesign, Quark Xpress) after consultation. The file must be printable: all fonts used must be embedded.

5 Colours: Print colours (CMYK) according to ISO 12647-2 (PSO), special colours possible by arrangement.

6 Proof: Colour-binding proof according to „Print Media Standard“ (bvdm). In order to verify colour accuracy, digitally prepared pre-prints must contain the Forga-Media Wedge (can be obtained for a fee at www.fogra.org). Proofs must include an official print control strip. Colour prints and copies are not suitable for use as contract proofs!

7 Data archiving: As data are archived, reinsertions of unchanged data are gene-rally possible. However, we cannot assume any data guarantee.

8 Warranty: If incomplete or deviating data (texts, colours, images) are delivered, we shall not accept liability for the printed result. Incorrect exposure due to fragmentary or defective files, wrong settings or incomplete information will be invoiced. This also applies to additional typesetting or reproduction work as well as to the creation of faulty proofs.

9 Contact: Cornelia Paetz, Head of sales Telephone +49 2151 5100-123 Telefax +49 2151 5100-25123 E-Mail [email protected]

FTrade journalFormats and technical specifications


Mediadaten 2018

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Media Data 2018

KFZ-Anzeiger offers you advertising opportunities beyond the scope of traditional format advertisements. A few examples can be found on this page. Additional formats, sizes and prices upon request.

Editorial

Special form of advertising for the inside

Wrap-around banderoleThe banderole is wrapped around the magazine as a printed paper strip and sealed at the back.

Foldable cover pageThe back of the cover page (1/1) and the page behind it (opposite the editorial) can be used.

Flying Page (left) The cover of the magazine has a flap that can be printed on the front and back.

Gate fold advertisement (right)The cover can be unfolded in the middle. If unfolded, a full page (1/1) is available in the middle and half a page (1/2) on both the right and left sides.

Band advertisementThe advertisement runs straight across the gutter space on both sides.

FTrade journalFormats and technical specifications

Special forms of advertisingfor the front cover


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Media Data 2018 FTrade journalFormats and technical specifications

Placement within type area

Placement in the bleed area, bleed allowance: 3 mm all round, already taken into account in the format specification

Front cover 203 x 238

double page 2 x 185 x 255 426 x 286

full page 185 x 255 216 x 286

3/4 page 185 x 190 216 x 208

3/4 page 138 x 255 151 x 286

Juniorpage 138 x 190 151 x 208

2/3 page 185 x 170 216 x 188

2/3 page 122 x 255 135 x 286

Logo

All specifications in millimetres (mm)


Mediadaten 2018

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Media Data 2018 FTrade journalFormats and technical specifications

half page 185 x 125 216 x 143

1/3 page 185 x 85 216 x 103

1/3 page 60 x 255 73 x 286

quarter page 185 x 60 216 x 78



1/8 page 185 x 30 216 x 48

1/8 page 90 x 60 103 x 78

1/8 page 45 x 125 58 x 143

All specifications in millimetres (mm)

half page 90 x 255 103 x 286


Mediadaten 2018

17


Media Data 2018 2Trade JournalCirculation and distribution analysis

Distribution key abroad (complementary copies) Issue no.1 Austria 1, 11, 182 Belgium, Spain 7, 193 Bulgaria, Croatia, Russia, Ukraine 94 Denmark, Romania, Czech Republic 4, 165 Estonia, Finland, Italy, Norway, Portugal, Sweden, USA, Cyprus 8, 206 France, Luxembourg 10, 227 Greece, Great Britain 5, 178 Ireland, Iceland, Replubic of Slovenia, Turkey 3, 129 Latvia, Lithuania, Hungary 13, 23

10 Netherlands 6, 14, 2411 Switzerland 2, 15, 21

1 Circulation control:

2 Circulation analysis: Copies per issue as annual average(1. July 2015 to 30. June 2017)

Print run: 31.750

Actualdistribution: 31.650 of these abroad: 925

Paid circulation: – Subscribed copies – Other sales – Individual sale

5.266 5.215

51 –

of these abroad: of these memberships:

251 445

Complementary copies: 26.384

Remaining, archive and specimen copies: 100

3 Geographical distribution analysis:

Economic area % CopiesGermany 97,08 30.725Abroad 2,92 925Actually distributed copies 100,00 31.650

3.1 Distribution according to Nielsen regions:Region % CopiesNielsen 1 Schleswig-Holstein, Hamburg, Bremen, Lower Saxony 12,1 3.718Nielsen 2, North Rhine-Westphalia 18,6 5.715Nielsen 3a, Hesse, Rhineland-Palatinate, Saarland 13,1 4.025Nielsen 3b, Baden-Württemberg 9,6 2.949Nielsen 4, Bavaria 14,5 4.455

Nielsen 5, Berlin 7,7 2.366

Nielsen 6 Mecklenburg-Western Pomerania, Brandenburg, Saxony-Anhalt 11,6 3.564Nielsen 7, Thüringia, Saxony 12,8 3.933Germany: Total 100,0 30.725

Brief description of statistical method1. Method: Recipient Structure Analysis through file evaluation2. Basic population: actually distributed copies Germany 31.650 = 100 %, not in the survey 101 = 0,31 %3. Random sampling: full survey 4. Target person of survey: recipients contained in the file in person5. Survey time period: 01. July 2016 to 30. June 20176. Execution of the survey: Stünings Medien GmbH

Proportion of copies actually distributed


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Media Data 2018 3-ETrade JournalRecipient Structure Analysis

1.1 Industries/economic sectors Recipient groups KFZ-Anzeiger with Bus-Fahrt (1. monthly issue)

Department/Group/Class

Recipient groups:Description according to the classification of economic activities of the Federal Statistical Office


% Copies

15-52 Intra-company transport with own commercial vehicles• Intra-company long-distance transport

• Intra-company short-distance transport

14,3

5,4

8,9

4.512

1.708

2.804

6024

53

Road haulage• Long-distance road haulage

• Short-distance hauling

• Furniture transport

• Heavy goods/special transport

• courier-, express-, parcel service

48,024,7

10,3

1,4

1,9

9,7

15.1927.823

3.274

448

589

3.058

63.40.1 Hauliers, storage 5,4 1.718

34 Manufacturers of commercial vehicles, their components, bodies, trailers and boxes• Commercial vehicle manufacturers

• Suppliers

1,5

0,5

1,0

483

149

334

50 Trade/procurement/repair of commercial vehicles• Commercial vehicle trade

• Commercial vehicle workshops

4,5

2,7

1,8

1.434

864

570




% Copies

90 Communal enterprises, waste disposal companies

2,6 819

64.1 Vehicle fleets of Deutsche Bahn/Deutsche Post 0,3 103

80.22.1/

65.21.00/91.1Associations/organisations, car rental, driving schools, professional drivers, car salespersons, appraisers, car mechanic master craftsmen

0,7 217

60.21/60.23/

90/75.13.0Omnibus and transport companies (partly with own workshops), associations

22,6 7.139

_ Other 0,1 33

100,0 31.650

These factors were not included in the survey as they do not affect the utilisation value of this trade magazine.

1.2 Size of economic unit 2.1 Nature of activities 2.2 Socio-demography


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Media Data 2018 3-ETrade JournalRecipient Structure Analysis

Recipient groups KFZ-Anzeiger with Mot-Bau (2. monthly issue)




% Copies

15-52 Intra-company transport with own commercial vehicles• Intra-company long-distance transport

• Intra-company short-distance transport

11,73,7

8,0

3.7031.171

2.532

6024

53

Road haulage• Long-distance road haulage

• Short-distance hauling

• Furniture transport

• Heavy goods/special transport

• courier-, express-, parcel service

47,528,5

15,2

1,8

2,0

9,3

15.0347.628

3.355

506

601

2.944

63.40.1 Hauliers, storage 5,3 1.677

34 Manufacturers of commercial vehicles, their components, bodies, trailers and boxes• Commercial vehicle manufacturers

• Suppliers

1,9

0,5

1,4

601

158

443

50 Trade/procurement/repair of commercial vehicles• Commercial vehicle trade

• Commercial vehicle workshops

5,0

2,9

2,1

1.583

918

665




% Copies

90 Communal enterprises, waste disposal companies 2,7 855

64.1 Vehicle fleets of Deutsche Bahn/Deutsche Post 0,4 127

80.22.1/

65.21.00/91.1Associations/organisations, car rental, driving schools, professional drivers, car salespersons, appraisers, car mechanic master craftsmen

0,9 285

45.11.2/45.21.1/

45.25.2/45.25.6Civil engineering/special civil engineers 3,4 1.424

45.23.1/45.23.2 Road construction 2,8 950

90.0/91.1 Road construction and traffic engineers, structural engineering, building authorities

0,7 222

37.10.1/37.20/

45.11.1Demolition and recycling/pollutant clean-up, construction chemistry

1,8 760

14.11/14.50/

14.21Quarries and stone works/sand and gravel pits

1,6 601

51.14.6 CAD/construction software 0,2 63


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Media Data 2018




% copies

01.41.2 Gardening and landscaping/sports facility construction

0,4 127

45.21.6/45.24.0 Bridge, duct/tunnel, water and canal con-struction, pipeline construction

0,4 127

29.22.0 Assembly and industrial construction 1,1 348

51.53.4 Building materials trade 2,0 633

29.52.2/51.13

51.14/45.5

71.32/51.62

Construction equipment manufacturers, construction machine trade, renting/leasing

6,5 1.994

26.63.0 Concrete construction: concrete plants,

machines, prefabricated components, protective

wall, formwork/scaffolding, drilling and sawing

1,1 348

51.14.1 Construction equipment/construction tools 0,3 95

– Other 0,1 32

100,0 31.650

3-ETrade JournalRecipient Structure Analysis


Mediadaten 2018

21


Media Data 2018

1 Web address (URL): www.kfz-anzeiger.com, www.kfz-anzeiger.de

2 Brief characteristics: Comprehensive internet offer of KFZ-Anzeiger for the transport sector. With daily updated news from the fields of technology, business, logistic and traffic, politics and associations, laws and regulations, large archive, extensive collection of tests and driving reports, event calendar, second-hand vehicle market

3 Target group: Management personell and decision-makers from the haulage, transport and logistics sectors, the commercial vehicle trade, commercial vehicle workshops and vehicle construction.

4 Publisher: Stünings Medien GmbH Diessemer Bruch 167, 47805 Krefeld, Germany Telephone +49 2151 5100-0, Telefax +49 2151 5100-215 E-mail [email protected], internet www.stuenings.de

Contact partner Editorial staff: Mara Mechmann, online editorial staff Telephone +49 2151 5100-125 E-Mail [email protected] Contact partner Online advertising: Jerome Pfennings, Telephone +49 2151 5100-121 E-Mail [email protected]

1WebsitePortrait


Mediadaten 2018

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Media Data 2018

1 Prices and forms advertising:

2 Discounts: Frequency discounts Print run 3 months/50.000 Ad Impressions = 5 % Print run 6 months/100.000 Ad Impressions = 10 % Print run 9 months/150.000 Ad Impressions = 15 % Print run 12 months/200.000 Ad Impressions = 20 %

3 Categories: Homepage = News Technology Test, Fixed dates

Additional banner advertising also possible in our newsletter on request

4 Speical topics: Trade fair specials

5 Payment conditions: Strictly net upon receipt of invoice Sparkasse Krefeld (BLZ 320 500 00) Account No. 4671 BIC: SPKRDE33, IBAN: DE18 3205 0000 0000 004671 Deutsche Bank AG, Krefeld (BLZ 320 700 80) Account no. 082/83 84, BIC: DEUTDEDD320, IBAN: DE37 3207 0080 0082 8384 Tax No. 117/5837/0560, VAT Id No. DE120153647 Place of fulfillment and place of jurisdiction is Krefeld

Advertising form Placement Format/size in pixels Data volume up to CPM in € Price in €/time unit

Banner S Start page all sub-pages 330 x 80 100 KB* 60,– € 840,–/month

Start page all sub-pages 120 x 600 100 KB* 75,– € 1.060,–/month

Banner M Start page all sub-pages 330 x 120 100 KB* 85,– € 1.270,–/month

Banner L Start page all sub-pages 665 x 125 100 KB* 110,– € 1.7.00,–/month

Rectangle Start page all sub-pages 330 x 225 100 KB* 110,– € 1.700,–/month

Slider Start page 1040 x 370 100 KB* 200,– € 3.000,–/month

Newsletter KFZ-Anzeiger Newsletter 650 x 100 100 KB* – € 300,–/per delivery

* higher data volume on request

PWebsitePrice/forms of advertising

Online pricelist no. 5 valid from 1.10.2017


Mediadaten 2018

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Media Data 2018

1 File formats: JPG, GIF (animated)/PNG format Additional formats possible on request External Ad Server deployment: possible

2 Delivery address: E-Mail [email protected] 3 Delivery deadline: At least 3 workingdays before activation

4 Contact partner: Jerome Pfennings, Telephone +49 2151 5100-121 [email protected]

FWebsiteFormats and technical specifications

Online pricelist no. 5 valid from 1.10.2017

Newsletter advertising on request

Banner L665 x 125 Pixel

Rectangle330 x 225 Pixel

Banner M330 x 120 Pixel

Banner S330 x 80 Pixel

Slider1040 x 370 Pixel


Mediadaten 2018

24


Media Data 2018

1 Access control: Own survey, with Piwik, Version 2.16.0

2 Usage data: Visits: 5.550/month Page Impressions: 10.637/month Average as 01.01.–31.12.2016 1.500 Newsletter subscribers

NWebsiteUsage data


Mediadaten 2018

25


Media Data 2018

Bus-Fahrt

Print run: 8.000 Frequency of publication: monthly Founding year: 1952 Readership: bus sector www.bus-fahrt.com up-to-date news, archive, newsletter magazine-app

Mot-Bau

Print run: 8.000 Frequency of publication: monthly Founding year: 1952 Readership: construction industry www.mot-bau.com up-to-date news, archive, newsletter magazine-app

NFZ-Werkstatt

Print run: 31.000 Frequency of publication: 4 x per year Founding year: 1997 Readership: commercial vehicle workshops www.nfz-werkstatt.de news, archive

Trailer-Journal

Print run: 39.000 Frequency of publication: every 2 years Founding year: 2005 Readership: transport and construction industries www.trailer-journal.com news, archive

The current agenda: Media for the transport sector

Weltneuheit

Pneuscanonground

Sechs Elektrobusse im VergleichIn Bonn stellten sich die Anbieter Bolloré, Ebusco, Linkker, Sileo, Solaris und VDL unserer Testcrew.

Gruppenreise-Navi ab Seite B 53

Bus-Fahrt 3/20

17S

tünings Med

ien, Krefeld

Vergleichstest Elektrob

usse • Sp

ecial Erlebnisw

elten

Das Magazin für die Omnibusbranche 3201765. Jahrgang | 7,60 A | Stünings Medien | K 2025 | www.busfahrt.com | 15. März 2017

Weltneuheit

Pneuscanonground

Sechs Elektrobusse im VergleichIn Bonn stellten sich die Anbieter Bolloré, Ebusco, Linkker, Sileo, Solaris und VDL unserer Testcrew.

Gruppenreise-Navi ab Seite B 53

Bus-Fahrt 3/2017


Vergleichstest Elektrobusse • Special Erlebniswelten

Das Magazin für die Omnibusbranche 3201765. Jahrgang | 7,60 A | Stünings Medien | K 2025 | www.busfahrt.com | 15. März 2017

20. Jahrgang · Dezember 2016 · Stünings Medien Krefeld · nfz-werkstatt.de

DAS MAGAZIN FÜR DEN WERKSTATT-PROFI 42016

Werkstatt

HERVORRAGENDES IMAGE

Eine gepflegte Berufskleidung wird mit Professionalität assoziiert. Wege zum richtigen Leasing.

WILLKOMMENER PARTNER

Das Truck-Center Senger in Rheine ist 200. Partner von Alltrucks inner-halb des D-A-CH-Netzwerks.

GOLDENER SEPTEMBER

Es war warm, es war voll, es war gut: Die Automechanika 2016 in Frankfurt hatte es in sich.

WINKLER

Schulung macht den Meister

20. Jahrgang · Dezember 2016 · Stünings Medien Krefeld · nfz-werkstatt.de

DAS MAGAZIN FÜR DEN WERKSTATT-PROFI 42016

Werkstatt

HERVORRAGENDES IMAGE

Eine gepflegte Berufskleidung wird mit Professionalität assoziiert. Wege zum richtigen Leasing.

WILLKOMMENER PARTNER

Das Truck-Center Senger in Rheine ist 200. Partner von Alltrucks inner-halb des D-A-CH-Netzwerks.

GOLDENER SEPTEMBER

Es war warm, es war voll, es war gut: Die Automechanika 2016 in Frankfurt hatte es in sich.

WINKLER

Schulung macht den Meister

Magazin für Straßen- und Tiefbau 4201754. Jahrgang | 7,10 € | Stünings Medien | K 3272 | www.mot-bau.de | 25. März 2017

Kleiner KraftprotzSchäffer

Mot-B

au 4/20

17S

tünings Med

ien, Krefeld

Granit-Puzzle mit 13.600 TeilenEin Unimobil-Verlegewagen von Probst hilft bei der Belagsanierung der Steinernen Brücke in Regensburg.

Baggern will gekonnt seinFähige Bediener treffen auf moderne Technik: Was Sie rund um Erdbewegung wissen sollten.

MOT_4_17.indd 39 14.03.17 11:11

Magazin für Straßen- und Tiefbau 4201754. Jahrgang | 7,10 € | Stünings Medien | K 3272 | www.mot-bau.de | 25. März 2017

Kleiner KraftprotzSchäffer

Mot-Bau 4/2017


Granit-Puzzle mit 13.600 TeilenEin Unimobil-Verlegewagen von Probst hilft bei der Belagsanierung der Steinernen Brücke in Regensburg.

Baggern will gekonnt seinFähige Bediener treffen auf moderne Technik: Was Sie rund um Erdbewegung wissen sollten.

MOT_4_17.indd 39 14.03.17 11:11Großer Serviceteil: internationale Her-steller + regionaler Fahrzeugbau

Stünings Medien · Krefeld www.trailer-journal.com

20182019

trailer-journal 2018 2019

ANHÄNGER AUFLIEGER AUFBAUTEN TELEMATIK LADUNGSSICHERUNG KOMPONENTEN

Know-how für Ihren Trailer-Fuhrpark

Stünings Medien | E 8,–

Großer Serviceteil: internationale Her-steller + regionaler Fahrzeugbau

Stünings Medien · Krefeld

www.trailer-journal.com

20182019

trailer-journal 2018 2019

ANHÄNGER AUFLIEGER AUFBAUTEN TELEMATIK LADUNGSSICHERUNG KOMPONENTEN

Know-how für Ihren Trailer-Fuhrpark

Stünings Medien | E 8,–


Mediadaten 2018

26


Media Data 2018

Stünings Medien GmbHDiessemer Bruch 167 · 47805 Krefeld, GermanyTelephone +49 2151 5100-0, Telefax +49 2151 [email protected] · www.stuenings.defacebook.com/stuenings

Stünings Medien GmbH is specialized in providing professional information for selected target groups. The print programme is supplemented by extensive up-to-date online information services (internet, newsletter, magazine-app, RSS feed, Facebook and Twitter). The publishing house issues its own publications, which focus on transport, tourism, workshops, construction and business. Stünings Medien publishes a total of over 1.5 million magazines annually. The publications reach their target groups without wasta-ge and are appreciated by both readers and advertising partners. Stünings Medien is re-presented with its own booth at important trade fairs of the transport and tourism sectors.

Stünings Medien: specialized information for print and online media

Section 1 Within the meaning of the following terms and conditions, an “advertising order” is a contract for the publication of one or more advertisements of an advertising agency or other advertiser in a printed medium for the purposes of distribution.Section 2 In case of doubt, advertisements must be released for publication within one year after the conclusion of the contract. If the right to call for individual advertisements has been reserved under the terms of the advertising order, the order must be carried out within a period of one year from the publication of the first advertisement, if the first advertisement was submitted and published within the time period designated under Section 1. Section 3 If an order has been placed, the customer shall also be entitled, within the agreed time period or the time period mentioned in Section 2, to submit additional advertisements beyond the quantity mentioned in the order.Section 4 If an order is not fulfilled due to circumstances for which the publisher is not responsible, then the customer shall be entitled, notwithstanding any further legal obligations, to reimburse the publisher the difference between the discount granted and the discount actually accepted. The obligation to reimburse shall no longer apply if the order could not be executed due to an act of God within the sphere of responsibility of the publisher.Section 5 For the purpose of calculation quantities, millimetres of text will be converted into advertising millimetres based on price. Section 6 Orders for advertisements and third-party inserts, which the advertiser expressly wishes to appear in certain issues, certain editions, or in specific positions in the printed title, must reach the publisher in good time for the customer to be notified prior to the closing date in the event that the order cannot be executed in the desired manner. Classified advertisements will be printed in the relevant category without the need for express agreement.Section 7 Text advertisements are any advertisements bordered by editorial text on at least three sides and not by any other advertisements.Advertisements that because of their editorial design are not recognisable as such will be made more clearly distinguishable by the publisher adding the word „advertisement“.Section 8 The publisher retains the right to decline advertising orders – including individual requests for placement in conjunction with an executed contract - and orders for inserts, because of content, origin, or technical form in accordance with the publisher‘s uniform, objectively justified principles, if the content violates the law or the regulations of government or other authorities, or if their publication cannot be reasonably expected of the publisher. This shall also apply to orders placed at external offices, agencies, or representative offices. Orders for inserts shall be considered binding by the publisher only upon presentation of a specimen of the insert and subsequent approval thereof. Inserts which through their format or presentation give the impression of being a part of the magazine or newspaper, or which contain advertisements by third parties, will not be accepted.The customer must be informed immediately of the rejection of an order. Section 9 The customer shall be solely responsible for the timely delivery of advertising copy and for proper printing material. In the event of clearly unsuitable or damaged printing material, the publisher shall immediately request replacement. The publisher shall guarantee the printing quality normal for the attached titles within the context of the possibilities given by the printing documents. Section 10 In the case of illegible, incorrect or incomplete printing of the advertisement, in whole or in part, the customer shall be entitled to a reduction in payment or to a correct substitute advertisement, but only to the extent that the purpose of the advertisement has been impaired. If the publisher fails to meet these conditions within a reasonable time limit set for this purpose or if the substitute advertisement should again be incorrect, the customer shall have the right to a reduction in price or to withdraw from the contract.Indemnity claims from positive breach of obligation, negligence in contracting and tort are excluded - including in the case of orders placed by telephone. Indemnity claims from impossibility of performance and default are restricted to the replacement of the foreseeable loss and to the remuneration to be paid for the advertisement or advertising supplement in question. This does not apply in the case of intent or gross negligence on the part of the publisher, its legal representatives and its vicarious agents. A liability of the publisher for damages owing to the lack of warranted qualities remains unaffected.Furthermore, the publisher is not liable for gross negligence of vicarious agents in commercial business transactions; in the remaining cases, the liability towards merchants for gross negligence is restricted in its extent to the foreseeable damage up to the amount of the remuneration for the advertisement in question. Complaints – with the exception of defects that are not obvious - must be put forward within four weeks of receiving the invoice and receipt.Section 11 Proofs shall be delivered only when expressly requested. The customer shall bear the responsibility for the correctness of the returned proofs. The publisher shall take into account all error corrections of which it shall be informed within the period set at the time of forwarding the proofs.

Section 12 If no specific size is stipulated, the actual print size customary for the type of advertisement will be used as a basis for invoicing.Section 13 In the event that the advertiser does not make an advance payment, the invoice will be sent immediately, if possible, however, 14 days after the publication of the advertisement.The invoice is to be paid within the period evident from the price list, beginning from the time of receipt of the invoice, unless, in individual cases, another method of payment has been agreed upon or an advance payment has been made. Any discounts for advance payment shall be granted in accordance with the price list.Section 14 Interest and collection expenses will be charged if there is a delay in payment or a deferral. In the event of default, the publisher may postpone further execution of the current order until payment has been made and request advance payment for the remaining advertisements.If there is reasonable doubt regarding the customer’s ability to pay, the publisher is entitled, even during the term of the transaction, to make the publication of further advertisements dependent upon advance payment of the amount charged and settlement of unpaid bills, regardless of previously agreed terms of payment. Section 15 Upon request, the publisher shall deliver a specimen of the advertisement with the invoice. Depending on the type and size of the advertisement, the specimens shall be delivered as clippings, entire pages or entire issues. If a specimen can no longer be procured, a legally binding certification from the publisher regarding the publication and distribution of the advertisement shall serve as a substitute.Section 16 The customer shall bear the costs for the production of ordered printing data and drawings or for considerable changes in previously determined versions, which the advertiser may request or be responsible for.Section 17 In the case of a transaction involving several advertisements, a claim to a reduction in price may result from a reduction in the circulation if the total average circulation in the insertion year, beginning with the first adver-tisement, is less than the average amount stated in the pricelist or otherwise, or – if no circulation amount is stated – is less than the average circulation of issues sold (for trade journals, this can also be the average number actually distributed) in the previous calendar year. A reduction in circulation shall grant the right to a price reduction only if it amounts to 20 % for a circulation of up to 50,00015 % for a circulation of up to 100,00010 % for a circulation of up to 500,0005 % for a circulation of more than 500,000Claims to price reductions are excluded, however, if the publisher has informed the customer of the drop in circulation in due time for the customer to withdraw from the contract.Section 18 In the case of box number advertisements, the publisher shall exercise the due care of a responsible businessman for the keeping and timely forwarding of the offers received. Registered and express letters as response to box number advertisements shall be forwarded with regular mail only. Replies to box number advertisements shall be retained for four weeks. Replies which are not collected within this period shall be destroyed. The publisher shall return valuable documents without being obliged to do so. To prevent misuse of the box number advertisement service, the publisher reserves the right, for inspection purposes, to open incoming offers as a representative on behalf of, and in the declared interests, of the customer. The publisher is not obliged to forward business proposals or agency offers. Section 19 Printing data shall be returned to the customer only if expressly requested. The obligation to retain this material shall end three months after the order has expired.Section 20 The place of fulfilment is the principal place of business of the publisher. Insofar as claims of the publisher are not put forward by collection procedure, the place of jurisdiction for non-traders shall be determined according to their place of residence.It shall be agreed that the place of jurisdiction shall be the principal place of business of the publisher if the place of residence or customary place of abode of the customer, including non-traders, is unknown at the time that the legal proceedings are instituted or if the customer’s place of residence or customary place of abode should be moved outside the purview of the law after closing the contract.

General terms and conditions for advertisements and third-party inserts in newspapers and magazines

Technology, business, logistic and traffic, politics and unions, laws and regulations, special events, test reports about trucks, trailers and transporters (with test archive back to 1997), regional truck service, marketplace for second hand commercial vehicles, job market, archive, purchase guide “Trailer Journal“, workshop magazine “NFZ-Werkstatt“, newsletter, Facebook, Twitter. Plus: every issue of KFZ-Anzeiger is available as a magazine-app (e-paper) in the App Store, Google Play and Amazon.

KFZ-Anzeiger digital: for your individual way of reading

www.kfz-anzeiger.comPrint · Online · Mobile

Documents

Stünings Medien · Krefeld, Germany · ...€¦ · anzeiger KFZ-AnzeigerLogoK.indd 1 27.01.2010 11:35:54 Uhr 2018 5 2018 postcode 01–09, 10–19, 20–39, 49, 98–99 Scandinavia,