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Product launchingstrategy and

Economy study of

Brazil

Presented By:-

Raman Kumar Jha

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Points will be covered

1. Country analysis

1. Country at a glance

2. Economy at a glance

3. SWOT Analysis

4. Documentation

2. Market Analysis

1. Market at a glance2. Industry Analysis

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Country at a GLANCE

Capital Brasilia

Off icial Language Portuguese

Area 8,514,577 Km.

Population 192,376,496

Density 22/km2

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Economy at a Glance

Ranked: 7th (nominal)8th (PPP)

Currency: Brazilian Real

Exchange Rate: .0351 R$ / 1

GDP 7.5% (2010)

GDP/Capita (2010) $10,816 (nominal)

$11,273 (PPP)

GDP by Sector Agriculture 5.8%

Industry 26.8%

Services 67.4%

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SWOT Analysis

STRENGTHSTRENGTH

GDP and Per capita

income

Diversified market base

Strong agriculture base

OPPORTUNITYOPPORTUNITY

Growing economyLand availability to

Industry stabilization

THREATSTHREATS

Unravel Political Census High crime rate

WEAKNESSWEAKNESS

Physical & AdministrativePhysical & Administrative

Infra.Infra.

Bubble EconomyBubble Economy

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Documentation and obligation

Registration of company/ Subsidiary

Obtaining of licenses

Local business contacts

Meet with one of their representatives

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Target MarketAnalysis

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Market At a Glance

Agriculture : gr owth at 9.2%

Labor Force: 15% of total labor force

GDP ofSector: 8% (total)

3.5% (dairy)

Division of area dedicated to Agriculture and Cattle

rising.

Total area : 6,00,000 Km2

3:2 for agriculture and Cattle rising

205 million cattle head countExports $ 1billion /year

Expected growth is 100% by 2020

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Market and exporting

process & strategy

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4 Ps

Product

A well researched and

herbal formula

A Milk and Fat enhancer

Pricing

Skimming Pricing

Clear terms about

delivery against cash

Place

The channels will be intwo categories:

To cater large cap

To cater mid and small

cap

Promotion

Through milk collectioncenters

Through social

marketing (9 rupee

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Marketing Strategy

Using of established player as piggy bagging

Direct marketing

Partnership in distribution channel

Commission based selling

Free Counseling

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Process

Productionunit will bein INDIA

Shipped t

oBrazil (Rio

de Janeiro)

Centralware houseDistribution

Network

Finalcustomer

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Doing Business in Brazil

Enlist the help of a Brazilian agent or distributor who will

maintain relationships with customers.

Due to its size, we will need multiple distributors or a well

integrated distributor network.

Exporters need to carefully consider transportation costswithin Brazil when choosing a port of entry.

Translating of sales literature to Portuguese and include

product performance data and testimonials; convert all

weights and measures to metric. Develop relationships with key industry officials so that the

company is recognized as part of the industry team.

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Tariffs and trade policy

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Tariffs and rules

ComplexTaxing system:

Tax lawyer

Accounting firm

Transactions through Brazil Exchange Board

8% taxon animal farming products

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