Bernd Eßmann | VP Solution Engineering

Personalisierter Content und die digitale Experience

– wie Sie Kunden an allen Touchpoints erreichen

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Über e-Spirit

Deutschland

Dortmund

Berlin

Frankfurt

Hamburg

Köln

München

Stuttgart

Münster

Niederlande

Amsterdam

Österreich

Wien

Schweiz

Zürich

United Kingdom

London

USA

Boston

Chicago

San Diego

Atlanta

Über e-Spirit

International ausgerichtet

Über e-Spirit

e-Spirit in Zahlen

20.000Projekte

1.000Brands

2.300Mitarbeiter

70Partner

1999gegründet

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Content is valuable.

Integration is mission critical!

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SYSTEMS

APPS

PEOPLE

PORTALS

OS

DEVCLOUD

LOCATIONS

MARKETING

CRM

MAM

E-mail

Marketing

Market- and

target group

data

Social

Media

Marketing

Automatiion

SEO

Video

Streaming

Translation

Web

Analytics

Personalization

CONTENT

EXPERIENCE

HUB

E-CommerceCONTEXT

DEVELOPER

Ads / Displays

SALES

IT

Success factors for digital transformation

Content Experience Hub

People, systems, and

apps

Access

with digital customers on all touchpoints of the customer journey

Publish

Connect

Relevant content to all

channels and devices

Interaction

Real-time data, assets, and information

Content

Experience Hub

WCM is not a Suite story,

it is an integration story.

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FS CaaS is a product extension

enabling customers to integrate content

fast and effortless into any given

3rd party application or device

What is FirstSpirit CaaS?

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Pull- instead of push

● REST-API for Content

● No / very low effort on FS-end to integration

True format neutrality (optional)

● Raw data or pre-rendered content

Accessing and processing FS content without FS know-how

● Domain-driven information structures

● Interfaces and integration based on industry web standards

What new w/ FirstSpirit CaaS?

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Result:

The ultimate Time-to-Market!

FirstSpirit CMS

HTTPD

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CaaS Architecture in Detail

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● 100% microservices-based Architectur

● Docker software container

● Unlimited horizontal scaling

● On-Premise or Cloud

● Instant Cloud-deployment into Amazon EC2,

Microsoft Azure, Google cloud etc.

● Simple Update-process with stable configuration

● “Black box” maintained by e-Spirit – No

maintainance of embedded components by the

customer

State-of-the-Art

CaaS

microservice architecture

frontend technologies

lightweight frameworks instead of monolithic portals

Content Everywhere!

Fast, stable, cost-efficient integration into

3rd party products

frontends (owned and foreign)

software

devices (IoT, Digital Signage etc.)

Content-Shareconomy

no publishing into designated channels - content is ready for

integration in open (but supervised) pull-repositories

indirect monetization through maximum distribution of content

direct monetization via CaaS analytics

Customer benefits

Single source of content for all touchpoints

No additional integration costs (REST API)

Best of both worlds:

Full-fledged CMS (Push)

AND powerful content API (Pull)

Atomic and pre-rendered content

Fast

Relevant

Simple

V1.1 - Cloud Ready - Release (10/2016)

● Cloud-ready setup

● No downtime during setup and scaling

...

V2.0 - Delivery Tier (Q4 / 2017)

● Search

● Targeting

FirstSpirit CaaS – Roadmap

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FirstSpirit: New Platform Architecture 2017

FirstSpirit: New Platform Architecture 2017

Platform benefits

Non-disruptive transition between the current infrastructure (Portals,

etc) into new microservices approach

Dynamically replace or enhance single FirstSpirit services by your

Best-of-Breed solutions

Freedom-of-choice regarding backend technology (Java vs. .NET) and

frontend technologie (web-frameworks)

Expose DX-services to the outside of your organization (connecting

partners/customers for process automation)

Time-to-market: Create innovation at your pace!

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United States | Germany | United Kingdom | Austria | Switzerland

Dr. Bernd Eßmann