Upload
recampaign
View
218
Download
0
Embed Size (px)
Citation preview
8/12/2019 Prsentation Srivastava ReCampaign 2014
1/27
The Opportunities ofNarrative:
Story-Based Impact
reCampaign | Berlin | 24 March 2014
@lksriv
8/12/2019 Prsentation Srivastava ReCampaign 2014
2/27
CULTURE + STORYTELLING
are
connective tissue that binds us together as humans
linasrivastava.com
Lets start with a supposition...
8/12/2019 Prsentation Srivastava ReCampaign 2014
3/27
movements + campaigns + projects + social enterprises
need
+ cohesive narrative+ shared goals
+ common identity
+ networked response
+ local connection / global amplification+ ethics framework
linasrivastava.com
and another...
8/12/2019 Prsentation Srivastava ReCampaign 2014
4/27
Power of Narrative
linasrivastava.com
Narrative Power
With those two suppositions as a basis,
lets talk about...
8/12/2019 Prsentation Srivastava ReCampaign 2014
5/27
linasrivastava.com
Engagement
Surface Area | Entry Points
Design and Innovation
Framing
Political | Social | Cultural
A Seat At the Table
Power of Narrative Narrative Power
8/12/2019 Prsentation Srivastava ReCampaign 2014
6/27
linasrivastava.com
Setting a Cultural Stage to Cultivate ImpactHumanization of Issues
Shifts in Perception
Calls to Action(Measurable) Impact
Power of Narrative Narrative Power
8/12/2019 Prsentation Srivastava ReCampaign 2014
7/27
linasrivastava.com
In a world moving toward big data, creative media andcultural expression have the power to contextualize
human need and experience and catalyze change.
Power of Narrative Narrative Power
8/12/2019 Prsentation Srivastava ReCampaign 2014
8/27
Transmedia Activism
Framework for strategyto
- Create social impact
- Influence perception
- Build community
through fragmented storytellingby
authors, stakeholders, and
communities who
share assets + create entry points
into issues and solutionsacross multiple forms of media
linasrivastava.com
8/12/2019 Prsentation Srivastava ReCampaign 2014
9/27
Why is This Important?
+ How to Tell a Story Together
+ How to Tell a Story of Complexity | Ecosystems
+ How to Drive and Assess (qualitative) Impact
linasrivastava.com
8/12/2019 Prsentation Srivastava ReCampaign 2014
10/27
Awareness!Engagement! Action!Change
AudiencesCommunities
Actionable Stories
Story Universe
linasrivastava.com
Why is This Important?
8/12/2019 Prsentation Srivastava ReCampaign 2014
11/27
Our Case Studies
linasrivastava.com
8/12/2019 Prsentation Srivastava ReCampaign 2014
12/27
linasrivastava.com
Cross-media platformsHuman Rights | Aid + Development
8/12/2019 Prsentation Srivastava ReCampaign 2014
13/27
linasrivastava.com
Single platform
Child homelessness | Undocumented youth | Arts education
8/12/2019 Prsentation Srivastava ReCampaign 2014
14/27
linasrivastava.com
NYTimes Op-Doc: Bodies on the Border
Multiple platforms
Immigration reform | Migrant rights |Economic development
8/12/2019 Prsentation Srivastava ReCampaign 2014
15/27
linasrivastava.com
Toolkits | Training
Transmedia Storytelling and Narrative Design for Program Innovation
8/12/2019 Prsentation Srivastava ReCampaign 2014
16/27
linasrivastava.com
Nonprofitorganizations |
StrategicPlanning
8/12/2019 Prsentation Srivastava ReCampaign 2014
17/27
linasrivastava.com
Forthcoming | Multiple platforms
8/12/2019 Prsentation Srivastava ReCampaign 2014
18/27
Business Models for Narrative Design
+ For-profit Companies
+ Nonprofit Organizations+ Storyworlds+ Campaigns+ Projects
linasrivastava.com
8/12/2019 Prsentation Srivastava ReCampaign 2014
19/27
+ Corporate Sponsorship+ Audience Funding | Crowdsourced Funding+ Crowdsourced Production
+ Philanthropic Funding++ Film Philanthropies++ Foundations Supporting Underlying Issues++ Impact investment funds
+ Income Revenue models+ Venture Capital | Private Equity
Sources of Funding
linasrivastava.com
8/12/2019 Prsentation Srivastava ReCampaign 2014
20/27
8/12/2019 Prsentation Srivastava ReCampaign 2014
21/27
Risks and Challenges
linasrivastava.com
8/12/2019 Prsentation Srivastava ReCampaign 2014
22/27
Risks and Challenges
linasrivastava.com
+ Gulf between theory, critique, andpractice
+ Love of the platform andtechnology | Techno-determinism
+ Intellectual property concerns
+ Funding and Distribution
+ Impact Measurement
8/12/2019 Prsentation Srivastava ReCampaign 2014
23/27
linasrivastava.com
Intentionality
Risks and Challenges: Solving for...
+ Hijacking narrative
+ Savior Traps
+ Helicoptering
8/12/2019 Prsentation Srivastava ReCampaign 2014
24/27
linasrivastava.com
+ Community-centered participation
+ Move beyond awareness
+ Platforms that are culturally appropriate
Risks and Challenges: Solving for...
8/12/2019 Prsentation Srivastava ReCampaign 2014
25/27
Assessing Your Social Change Model
+ Respect
+ Relevance
+ Resonance
Full model available at http://www.slideshare.net/lksriv/the-3-rs-co
linasrivastava.com
Risks and Challenges: Solving for...
http://www.slideshare.net/lksriv/the-3-rs-cohttp://www.slideshare.net/lksriv/the-3-rs-co8/12/2019 Prsentation Srivastava ReCampaign 2014
26/27
linasrivastava.com
Risks and Challenges: Solving for...
Regarding Humanity | www.regardinghumanity.org
http://www.regardinghumanity.org/http://www.regardinghumanity.org/8/12/2019 Prsentation Srivastava ReCampaign 2014
27/27
Lina Srivastava
http://[email protected]
@lksriv
linasrivastava.com
mailto:[email protected]:[email protected]://linasrivastava.com/http://linasrivastava.com/