Presentación de Kalus Durbeck (SIPPO)

8/3/2019 Presentacin de Kalus Durbeck (SIPPO)

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Copyright Osec 2008. Alle Rechte vorbehalten.


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SIPPO PerubiodiversoMarket Trends in Natural Products Sector.Case: Europe


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Content.

Market overview

Market access

Distribution channels

Sales promotion

Peruvian products with potential in European markets



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The market overview for natural ingredients.

Sector maps and marketing channels

From product status to product strategy

Niche market trendsorganic

fairtrade

Europe market access



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Cuadro comparativo de principales sellos y certificaciones con los Principios &Criterios

Principios

del bio-

comercio UEBT FairWild RAS FSC Orgnicos FairTradeP1 + + + + + (+)P2 + + + + + (+)P3 + + +P4 + + + + (+)P5 + + + + + -P6 + + + + (+)P7 + + (+) (+) (+)

mbito Cultivo yrecoleccin Recoleccin Cultivos

Algunos

productos debosquessostenibles

Cultivos yrecoleccin

12categorasdeproductosalimenticios

Sello

Certificaciones como Estrategia de Valor Agregado


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Pgina 9


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SECTORES CON POTENCIAL DE MERCADO

INGREDIENTESNATURALES

AlimentosFuncionales

FarmaceticosDispositivosMdicos

SuplementosAlimenticios

Cosmeceticos

SEGMENTOS DE MERCADO


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Source: EUROMONITOR


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TENDENCIAS Y OPORTUNIDADES COMERCIALESDel Tratamiento a la SALUD PREVENTIVA


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Market access. Market Access Requirements

Conventional

Organic

Fairtrade

Information management

Current requirements

focus in documentation quality standards

Certification as value addition



14/30Copyright Osec 2008. Alle Rechte vorbehalten.

Current requirements: The WHO/ISO/FAO framework.

WHO GMP

July 2003: Second Revised draft

WHO guidelines on good agricultural and collection practices (GACP) for medicinal plants

Codex Alimentarius (WHO/FAO) HACCP

Organic Agriculture

FAO April 2003: Good Agricultural Practices (GAP)

ISO TC 34 food, TC 217 cosmetics, TC 54 essential oils, Cosmetic GMP, Risk Management, CSR


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EU Market Access Requirements (MARs).

health & safety

social

quality

environment

consumer

occupational

Buyers(Market

Driven)

Legis-

lation


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EU legislation.

Community

National

* Cosmetics

* Food

* Pharmaceuticals


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TENDENCIAS Y OPORTUNIDADESCOMERCIALES


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Quality.

Management

- ISO 9001, Cosmetic GMP

Technical standards for Food, Cosmetics,Pharmaceuticals

- ISO: Food, Essential oils, etc

- Codex Alimentarius: Vegetable oils, etc.- International Pharmacopoeia

- WHO Guidelines for Traditional Medicine


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Quality

Product Documentation

Communication

Service

Buyer requirements.


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FACTOR CLAVE

Clave:

I+D+I Investigacin Desarrollo INNOVACIN


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Distribution channels.

Identification of distribution channels during product studies

Discussion of distribution channels Europe and per country insector studies for organic products (SIPPO) and ingredient by

group (CBI) Difference of distribution channels for different product groups

and certifications.



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Sales promotion.

SIPPO in the context of Perubiodiverso

Trade fairs

Trade missions

Internet platforms



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Peruvian products with potential in

European markets.

Peruvian products

The seven PBD products



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PANORAMA SECTORIAL (Ao 2010)

Fuente: SIICEX

Elaboracin: Biocomercio


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Rsum.

Know the legislation

Know the (private) standards

Learn about the customers

Plan your business

Prepare your company documentation

Document your processes Adjust your processes to market.


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THANK YOU!!!

Klaus Drbeck ConsultingRufstrasse 5D-83064 Raublingwww.duerbeck.de
http://www.duerbeck.de/http://www.duerbeck.de/


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We wish you a successful Trade Fair !!

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Presentación de Kalus Durbeck (SIPPO)