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SIPPO PerubiodiversoMarket Trends in Natural Products Sector.Case: Europe
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Content.
Market overview
Market access
Distribution channels
Sales promotion
Peruvian products with potential in European markets
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The market overview for natural ingredients.
Sector maps and marketing channels
From product status to product strategy
Niche market trendsorganic
fairtrade
Europe market access
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Cuadro comparativo de principales sellos y certificaciones con los Principios &Criterios
Principios
del bio-
comercio UEBT FairWild RAS FSC Orgnicos FairTradeP1 + + + + + (+)P2 + + + + + (+)P3 + + +P4 + + + + (+)P5 + + + + + -P6 + + + + (+)P7 + + (+) (+) (+)
mbito Cultivo yrecoleccin Recoleccin Cultivos
Algunos
productos debosquessostenibles
Cultivos yrecoleccin
12categorasdeproductosalimenticios
Sello
Certificaciones como Estrategia de Valor Agregado
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Pgina 9
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SECTORES CON POTENCIAL DE MERCADO
INGREDIENTESNATURALES
AlimentosFuncionales
FarmaceticosDispositivosMdicos
SuplementosAlimenticios
Cosmeceticos
SEGMENTOS DE MERCADO
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Source: EUROMONITOR
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TENDENCIAS Y OPORTUNIDADES COMERCIALESDel Tratamiento a la SALUD PREVENTIVA
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Market access. Market Access Requirements
Conventional
Organic
Fairtrade
Information management
Current requirements
focus in documentation quality standards
Certification as value addition
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Current requirements: The WHO/ISO/FAO framework.
WHO GMP
July 2003: Second Revised draft
WHO guidelines on good agricultural and collection practices (GACP) for medicinal plants
Codex Alimentarius (WHO/FAO) HACCP
Organic Agriculture
FAO April 2003: Good Agricultural Practices (GAP)
ISO TC 34 food, TC 217 cosmetics, TC 54 essential oils, Cosmetic GMP, Risk Management, CSR
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EU Market Access Requirements (MARs).
health & safety
social
quality
environment
consumer
occupational
Buyers(Market
Driven)
Legis-
lation
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EU legislation.
Community
National
* Cosmetics
* Food
* Pharmaceuticals
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TENDENCIAS Y OPORTUNIDADESCOMERCIALES
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Quality.
Management
- ISO 9001, Cosmetic GMP
Technical standards for Food, Cosmetics,Pharmaceuticals
- ISO: Food, Essential oils, etc
- Codex Alimentarius: Vegetable oils, etc.- International Pharmacopoeia
- WHO Guidelines for Traditional Medicine
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Quality
Product Documentation
Communication
Service
Buyer requirements.
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FACTOR CLAVE
Clave:
I+D+I Investigacin Desarrollo INNOVACIN
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Distribution channels.
Identification of distribution channels during product studies
Discussion of distribution channels Europe and per country insector studies for organic products (SIPPO) and ingredient by
group (CBI) Difference of distribution channels for different product groups
and certifications.
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Sales promotion.
SIPPO in the context of Perubiodiverso
Trade fairs
Trade missions
Internet platforms
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Peruvian products with potential in
European markets.
Peruvian products
The seven PBD products
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Pgina 24
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Pgina 25
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Pgina 26
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Pgina 27
PANORAMA SECTORIAL (Ao 2010)
Fuente: SIICEX
Elaboracin: Biocomercio
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Rsum.
Know the legislation
Know the (private) standards
Learn about the customers
Plan your business
Prepare your company documentation
Document your processes Adjust your processes to market.
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THANK YOU!!!
Klaus Drbeck ConsultingRufstrasse 5D-83064 Raublingwww.duerbeck.de
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We wish you a successful Trade Fair !!