Reinvent urban life

Press contact: Carolin KunertLandsbergerstr. 14 80339 München

Phone: +49 (0)1573 9360 376Mail: carolin.kunert@knister-grill.com

Web: knister-grill.com

Factsheet

Founder & CEO: Carolin KunertFounded in: 20.06.2018Location Landsbergerstr. 14, 80339 MünchenOffice: Agnes Pockels Bogen 1, 80992MünchenCompany: Knister UG (haftungsbeschränkt)Employees: 5Price: € 99,- (Knister Small), €149,- (Knister Original), 199€ (Premium)Social media: Instagram: @knistergrill, Facebook: @Knistergrillen

Product: Compact charcoal grill for the city, transportable by bike and extendible grill-size.Target group: 22-37, 45-60 m/f, living in cities, urban, social, activProduct history: Kickstarter campagne 14. Mai 2018, first shipment of the series in July 2019, own onlineshop since July 2018, availiable in retail stores since March 2019.Produced units: 300 pieces in 2018, 4000 in 2019

Goals 2019: Expansion of sales structures for online and retail shops. Increasing brand-awareness in Germany, start sales in Holland, , Belgi-um, Austria, Switzerland, extension of the product range.Goals 2020-22: Internationalization in the EU, Scandinavia, abroad and Australia, USA, Canada in 2020, increasing product portfolio with more innovative solutions for the urban area.

Facts

Knister Grill is a sustainable, high-quality and locally produced charcoal grill that can be transported by every bike. Simply hook it to the hand-lebar of your bike and let‘s go! No tools needed and it only takes a few seconds. Knister is the ideal product for a relaxed barbecue in town, a cool bike trip or perfect for camping or sailing trips. Due to the compact dimensions of the Knister Grill, it‘s also transportable without the bike.Knister can be extended to double it‘s size for barbecue fun with for 3-8 people.

Transport: Hook it to the handlebars of your bike or carry it like a baket.Storrage room: Knister offers space inside during the transport for coal, food, napkins and whatever you need.Flexible size: Extend the Knister Grill to double its size for barbecueing with 3 to 9 people.Grill-size: 28-49x22cm.Sustainable: Knister is produced in Germany and Poland. Short transpor-tation ways and a very high quality enable an excellent barbecue expe-rience over many years. Knister is not a disposable product and can be recycled after years.Grill rust: The grill offers different grill zones, for vegetables and meat. From now on, nothing slips through the grill anymore.Cleaning: Completely dishwasher proof.

Productinformation & USPs

Active, social and young. That‘s the core target group of Knister Grill. However, we also find 45-65 year olds and families as buyers especial-ly for the camping area.Currently, the grilling is mainly taken over by men. The Knister Grill should also appeal to women. The target group lives in cities and uni-versity towns, rarely owns a car and cycles herea and then.Our users like to spend with friends, spend time in nature or enjoy the city life. Some cool facts:- 98% of Germans love to grill in summer.- Nine out of ten Germans find it more attractive to grill outside, than to cook inside.- Bicycle use in Germany increases by 7% per year.- Annual sales barbecues and accessories: 1.3 billion / Germany 2017

Knister combines the megatrends of urbanization, sustainability and mobility: Cities are getting bigger, the use of bicycles is increasing enormously and the demand for sustainable and locally produced products with high quality is growing. Knister is the ideal alternative to disposable barbecues and, thanks to its practical transport and cleaning properties, it is also the alternative to conventional foldable barbecues. Our vision is to improve your life with good products and solutions. Enjoy with Knister beautiful, carefree moments with friends. Knister stands for sustainable, innovative and qualitative products. We will increase our product portfolio in 2019 and will be the new brand for innovative lifestyle products for the city.

Target group

Carolin Kunert (23) grow up in the center of Munich. Many years ago, she came up with the idea and started to tackle all the problems around barbecuing in the city and developed a transportable barbecue. In 2015, she built the first prototype during her industrial design studies. Back then, the grill was pretty heavy and mounted on the bike rack. She stopped that project. But during her last erasmus semester in Denmark, Carolin developed the grill completely new in November 2017 and participated at the „Startup Weekend“ compe-tition. Carolin pitched the idea and the team won the first prize. Since then, „Knister Grill“ exists. After she mooved back to Germany, the old team break down and she continued alone with the idea. With the help of friends and family and a lot power of endurance, Caro brought the KNISTER GRILL into production. In May 2018 Knister was launched and financed on Kickstarter and Carolin wrote the bachelor-thesis about the Grill.

Today, the second series of Knister grills, 3 models and 3 innovative accessories exist. The product portfolio and the current team of 5 people is growing.Currently, the Knister products are available in retail outlets in Germany and the EU and in their own online shop.

„My version is to make people‘s lives easier with thoughtful, long-las-ting and locally produced products. Sustainable and local production is the future of product development and my responsibility as a 21st century entrepreneur.“

The story behind