DIE ZEITSCHRIFT FÜR WERBUNG, MARKETING UND MEDIEN. IN ASSOCIATION WITH April 2001

Plädoyer für den Hut von Seymour Chwast, Künstler in New York • Expo.02: Was Martin Heller erlebt Die ultimative Kommunikatorin: Gertrud Höhler • Die beste Agentur: Goodby, Silverstein & Partners • Neue Serie: Schweizer Spots

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Join Seymour Chwast’sInternational Campaignto Expose the GloriousHistory and SartorialElegance of the Hat.

Hats can charm.

Hats can make you feel important.

How to Make a Clown Hat

Trim apiece ofpaper

Fold

Fold flap Fold other flap

Fold up brim

Color and decoratePut on head

14"

16"

Step 1 Step 2

Step 3 Step 4

Step 5 Step 6

Hats can make you feel closer to God.

Hats can keep you warm.

Some people feel undressed without a hat.

Undressed

Dressed

And there are hats in a designer’s dream.