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The Use of S Curves in Technology Forecasting Study of methodology to induce innovation September 11, 2014 Nobuaki Arai Arai & AssociatesMasahiro Kuwahara Idea inc.

Vortrag Nur wer wagt gewinnt - Willkommen - SpielLandschaftStadt e

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Page 1: Vortrag Nur wer wagt gewinnt - Willkommen - SpielLandschaftStadt e

The Use of S Curves in Technology Forecasting

Study of methodology to induce innovation

September 11, 2014 Nobuaki Arai (Arai & Associates) Masahiro Kuwahara (Idea inc.)

Page 2: Vortrag Nur wer wagt gewinnt - Willkommen - SpielLandschaftStadt e

Table of Contents

• Motivation

• Purpose

• About S Curves

• Considerations from TRIZ View

• Innovation Christensen の Innovation

Page 3: Vortrag Nur wer wagt gewinnt - Willkommen - SpielLandschaftStadt e

Motivation

• Existence of Correlation between S Curves and Numbers of Patent Applications – Not statistically well proved

• Two Innovations (Clayton M. Christensen) – Sustained Innovation

– Disruptive Innovation

• IP Management Differ by Industries – A product with many patens in Electrical

Machinery

– A product with a few patents in Medicine

– 30 % by Japanese Industries in Global Applications

Page 4: Vortrag Nur wer wagt gewinnt - Willkommen - SpielLandschaftStadt e

Purpose

• To Statistically prove Existence of Correlation between S Curves and Numbers of Patent Applications in each Industrial field

• Suggest a Methodology of inducement of Disruptive Innovation

• Definition of Innovation – Change with Economical Success

– Especially Means Disruptive Innovation

Page 5: Vortrag Nur wer wagt gewinnt - Willkommen - SpielLandschaftStadt e

S Curve

Value

Time Idea

Birth

Growth

Maturation

Retirement

Page 6: Vortrag Nur wer wagt gewinnt - Willkommen - SpielLandschaftStadt e

Consideration from TRIZ View

Time

Is it true that existence of correlation between S curves and numbers of patent applications ?

Source:Darrell Mann,2004

Numbers Of Patent Application

Page 7: Vortrag Nur wer wagt gewinnt - Willkommen - SpielLandschaftStadt e

Christensen’s Innovation

Innovation

Sustained Innovation

Disruptive Innovation

Low-end Type

Disruption

New-market Type

Diruption

(Clayton M. Christensen)

Page 8: Vortrag Nur wer wagt gewinnt - Willkommen - SpielLandschaftStadt e

Early Study (3D TV)

Sourse:Gizem Intepe, and Tufan Koc”The Use of S Curves in Technology Forecasting and its Application On 3D TV Technology“ World Academy of Science, Engineering and Technology, Vol:71 2012-11-28

3D TV S Curve with cumulative patent numbers

The dataset for this study is constructed from Espacenet. Espacenet contains full collection of published patent applications worldwide 3D TV’is used as keyword term and patents are found for the period between 1969 – 2011.

This study is regarding the correlations between Numbers of patent applications and S curves in overseas. This kind of studies are found in a few cases in Japan.

Page 9: Vortrag Nur wer wagt gewinnt - Willkommen - SpielLandschaftStadt e

Introduction of one of our Studies

• 3D(Three-Dimensional) Printer

• Grounds for being selected

– Highly trendy technology

– Expectedly huge market

– Innovation just started

Wikipedia log o made by 3D printer Source:http://ja.wikipedia.org/wiki/3D%E3%83%97%E3%83%AA%E3%83%B3%E3%82%BF%E3%83%BC

Page 10: Vortrag Nur wer wagt gewinnt - Willkommen - SpielLandschaftStadt e

Innovation and Numbers of Patents

Numbers of patents

Time

Sustained Innovation

Disruptive innovation

Page 11: Vortrag Nur wer wagt gewinnt - Willkommen - SpielLandschaftStadt e

Numbers of Laid Open

Source:Japan Patent Office IPDL eddited by Arai

0

500

1000

1500

2000

2500

3000

3500

1995199619971998199920002001200220032004200520062007200820092010201120122013

Cumulative Numbers

Numbers of Laid Open

Find out where we are in on the S curves

Page 12: Vortrag Nur wer wagt gewinnt - Willkommen - SpielLandschaftStadt e

Consideration as viewed from TRIZ Considerations that were seen from the pattern of technology system evolution

• It can be assumed that when regarded as "molding machine" a system of this time, and have evolved an injection molding machine (mold) → 3D printer (mold-less).

A single die. Plurality of dies. 3D printer.

S curve of the injection molding S curve of the 3D printer

???

Page 13: Vortrag Nur wer wagt gewinnt - Willkommen - SpielLandschaftStadt e

Consideration as viewed from the copanies with patent application

• Changes in the player status and comparison of three companies of which patent application level of the 3D printer and an injection molding machine.

US patent only APP

Page 14: Vortrag Nur wer wagt gewinnt - Willkommen - SpielLandschaftStadt e

Consideration as viewed from the patent application companies

• Changes in the player' status and comparison of the patent application level of the 3D printer as well as an injection molding machine among three companies.

US patent only APP

Page 15: Vortrag Nur wer wagt gewinnt - Willkommen - SpielLandschaftStadt e

Consideration as viewed from the patent application companies • Changes in the player status and comparison of

three companies patent application level of the 3D printer and an injection molding machine.

• When viewed from the patent application in this manner, from the fact that apparently, with the change of players, the transition of the time can be seen, to explore are insights derived from the pattern of the evolution of TRIZ and application changes in the patent "System" is valid.

Page 16: Vortrag Nur wer wagt gewinnt - Willkommen - SpielLandschaftStadt e

Another consideration when viewed from TRIZ • Use of TRIZ in the future to sprout

discovery of disruptive innovation?

• Main it is to refer to the "pattern of technical systems evolution" in general.

• However, as the "knowledge utilization in other fields", finding a way to implement other measures intended function also, more powerful when combined with the status of patent search?

Page 17: Vortrag Nur wer wagt gewinnt - Willkommen - SpielLandschaftStadt e

Another consideration when viewed from TRIZ

• For example,

• If the 3D printer, that in order to check the germination of innovation the next, analyzing the prior patent of those using “effects”, feel the new possibilities some of which tips the "molding machine for the next generation" is not it because you can explore?

Page 18: Vortrag Nur wer wagt gewinnt - Willkommen - SpielLandschaftStadt e

Towards the creation of a new modeling method, I try to examine the patent for "laser vapor volume".

Page 19: Vortrag Nur wer wagt gewinnt - Willkommen - SpielLandschaftStadt e

Future Plans

• To statistically prove that the existence of the correlation between Technological S Curves and Numbers of Patent Application in different technological fields respectively

• Consider of other technological S Curves and Economical Environments in detail

• To forecast approximate period when disruptive innovations occur

• To induce disruptive innovation