Sozialforschungsstelle DortmundZentrale wissenschaftliche Einrichtung
Christoph Kaletka | Karolin Eva Kappler | Bastian Pelka | Ricard Ruiz de Querol Vienna | 19th Sept 2011
Social Media and Social Innovationa Manifesto
Sozialforschungsstelle DortmundZentrale wissenschaftliche Einrichtung
A Manifesto on Social Media for Social Innovation Vienna | 19th Sept 20112
What are „Social Media“?
Social Media are no technology, but a specific form of using (old) technology.
‘Umbrella term’
rapidly growing
core innovation: “user generated content” as a new social routine
Sozialforschungsstelle DortmundZentrale wissenschaftliche Einrichtung
A Manifesto on Social Media for Social Innovation Vienna | 19th Sept 20113
Social Media mark a paradigm shift in communication
new communication pattern
replacement of top-down, linear processes and “finished products” by “never finished products” created and evolved incrementally through bottom-up, collaborative, distributed processes.
development in line with the change from an industrial to a knowledge society
decentralisation of knowledge and content production processes
Sozialforschungsstelle DortmundZentrale wissenschaftliche Einrichtung
A Manifesto on Social Media for Social Innovation Vienna | 19th Sept 20114
Social Media as an answer to structural challenges
decentralised, participatory and user-driven communication as an alternative to traditional government-led institutional frameworks for addressing social issues and concerns.
Social Media can here provide socio-technical platforms that can be used to empower individuals and groups to better pursue their political and social interests.
But…
Sozialforschungsstelle DortmundZentrale wissenschaftliche Einrichtung
A Manifesto on Social Media for Social Innovation Vienna | 19th Sept 20115
Sozialforschungsstelle DortmundZentrale wissenschaftliche Einrichtung
A Manifesto on Social Media for Social Innovation Vienna | 19th Sept 20116
We need a Manifesto on Social Media for Social Innovation, because:
Social Media is social in a different way – (still) mainly
used for leisure and entertainment.
Society faces major challenges.
Social Innovation as innovations
of social practices lack speed and scale.
Sozialforschungsstelle DortmundZentrale wissenschaftliche Einrichtung
A Manifesto on Social Media for Social Innovation Vienna | 19th Sept 20117
5.) manifesto
text
Sozialforschungsstelle DortmundZentrale wissenschaftliche Einrichtung
A Manifesto on Social Media for Social Innovation Vienna | 19th Sept 20118
But we don’t know (yet) how to use the real
‘social’ and ‘collaborative’ potential of Social
Media.
Social Innovation looks like an alternative.
Sozialforschungsstelle DortmundZentrale wissenschaftliche Einrichtung
A Manifesto on Social Media for Social Innovation Vienna | 19th Sept 2011
What for?
Social Innovation
How? Socio - Technical
issues
Socio - Technical
issuesTechnical
• Platform• Interface• Functionalities
Socio• Ownership• Principles• Rules
Who will develop it?
Sozialforschungsstelle DortmundZentrale wissenschaftliche Einrichtung
A Manifesto on Social Media for Social Innovation Vienna | 19th Sept 2011
Therefore we envision a future where…
…Social Media evolves towards a support as effective as possible for the growth and consolidation of Social Innovation worldwide.
…the technologically innovative communities and the socially innovative communities collaborate towards the shared goal of more sustainable societies.
Sozialforschungsstelle DortmundZentrale wissenschaftliche Einrichtung
A Manifesto on Social Media for Social Innovation Vienna | 19th Sept 2011
The Manifesto
Our conceptual Goals
• Highlight the aforementioned issues• Propose a research agenda
Our instrumental Goals
• Generate research proposals• Nucleate research consortia• Increase support
Sozialforschungsstelle DortmundZentrale wissenschaftliche Einrichtung
A Manifesto on Social Media for Social Innovation Vienna | 19th Sept 2011
In order to accomplish this, we will:
Promote research and discussions about policies and practices that would enable valuable social innovation initiatives to acquire speed and scale comparable to those of successful businesses.
Promote research and development of social media technological platforms which in their provisioning, interface design, functionalities and management are most suitable for the needs of social innovation.
Promote awareness and training programs for social innovators and entrepreneurs to reinforce their management skills as well as their ability to effectively use social media to support their ventures.
Sozialforschungsstelle DortmundZentrale wissenschaftliche Einrichtung
A Manifesto on Social Media for Social Innovation Vienna | 19th Sept 2011
A first version of the Manifesto emerged from two workshops on Social Innovation and Social Media (SISOM) held in Barcelona in July 2011. The Manifesto is promoted by a network of researchers and practitioners working at the intersection of social and technological development.
Who we are:
Sozialforschungsstelle DortmundZentrale wissenschaftliche Einrichtung
A Manifesto on Social Media for Social Innovation Vienna | 19th Sept 2011
Please follow and contact us through:
Web: http://www.sites.google.com/site/sisom2011/
Twitter: #SISOM
Mail:[email protected]@barcelonamedia.org
Sozialforschungsstelle DortmundZentrale wissenschaftliche Einrichtung
A Manifesto on Social Media for Social Innovation Vienna | 19th Sept 201115
Social Media as a Social innovation
A social innovation is actually used (socially accepted) is routinised helps to better solve concrete problems diffuses into different areas of society is different from social inventions and social change
The manifesto formulates requirements and options to initiate social innovation processes (empowerment / eInclusion) supported and accelerated by social media.
Sozialforschungsstelle DortmundZentrale wissenschaftliche Einrichtung
A Manifesto on Social Media for Social Innovation Vienna | 19th Sept 201116
Social Media as a Social innovation
The technology behind social media will change, but the social innovation will remain and will change the way of working and learning in the knowledge society.
Research should focus on
Organisation / management level: Professionalisation of “drivers of social initiatives”
Sustainability level: how to generate sufficient speed and scale Local and regional “laboratories” for social media projects and initiatives Pedagogical approaches for learning with social media …
Sozialforschungsstelle DortmundZentrale wissenschaftliche Einrichtung
A Manifesto on Social Media for Social Innovation Vienna | 19th Sept 2011
Thank you !!