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Wie die neuen Domain-‐Endungen die Welt für Verbraucher verändern werden
Sebas=an Ritzeunited-‐domains AG
6. eco-‐Kongressam 17.4.2013 in Köln
Neue Domain-‐Endungen / Ritze
27.peter.mueller.muenchen.privat.de
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Neue Domain-‐Endungen / Ritze
Domainregistrierungen weltweit:
250 Millionen
100+ Millionen .com Domains15+ Millionen .de Domains
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Neue Domain-‐Endungen / Ritze
Anzahl gTLDs von 1999 -‐ 2015*
0
750
1500
1999 2003 2007 2011 2015* Idealfall; historische Daten: ICANN
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2000: Erste Runde
2003/4: Zweite Runde
2012: DriIe Runde
Neue Domain-‐Endungen / Ritze
Chance auf eine kurze, gute Domain:AnstaI yoga-‐in-‐berlin24.de
yoga-‐in-‐berlin24.de
berlin.yoga yoga.berlin
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Neue Domain-‐Endungen / Ritze
Neue Domain-‐Endungen die zum Thema „Shopping“ konkurrieren
bargains, buy, cashbackbonus, cheap, coupon, coupons, deal, deals, discount, free, giZ, giZs, gra=s, kaufen, market, pay, promo, qpon, sale, save, shop, shopping, shopyourway, store
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Neue Domain-‐Endungen / Ritze
Neue Domain-‐Endungen aus Verbrauchersicht:
Verwirren die neuen Domainendungen den Verbraucher?
Oder sind die neuen Domainendungen gut für den Verbraucher?
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Neue Domain-‐Endungen / Ritze8
Neue Domain-‐Endungen / Ritze9
Neue Domain-‐Endungen / Ritze
Die Domain verändert sich
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hIp://info.domainanbieter.de/fantasiename/linkliste
hIp://www.fantasiename.de/linkliste
fantasiename.de/blog
fantasiename.blog
.fantasiename
Neue Domain-‐Endungen / Ritze
Die InformaWonssuche verändert sich.
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Neue Domain-‐Endungen / Ritze
Die InformaWonssuche verändert sich.
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Die Domain-‐Endung als SEO Kriterium
Neue Domain-‐Endungen / Ritze
Die InformaWonssuche verändert sich.
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search.shoes
Die Domain-‐Endung als SEO Kriterium
new gTLDs
Gamblingbet, bingo, broker, casino, game, juegos, ladbrokes, lotto, play, poker, vegas, win, winners
Telecom
mobile, phone
airtel, docomo, etisalat, kpn, movistar, nokia, ntt, orange, qtel, stc, stcgroup, telefonica, terra, unicom
TV / Newsaudio, band, beats, blockbuster, channel, film, media, mov, movie, news, press, radio, report
abc, africamagic, arte, bbc, bloomberg, canalplus, cbn, cbs, comcast, cookingchannel, dish, dstv, dtv, dvr, eurovision, foodnetwork, fox, gallup, gdn, gotv, guardian, guardianmedia, hbo, imdb, mnet, multichoice, mzansimagic, netflix, nhk, observer, ollo, ott, qvc, sbs, showtime, sky, spiegel, videos
Insurance
aetna, aig, allstate, americanfamily, amfam, amica, anthem, axa, caremore, chartis, esurance, famers, goodhands, guardian, guardianlife, maif, metflife, nationwide, nissay, northlandinsurance, northwesternmutual, onyourside, progressive, pru, prudential, redumbrella, select, staefarm, swiftcover, thehartford, tiaa, travelers, travelersinsurance, travelguard, trv, vigautoinsurance, carinsurance, lifeinsurance
autoinsurance, carinsurance, lifeinsurance
Travel
apartments, booking, cab, cafe, caravan, club, clubmed, cruise, cruises, events, genting, holiday, hoteis, hotel, hotel, hoteles, hotels, map, open, passagens, pub, reise, reisen, show, taxi, tour, tours, travelchannel, travelers, tui, vacations, viking, voyage, vuelos, webjet
Aviationairbus, changiairport, delta, fly, flights, sas, swiss, virgin
Hotelshilton, hyatt, kerryhotels, marriott, orientexpress, shangrila, tradershotels
Generic
accountant, accountants, active, actor, agency, architect, auction, author, art, baby, best, blog, boats, book, boots, call, career, center, charity, chat, click, clothing, coffee, delivery, design, dog, earth, expert, express, fashion, film, flowers, gallery, fun, garden, guide, help, kid, kids, movie, music, new, now, one, party, photo, repair, science, services, shiksha, shoes, style, talk, tools, trade, vet, vip, vote
Legal abogado, associates, attorney, esq, law, lawyer, legal
GeographicCities
abudhabi, amsterdam, bar, barcelona, bayern, bcn, berlin, boston, brussels, budapest, capetown, cologne, dubai, durban, gent, hamburg, helsinki, ist, istanbul, joburg, koeln, kyoto, london, madrid, med, melbourne, miami, moscow, nagoya, nyc, okinawa, osaka, osaka, paris, quebec, rio, roma, stockholm, sydney, taipei, tokyo, vegas, zuerich
Regions
(patagonia), africa, arab, alsace, aquitaine, bayern, catalonia, corsica, cymru, doha, frl, okinawa, persiangulf, nrw, ruhr, ryukyu, saarland, scot, tirol, vlaanderen, wales, yokohama
Automotive genericauto, autoinsurance, autos, car, carinsurance, cars, dealer, moto, motorcycles, repair, tyres
brands
abarth, alfaromeo, audi, bentley, bmw, bugatti, buick, cadillac, chevrolet, chevy, crysler, datsun, dodge, ferrari, fiat, ford, gmc, honda, hyundai, infinity, iveco, jaguar, jeep, kia, lamborghini, lancia, landrover, lexus, lincoln, man, maserati, mini, mitsubishi, mopar, newholland, nissan, ram, seat, srt, suzuki, tata, tatamotors, toyota, volkswagen, volvo
Supplieraaa, adac, bosch, bridgestone, dunlop, firestone, goodyear, schaeffler
Real Estate
apartments, apartments, build, builders, casa, condos, construction, contractors, estate, haus, home, homes, immo, immobilen, land, lease, loft, maison, mls, morgage, properties, property, realestate, realtor, realty, reit, rent, rentals, room, room, villas
kerryproperties
Technology
acer, android, apple, brother, canon, cisco, epson, ericsson, fujitsu, google, htc, ibm, java, kindle, live, microsoft, nec, nikon, nokia, office, olympus, oracle, panasonic, philips, pioneer, playstation, ricoh, sap, sharp, sony, tdk, toshiba, windows, xbox, xerox, xperia
app, camera, computer, cloud, data, dev, digital, download, domain, engineer, engineering, hosting, mail, network, online, search, secure, security, software, support, systems, tech, technology, web
FinanceBank
anz, barclaycard, barclays, bbva, bnl, bnpparibas, cba, chase, citi, commbank, creditcard, everbank, hdfc, hdfcbank, hsbc, icbc, jpmorgan, jpmorganchase, netbank, saxo, sbi, scb, statebank, ubank, ubank, ubs
Generic
bank, banque, broker, cash, credit, creditcard, consulting, exchange, finance, financial, fund, gold, insurance, insure, investments, loan, loans, money, mortgage, spreadbetting, tax, trading, trust, versicherung
Other
allfinanz, allfinanzberater, allfinanzberatung, amex, amp, banamex, bbt, bofa, bradesco, capitalone, cfd, cimb, citic, creditunion, deloitte, discover, dvag, fidelity, forex, ice, intuit, ira, iselect, itau, jcb, kfh, lacaixa, lpfinancial, lpl, mutual, mutualfunds, mutuelle, olayan, olayangroup, pictet, pnc, pramerica, scor, shriram, temasek, transunion, vanguard, visa
Shopping
bargains, buy, cashbackbonus, cheap, coupon, coupons, deal, deals, discount, free, gift, gifts, gratis, kaufen, market, pay, promo, qpon, sale, save, shop, shopping, shopyourway, store
Luxury diamonds, jewelry, luxury, spa, watch, watches, yachts
cartier, chanel, chloe, gucci, iwc, montblanc, omega, piaget, swatch, tiffany
Food
bar, beer, bio, cafe, cooking, coffee, diet, eat, farm, food, foodnetwork, grocery, halal, ketchup, kitchen, kosher, menu, organic, pizza, recipes, rest, restaurant, vin, vodka, wine
ferrero, kinder, mcdonalds, rocher, edeka, heinz, walmart
cuisinella, kitchen, recipes
Sport
baseball, basketball, bike, cricket, dance, fan, fans, fish, fishing, fitness, football, futbol, games, golf, hockey, horse, racing, racing, rodeo, rugby, run, ski, soccer, sport, sports, surf, team, tennis, yoga
afl, mlb, nfl, nike, supersport
Faith bible, catholic, cbn, chuch, faith, halal, islam, lds, mormonHealthPharma
abbott, abbvie, alcon, bms, boehringer, (cialis), emerck, fresenius, hisamitsu, lilly, lundbeck, lupin, merck, merckmsd, mtpc, mtr, nadex, pfizer, sanofi, stada, teva
beauty, cancerresearch, clinic, dental, dentist, diet, doctor, fit, fitness, hair, hair, health, healthcare, hiv, hospital, med, medical, pharmacy, physio, rehab, skin, spa, stroke, surgery, vision
Adult adult, love, porn, sex, sexy
Education
academy, bond, coach, college, courses, degree, education, ged, institute, latrobe, mba, mba, monash, phd, prof, rmit, school, scholarships, schule, science, study, training, university
Neue Domain-‐Endungen / Ritze12
Neue Domain-‐Endungen / Ritze
Von ca. 1.400 neuen new gTLDs haben wir 130 ausgewählt.
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Neue Domain-‐Endungen / Ritze
united-‐domains: Bislang schon über 1,1 Mio. New-‐gTLD-‐Vorbestellungen
.web 86.000
.shop 106.000
.berlin 43.000
.bayern 35.000
.hotel 26.000
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Neue Domain-‐Endungen / Ritze15
Neue Domain-‐Endungen / Ritze
27.peter.mueller.muenchen.privat.de
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Neue Domain-‐Endungen / Ritze
27.peter.mueller.muenchen.privat.depeter.blog
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Neue Domain-‐Endungen / Ritze
Key-‐Note von ICANN CEO Fadi Chehadé
28.-‐29. Oktober 2013 (Mo/Di)
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