View
541
Download
0
Category
Preview:
Citation preview
Niche Market
What is Niche Market ???
The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact. For example- sports channels like ESPN
Market concentrating all marketing efforts on a small but specific and well defined segment of the population.
Reasons to build niche market
Win more business. Win more referrals. Increase customer and personal satisfaction. Improve brand recognition.
Niche market: traits A deep understanding of your customers and their
needs . The ability to stay engaged with these customers.
Offering consistent quality and innovation .
5 Keys to Niche Market
Niche market is around the corner find it
Opportunity has a window check it
Business profitability is king keep it
Build strategy around competency do it
Earn the profit only by less effort grow on it
Advantages of Niche market Less competition. Brand loyalty. Cheaper. Best for giving marketing insight. Saving on your marketing cost. Personalization.
Disadvantages of Niche market
Profitability. Relevancy. High production cost.Limited growth. High risk.
6 Firms of Niche Market
Consultants Websites Retailers Engineering firms Education Professional services Specialty goods
Specialized
Selected Product-Britannia is Indian brand which providing sugar free and digestive biscuits. Britannia NutriChoice is one of India’s leading health brands today, changing the way Indians think, feel and behave about health and healthy living.
Target Group
Diabetics patients
Specific Products-
Advantages -
Brand loyalty . Less competition. Available information. Customer satisfaction. Reliable.
Disadvantages- High production cost. Limited growth. Limited variation. Profitability.
Mystery of success They know their target market inside out. They take care of their customers problem. Grow their business day by day. Keep tabs on their competitors. Open for new opportunities. Low price.
Recommended