Online Ad SUmmit 2014 La Place Media & StickyADS.tv

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PROGRAMMATIC VIDEO: Warum wir Private Marktplätze als Swimming Pools bezeichnen!

Mit einer Case Study von La Place Media

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STICKYADS.TV Video Advertising Technologie für Publisher

• 5 Jahre Erfahrung in Video Ad Technology

• 50 Mitarbeiter europaweit

• 2 Millarden Impressions pro Monat in 40+PMPs in Europa

• Unabhängig und mit eigener Technologie

L

o

n

d

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Von einem Screen zu Multi-Screen

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Budgets follow Eyeballs

70 %Der Werbetreibenden & Agenturen verlagern Budgets von TV zu Digital Video

Source : IAB Digital Content Newfronts 2013 Attendee Survey“In the next 12 months, how likely do you think it is that media buyers will shift more TV dollars to digital video?”

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Programmatic Video: Ver-5-fachung bis 2017

0

500

1000

1500

2000

2012 2013 2014 2015 2016 2017

Video advertising revenue in European Big 5 (€m) Source : IHS 2013

€ 35.9 m

(4.6 %)

€ 119.6 m

(12.2 %)

€ 225.5 m

(18.7 %)

€ 368.8 m

(25.8 %)

€ 503.0 m

(30.3 %)

€ 626.5 m

(33.2 %)

Non-programmaticvideo

Programmaticvideo

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Wie es geht?

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PMP = DER Private Marktplatzfür volle Kontrolle & Transparenz

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HANDELN NACH IHREN EIGENEN REGELN

• Definieren Sie wer Zugriffauf das Inventar erhält

• Und unter welchenBedingungen

• Vertrauen zwischen den Verkäufern und Einkäufern

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Erfolgsfaktoren für einen Video SSP Einsatz

• Direkte Verbindung zu Einkäufern

• Kontroll- und Deal-Granularität

• Datentransparenz in Echtzeit

• Geschwindigkeit der Plattform

• Formate & technische Standards

• Deal-ID und Passback

• Multiscreen und Multiroll

• API und Daten-Integrationen

• Service und Flexibilität

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Wie es geht?

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LA PLACE MEDIA & STICKYADS.TV

LPM PRESENTATION FOCUS ON THE VIDEO MARKETPLACE

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PREMIUM PUBLISHER CO-OP28 well known media groups (+200 media brands)

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LA PLACE MEDIA: PREMIUM AT SCALE

DESKTOP

VIDEO

MOBILE APPMasked*

Premium Brand & Placement

Wide Reach

Advanced Audience targeting

* Masked URLs / App Names

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COMPLEMENTARITYLa Place Media & Publisher Sales Houses

TARGETING

Site / Brand Manual

Audience Programmatic

WORKFLOWTYPE OF DEMAND

Agencies / Advertisers

Trading Desks

PUBLISHIER SALES HOUSES

LA PLACE MEDIA

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LA PLACE MEDIA: 3 Offers, 3 Platforms

DESKTOP VIDEO MOBILE APP

SSP SSP SSP

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LA PLACE MEDIA: Focus on Video

DESKTOP VIDEO MOBILE APP

SSP

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LA PLACE MEDIA VIDEOOffers: Pre roll & Pushdown

PRE ROLL

PUSHDOWN

Very High View Through Rate

(VTR)

Wide Reach

Advanced Audience Targeting

Premium Placement

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DATA TARGETINGMeasured and infered Data

SOCIO DEMO INTENT TO BUY KEYWORD

Example:------------- users qualified as -------------

High Income male over 50

Example:------------- users visited-------------

pricecomparison.com/camera

Example:---users who visited pages including the keyword-----

iPhone6

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LA PLACE MEDIA & STICKYADS.TV

KEYS TO SUCCESS & FIRST RESULTS

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LA PLACE MEDIA – VIDEOWhy StickyADS.tv to power our marketplace?

Strong technology Connected to all major DSPs Innovative European SSP

- Innovative formats- Deal IDs- DMPs integration- Several pricing strategies- Adserving feature- Full control & transparency- Reporting & API

- DoubleClick- Tubemogul- Turn- AdapTV- Videology- MediaMath- And others...

- 6 offices across Europe- Strong services & support- R&D in France- Innovations business oriented

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LA PLACE MEDIA – VIDEOVideo: Year-to-date figures

High CPM Strong Demand density Premium brands

Average eCPM-------- is above -----------

Nb of advertisers-------- is above -----------

Share of Kantar Media top 50 FR advertisers---having invested in La Place is------

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LA PLACE MEDIA + STICKYADS.TVA successful partnership !

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THANK YOU !

Jean-Yves HOURCADE

Operations Director LPM

jyhourcade@laplacemedia.com

Marco Dohmen

Country Manager StickyADS.tv

marco@stickyads.tv