Campaigning Case - "Action August"

WHAT? HOW?

BEITRAG

STATUS-DIVDENDE

RETURN ONINVOLVEMENT MITMACHEN/

ENGAGEMENT

40-50% PASSIVE UNTERSTÜTZER

0,5-1% SUPERSTARS

5-10% AKTIVISITEN

10-15% BEITRAGENDE

10-20% ANTWORTER

20%TRITTBRETTFAHRER

DIE MECHANIK:ACTION AUGUST.

barackobama.com 16 Mio. EmailAdressen

36 Mio. FBFollower

DIGITAL-CAMPAIGNING KONKRET

tf35 Mio. Twitter

Follower

+74% OPENING, +70% CLICK-RATE*DURCH A/B TESTING.

* AM BEISPIEL EMAIL-KOMMUNIKATION EINES KUNDEN

EMAIL-MARKETING

VON GEFLOPPTEN NEWSLETTERN ZU MESSBARER

STEIGERUNG IN DER DIREKT-KOMMUNIKATION.

EMAIL FACBEOOK TWITTER

LANDING PAGE

DATENDATEN

EMAIL FACBEOOKTWITTER

LANDING PAGE

SHARING

CONTENT LANDING PAGE

CONTENT + DATEN

DATEN

1. TECHNOLOGY CAN‘T SAVE A BAD IDEA, BUT PUSH A GOOD ONE2. PEOPLE DON‘T CARE ABOUT INSTITUTIONS, THEY DO ABOUT INTERESTS3. PEOPLE DO NOT FOLLOW WHAT YOU DO, THE FOLLOW WHY YOU‘RE DOING IT4. KNOW HOW ARE YOU TALKING TO - IT‘S ABOUT DATA, DATA, DATA!5. KILL YOUR NEWSLETTERS AND START CONVERSATIONS6. MAKE A CLEAR CALL TO ACTION7. MAKE IT MEASURABLE AND SET SMALL VICTORIES ALONG THE PATH8. DON‘T LET THEM FEEL AS PART OF THE GAME - MAKE THEM A PART!9. TEST AND MONITOR EVERYTHING10. DON’T QUIT. NEVER.

Key Takeaways

DANKE!

FÜR FEEDBACK:PM@CAMPAIGNING-BUREAU.COM

@maderthaner