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Von faszinierenden Freiheitenund notwendigen Kontrollen
Wenn Unternehmen auf Web 2.0 treffen
Dr. Jochen RobesFrankfurt, 29. November 2007
29.11.2007
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1997 2004 2005
29.11.2007
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1997 2004 2005
Heute:� ca. 10 Filme auf YouTube� ca. 220.000 Views
29.11.2007
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1997 2004 2005
1. „Know and follow IBM's Business Conduct Guidelines.2. Blogs, wikis and other forms of online discourse are
individual interactions, not corporate communications. IBMers are personally responsible for their posts. ...
3. Identify yourself -- ... -- when you blog about IBM or IBM-related matters. ... You must make it clear that you are speaking for yourself and not on behalf of IBM. ...
4. ... “
29.11.2007
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2006 2007
Andrew McAfee ............... Nicholas Carr .................. Thomas Davenport ........... Dion Hinchcliffe .....................................
29.11.2007
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2006 2007
Andrew McAfee ................Nicholas Carr .................. Thomas Davenport ........... Dion Hinchcliffe .....................................
29.11.2007
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2006 2007
„McAfee provides just one case study of a company gaining real benefits from Web 2.0 ...“
“Managers, professionals and other employees don't have much spare time ...”
Andrew McAfee ................Nicholas Carr .................. Thomas Davenport ........... Dion Hinchcliffe .....................................
29.11.2007
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2006 2007
„Enterprise 2.0 software and Internet won’t make organizational hierarchy and politics go away. ...”
“That Enterprise 2.0 technologies produce too much content for their own good. ...“
Andrew McAfee ................Nicholas Carr .................. Thomas Davenport ........... Dion Hinchcliffe .....................................
29.11.2007
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2006 2007
Andrew McAfee ................Nicholas Carr .................. Thomas Davenport ........... Dion Hinchcliffe .....................................
29.11.2007
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