7. Februar 2014 - AdH - Uni Stuttgart, Deutschland (definitiv) · 07/03/2011 · 5. Informal meetings: build trust (biology matters) – (espresso) bars, public space, social media

Vortrag'Alexandra'den'Heijer' 7.'Februar'2014':'für'Universität'StuBgart'

hBp://www.managingtheuniversitycampus.nl' 1'

Universität'StuBgart,'Deutschland'7.'Februar'2014'

Der Campus der Zukunft ist eine Stadt Management der Campusentwicklung

Dr. ir. Alexandra den Heijer

Associate Professor Faculty of Architecture, Delft University of Technology (TU Delft), Netherlands

CONTENT 1.  Vision der Management der Campusentwicklung (THEORIE)

Vision on managing the university campus (THEORY)

2.  Trends die den Campus der Zukunft formen (PRAXIS) Trends that shape the campus of the future (PRACTICE)

3.  Die “Univer-city” (STRATEGIE)

The “Univer-city” (STRATEGY)



The campus is a key asset in “the (global) Battle for Brains”

Ein$guter$Gebäudebestand$(Arbeits2$und$Lernumfeld)$$

ist$a8rak:v$für$Talente,$$

ein$schlechter$kann$sie$abschrecken.$$$

Why study abroad? Reasons (not) to go'

reasons'to'go'

1.  academic'reputaMon ' '25%':'professors,'programme,''teaching'method,'rankings'''''

2.  country'/'city'/'culture '24%''''

3.  career'development ' '18%':'employability,'learning'the'language,''personal/intercultural'relaMons'''''

4.  university'services ' '17%'

5.  social'life ' ' ' '11%':'quality'of'life,'friends,'love''

reasons'not'to'go'

1.  academic'reputaMon ' ' '58%':'English'language'skills'of'staff,''workload'

2.  city'/'culture' ' ' ' '18%':'lack'of'integraMon'

3.  social'life ' ' ' ' '10%':'lack'of'organised'events'

4.  university'services ' ' '10%'

source:'European'study'choice'plaVorm'“Study'Portals”'(2012)'



proposition (PhD defence)

Each university goal can be frustrated by the physical campus

Jedes Ziel einer Hochschule oder Universität kann durch die baulichen Gegebenheiten des Campus konterkariert werden.

competitive advantage

Wettbewerbs-

fähigkeit

productivity

Produktivität

profitability

Profitabilität

sustainable development

nachhaltige Entwicklung

Performance'Kriterien'Universität'

proposiMon:''each'campus'decision''

posiMvely'or'negaMvely'affects'these'4'performance'criteria.'

Ziel'für'die'Universitäten'ist'die'Campus'Strategie'zu'finden'die'

opMmal'beitragt'zu'alle'„performance'kriterien“'

''

POPULATION - students - academics - support staff

RANKINGS - quality of output - reputation - patents - citations

FOOTPRINT - energy use

- m2 per student - m2 per employee

COST / BENEFITS capital costs

- maintenance costs - market value

- benefits per m2

The campus is a key asset in “the Battle for Brains”

for global competition in attracting talent

for productivity – quantity and quality of output for profitability – most effective way to spend budget

for sustainable development – m2 / user

Radical change working population in OECD countries Urban economy more dependent on universities

(%)'

services'

industry'

knowledge'

0'

25'

50'

75'

100'

1800' 1850' 1900' 1950' 2000'

agriculture'

Year'

competitive advantage

Wettbewerbs-

fähigkeit

productivity

Produktivität

profitability

Profitabilität

sustainable development

nachhaltige Entwicklung

Performance'Kriterien'Univer:City'

similar'performance'criteria''for'the'univer:city'

CITY POPULATION - students - knowledge workers - visitors - entrepreneurs

ATTRACTIVE CITY - quality of life - culture - housing

SHARED SPACE - density of m2

- density of people: lively city

URBAN ECONOMY - related businesses

- start-ups - purchasing power

population

Ziel'für'Universitäten'/'Stadt''ist'die'Strategie'zu'finden'die'

opMmal'beitragt'zu'alle'„performance'kriterien“'

''

Stadt

Campus

History of the campus and the city

Stadt

Campus

Stadt Gebäude

buildings

Gebäuden

Gebäude

1.  - bis 1930 - kleine Universitäten, für die Elite - Campus = Stadt

2.  - zwischen 1950 and 1990 - viel mehr Studierende, Sicherheit Labs - Campus neben der Stadt

Stadt Gebäuden

Gebäuden

Campus

Gebäuden

3.  - 2000 - größere Stadt umgebt Campus - what’s next?

4.  - 21st Jahrhundert – neue Möglichkeiten - (a) integrieren Campus und Stadt? - (b) Campus wie ein neue Stadt?

Quelle: Managing the university campus (Den Heijer, 2011)



0 5 10km

Amsterdam

Enschede

Eindhoven

DelftGroningen Nijmegen

Maastricht Leiden

Tilburg RotterdamWageningenUtrecht

source:'Harald'Mooij'

Challenges are the same in many countries...

The European campus is a key asset in “the (global) Battle for Brains”'

European)campus)as)an)enabler)for)Europe)2020'

1.  UniversiMes'as'economic'growth'engines:'“place'maBers”'

2.  Europe’s'knowledge'economy'accommodated'in'cultural'heritage'buildings'

3.  European'“univer:ciMes”'are'considered'aBracMve'places'to'live,'work,'be...'

European)campus)as)a)disabler)for)Europe)2020'

1.  >'50%'from'1960s/70s'

2.  bad'funcMonal'/'technical'state:'reinvestments'required'

3.  low'uMlizaMon'rates:'high'vacancy'rates'of'offices,'laboratories,'classrooms'

4.  campus'10:15%'of'total'costs'

5.  negaMvely'affects'“financial'sustainability”'of'universiMes'

ERAC'network,'Brussels'October'22,'2013'Alexandra$den$Heijer$




proposition (PhD defence)

The campus of the future is a city

Der Campus der Zukunft ist eine Stadt.

PROGRAMM für den Campus der Zukunft

ACADEMIC: EDUCATION &

RESEARCH

RETAIL & LEISURE

RELATED BUSINESS

RESIDENTIAL

INFRASTRUCTURE

•  ACADEMISCH Klassenzimmer, Büros, Hörsäle Laboratorien, Bibliothek, ...

•  WOHNEN Studentenwohnungen, Hotels, ..

•  UNTERNEHMEN neue Unternehmen, Industry, ...

•  FREIZEITANGEBOT Sport, Kultur, Kaffee, ...

•  INFRASTRUKTUR



ACADEMIC: EDUCATION &

RESEARCH

RETAIL & LEISURE

RELATED BUSINESS

RESIDENTIAL

INFRASTRUCTURE

Academisch: Bildung & Forschung

Arbeitsplätze Laboratorien Hörsäle

Campus der Zukunft: - flexibele akademische Arbeitsplatz ! < 20% Arbeitzplätze benutzt jeden Tag

Campus der Zukunft: - transparency of processes to inspire and learn from each other

Campus der Zukunft: - transparency of processes: to support image of faculties and university

Campus der Zukunft: - sustainable solutions -  CO2 neutrale Campus (photo: Wageningen)



Campus der Zukunft: - shared laboratories and other expensive facilities

Campus der Zukunft: - intensive and flexible use of high quality facilities

SMmulate'social'interacMon'&'intellectual'interacMon' From literature: what generates innovation?'

1.  Interaction – between academic ‘acquaintances’ from different scientific backgrounds – is better than ‘academic friends’ or ‘academic family’ (analogy: genetics)

2.  Serendipity as innovation motor – new ideas by accident, unplanned interaction

3.  The physical presence of people is essential to universities – ‘meeting of minds’

4.  “No clicks without bricks” – no world-class university can be entirely virtual

5.  Informal meetings: build trust (biology matters) – (espresso) bars, public space, social media contribute to that

6.  Importance of place attachment ! 2nd home for international community – ‘feeling at home’ will make knowledge workers stay (1st house, 1st child)

more'info:'researcher'Salome'BenMnck'–'see'hBp://managingtheuniversitycampus.nl''

students'and'academic'staff'sharing'workspace'!''reducing'the'footprint,'improving'interacMon'

Studentenwohnheim Studentenwohnungen Hotels

Leisure: Freizeitangebot Sport Kultur Kaffee



photos: DUWO

Ziel:'“Community'building”'Campus der Zukunft: Studentenwohnheim

image: DUWO student housing

(PhD) Studentenwohnungen – neues Leben für altes Gebäude (photo DUWO)

Campus der Zukunft: - mehr Qualität, weniger Quantität - neues Leben für altes Gebäude

(photo: Maastricht)

Campus der Zukunft: - begegnungsraum / öffentlicher Raum (photo: Delft)



privates'/'persönliches'Territorium'!'öffentlicher'Raum'

luchtfoto gebouw

Akademische “Start-ups” Junge Unternehmen Firmengründungen

Campussen of clusters

"  Where are technology campuses located? 40 cases "  What can we learn from their strategies?

North'America'

Asia:Pacific'

Europe'

UniversiMes'as'urban'growth'engines'

more'info:'researcher'Flavia'Curvelo'Magdaniel'–'see'hBp://managingtheuniversitycampus.nl''

Technology'campuses'"  When and where did technology campuses emerge? "  In which historical context (technological developments)?

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Space Age / ICT Industrial Revolution

Digital / Information Age

1945 2011




Technology'campuses'&'ciMes'"  Spatial relationships between technology campuses and their hosting cities?

Equals'8%'

Touches'36%'

Overlaps'13%'

Contains'28%'

Disjoints'15%'





3.  Die “Univer-city” (STRATEGIE)

The “Univer-city” (STRATEGY)

Campus der Zukunft: “Univer-City”

(photo Groningen)

Reducing'm2,'but'improving…''' ' 'Quality'of'life'(campus'&'city)'

1970'

Faculty'of''Architecture,'TU'Delq'

2008'

2009'

more'info:'hBp://managingtheuniversitycampus.nl/case:bk:city'



InternaMonal'references:': 'Heidelberg': 'Uppsala': 'Sorbonne'/'Paris': 'Glasgow': 'Gent'

Uppsala,'Sweden'

Paris,'France' Heidelberg,'Germany'

Glasgow,'UK'

(die Anforderungen an) das Gebäudeprogramm der Univer-city:

“To share or not to be…” (“Teilen oder verschwinden”?)

ORGANISATIONAL LEVELS / potential partners for shared use, management and/or ownership global continental national regional local university faculty department section individual

world Europe Netherlands region city campus building zone subzone place PHYSICAL SCALES / resources to accommodate the required campus functions

ACADEMIC FUNCTIONS • EDUCATION & RESEARCH

RESIDENTIAL FUNCTIONS

RETAIL & LEISURE FUNCTIONS

RELATED BUSINESS FUNCTIONS

INFRASTRUCTURE FUNCTIONS

mod

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for s

hare

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e/m

anag

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t/ow

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with

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rtne

rs o

n ca

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s

Der Campus ist ein Netzwerk luchVoto'campus'

Der Campus der Zukunft ist eine Stadt Die Stadt der Zukunft ist einen Campus (Univer-City)

1.  use heritage for branding – students* become tourists 2.  reduce the footprint – densily populated areas contribute to innovation 3.  less private, more public use of space – showcase, open, 24/7 access 4.  ‘urban meeting rooms’ – to merge urban and university communities 5.  regional alignment – planning in a public-private network

* and other knowledge workers'

Campus of the future is a sustainable knowledge city

designed & managed for shared use and ownership

there is (much) more to gain than to loose

Propositions

Der Campus der Zukunft is eine nachhaltige Wissensstadt

entworfen und verwaltet für

geteilte Nutzung und geteiltes Eigentum

es gibt (viel) mehr zu

gewinnen als zu verlieren



Follow me on Twitter: @alexandra_dh

für Forschung und Buch

“Managing the university campus”: http://managingtheuniversitycampus.nl

(DOWNLOADS für hand-out)

Documents

7. Februar 2014 - AdH - Uni Stuttgart, Deutschland (definitiv) · 07/03/2011 · 5. Informal meetings: build trust (biology matters) – (espresso) bars, public space, social media