Weltleitmesse für die Getränke-und Liquid-Food-IndustrieHerstellung + Abfüllung + Verpackung + Marketing

11.-15. September 2017

Messe München, drinktec.com

drinktec 2017

Press Conference

Munich, September 11, 2017

Messe München International | Connecting Global Competence 2

drinktec – a profile

World´s Leading Trade Fair for

the Beverage and Liquid Food Industry

> 150,000 m² in 15 exhibition halls

> 1,700 exhibitors from over 70 countries

> 70,000 visitors from over 180 countries

New in 2017: SIMEI@drinktec

machines live and in action

Conceptual sponsor:

VDMA Food Processing and Packaging

Machinery Manufacturers Association

Weltleitmesse für die Getränke-und Liquid-Food-IndustrieHerstellung + Abfüllung + Verpackung + Marketing

11.-15. September 2017

Messe München, drinktec.com

Evaluation of the investment climate withinthe beverage and liquid food industry in therun-up to the drinktec 2017

Messe München International | Connecting Global Competence

Overview:

Sample Structure

4

44%

31%

10%

10%

4% 1%

Region of Companies’ Head Office

Germany Other European Countries Asia America Africa Australia

14%

5%

6%

8%

15%

23%

28%

0% 5% 10% 15% 20% 25% 30%

Others

Purchasing / Procurement

Maintenance

R&D

Distribution / Sales

Manufacturing / Production etc.

Company / Works Management

Contact Persons’ Responsibility

16%

15%

20%13%

36%

Number of Employees

1 - 9 10 - 49 50 - 249 250 - 999 1.000 or more2%

5%

5%

8%

11%

24%

46%

0% 10% 20% 30% 40% 50%

Beverage trade

Producer of consumer goods

Other areas

Supplier (e.g. ingredients)

Service provider

Producer of facilities & machinery

Producer of beverages / liquid food

Company Type in the Beverage/ Liquid Food Industry

Messe München International | Connecting Global Competence

Every second drinktec visitor company evaluates current

investments to lie above average!

5

15,9%

33,6%39,7%

8,4%

2,4%

Question: „How do you assess the level of your current total investment (in personnel, facilities, infrastructure, corporate acquisitions etc.) compared to recent years?“

Base: n=871

Above average

Well above average

Average

Level of current investments within the beverage and liquid food industry

Below average

Well below

average

Messe München International | Connecting Global Competence

About every second visiting company is planning to increase

investments within the next 12 months (by 23,7% on average)!

6

48,8%

45,0%

6,2%

Questions: „How will your total investment (in personnel, facilities, infrastructure, corporate acquisitions etc.) change in the coming 12 months compared to the last 12 months?“; if „increase/ decrease: „By roughly what percentage?“

Base: n=871

Will stay at the present level

Will increase

Planned investment development within the next 12 months within the beverage and liquid food industry

Will decrease

„Increase by what percentage?“

Ø 23,7%

„Decrease by what

percentage?“

Ø 36,7%

Messe München International | Connecting Global Competence

About 50 percent of drinktec visitors are planning major

investments in machinery and facilities.

7

Biggest planned investments by asset within the beverage and liquid food industry

48,4%

10,8%

10,6%

8,5%

6,1%

0,8%

14,7%

0% 10% 20% 30% 40% 50% 60%

Machinery and facilities

Personnel

Land and buildings

IT infrastructure, hardware and software

M&A (mergers, acquisitions etc.)

Vehicle fleet

Others / none of these

Question: " In which of the following areas is your company planning its biggest investment in the next 12 months?”; Base: n=871

Messe München International | Connecting Global Competence

Craft Beer is perceived to be a major driver for investments

by one third of the drinktec visitors.

8

Consumer trends with strongest influence on investments within the beverage and liquid food industry

33,5%

25,0%

20,1%

18,8%

17,7%

16,4%

6,7%

6,2%

5,9%

4,9%

3,3%

2,8%

8,8%

0% 5% 10% 15% 20% 25% 30% 35% 40%

Craft beers /microbreweries

Sustainability / environmental acceptability

Individual products / individual packaging

Naturalness / natural ingredients

PET packaging

Health & wellness drinks

Sugar-free / stevia drinks

Convenience / to-go products

Energy drinks

Mixed milk drinks

Mixed tea drinks

Relaxation drinks

None of these / they do not affect us

Question: " Which of the following consumer trends in the beverage / liquid food area currently has the strongest influence on your company’s investment?”; Base: n=871

Messe München International | Connecting Global Competence

Increasing automation and energy efficiency are perceived to

be the main manufacturing trends for investments.

9

Manufacturing trends with strongest influence on investments within the beverage and liquid food industry

31,3%

23,5%

10,1%

8,2%

6,9%

4,7%

15,3%

0% 5% 10% 15% 20% 25% 30% 35%

Increasing automation of production

Energy efficiency and recovery

New raw materials / ingredients

Resource-saving manufacturing / utilization of residual materials

Saving and recycling of packaging material

Linking of previously independent manufacturing systems

None of these / they do not affect us

Question: " And which of the following trends in the product and manufacturing area currently has the strongest influence on your company ’s investment?”; Base: n=871

Messe München International | Connecting Global Competence

Increasing competitive and price pressure is perceived as a

major business challenge by most drinktec visitors.

10

Major business challenges within the beverage and liquid food industry

43,7%

32,7%

27,9%

26,5%

23,4%

15,2%

15,2%

12,5%

11,0%

10,1%

9,5%

8,4%

3,6%

0% 10% 20% 30% 40% 50%

Increasing competitive / price pressure

Opening up of new (sales / production) markets

Shortage of skilled labor

Extension of the product portfolio / range

Increasing requirements on quality and quality assurance

Increasing automation of production stages

Digitization of the corporate processes

Scarcity or rise in price of energy and raw materials

Increasing health / hygiene requirements

Cyber security or IT security

Tightening of environmental laws and conditions

(Re-)financing of big investments

Others / none of these

Question: " What are currently the greatest business challenges for your company? Please select a maximum of 3 answers.”; Base: n=871

Messe München International | Connecting Global Competence

We look forward

to a successful

drinktec 2017!

September 11–15, 2017

www.drinktec.com

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