Rolex Final Pr

8/6/2019 Rolex Final Pr

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MD.ZAKIR HOSSAIN MAJUMDER

ID- 091 0795 030

BUS-251PRESENTATION

LECTURER MD.SHAHEEDUR RAHMAN





HISTORY

INNOVATIONSWATCH MAKING OF ROLEX

COLLECTIONS

RELATION WITH SPORT & CULTURE

ROLEX S PHILANTROPHY

WORLD WIDE PRESENCE

DEALERS IN BANGLADESH



History

HANS WILSDORF

The history of Rolex is inextricably linkedto the visionary spirit of Hans Wilsdorf,its founder. The young man entered theworld of Swiss watchmaking in the early20th century, at a time when the pocketwatch was the order of the day. Hebegan to dream of a watch worn on thewrist. Wristwatches were not veryprecise at the time, but Hans Wilsdorf foresaw that they could become bothelegant and reliable. To convince the

public of the reliability of his resolutelyinnovative timepieces, he equippedthem with small, very precisemovements manufactured by a Swisswatchmaking company in Bienne.



In 1905 Hans Wilsdorf and hisbrother-in-law Alfred Davis founded"Wilsdorf and Davis" in London.[8]Their main business at the time wasimporting Hermann Aegler's Swissmovements to England and placingthem in quality watch cases madeby Dennison and othersThe earliest watches from Wilsdorf

and Davis were usually hallmarked"W&D" inside the caseback.

In 1908 Wilsdorf registered thetrademark "Rolex" and opened anoffice in La Chaux-de-Fonds,Switzerland.[The company name"Rolex" was registered on 15November 1915.

History



In 1919 Wilsdorf moved the company toGeneva, Switzerland where it was establishedas the Rolex Watch Company.Its name waslater changed to Montres Rolex, SA and finallyRolex, SA. The company moved out of theUnited Kingdom because taxes and exportduties on the silver and gold used for thewatch cases were driving costs too high.

Upon the death of his wife in 1944,Wilsdorf established the Hans Wilsdorf Foundation in which he left all of his Rolexshares, making sure that some of thecompany's income would go to charity. Thecompany is still owned by a private trust andshares are not traded on any stock exchange.

History



Innovations

Among the company's innovationsare:The first wristwatch with anautomatically changing date on thedial (Rolex Date just, 1945)The first wristwatch with anautomatically changing day anddate on the dial (Rolex Day-Date)The first wristwatch case waterproof to 100 m (330 ft) (Rolex OysterPerpetual Submariner, 1953)

The first wristwatch to show twotime zones at once (Rolex GMTMaster, 1954)The first watchmaker to earnchronometer certification for awristwatch.



Innovations

THE SELF-WINDINGMOVEMENT

The first self-winding Rolexwristwatch was offered to the publicin 1931, preceded to the market byHarwood which patented the designin 1923 and produced the first self-winding watch in 1928, powered byan internal mechanism that used themovement of the wearer's arm. Thisnot only made watch-windingunnecessary, but kept the powerfrom the mainspring moreconsistent resulting in more reliabletime keeping.



Innovations

Quartz movementsRolex participated in the development of the original quartz watch movements.Although Rolex has made very few quartzmodels for its Oyster line, the company'sengineers were instrumental in design andimplementation of the technology duringthe late 1960s and early 1970s.In 1968,Rolex collaborated with a consortium of 16Swiss watch manufacturers to develop theBeta 21 quartz movement used in their

Rolex Quartz Date 5100. Within about fiveyears of research, design, anddevelopment, Rolex created the "clean-slate" 5035/5055 movement that wouldeventually power the Rolex Oyster quartz .



Innovations

THE QUES T FOR

CHRONOME TRIC

PRECISION

Rolex first concentrated on the quality of themovements. The relentless quest for chronometricprecision rapidly led to success.In 1910, a Rolexwatch was the first wristwatch in the world to receivethe Swiss Certificate of Precision, granted by theOfficial Watch Rating Centre in Bienne.Four years later, in 1914, Kew Observatory in GreatBritain awarded a Rolex wristwatch a class Aprecision certificate, a distinction which until thatpoint in time had been reserved exclusively formarine chronometers. From that date forward, theRolex wristwatch was synonymous with precision.

Rolex is the largest manufacturer of Swiss madecertified chronometers. In 2005 more than half theannual production of COSC certified watches wereRolexes. To date, Rolex still holds the record for themost certified chronometer movements in the

category of wristwatches.



CLASSIC WATCHES

Crafted from the finest raw materials and assembled withscrupulous attention to detail,Oyster Perpetual watches benefit from Rolex's cutting-edgetechnology and extensiveexpertise. In addition, eachindividual Rolex watch undergoesstringent examination and testing. Epitomizing the valuesthat have made the brand world- famous, Oyster Perpetual watches are first and foremost asymbol of a way of life, abenchmark for style.

Innovations



THE BIR TH OF THE

WA TERPROOF WA TCH

Rolex was also the first watch company tocreate a wristwatch water resistant to 100 m(330 ft). Wilsdorf even had a specially madeRolex watch attached to the side of the Triestebathyscaphe, which went to the bottom of the

Mariana Trench. The watch survived and tested as having kept perfect time during itsdescent and ascent. This was confirmed by atelegram sent to Rolex the following day saying "Am happy to confirm that even at 11,000 meters your watch is as precise as onthe surface. Best regards, Jacques Piccard".

Rolex GMT Master II gold and stainless steel

Innovations



PROFESSIONAL

WA TCHES

In the early 1950s, thanks to the perfect mastery of chronometric precision and water resistance,Rolex developed professional watches that served as tools and whose functions went far beyond simply telling the time. These watcheswere intended for new professional activities,such as deep-sea diving, aviation, mountainclimbing and scientific exploration. Launched in1953, the Submariner was the first watch guaranteed waterproof to a depth of 100 metres(330 feet).These watches generated lasting enthusiasmand became known as the watches of achievers.

In 1953, equipped with an Oyster Perpetual, theexpedition led by Sir John Hunt, Sir Edmund Hillary and Tensing Norgay was the first to reachthe summit of Everest.

Innovations



ROLEX WATCHMAKING

A CLASSIC ART

Watchmaking hasevolved from beingthe domain of a singlecraftsman to theresult of thecollaboration of skilled specialists.Every Rolex is a

symphony of precision:watchmakers,designers, gem-settersand chemists all contribute their know-how and artistry.



ROLEX

WATCHMAKINGTHE MOVEMENT

The height of precision,the self-winding Oyster movement is entirely engineered and manufactured by Rolex.Robust and reliable,every movement guarantees long-termhigh performance and isan officially certified Swiss chronometer.



ROLEX WATCHMAKING

THE PARACHROM

HAIRSPRING

A watch is only as precise as itsoscillator is regular.Conventional oscillator hairsprings are made of ferromagnetic alloys, leavingthem vulnerable to magnetic fields and shocks. After five years of research, Rolex created the blue Parachrom hairspring.Crafted from a paramagnetic alloy, it is unaffected by magnetic fields and up to 10times more resistant to shocks.Historically, the unique bluecolour of the hairspring has beena sign of prestige reserved for only the most accuratetimepieces. Today, it guarantees

the accuracy of your Rolex.



ROLEX WATCHMAKING

THE CERAMIC BEZEL

The bezel of a watch can deteriorate whenexposed to sunlight or scratches. This motivatedRolex to create a special bezel with a Cerachromdisc. Fashioned from extremely hard ceramicmaterial, it has excellent corrosion-resistantproperties, its colour remains unaffected byultraviolet rays and it is virtually scratch-proof. Toinscribe numerals on this hardest of materials,Rolex further developed and patented a uniqueprocess. The numerals and graduations are carvedbefore the ceramic hardens; the Cerachrom disc isthen covered with either yellow gold or platinum,atom by atom, and polished until only theprecious metal in the numerals and graduationsremains, permanently. It takes 40 hours toproduce a ceramic bezel.



ROLEX WATCHMAKING

904 L S TEEL

Rolex uses 904L steel for its steel watch cases. 904L is usually reserved for the chemical industry,where maximum resistanceagainst corrosion is essential. 904Lmarries perfectly with the other precious metals used by Rolex. Asuper alloy, 904L is extremely resistant and highly polishable .



EXPLORE THE ROLEX COLLECTION

Rolex produced specific models suitable for the extremes of deep-seadiving, mountain climbing and aviation. Early sports modelsincluded the Rolex Submariner and the Rolex Oyster Perpetual Date

Sea Dweller. The latter watch has a helium release valve, co-invented with Swiss watchmaker Doxa, to release helium gas build-up during decompression. The Explorer and Explorer II weredeveloped specifically for explorers who would navigate roughterrain, such as the world famous Mount Everest expeditions. Themost iconic model is the Rolex GMT Master, which was originally developed in 1954 at the request of Pan Am Airways to assist its

pilots with the problem of crossing multiple time zones when ontranscontinental flights (GMT standing for Greenwich Mean Time).



THE DATEJUSTIITHE CLASSIC WATCH

The Date just, introduced in 1945, was thefirst wristwatch to display the date throughan aperture on the dial. Its unique magnifyingCyclops eye, added a few years later, becamerecognized as a Rolex design standard.Admired for its classic design, the Date justbecame an iconic symbol of style.The 41 mm Date justII is presented here inRolex signature Rolesor, a uniquecombination of 904L steel and 18 ct yellowgold.



THE DAY-DATE II THE LEADER'S WATCH

The Day-DateII, launched in 2008,enhances the legacy of the original Day-Date, which was the first watch to displaythe date, as well as the day in its entirety.Now in a larger, more commanding 41 mm

size, the Day-DateII

is a natural evolutionof a classic.The Day-DateII can display the day in awide choice of languages and is presentedhere in platinum.



THE DAYTONATHE DRIVER'S WATCH

The Cosmograph Daytona, introduced in1963, was designed to meet the demandsof professional race-car drivers andquickly earned its iconic status. With itspatented chronograph mechanism andbezel with tachometric scale, it allowsdrivers to perfectly measure elapsedcircuit time and calculate average speed.The Cosmograph Daytona is presentedhere in Rolex-patented Everose gold.





THE EXPLORERThe Oyster Perpetual Explorer, built to

meet the demands of professionals, is thesuccessor to the original Explorer thataccompanied Sir Edmund Hillary andTenzing Norgay to the summit of MountEverest. Faithful to its heritage andunique identity, the new 39 mm Explorerfeatures a Parachrom hairspring and Paraflex shock absorbers, reaching newheights of chronometric precision andresistance to extreme conditions.The 39 mm Explorer is presented here in

904L steel.



THE GMT-MASTER II THE PILOT'S WATCH

The GMT-Master, introduced in 1955, wasdeveloped in collaboration with Pan Am tomeet the needs of their international pilots.The GMT-MasterII has proved to be evenmore invaluable as it features a rotatable 24-hour graduated bezel that allows those whotravel the world to read three different timezones. Two simultaneously.The 40 mm GMT-MasterII is fitted with avirtually scratch-resistant black Cerachromdisc and is presented here in Rolex signatureRolesor, a unique combination of 904L steeland18 ct gold.



THE MILGAUSSTHE VISIONARY'S WATCH

The Milgauss, introduced in 1956, was

designed to meet the demands of thescientific community and is capable of withstanding magnetic fields of up to 1,000gauss. After rigorous testing by CERNengineers, it earned a reputation as theperfect magnetic shield. Today's Milgauss

features a Parachrom hairspring that providesadditional protection from the effects of magnetism.The Milgauss is presented here in 904L steelwith a green sapphire crystal to celebrate its40th anniversary.



THE SUBMARINERTHE DIVER'S WATCH

The Submariner, introduced in 1953, wasthe first watch to be water resistant up to

100 meters (330 feet).I

t was laterstrengthened by its patented triple-sealTrip lock winding crown, making itcapable of withstanding depths of up to300 meters (1,000 feet).The new 40 mm Submariner is presentedhere in 904L steel with a greenCerachrom disc.



THE YACHT-MASTER II THE SKIPPER'S WATCH

The Yacht-MasterII, designed to meet theneeds of professional sailors, is theworld's first complication built with apatented programmable countdown andmechanical memory. This ensures perfectsynchronization with the start of any

regatta.The 44 mm Yacht-MasterII, presentedhere in 18 ct yellow gold, features a bezelinlaid with a virtually scratch-resistantblue Cerachrom disc.



THE OYSTER PERPETUALLEGENDARY WATCHES

The front-runner in a collection of legendary watches, the Oyster is themost recognized and most easilyrecognizable of watches. Over time it hasbecome an archetype. The Oysterbenefits from all the technology andknow-how of Rolex. Aesthetically, thesemodels have evolved subtly over theyears, but their unmistakable identity hasalways been respected



CELLINI COLLECTION QUINTESSENCE OF ELEGANCE

In homage to Benevento Cellini, sculptorand goldsmith to Renaissance popes and

kings, Rolex created a watch collectionthat bears the master's name.Watchmaking has evolved from being thedomain of a single craftsman to acollaboration of skilled specialists. EveryRolex is a symphony of know-how andartistry. To discover some of the specialskills involved, watch the film below.





PHILANTHROPY

The RolexInstitute encourages visionary individuals who make a meaningfulcontribution to the world in which we live through their exceptional talent,quality and achievements. TheInstitute honours and supports significantcontributions to science, culture, education and the arts.It includes all of Rolex's philanthropic programmes, patronage, educational initiatives andspecialised activities.

ROLEX does this by-

AWARDS FOR ENTERPRISEMENTORS & PROTÉGÉSYOUNG LAUREATES PROGRAMME



WORLDWIDE PRESENCE

The leading name in luxury wristwatches, Rolex has been thepre-eminent symbol of performance and prestige for over acentury. Headquartered in Geneva, Switzerland, with28

affiliates worldwideand relying on4,000 watchmakers in over100 countries, Rolex continues to expand its long history of achievement and innovation.



OFFICIAL ROLEX DEALERS

IN BANGLADESH

DHAKA-Roman watch co.15-17 Navana TowerGulshan Circle 1

1212 DhakaDhaka DistrictBangladesh

CHITTAGONG-Kanungo & sons

Bipani Bitan 129a

4000 ChittagongBangladesh



THANK

YOU ««

!!!!!

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Rolex Final Pr