Suchit Jain

7/29/2019 Suchit Jain

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A

Research Project Report

On

Study of Brand Awareness of Godrej Vending Solutions

Under the Mentorship of

Mr. Vishal Sharma

(Area Sales Manager, Godrej & Boyce Mfg. Co. Ltd.)

Mr. Abhishek Karagwal

(Business Development officer)

Submitted to

Mr. Bharat Singh

Examination Controller,Taxila Business School

In Partial Fulfilment of the MBA Course (Marketing) 2012-13

Submitted By

Suchit Jain

(Marketing)


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ACKNOWLEDGEMENT

A formal statement of acknowledgement will hardly meet the ends of justice in the matter of

expressing my deep sense of gratitude and obligation to all those who helped me in the

completion of this project report. The past eight weeks working on this project under the guidance

of my Project Leader and Guide has greatly influenced my way of thinking towards facing the

challenges during day-to-day development of this project. This will help me a lot in future as I

move further ahead in my professional life in the days to come. I am especially indebted to myProject Manager, Mr. Vishal Sharma (Area Sales Manager-Vending Godrej Prima) & Mr. Abhishek

Karagwal(Business Development Officer) for their valuable guidance and co-operation for

awaking me all the marketing aspects without whose precious time & expert guidance, the project

would not have taken the current shape. Their guidance and in depth knowledge of Marketing

concepts have boosted my confidence to complete this project successfully. They made the

intricacies of the existing project clear to me. They deserve special thanks for their technical

guidance throughout the project. They were highly supportive to develop this project. Last but not

the least I would also like to express my gratitude to Godrej &Boyce Mfg. Co. Ltd. employees and

all my friends who helped me a lot throughout this project.

Suchit Jain


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Preface

Someone has rightly said that practical experience is far better and closer to the real world

than mere theoretical exposure. The practical experience helps the student to view the real

business world closely, which in turn widely influences his/her perceptions and understanding of

the real situation. Research work constitutes the backbone of any management

education program. A management student has to do research work quite frequently during his

entire life span. The research work entitled Brand Awareness and Preference of vending machine

Regarding Godrej aims to know customer awareness regarding Godrej and the products offered

by it. The present report is a part of the project that contains the work done by me during the

training period at Godrej & Boyce Mfg. Co. Ltd. JAIPUR .True to the core, a properly and executed

industrial training helps a lot in providing linkage between the student and the industry. It

develops the awareness of industrial approach to problem solving based on a board

understanding of the mode of operation of industrial organization. This project has offered me an

opportunity to put all my efforts and the theoretical knowledge to practice and enhance

my knowledge, and at the same time, given me practical experience in the field of marketing. It is

surely going to help me in my future projects too. In the preparation of this report, I have madeevery effort to ensure that all steps involved in development of this project are adequately

covered and the report be completed in it.

Any suggestions for improvement, if rendered, will be gratefully accepted. I sinc erely hope th at

this projec t will prov e pure knowl edge impart ing, throu gh provoking and thus

stimulating future research work on these guideline.


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DECLARATION

I, Suchit Jain , hereby declare that the project entitled Study of Brand Awareness of Godrej

Vending Solution has been personally done by me under the guidance of Mr. Vishal Sharma (Area

Sales Manager, Vending Prima Division, G&B Mfg. Ltd.) & Mr. Abhishek Karagwal (Business

Development Officer) , Jaipur in partial fulfilment of Post Graduation Programme in Management -

during academic year 2012-13. All the data represented in this project is true & correct to the

best of my knowledge & belief. This work has not been submitted for any other degree / diplomaexam elsewhere.


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EXECUTIVE SUMMARY

The Project entitled to the Research is Study of Brand Awareness ofvending solution.

This project has been carried out in Jaipur. The objective of the study was to analyze the brand

image of Vending Machine, by Godrej. The Project also includes the study of various features,

likings, needs of people which will surely help the company to satisfy its consumers in future.

Research objectives

1. To analyze the product details of Godrej & Boyce Mfg. Co. Ltd. And their competitors.2. To know awareness of people towards Godrej and Godrej vending machines.3.

To find out the existing market potential and forecast future demand.

4. To study the level of prospect customers of vending product & The Need of vendingsolution in Public & Private sector.

5. To know about the popularity of vending product in the market. With this objective inmind, the survey was conducted in Jaipur various segment are available like:-

Government, Entertainment, Institution, Industries, Health-Care, Hospitality,

Telecommunication, Infrastructure, Retail Outlets, Banks, and exporters etc. to cover all

segment was a challenging task.

The whole Project was divided into four phases:

Phase 1 Studying the available Literature and Designing of Questionnaire.

Phase 2 To carry out Survey.

Phase 3 Analysis of Data Collected.

Phase 4 Interpretation & Suggestions.

The Research included 80 sample sizes of Vending machine and solution. Research was Analytical

in nature. Tool used for collecting data was Questionnaire. Survey was carried out across the city.

After analyzing the data I came to know about the Strength & Weaknesses of Vending Machine

Solution as well as Threats & Opportunities to the Company.


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CONTENTS

S. NO. PARTICULARS Page No.

1. Company Profile 7-8

2. History 93. GODREJ GROUP 10-22

Board of Directors 13-19 Corporate Time Line 20 Mission, Vision and Values 21 Milestones 22

4. Godrej & Boyce Mfg. Co. Ltd. 23-26

Introduction 23 Division 24 Prima Office Equipment 25 Locations 26

5. Project Profile- Theoretical Background 27

6. Product Profile 30-38

Godrej 2 CVM (2 Canister Vending Machine) 31 Godrej Minifresh 3300 33 Godrej Minifresh 4400 35 Godrej Premixes 38

7. Competitors 42

8. Research Methodology- Research Process 43-44

Research Objective 44-469. Questionnaire 47-57

10. Findings 5811. Suggestions 59

12. Recommendations 60

13. Limitations 61

14. Conclusion 62

15. Questionnaire for those who dont have Vending Machine 63-64

16. Questionnaire for those who have Vending Machine 65-66

17. Bibliography 67


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Company Profile

Chairmans Message:-

The corporate landscape is undergoing several sweeping changes and Indian companies across

sectors have begun to pursue growth both within the country as well as overseas. Today, as India

competes in an increasingly globalize economy, the Godrej Group is ready to play a major role in

the Indian growth story

- J.N. Godrej

At Godrej, we have always successfully competed with MNCs in India and abroad and kept the

spirit of enterprise alive. This has been possible for various important reasons. The Godrej name is

synonymous with trust. It is a well-documented fact that trust lowers transaction costs,

corruption, and bureaucracy. Thus, trust is a source of significant competitive advantage to us. I

firmly believe that our highest standards of corporate governance, modern management and use

of cutting edge technology and long-term, performance-focused strategies will be the key drivers

in future years.

Ardeshir Godrej

(1868-1936)

Ardeshir Godrej was the first Indian manufacturer to displace well entrenched foreign brands

from the market. The word GODREJ, etched into the metal of his locks, became a symbol of self-

reliance for the generations that followed. With each new product Ardeshir changed perceptions

of industry in India. He produced the first finest security equipment, and stunned the world by

creating soap from vegetable oils. What started as a dream had become a movement, but it was

left to another man to carry it forward. On 7th May, 1897, Ardeshir Godrej gave up law and took

up lock making. Godrej and Boyce Mfg. Co. Ltd., was established at Lalbaug, Mumbai. This was the

holding company of the Godrej Group. On 3rd March, 1932, it was incorporated with limitedliability. Even though Boyce was a business partner for a limited period only, his name was

retained for legal purposes. To know more about Godrej & Boyce Mfg. Co. Ltd. The Godrej Name

displaced well established foreign brands from the Indian market. The name 'Godrej' engraved

into the shiny metal of the Godrej Locks came to be known as a symbol of self reliance, trust-

worthiness, assertiveness and progressiveness for a new generation of Indians. Ardeshir Godrej's

relentless quest of self-reliance made him explore newer avenues of opportunities. Manufacturing

Soap was one of them. In the year 1918, Godrej Soaps Limited came into being. In1920, he

revolutionized the Soap industry by manufacturing the first purely from vegetable oils. Before

that, animal fat was used in soap manufacture. For his achievement, Ardeshir Godrej was

bestowed with praises from India and from foreign lands too


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Pirojsha Godrej

(1882-1972).

Pirojsha Godrej laid the foundations for a throbbing enterprise at a sprawling industrial garden

township outside Mumbai. It was here that the Godrej vision took concrete shape. In later years,

its extent and scope was expanded greatly by his sons Burjorji and Naoroji. To this day, products

that compete with the best in the world continue to emerge from the gates of Pirojsha nagar.

Burjorji Godrej

(1915-1994)

Godrej touched the lives of millions of Indians every day. To them, it is a symbol of enduring ideals

in a changing world. Every product, every new concept gives shape to their visions of tomorrow.

Naoroji Godrej

(1916-1990)

The Godrej name yields powerful influence even in today's rapidly transforming social and

economic environment as it strides ahead confidently, discovering diverse new roles for itself, it

gives direction to others. It is the bridge between the future and a hundred years of history. It is a

living code of ethics for Indian industry as it races ahead.


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History

The Company celebrated its centenary in 1997. In 1897 a young man named Ardeshir Godrej gaveup law and turned to lock making. Ardeshir went on to make safes and security equipment of the

highest order, and then stunned the world by creating toilet soap from vegetable oil. His brother

Pirojsha Godrej carried Ardeshirs dream forward, leading Godrej towards becoming a vibrant,

multi-business enterprise. Pirojsha laid the foundation for the sprawling industrial garden

township (ISO 14001-certified) now called Pirojsha nagar in the suburbs of Mumbai. Godrej

touches the lives of millions of Indians every day. To them, it is a symbol of enduring ideals in a

changing world.

Incorporation

Established in 1897, the Company was incorporated with limited liability on March 3, 1932, underthe Indian Companies Act, 1913.

Combined Sales -Subsidiaries and Affiliates

The Company is one of the largest privately held diversified industrial corporations in India. The

combined Sales (including Excise Duty) of the Company, its subsidiaries and affiliates, during the

Fiscal Year ended March31, 2005, amounted to over Rs. 50,000 million (US$ 1,150 million).


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Godrej Group

Godrej is not an individual Co. But it is a group of companies. Godrej today is one of the largest

engineering and consumer Products Company in the country having varied interests from

engineering to personal care products with a total sales turnover of about Rs.5000 Cr. (US $ 1.1

Billion.) It is also one of the most respected corporate houses known for its philanthropy and

initiation of labour reforms besides being recognized for its values of fair, transparent and ethical

dealings.

The spirit of entrepreneurship, the vision of a dynamic tomorrow, and the capacity to build and

realize dreams! This is the essence of the Godrej group. No wonder then, Godrej has become the

symbol of a vibrant multi- business enterprise touching the lives of millions and at the same time

an icon of enduring ideals in a changing world.

Godrej

Godrej andBoyce

GodrejHouseholdProducts

Godrej

Hershey

GodrejIndustries

GodrejAgrovet

OtherCompanies

Godrej

Properties

GodrejConsumerProducts


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Godrej and Boyce

From locks to aerospace, furniture to construction, appliances to custom- built critical equipment,

and several more, Godrej & Boyce has a diverse range of products and services.

Godrej Industries

India's leading manufacturer of oleo chemicals making more than a hundred chemicals for use in

over two dozen industries. Its products also include edible oils, vanaspati and bakery fats.

Godrej Properties

One ofIndias leading real estate development companies focusing on residential, commercial and

township development.

Godrej Consumer Products

A major player in the Indian FMCG market with leadership in personal care, hair care, household

care and fabric care segments.


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Godrej Household products

Godrej Household Products Limited (GHPL) is a wholly owned subsidiary of Godrej Consumer

Products Limited. With strong brands like Good Knight, HIT, Jet, Ambipur, Brylcreem and

Kiwi, GHPL is the market leader in the Indian household insecticides category and has a dominant

presence in the air care, shoe care and male hair care markets. Godrej Hershey A joint venture

between the Hershey Company, USA and the Godrej group, it is one of India's leading businesses

operating in Food and Beverages segment.

Godrej Hershey

A joint venture between the Hershey Company, USA and the Godrej group, it is one of India's

leading businesses operating in Food and Beverages segment.

Godrej Agrovet

Diversified agricultural Business Company with interests in animal feed, oil palm plantations, agro

chemicals and poultry. It is Indias largest animal feed company.

Other Companies

Godrej Infotech Ltd. Godrej Efaces automation & Robotics Ltd. Godrej Tyson Foods

Ltd.


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Board of Directors

Jamshyd Godrej

Jamshyd Godrej is the Chairman of the Board of Godrej & Boyce Mfg. Co. Ltd. He graduated

in Mechanical Engineering from Illinois Institute of Technology, USA. Jamshyd is the Chairman of

Aspen Institute India. He is the Vice President of World Wide Fund for Nature International and

is a Trustee and President Emeritus of World Wide Fund for Nature India. He is a Director of

World Resources Institute, USA; and a Director of Climate Works Foundation, USA. He is the Past

President of Confederation of Indian Industry and also the Past President of the Indian Machine

Tool Manufacturers Association. Jamshyd is the Chairman of the CII Sohrabji Godrej Green

Business Centre. The Centre is housed in a LEED Platinum demonstration building which is the first

green building in India and the greenest building in the world at the time when it was rated. The

Green Business Centre is a Centre of Excellence for green buildings, energy, energy conservation,

non-conventional energy sources, water policy, water conservation etc. Godrej and Boyce Mfg.

Co. Ltd. manufactures and markets refrigerators; washing machines; air conditioners; office

furniture; home furniture; security equipment for banks (such as safes, strong room doors,bank lockers, etc.) and for commercial establishments and homes; locks and latches, forklift trucks

and warehousing equipment; process equipment for chemical, petrochemical, refineries and allied

industries; precision tools for sheet metal, zinc, aluminium and thermoplastics; real estate

development. The Godrej group is leaders in home appliances, consumer durables, office

equipment, industrial products, consumer products and services. Jamshyd is an ardent yachting

enthusiast and has done extensive cruising along the west coast of India. The President of India

conferred on Jamshyd the PadmaBhushan on 3rdApril 2003.

Adi Godrej

Adi Godrej is the Chairman of the Godrej Group and several entities that are part of one of Indiasleading conglomerates. These include Indian companies like Godrej Industries, Godrej Consumer


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Products, Godrej Properties as well as international companies such as Keyline Brands U.K and

Rapidly South Africa. He is also Chairman and Managing Director, Godrej Household Products

(formerly known as Godrej Sara Lee). In his capacity as Chairman, he also presides over the

Groups joint venture company Godrej Hershey. He is also the Chairman of The Board of Trustees

of the Dadabhai Naoroji Memorial Prize Fund. As a Director of numerous firms, including Godrej &Boyce, Godrej Agro vet, Godrej International and Godrej Global Mid East FZE he is responsible for

shaping the long term strategy for these organizations and driving a focus on value creation. Over

the last five decades Adi has played an important role in the development of a variety

of industries by leading key organizations of trade and commerce as the former Chairman and

President of the Indian Soap &Toiletries Makers Association, the Central Organisation for

Oil Industry and Trade, the Solvent Extractors Association of India, the Compound Livestock Feeds

Manufacturers Association, the Indo-American Society and as member of the Governing Board of

the National Council of the Confederation of Indian Industry. Adi has also participated actively in

the field of management education as a former Chairman of the Governing Council of the Narsee

Monjee Institute of Management Studies, as a former member of the Deans Advisory Council of

the MIT Sloan School of Management and the Wharton Asian Executive Board. Adi is a member of

Tau Beta Pi (The Engineering Honour Society) and also serves as a member of the Governing Board

of the Indian School of Business. For his contribution to Indian industry Adi has been the recipient

of several awards and recognitions including the Rajiv Gandhi Award 2002.Adi received his

undergraduate and Masters degree in management from the Massachusetts Institute of

Technology. He lives in Mumbai, India. Adi is married, and has three children and two

grandchildren.

Nadir Godrej

Nadir Godrej is the Managing Director of Godrej Industries and Chairman, Godrej Agrovet. He is

also a Director of numerous firms including Godrej &Boyce, Godrej Foods, Godrej Consumer

Products and Godrej Household Products. A veteran of Indian industry, Nadir has played an

important role in developing the animal feed, agricultural input and chemicals businesses ownedby Godrej. His active interest in research related to these areas has resulted in several patents in

the field of agricultural chemicals and surfactants.

With his tremendous experience and expertise Nadir has also contributed to the development of

a variety of industries by participating keenly in industry bodies such as the Compound Livestock

Feed Manufacturers Association of India, Indian Chemical Manufacturers Association and Oil

Technologists Association of India. Currently, Nadir is the President of the Indo French Technical

Association and the Alliance Francaise Mumbai. For his contribution to Indo-French relations, the

French Government has honoured Mr.Godrej with the awards ofChevalier de LOrdre National

due Merite and The National Order of the Legion of Honour. A Bachelor of ChemicalEngineering from the Massachusetts Institute of Technology and a Master of Chemical Engineering


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from Stanford University, Nadir has also done his MBA from the Harvard Business School. He lives

in Mumbai, India with his wife and three children.

Kavas Petigara

Kavas Petigara is a Chemical Consultant and a businessman. Petigara is the Managing Partner of

SciTech Corporation. He has been associated with chemical and allied business activities in India

and abroad for many years. Kavas hold Bachelors, Masters and Ch.E. Degrees in Chemical

Engineering from Massachusetts Institute of Technology, USA. Kavas is a director on the Board

of following Companies: Godrej Industries Ltd., Godrej Agrovet Ltd., Vora Soaps Ltd., and

Swadeshi Detergents Ltd. Kavas joined the Board on 29th September, 1988.

Vijay Crishna

Vijay Crishna is the Executive Director of Lawkim Motors Group. He joined Lawkim Ltd, a bankrupt

light engineering company taken over by the Godrej Group at the behest of N.P. Godrej in 1977

after eight years of management experience in Kolkata and five years in the advertising industry in

Mumbai and was able to help turn it around. He is a B.A. (Economics) from St. Stephens College,

University of Delhi. Vijay is also a Director of Godrej Industries Ltd., Godrej Agrovet Ltd. And

Precision Wires India Ltd. He serves as a Trustee of the Bombay Scottish Orphanage Society and isa member of the Advisory Board of the Institute for Technology and Management, Navi Mumbai,

the Presidents International Advisory Board Colorado College and on the Advisory Panelof the

New Zealand Trade and Enterprise Beachhead Programme. In 1991, Vijay established the Naoroji

Godrej Centre for Plant Research at Shindewadi, Satara District, which researches and propagates

rare and endangered species of medicinal plants endemic to the Western Ghats. A Life Member of

The Himalayan Club since 1973 - and now its Honorary Secretary he has trekked in the Garhwal,

Sikkim, Ladakh, Nepal and Tibet. He has been active in theatre since 1965 in Delhi, Kolkata and

Mumbai. His family comprises of his wife Smita and daughters Cyrille and Nyrika. Vijay joined the

Board on 27th September, 1990.


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Behram Hathikhanavala

Behram Hathikhanavala is a Management Consultant. He is a Commerce Graduate and has

obtained his Masters Degree in Business Administration from Harvard Business School, USA. He is

the Managing Trustee of the Godrej Memorial Trust since its inception in 1984.Behram joined the

Board on 25th November, 1997.

Fali Sarkari

Fali Sarkari is a Chartered Accountant by profession and retired as a Senior Partner from

Kalyaniwalla & Mistry, a reputed firm of Chartered Accountants, in Mumbai. He has extensive

professional and business experience. Fali is a Commerce Graduate and a Fellow of the Institute of

Chartered Accountants of India.

He is a Director on the Board of Godrej Industries Ltd. and Tropicana Enterprises Ltd. He is a

Trustee of Soonabai Pirojsha Godrej Foundation and is also associated with several other Public

Charitable Trusts. Fali joined the Board on 13th January, 1998.

Phiroze Lam

Phiroze Lam is the Executive Director & President of the Company and has been associated with

the Company since 1975. Prior to joining Godrej, he was a partner in the Solicitors firm of Payne &

Co. Phiroze holds Bachelors Degrees in Arts and Law from the University of Bombay. He is also a

qualified Solicitor. Phiroze is also the Chairman of Godrej Efacec Automation & Robotics Ltd., and

a Director of Mercury Mfg. Co. Ltd. He is also a Trustee of Pirojsha Godrej Foundation. Phiroze is in

charge of the Consumer Appliances, Consumer Durables and Industrial Products Businesses. He


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also heads the legal function of the Company and brings with him considerable expertise and

experience in business strategy and management. Phiroze joined the Board on 1st October, 2003.

Kyamas Palia

Kyamas Palia is the Executive Director (Finance) of the Company and has been associated with the

Company since 1970.Kyamas holds a Masters Degree in Commerce and a Diploma in Managerial

Accounting from the Mumbai University, and a Ph.D. in Business Administration from the

Oklahoma State University, USA. He is a Fellow of the Institute of Chartered Accountants of India,

as well as the Institute of Cost & Works Accountants of India. He has considerable expertise in

financial management, business strategy and corporate governance. Kyamas is also serving as

a Director on the Board of the following companies: Geometric Limited, Godrej Efacec Automation

& Robotics Ltd., Godrej Infotech Ltd., Mercury Mfg. Co. Ltd. (Chairman), Arohan Trustee Co.

Private Limited and Godrej & Khimji (Middle East) LLC. Kyamas is also a Trustee of Soonabai

Pirojsha Godrej Foundation. Kyamas joined the Board on 1st October, 2003.

Pradip Shah

Pradip Shah started Indi-Asia, a corporate finance and private equity advisory business, in April

1998. Indi-Asia entered into a joint venture with AMP in2001 for the private equity business in

India. Prior to starting Indi-Asia, he helped establish the Indocean Fund in 1994 in association with

affiliates of Chase Capital Partners and Soros Fund Management. Before starting Indocean, he

was the founder Managing Director of the Credit Rating Information Services of India Limited

(CRISIL), Indias first and largest credit rating agency. While at CRISIL, he was instrumental in

technology transfer to, and the training of personnel of, Rating Agency Malaysia Berhad and

The Israeli Securities Rating Company. Pradip has been honoured in Israel with a garden of

a hundred trees in his name. Prior to founding CRISIL, he assisted in founding Housing

Development Finance Corporation (HDFC) in 1977. Before joining HDFC, he was a Project Officer atICICI Limited. Pradip has also served as a consultant to USAID, the World Bank and the Asian


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Development Bank. Pradip holds an MBA from Harvard Business School and a Bachelor

of Commerce degree from Sydenham College, Bombay. He is a qualified Cost Accountant and

ranked first in India in the Chartered Accountancy examinations. He has written articles and given

talks in India and in Amsterdam, Abu Dhabi, Bahrain, Bangkok, Hong Kong, Istanbul, Singapore,

Kuala Lumpur, Jakarta, Shanghai, Bali, Colombo, Tel Aviv, London, Washington, San Francisco,New York, Chicago, Boston, Perth, Melbourne and Sydney on credit rating, housing finance, capital

markets, venture capital and other subjects. Pradip is currently Chairman of Sonata Software

Limited and of Shah Foods Limited and a Director of Asset Reconstruction Company (India)

Limited, BASF (India) Limited, Godrej & Boyce Mfg. Limited, Hardy Oil and Gas Limited (U.K.),

Grind well Norton Limited, Panasonic Energy India Company Limited, Patni Computer Systems

Limited, Pfizer Limited, and Wartsila India Limited amongst other companies. He is currently the

Chairman of the Capital Markets Committee of the Indian Merchants Chamber, member of the

National Executive Committee of FICCI, was a Director on the Western Region Board of the

Reserve Bank of India, was the first Chairman of the Confederation of Indian Industrys Financial

Sector Committee, and has served as a member of the Finance Commission of the State

Government of Gujarat; of the Expert Group on Infrastructure Financing appointed by the

Government of India; of the Advisory Board of the Bureau of State Public Enterprises, Government

of Maharashtra; of the CII National Task Force on Non-Performing Assets; of the SEBI Committee

on Venture Capital; of the SIDBI Working Group on Access to Capital Markets for Small Industries;

of the Expert Committee, Public Sector Restructuring Programme, Government of Gujarat, and of

the Gujarat Infrastructure Development Board Task Force on Policy and Implementation. He is also

associated with several non-profit organizations as Trustee/Governing Council Member. Pradip

joined the Board on 10th August, 2004.

Anita Ramachandran

Anita Ramachandran founded Cerebrus Consultants, a well known HR consulting firm in 1995,focused on consulting in Rewards management, Organization development and Strategic HR.

Cerebrus has a national presence with offices in the five metros and has 70 HR professionals.

Cerebrus does work for over 100 companies each year including a large number of multinationals

in South Asia. Anita is one of the leading Human Resources Consultants in the country and is well

known for her work in Compensation and HR strategy. She earlier had a twenty year career with

A.F. Fergusons Management Consultancy division, where she was a Director. Anita is a MBA from

Jamnalal Bajaj Institute, Mumbai and has won several academic honours. She was a Dorab Tata

scholar for 6 years. She is also on the Board of several companies including HCL Info systems, UTI

AMC and Geometric Software. She writes often in several business and professional magazines.

She has been a champion of various womens causes. Anita joined the Board on 28th April 2007.


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Anil Verma

Anil Verma is the Executive Director (Personnel & Administration) of the Company and has been

associated with the Company since 1983.He is an Engineering graduate and has an MBA from the

prestigious Indian Institute of Management, Ahmadabad. He has also done an Executive Program

from the Sloan School of Management, MIT, USA. Anil has over 25 years of experience in functions

such as sales, marketing and manufacturing and was a Business Unit Head for more than 6

years before moving in April, 2003, to the Human Resources function as Executive Vice President &

Head, Personnel & Administration, where he oversees the HR, IR & Administration function for the

entire Company comprising over 10,000 employees, 6 manufacturing locations and 25offices in

India and abroad. He is a Member of the Human Resource &Training Sub Committee of the

Confederation of the Indian Industry (CII) Western Region, CIIs National Council on Affirmative

Action and also a Member of a Committee on Secondary Schools under Public-Private Partnership

(PPP) Mode formed under the aegises of the Planning Commission, Government of India. He is

also an invitee serving as an Expert Member for the Selection Committee of IIT, Bombay. Anil

joined the Board on 1st October, 2008.

Shareholders

Since its inception, the Company is controlled by the GODREJ family based in Mumbai, India. Its

shares are not listed on any Stock Exchange. About one-fourth of the Company's share capital

is held by Pirojsha Godrej Foundation, a public charitable trust.


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Corporate Timeline

1897 - Godrej & Boyce Mfg. Co. Ltd. was established. 1918 - Godrej Soaps Limited was incorporated. 1971- Godrej Agrovet Limited began as an Animal Feeds division of Godrej Soaps. 1974 - Veg oils division in Wadala, Mumbai was acquired. 1990 - Godrej Properties Limited, another subsidiary, was established. 1991 - Foods business started. Godrej Agrovet Limited was incorporated. 1994 - Transelektra Domestic Products was acquired. 1995 - Transelektra forged a strategic alliance with Sara Lee USA. 1999 - Transelektra was named Godrej Sara Lee Limited. 2001 - Godrej Consumer Products was formed as a result of the demerger of Godrej Soaps

Limited. Godrej Soaps was renamed Godrej Industries Limited.

2002 - Godrej Tea Limited was set up. 2003 - We entered the BPO solutions and services space with Godrej Global Solutions

Limited.

2004 - Godrej Hi-Care Limited was set up to provide a Safe Healthy Environment tocustomers by providing professional pest management services.

2006 - The foods business was merged with Godrej Tea and Godrej Tea was renamedGodrej Beverages & Foods Limited.

2007 - Godrej Beverages & Foods Limited formed a JV with The Hershey Company of NorthAmerica and the company was renamed Godrej Hershey Foods & Beverages Limited. InApril 2001, Godrej Industries was formed the consumer products division of Godrej Soaps

Limited was de-merged to form Godrej Consumer Products Limited. In the same year,

Godrej Soaps was renamed Godrej Industries Limited. Godrej Industries expanded its

portfolio of products. It added a slew of investments to its associate companies, while re-

in forcing its existing businesses that include oleo chemicals, veg oils and medical

diagnostic equipments. As they say no guts, no glory. But at Godrej, we must say it has

been a glorious 106 years of being the face of Indian industry. We have always set the

trends, always defined the market place and always achieved our glory. Here is a quick

preview of the various milestones we have crossed in the past106 years.


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Mission

Godrej Mission is to operate in existing and new businesses which capitalize onthe Godrej brand and corporate image of reliability and integrity.

Godrej objective is to delight our customer both in India and abroad. We shall achieve this objective through continuous improvement in quality, cost and

customer service.

We shall strive for excellence by nurturing, developing and empowering our employeesand suppliers.

We shall encourage an open atmosphere, conducive to learning and team work.

Vision

Godrej is every home and work place.

Values

o Commitment to Qualityo Customer Orientationo Dedication & Commitmento Disciplineo Honesty & Integrityo Learning Organizationo Openness & Transparencyo Respect/Care & Concern for Peopleo Teamworko Trust

Enriching Quality of life everyday

ever where.


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Milestones

Ardeshir Godrej (1868-1936) was the first Indian manufacturer to displace well entrenched foreignbrands from the market. The word GODREJ, etched into the metal of his locks, became a symbol of

self-reliance for the generations that followed. With each new product Ardeshir changed

perceptions of industry in India. He produced the first finest security equipment, and stunned the

world by creating soap from vegetable oils. What started as a dream had become a movement,

but it was left to another man to carry it forward. On 7th May, 1897, Ardeshir Godrej gave up law

and took up lock making. Godrej and Boyce Mfg. Co. Ltd., was established at Lalbaug, Mumbai.

This was the holding company of the Godrej Group. On3rd March, 1932, it was incorporated with

limited liability. Even though Boyce was a business partner for a limited period only, his name was

retained for legal purposes. The Godrej Name displaced well established foreign brands from the

Indian market. The name 'Godrej' engraved into the shiny metal of the Godrej Locks came to be

known as a symbol of self reliance, trust-worthiness, assertiveness and progressiveness for a new

generation of Indians.


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Godrej & Boyce Mfg. Co. Ltd.

Introduction

In 1897 a young man named Ardeshir Godrej gave up law and turned to lock-making. Ardeshir

went on to make safes and security equipment of the highest order, and then stunned the world

by creating toilet soap from vegetable oil. His brother Pirojsha Godrej carried Ardeshir's dream

forward, leading Godrej towards becoming a vibrant, multi-business enterprise. Pirojsha laid the

foundation for the sprawling industrial garden township now called Pirojsha nagar in the suburbs

of Mumbai, where the Godrej Group has its headquarters.

Godrej & Boyce Mfg. Co. Ltd., the holding company of the Godrej Group, started its journey with

the manufacture of high quality locks in 1897.Today, we have 15 diverse business divisions

offering consumer, office, and industrial products and services of the highest quality to every

corner of India and across the globe. We value integrity, trust, service and respect for individuals

and for the environment. We pride ourselves for being one of Indias most respected corporate

houses known for our philanthropy and initiation of labour reforms besides being recognized for

our fair, transparent and ethical dealings.

Our people are our assets who are groomed to deliver their best. What makes us special? At

Godrej, its more than a career. Its an opportunity to live your dreams and be part of a culture

that nurtures ambition, challenges and provides freedom to operate and express your ideas. The

Godrej Group touches the lives of 400 million Indians who use at least one of our products every

single day. Our commitment to quality, attention to detail and customer centricity has helped us

earn the trust of generations of Indians.


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Division of Godrej & Boyce Mfg. Co. Ltd.

1. Appliances2. AV Solutions (Prima)3. Construction4. Electricals & Electronics5. Furniture (Interior)6. Lawkim Motors7. Locks8. Material Handling9. Precision Engineering10.Precision Systems11.Process Equipment12.Security Solutions13.Storage Solutions14.Tooling15.Vending (Prima)


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Prima Office Equipment (ISO 9001)

Office Automation Photocopiers, Fax, Multifunction devices and Mechanical Typewriters

(available in over thirty languages); Conferencing Products and Solutions Projectors, Video

and Teleconferencing Equipment, Plasma Displays and Electronic Print boards; Vending Machines.

Storage Solutions (ISO 9001/14001

Multi flex and Heavy Duty Storage Systems, Tool Storage Cabinets, Gravity-flow, Mobile and Drive-

in System Components, Mezzanine Floors, Cantilever Storage Systems, Workshop Equipment and

Special Solutions.

Material Handling Equipment (ISO 9001/14001)

Forklift Trucks (Diesel, Electric and LPG) and Attachments, Container Handling Trucks,

Warehousing and Personnel Access Equipment, Spare Parts, Services and Maintenance Contracts.

Industrial Products (ISO 9001/14001)

Precision Toolings (Press Tools/Plastic Injection Moulds/Vacuum Forming Moulds/Pressure Die-

Casting Dies), Special Purpose Machines, High Precision Components/Equipment for Engineering

and allied industries, Sheet Metal Working Machines Sales and Service. Process Plant and

Equipment (ISO 9001, ASME U, U2, S and RStamps, SQL M Stamp China)Pressure Vessels,

Columns, Reactors, Electro polished Reactors, Shell &Tube Heat Exchangers, Trays, Tower Internalsand other Custom-built Fabrication.

Construction and Real Estate (ISO 9001/14001)

Ready Mix Concrete, Construction Projects, Property Development, Horticulture and Enviro tech

Services.

Electrical and Electronics (ISO 9001/14001)

Electrical Power Distribution System, Compressed Air Control System, Electronic Technology

Solution Energy Conservation, Electrical Contracts.


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Location:-

GODEREJ & Boyce Mfg. Co. Ltd

Registered Office, Head Office and Mumbai branch

Pirojsha nagar, Vikhroli, Mumbai (400079), India

EAST

Kolkata, Bhubaneswar, Guwahati, Ranchi, Patna.

WEST

Mumbai, Ahmadabad, Bhopal, Dombivli, Indore, Jabalpur, Pune, Raipur, Thane.

NORTH

New Delhi, Chandigarh, Faridabad, Ghaziabad, Gurgoan, Jaipur, Jalandhar, Jammu, Kanpur,

Lucknow, Noida.

SOUTH

Chennai, Bangalore, Coimbatore, Hyderabad, Kochi, Secunderabad, Trivandrum, Visakhapatnam.


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PROJECT PROFILE

1) THEORATICAL BACK GROUND

Consumers have more power than ever before. They can useintelligent agents to locate the best

prices for products or services, bid on various marketing offerings, bypass distribution outlets and

middleman, and shop for goods around the globe and around the clock from the convenience of

their homes. Consumers have access to more information than ever before. They can easily find

reviews for products they are considering buying that have been posted by previous buyers. The

term consumer behaviour is define as the behaviour that consumer display in searching for,

purchasing, using, evaluating and disposing of products and services that they expect will satisfy

their need. The object of the project is BRAND AWARNESS OF VENDING SOLUTIONBrand awareness is a marketing concept that refers to a consumer knowing of a brand's existence;

at aggregate (brand) level it refers to the proportion of consumers who know of the brand. Brand

awareness is the primary goal of advertising in the early months or years of a product's

introduction. Brand awareness can be measured by showing a consumer the brand and asking

whether or not they knew of it beforehand. However, in common market research practice a

variety of recognition and recall measures of brand awareness are employed all of which test the

brand name's association to a product category cue, this came about because most market

research in the 20th Century was conducted by post or telephone, actually showing the brand to

consumers usually required more expensive face-to-face interviews (until web-based interviews

became possible). This has led many text books to conceptualize brand awareness simply as its

measures, that is, knowledge aware that Godrej & Boyce Mfg. Co. Ltd. deal international brands

of conferencing and display solution.

Consumer Research

Consumer research describes the process and tools used to studyconsumer behaviour. There are

two theoretical perspectives that guide the development of consumer research methodology:

1) Positivist Approach

2) Interpretive Approach

Positivists tend to be objective and empirical, to seek causes for behavior, and to conduct research

studies that can be generalized to larger populations. Consumer research designed to provide data

to be used for strategic managerial decision falls in to this category.

The research done by interpretivists, on the other hand, tends to be qualitative and based on

small samples. Although they tend to view each consumption situation as unique and non-


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predictable, interpretivists seek to find common patterns of operative values, meanings and

behaviour across consumption situation.

Quantitative Research

Q u a n t i t a t i v e r e s e a r c h i s d e s c r i p t i v e i n n a t u r e a n d i s u s e d b

y researchers to understand the effect of various promotional inputs on the

consumer, thus enabling marketers to predict consumer behaviour. This

r e s e a r c h a p p r o a c h i s k n o w n a s p o s i t i v i s m , a n d c o n s u m e r r e s e a r c h e

r s primarily concerned with the predicting consumer behaviour are known

as positivists. The research methods used in positivist research are

b or r ow e d p r i m a r i l y f r om t h e n a t u r a l s c i e n c e a n d c on s i s t o f e x p e r i m e n t s , s u

rvey techniques, and observation. The findings are descriptive, empirical and

if collected randomly can be generalized to large population. Because the data

c o l l e c t e d a r e q u a n t i t a t i v e , t h e y l e n d t h e m s e l v e s t o s o p h i s t i c a t e d s t a t i c

a nalysis.

2.Conceptual Framework

Vending Machine

G o d r e j h a s l a u n c h e d t h e i r w i d e r a n g e o f H o t B e v e r a g e s D i g i t a l V e n d i n g

Mac hi nes in NEE MRA NA Ci ty. So, F ir st l y I was ask ed to do marketing survey on

the available products of the competitors to identify the need of customers in the market. The

Godrej has following models in their Vending Machines product line:-

Vending

Machine

2CVM Minifresh3300

Minifresh4400


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I have done survey for the need/demand in the market for these products equally. I asked to do

the market survey to know the actual need of the Digital Hot Beverages Vending Machines and

audio visual solution indifferent types of categories divided in Hotels, Govt., Construction, and

Financiers & Misc. The sample size was taken of 80 respondents.

My major focus was on the factors that were influencing the need in the market

f o r t h e D i g i t a l H o t B e v e r a g e s V e n d i n g M a c h i n e s a n d a u d i o v i s u a l s o l u t i o n .

My sa mp le pl an wa s t o c ap tu re th e i nf or ma ti on of th e different categorized

segments of industries. I have got good responses majority was positive. M y c h o s e n

areas for my project were whole Jaipur city and nearby that where these types of

segments like Hotels, Constr uction Sites, Financ iers, Banks, Govt. & Privat e

Firms industries were located.

3) LITERATURE REVIEW

T h e p r o j e c t r e p o r t o n B r a n d A w a r e n e s s o f G o d r e j s H o t B e v e r a g eV e n d i n g M a c h i n e a n d a u d i o v i s u a l s o l u t i o n i n N e e m r a n a a n d

ne ar by Neemrana city. I through undertook the project by the help of Mr. Vishal

Sharma, Area Sales Manager Prima Division in Godrej & Boyce Mfg. Co. Ltd., Jaipur.

SCOPE OF THE STUDY

1. The study will help the company to know the level of awareness ofGodrejs HotBeverages Vending Machine and marketing of audiovisual solution in Neemrana and

nearby areas of Neemrana city.

2. Study will help the company to know the customer profile.3.The company canfind out where their competitors stand.


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Product Profile

Vending Machine

Know for providing world class products.

Godrej Prima Vend is no exception. Its compact size and eye catching colours compliments the

aesthetic appeal of any office. Available in 2, 3 & 4 Canisters, Prima Vend offers fine hot

beverages like Coffee, Tea, Hot Chocolate, Soup and as many as 16 flavours at the touch of a

button. Leading edge technologies, stringent quality control and excellent After-Sales-

Service are the key ingredients that have made Godrej a trusted name.

PrimaVend Vending Machine is an epitome of the same quality andassurance. New Coffee Vendin

g Machines that we avail comes with 5 options to pr o v id e m o r e f l e xi b i li t y t o t h e u s er .

High quality of raw materials and leading edge Technologies ensures that our new

Coffee Vending Machines are up to the mark and highly efficient.

Features:

Digital microprocessor controlled. Scale resistant food grade polymer boiler to eliminate corrosion. Open able polymer boiler to facilitate easy cleaning. Easy to clean unique mixing system design for excellent creama and taste. Unique canister design for consistent dosages. Beverage circuit parts made of food grade material Capable of handling voltage fluctuation. Highly durable and reliable. Low power consumption. Widely used in offices, canteens and cafeteria. Electrically safe low voltage drivers. Corrosion resistant galvanised powder coated metal body. Aesthetically appealing and small footprint design.


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Godrej 2 CVM (Canister Vending Machine)

SPECIFICATIONS 2 CVMDIMENSIONS (HXDXW) 642230420 mm

WEIGHT 16 kg

BOILER CAPACITY 1.75 liter

CONTAINERS CAPACITY 1.7 liter

NO OF PRODUCT CONTAINERS 2

NO OF MIXERS 2

HEATING RATING 2 KW

COUNTER Temporary & Permanent Counter in software.

POWER SUPPLY 230V/50Hz/15A

OPERATING VOLTAGE RANGE 110V to 300V

POWER CONSUMPTION 2.1 KW max 1 unit / day max

INITIAL START UP TIME 7 min

CUP VOLUME 90 ml

DISPENSING RATE @ 230V AND Ambient 24

degree c.

5 cups / min

WATER CONNECTION On-line / Bubble Top

BEVERAGE VARIENT Tea/ Coffee Full & Half cup Settable

HOT WATER No

INDICATOR Single Line display yellow-green.

INTERFACE Keypad, direct select

PRODUCT & TEMPERATURE SETTING External Programming module with passwordprotection.


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Silent features:

Smallest footprint of the machine in the industry. Designed to withstand wide range of voltage fluctuation. Low downtime of machines. Use of flow control (adjustable) valves for enhanced consistency. Use of regulated and low voltage to drive motors and valves for enhance consistency and

safety.

Unique open able hot water tank to enable cleaning and prevention of scalingand microbial growth.

Food grade material used in the food circuit of the machine to meet global standards. Designed to prompt periodic rinsing to prevent microbial growth. Designed to enable quick and thorough cleaning.


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Minifresh 3300 (3 Canister Vending Machine)

SPECIFICATIONS Minifresh 3300

DIMENSIONS (HXDXW) 630250475 mm

WEIGHT 17.5 kg




NO OF MIXERS 3

HEATING RATING 2 KW


POWER SUPPLY 230V/50Hz/15AOPERATING VOLTAGE RANGE 100V to 300V



CUP VOLUME 90 ml


degree c.

5 cups / min

WATER CONNECTION On-line / Bubble Top/ Pump

BEVERAGE VARIENT 6 options Settable

HOT WATER No

INDICATOR Double Line display yellow-green.

INTERFACE Keypad, direct selectPRODUCT & TEMPERATURE SETTING On board with password protection.

Features:

Compact Foot Prints. High Speed Whipping for Creamier Coffee. Inbuilt Thermostat for uniform Temperature.


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High Degree of Consistency in every Cup. Digital Micro Processor based control. Inbuilt Voltage Regulator for voltage fluctuation. Built in Digital Counter. Full Cup and Half Cup settings. One Year Warranty. Nationwide Service Network (Supported by Godrej).

Technical Specifications:

Three Canisters (Food Grade Plastic). Separate Hot Water option. 1.75 litre Canister Capacity. 40 Kgs approx.

230 Volts 50 Hz.

Dispensing Rate of 4 cups per minute.

Salient Features:

Smallest footprint of the machine in the industry. Designed to withstand wide range of voltage fluctuation. Low downtime of machines. Use of flow control (adjustable) valves for enhanced consistency. U s e o f r e g u l a t e d a n d l o w v o l t a g e t o d r i v e m o t o r s a n d v a l v e s

f or enhance consistency and safety.

Unique open able hot water tank to enable cleaning and prevention of scaling andmicrobial growth.

Food grade material used in the food circuit of the machine meets global standards. Designed to prompt periodic rinsing to prevent microbial growth.


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Minifresh 4400 (4 Canister Vending Machine)

SPECIFICATIONS Minifresh 4400

DIMENSIONS (HXDXW) 632300473 mm

WEIGHT 19.4 kg




NO OF MIXERS 4

HEATING RATING 2 KW


POWER SUPPLY 230V/50Hz/15AOPERATING VOLTAGE RANGE 100V to 300V



CUP VOLUME 90 ml


degree c.

5 cups / min

WATER CONNECTION On-line / Bubble Top/ Pump

BEVERAGE VARIENT 8 options Settable

HOT WATER Yes

INDICATOR Double Line display yellow-green.

INTERFACE Keypad, direct select/ScrollPRODUCT & TEMPERATURE SETTING On board with password protection.

Features:

Smallest footprint of the machine in the industry. Designed to withstand wide range of voltage fluctuation. Low downtime of machines.


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Use of flow control (adjustable) valves for enhanced consistency. U s e o f r e g u l a t e d a n d l o w v o l t a g e t o d r i v e m o t o r s a n d v a l v e s

f or enhance consistency and safety.

Unique open able hot water tank to enable cleaning and prevention of scaling andmicrobial growth.

Food grade material used in the food circuit of the machine to meet global standards. Designed to prompt periodic rinsing to prevent microbial growth. Designed to enable quick and thorough cleaning.

Godrej Vending offers wide variety of beverages dispensed at the touch of the button. Whether

for a quick pick-me-up or a soothing cup of relaxation we have something for everyone. The

invigorating aroma and great taste of the beverages keeps you happy and energetic.

UPCOMING VENDING MACHINE IN NEAR FUTURE

1. Water vending machine.2. Caramba 5 canisters hot beverage vending machine.3. Caramba CW 5 canister hot beverage with cold water vending machine.4. Caramba H&C 5 canister hot & cold beverage.

Rates of Vending Machine

Vending Machine Market Price2CVM 17000

Minifresh 3300 23000

Minifresh 4400 26000


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Premixes

TEA

1. Ginger Tea Premix 2. Cardamom Tea Premix

3. Lemon Tea Premix 4. Plain Tea Premix

5. Masala Tea Premix 6. Delite Masala Tea

7. Tea Bags


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Coffee Premixes

1. Coffee Classic Premix 2. Instant Coffee

3. Coffee Delite Premix

Whitener and Creamer

1. Normal Sugar Whitener Premix 2. Low Sugar Whitener Premix


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Rates of Premixes

PREMIXES MARKET PRICEGODREJ- COFFEE PREMIXES

1. Godrej- Coffee Classic Premix Rs. 260

2. Godrej- Instant Coffee (70:30) 250 Gms Rs. 500

3. Godrej- Coffee Delite Premix Rs. 230

GODREJ- TEA PREMIXES

1. Godrej- Cardamom Tea Premix Rs. 290

2. Godrej- Ginger Tea Premix Rs. 315

3. Godrej- Lemon Tea Premix Rs. 230

4. Godrej- Plain Tea Premix Rs. 280

5. Godrej- Masala Tea Premix Rs. 320

6. Godrej- Delite Masala Tea Premix Rs. 3057. Godrej- Tea Bags (100 Bags Pack) Rs. 100

GODREJ- WHITENER AND CREAMER

1. Godrej- Normal Sugar Whitener Premix Rs. 180

2. Godrej- Low Sugar Whitener Premix Rs. 315

3. Godrej- Normal Sugar Creamer Premix Rs. 225

OTHER PREMIXES

1.Godrej- Tomato Soup Premix (500 gms Pkt) Rs. 260

2. Godrej- Drinking Chocolate Premix Rs. 600

3. Godrej- Kesar Badam Milk Premix (500 gms

Pkt)

Rs. 225

4. Godrej- Hot & Sour Soup- Packet with 50Sachets

Rs. 300

5. Godrej- Spring Veg. Soup Premix Rs. 290

UPCOMING PREMIXES IN FUTURE

Mushroom Soup Premix Delite Cardamom Premix


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Competitors

Local Competitors

1. Nestle (Nescafe/ nestle Tea)

2. HUL (Lipton, Bru, Brooke Bond, Taj Mahal)

3. Tata caf

4. Cafe coffee Day

5. Fresh &Honest

6. Amazon/ Atlantis

7. Fountain

8. Georgia

9. Americana

10. Local & regional players

International Competitors

1. N & W2. Bianki3. Lavatza

Current Market status of Vending Machine Godrej and their Competitors at 14/07/2012.

1. Nestle

2. Godrej

3. HUL

4. Fresh & Honest

5. CCD

6. Tata Caf

7. Other Unorganised Players


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RESEARCH METHODOLOGY

Define Research Problem

Review the Literature

Design Research

Collection of Data

Sample Design

Analysis of Data

Interpretation & Findings

Research Process


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Research Objective:

The aim of research is to study the consumer response on audio videoconferencing and

projectors and brand awareness ofGodrejs vending machine. The study will follow highlight the

objective-

1. Analysis of customer response toward Godrej.2. Competitive analysis.3. Brand awareness.4. Consumer demand.5. Dealer selection.6. Find out the various segments in Jaipur.7. Feedback of consumer related to other product using.

Research Design

A research design is a type of blueprint prepared depending on various types of blueprints

available for the collection, measurement and analysis of data. A research design calls for

developing the most efficient plan of gathering the needed information. The design of a

research is based on the purpose of the study.

During our descriptive study of CONSUMER RESPONSE on Godrej product. We have collected data

through both primary and secondary sources primary data has gathered by visiting in various

segment. For survey of customer a structured questionnaire being administered tothe respondents.

Research Instruments

Research Instrument calls by the name of tool of collecting the data. As the above said the

research has chosen questionnaire as research instrument, which gives most satisfactory results.

Universe: 80 respondents of Jaipur.

Sample Plan

In sample plan the researcher has to decide about the sample unit, sample size, sampling

procedure and contact method.

Sample unit


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This part of the sample plan involve the decision about the respondents whether Financial

institutions, Hotels, Manufacturing units &Industrial sectors, Construction houses or a

combination of all of them. The researcher has chosen combination of these as his sample unit.

Sample size

It involves researchers sample size decision about how many units to be surveyed. The sample

size includes 80 respondents which is combination of different types of respondents.

Contact method

The last issue to be decided in sampling plan is to determine the Contact method i.e. how the

selected unit be approached. Various methods available are mail survey, telephonic survey and

personal interviews. The researcher has used personal interviews and telephonic survey as

methods to get the information and questionnaire filled.

Field Work

At the end after finishing up the problem definition and research design, researcher conducted the

actual data collection procedure. This is called fieldwork. The researcher has encountered with an

average number of problems during his fieldwork, respondents refuse to cooperate sometimes,

unable to give proper time, not interested to meet & the bargaining nature of the businessmen

etc.

Tools and Source of Data Collection

Observation design relates to the conditions under which the observations are to be made.

Observational design in respect to descriptive research study, means structured or well thought

out instruments for collection of data. Data Collection is integral part of the marketing research.

There are several ways of collecting the appropriate data, which differ considerably in context

of money costs, time and other resources at the disposal of the researcher. Data can be obtained

from two important sources:

1. Secondary data.2. Primary data.

Secondary Data: Secondary data are those, which have already been collected by someone else,so researcher collected information from following sources like:

1. Google.com2. Godrej Prima, Jaipur

Primary Data

The primary data are those, which are collected afresh and for the first time, and thus happen to

be in character. Primary data can be collected by various methods i.e. by observation, self-

administered questionnaire.


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To collect primary data, researcher employed schedules for this survey work.Researc her vi si ted

personally to sample units selected by me using stratified sampling methods.

Collection of Data through Questionnaire

This method of data collection is very much like the collection of data

through questionnaire, with little difference which lies in the fact that (Performa containing

a set of questions are being filled in by the enumerators who are specially appointed for the

purpose. These enumerators along with schedules, or to respondents, put to them the questions

from the Performa in order questions are listed and record the replies in the space

meant for the same in the Performa.

Sample Size: - My sampling size around 80 in different segment in Jaipur.


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Questionnaire:

1. % of consumers have Vending Machine.

OPTIONS No. of Respondents

In numbers In %

Have 34 42.5 %

Dont have 46 57.5 %

Total 80 100 %

This is our most important question as all other questions are divided on the response of this one.

According to above chart, we find that out of 80respondents, only 42.5% (34) have vending

machines while others 57.5%(46) do not have vending machines.

If have,

1. Vending Machine which are used by consumer.

Options No. of Respondents

In Number In %

Nescafe 15 44.11%

Lipton 7 20.58%

Godrej 3 8.82%

Bru 1 2.94%

Local (Other) 8 23.5%

In Numbers

Have

Don't have


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This chart shows that out of 34 respondents which have vending machines, 44.11% (15) are

using Nestls Nescafe vending machines, while20.58% (7) are using HULs Lipton, 8.82% (3) is

using Godrejs, and 2.94%(1)is using Brus while others 23.5% (8) are using vending machines of

local brands.

2. Premixes are used by consumers.


In Number In %Nescafe 24 70.58%

Lipton 7 20.58%

Godrej 1 2.94%%

Bru 2 5.88%

Total 34 100%

According to above chart, out of 34 most of the respondents, 70.58%(24) are using Nestls

premix, 20.58% (7) are using HULs, while 5.88%(2) is using Brus premix,2.94% (1) is using godrej

premix presently at their workplace.

15

7

3

18

In Number

Nescafe

Lipton

Godrej

Bru

Local (Other)

24

7

1 2

In Number

Nescafe

Lipton

Godrej

Bru


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3. Consumers aware about Vending Machine.


In Numbers In %

No 11 32.35%Yes 23 67.64%

Total 34 100.0%

Since Godrejs Digital Vending Machine is in growth stage in Jaipur market, therefore out of 34

respondents, only 32.35%, i.e., 11 are not aware of the product, while mostly 67.64%, i.e., 23, are

aware about the Godrejs Digital Vending Machine.

4. Consumers are satisfied with the services and hygiene provided by the

existing vendor.


In Number In %

Average 11 32.35%

Satisfied 19 55.88%

Dissatisfied 4 11.76%

Total 34 100.0%

11

23

In Numbers

No

Yes


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Out of 34 respondents which have vending machines, 55.88% (19) are fully satisfied by the services

and hygiene provided by the existing vendors to them, 32.35% (11) have average satisfaction

while 11.76% (4) are not satisfied.

5. How is the taste of beverage(s) provided by the existing vending

machine?


In Numbers In %

Good 12 35.29%

Satisfactory 19 55.88%

Poor 3 8.82%

Total 34 100%

19

4

11

11

Satisfied

Dissatisfied

Average

19

3

12Satisfactory

Poor

Good


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It has been seen that out of 34 respondents which have vending machines, 55.88% (19) have the

average satisfaction in the taste of beverage(s) provided by the existing vendors (satisfactory),

while only35.19% (12) says that the taste is good, (good). But we also got some respondents 8.82%

(3) which does not like the taste of beverages provided by the existing vending machine, (poor).

6. Mode of taken vending machine by consumer.

Options Number of Respondents

In No. In %

Permanent facility 19 55.88%

Rental 16 47.05%

Total 34 100.0%

Out of 34 respondents, 55.88% (19) have their own vending machine at their workplace, while

47.05% (16) are using vending machine on rental basis.

7. For what purpose do you use your vending machine?

A) Office Purpose B) Personal Purpose C) Other

Office 23 67.64%

Personal 2 5.88%

Other 9 26.27%

Total 34 100%

19

16

16Purchased

Rental


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If DO NOT HAVE,

1. No. of Consumer who fulfil there requirement by various mode.


In No. In %

Owned Pantry Facility 27 58.69%

Outside Vendor 19 41.30%

Total 46 100.0%

Out of 93 respondents which do not have vending machine at their workplace, 58.69% (27) have

their own pantry facility for the fulfilment of hot beverage requirements while 41.30% (19) take

the services from outside vendors.

23

2

9

Series 1

Office

Personal

Other

27

19Owned Pantry Facility

Outside Vendor


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2. Number of consumer prefers an in-house facility where they can

get beverages ready to serve.


In No. In %Yes 24 52.17%

No 22 47.82%

Total 46 100.0%

According to this chart, out of 46 respondents, 52.17% (24) prefer in-house facility where they can

get beverages ready to serve, while 47.82% (22) do not show their interest towards an in-house

facility.

3. Which vending machine you prefer at your workplace?


In No. In %

Godrej 18 39.13%

Nescafe 13 28.26%

Lipton 6 13.04%

Not Interested 9 19.56%

Total 46 100.0%

24

22

Column2

Yes

No

0

5

10

15

20

Godrej Nescafe Lipton Not Interested


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Here we can see that out of 46 respondents which do not have vending machine, 39.13% (18)

shows interest in taking services of Godrejs Vending machine at their workplace, 28.26% (13)

shows interest in Nescafes machine, 13.04% (6) prefer HULs Lipton vending machines, while

19.56%(9) are not interested in having vending machine.

4. % of consumer satisfied with current service provider.


In No. In %

Delighted 10 21.73%Satisfied 31 67.39%

Dissatisfied 5 10.46%

Total 46 100.0%

As the chart shows, 12.90% (12) respondents are not satisfied by the current vendors services,

65.59% (61) are satisfied, while 21.50% (20) are delighted with the services.

5. % of consumer satisfied with the hygiene level of the beverages

currently used by them.


In No. In %

10 21.73%

Satisfied 21 67.39%

Dissatisfied 15 10.46%Total 46 100.0%

0

10

20

30

40

DelightedSatisfied

Dissatisfied

10

31

5


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On the basis of this chart we can say that only 21.73% (10) are delighted with the hygiene level of

the beverages consumed by them, 45.65% (21) are satisfied while 32.60% (15) are dissatisfied.

0

10

20

30

Delighted Satisfied Dissatisfied

10

2115


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Findings

Large number of government & private organization uses Vending Machine.

Customer think that brand name of the company can influence their purchase decision.

Some of the respondents in the survey were found reluctant about giving details to us. We found Lipton, Nestle (Nescafe) and local brands as main competitors. Most of the users are ready to switch their machines due to unsatisfactory services of

current vendors.

Price and service provided are major attributes that affect customers purchase decision. It has been seen that most competitors are making their vending machines available atrental basis. Most of the respondents are not aware about the Godrejs vending machine. Most respondents want to get product demonstration. We found that Godrej brand name has very good image in consumers and customers

mind and they consider it as reliable brand.


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Suggestion

o The Company should advertise its VENDING MACHINE SOLUTION as aresult customer would aware about our solution.

o Today Price based competition is skyrocketing so if it is possible That Company cutdown its vending machine and premixes.

o During the survey I got the demand of 2CVM so I would like to suggest to thecompany provide these type of vending machine.

o The sales & marketing officer of the company should regular visit to these placesso they can easily get the requirement of the customer regarding vending

machine.

o Company should promote its vending machine through canopy and road show.o Company should do mall activities once in a week because it is necessary to

promote the high involvement vending product.


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Recommendation

1. PRODUCT Godrej should provide different outlet for different product.2. PRICE Pricing structure plays an important role brand decisions. Thus the price should be

competitive or slightly lower than other brand.

Due to entry of domestic player in Indian market the prices are affected. Now a day someother brands are available even at lower prices than our brands due to which consumers

are shifting to usage of those lower price brands.

3. PLACE Selection of segment always affected. It show brand equity. In Jaipur godrej have major

segment is government, railways canteen, coaching etc.

Distribution network of vending should be proper otherwise sometimes due to theunavailability promotion is affected.

4. PROMOTION There should be more efforts and development to improve the quality of promotional

programs.

Provide some offer to the customer. Campaigning can improve the awareness. Attractive poster of product should be placed at a number of places.


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Limitations

Every research has its own limitation. It is not possible that are search is accomplished without

having bounding and limitation. There are always some short comings which come into the way

of accomplishment of a particular research study. It is almost impossible for research to get away

from it. Following are the few limitation of the particulars research study:

In the particular research the study duration was limited to time of a few weeks, so havinga limited time span of work on that project.

Some time the costumer does not reveal the correct information so biases come. The life of the people in metropolitan cities is running so fast. They dont have much time

to give reply.

The administrator or vending and AV solution in charge of target places are not easilyprepared to tell about the vending and AV solution information which they using.

This fieldwork is confined to a single city Jaipur only therefore study does not reveal theexact market condition.

Mostly people are not much aware about the advanced Vending machine. Human error is unavoidable.


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Conclusion

At the time of survey it was found that some of the Hospitals, industry, Banks, places owners

using these vending products and some are not. All the hospitals, industries, Bank places owners

who are using any type of vending product, they all are really appreciate the GODREJ

vending product and implemented in their places. I felt so wonderful to see the brand loyalty

of the customer towards the product of GODREJ. The project has been successfully completed and

it is helped us to understand the mindset of the respondents and the ways that an organization

should follow to always retain their customers. This project can help the organization to get clear

insight about the customer taste and preferences. This helps the organization to exist successfully

in the business environment.


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Questionnaire for those who do not have Vending Machine

1) Which hot beverage(s) you are using at your workplace?

I. Tea II. Coffee III. Soup

2) How do you fulfill your Tea/ Coffee/ Soup requirements?

I. Own pantry facility II. Outsider Vendors III. Others

(Please Specify)

3) What is the staff strength of your organization?

I. Below 15 II.15-30 III.31-50 IV. Above 50

4) How much is the daily consumption of beverage(s) in cups?

Tea Coffee Soup Total

5) What are the monthly costs incurred on hot beverage(s)?


6) Would you prefer an in-house facility where you can get beverages ready to serve?

I. Yes II. No

7) Which Vending Machine you prefer at your work place?

I. Godrej II. Georgia III. Americana

IV. Others

(Please Specify).

8) Which flavour would you prefer?

Tea Cardamom Ginger Lemon Masala Plain Tea Bags

Coffee Instant

Coffee

Classic

Coffee

Delite

Coffee

Black

Coffee

Caf

Moka

Soup Tomato Mix Veg. Sweet Corn OtherWhitener Normal Sugar Low Sugar Normal


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Whitener Whitener Sugar

Creamer

Other Drinking

Chocolate

Keser

Badam Milk

9) Are you satisfied with the current services provided by the vendor/Pantry?

I. Delighted II. Satisfied III. Dissatisfied

10) Are you satisfied with the hygiene level of the beverages consumed by you?

I. Delighted II. Satisfied III. Dissatisfied

11) Are you aware of the benefits of the Godrej Vending Machine?

Parameters Yes No

Hygine

Service

Cost

12) Do you want Godrej to send proposal for:-

I. Outright purchase of Vending Machine with Premix.

II. Rental Offer of Vending Machine with Premix.


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Questionnaire for those who have Vending Machine

1) Which Companys Vending Machine you are using & which model?

I. Godrej II. Georgia III. Americana IV. Others

(Please Specify)

2) Which Companys Premix you are using presently at your workplace?

I. Nestle II.HUL III. Godrej IV. Others

(Please Specify)..

3) Which flavours are you using?

Tea Cardamom Ginger Lemon Masala Plain Tea Bags

Coffee Instant

Coffee

Classic

Coffee

Delite

Coffee

Black

Coffee

Caf

Moka

Soup Tomato Mix Veg. Sweet Corn Other

Whitener Normal Sugar

Whitener

Low Sugar

Whitener

Normal

Sugar

Creamer

Other Drinking

Chocolate

Keser

Badam Milk

4) How much is the daily consumption in cups?


5) Are you aware of the Godrej Digital Vending Machines?

I. Yes II. No

6) Are you satisfied with the services and hygiene provided by the existing vendor?

I. Satisfied II. Average III. Dissatisfied

7) How is the taste of beverage(s) provided by the existing Vending Machine?

I. Good II. Satisfactory III. Poor


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8) Through what mode have you taken the vending machine?

I. Purchased (Cost & Date ofPurchase)

II. On Rental Basis (What is the Rental Offer)

9) What is the cost of premixes?

Name of Premix Cost Per KG

10) Are you aware of the benefits of the Godrej Vending Machine?

Parameters Yes No

Hygine

Service

Cost

11) Do you want Godrej to send proposal for-

I. Outright Purchase of Vending Machine with Premixes.

II. Rental Offer of Vending Machine with Premixes.

III. Proposal for Premixes.


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Bibliography

BOOKS:-

Philip Kotler & Keller

C.R. Kothari

Sangeeta Agarwal

WEBSITES:-

www.godrej.com

www.google.com

www.answers.com

Documents

Suchit Jain