ZURICH BEHAVIORAL ECONOMICS NETWORK - ZBENMarch 7, 2016
GLEICHE ERFOLGSCHANCEN
FUER ALLE MITARBEITER?
ERKENNTNISSE AUS DER PRAXIS
RAQUEL BLANC GUTIERREZVICE PRESIDENT DIVERSITY & INCLUSION
PHILIP MORRIS INTERNATIONAL
UNLIMIT YOURSELF @ PMI
WHO WE ARE
2
We are the leading international tobacco company
selling 6 top brands
produced in 50 factories
employing more than
82,000 men and women
LAUSANNE
PHILIP MORRIS INTERNATIONAL
WORLD’S POPULATION
50% │ 50%
SOURCE: WORLDBANK, 2014
60% OF GLOBAL GRADUATES ARE FEMALE
SOURCE: OECD, 2012 IN OECD COUNTRIES
*
*
REPRESENTATION PER GENDER
31%
69%
MANAGER AND ABOVE
PMI │2015
WHY?
1. AVAILABILITY: NOT ENOUGH QUALIFIED WOMEN AVAILABLE
2. WILLINGNESS: WOMEN ARE LESS AMBITIOUS
3. QUALIFICATIONS: LACK OF NEEDED EXPERIENCE/PERFORMANCE
HYPOTHESES
DURING FOCUS GROUPS RESEARCH, WOMEN AT PMI SAID :
CAREER PROGRESSION is heavily skewed towards traditionally male values: aggressiveness, extroversion, competitiveness and individualism
LONG WORKING HOURS AND 24/7 AVAILABILITY are considered as an important and unsophisticated gauge of commitment
GENDER STEREOTYPING with regards to suitability of women in some functions is omnipresent
SIMILAR BEHAVIOR is seen as a positive trait in a man and a weakness in a woman
WHAT DO WE SEE?
10Source: Blindspot
11
UNCONCIOUS BIASES
ACCIDENTAL, UNINTENDED, SUBTLE AND
COMPLETELY UNCONSCIOUS CHOICES, MADE BY
EVERYONE, ALL THE TIME.
Source: Neuroleadership Institute
SOME SOURCES OF UNCONSCIOUS BIAS
IMPRESSIONSSTEREOTYPESCONFIRMATION BIAS AFFINITY BIAS GROUPTHINK PRIMING
SAME IS SAFE - DIFFERENT IS DANGEROUS
FOSTER AN INCLUSIVE
ENVIRONMENT WHILST
ATTRACTING, RETAINING AND
FULLY LEVERAGING ON A
DIVERSE WORKFORCE
THE OBJECTIVE
I DON’T KNOW WHAT I DON’T KNOW
THE
LEARNING
JOURNEY
I KNOW WHAT I DON’T KNOW
I KNOW
I AM, I DO, I ACT
STRATEGIC PILLARS
1 PROMOTE LEADERSHIP ENGAGEMENTAND ACCOUNTABILITY
2 ENSURECAPABILITY BUILDING
3 IMPLEMENTPROGRAMMATIC AND SYSTEMIC INITIATIVES
BLIND SPOTS
“IF YOU DO NOT
INTENTIONALLY, DELIBERATELY AND
PROACTIVELY INCLUDE, YOU WILL
UNINTENTIONALLY EXCLUDE.”
JOE GERSTANDT