ZURICH BEHAVIORAL ECONOMICS NETWORK - ZBENMarch 7, 2016

GLEICHE ERFOLGSCHANCEN

FUER ALLE MITARBEITER?

ERKENNTNISSE AUS DER PRAXIS

RAQUEL BLANC GUTIERREZVICE PRESIDENT DIVERSITY & INCLUSION

PHILIP MORRIS INTERNATIONAL

UNLIMIT YOURSELF @ PMI

WHO WE ARE

2

We are the leading international tobacco company

selling 6 top brands

produced in 50 factories

employing more than

82,000 men and women

LAUSANNE

PHILIP MORRIS INTERNATIONAL

WORLD’S POPULATION

50% │ 50%

SOURCE: WORLDBANK, 2014

60% OF GLOBAL GRADUATES ARE FEMALE

SOURCE: OECD, 2012 IN OECD COUNTRIES

*

*

REPRESENTATION PER GENDER

31%

69%

MANAGER AND ABOVE

PMI │2015

WHY?

1. AVAILABILITY: NOT ENOUGH QUALIFIED WOMEN AVAILABLE

2. WILLINGNESS: WOMEN ARE LESS AMBITIOUS

3. QUALIFICATIONS: LACK OF NEEDED EXPERIENCE/PERFORMANCE

HYPOTHESES

DURING FOCUS GROUPS RESEARCH, WOMEN AT PMI SAID :

CAREER PROGRESSION is heavily skewed towards traditionally male values: aggressiveness, extroversion, competitiveness and individualism

LONG WORKING HOURS AND 24/7 AVAILABILITY are considered as an important and unsophisticated gauge of commitment

GENDER STEREOTYPING with regards to suitability of women in some functions is omnipresent

SIMILAR BEHAVIOR is seen as a positive trait in a man and a weakness in a woman

WHAT DO WE SEE?

10Source: Blindspot

11

UNCONCIOUS BIASES

ACCIDENTAL, UNINTENDED, SUBTLE AND

COMPLETELY UNCONSCIOUS CHOICES, MADE BY

EVERYONE, ALL THE TIME.

Source: Neuroleadership Institute

SOME SOURCES OF UNCONSCIOUS BIAS

IMPRESSIONSSTEREOTYPESCONFIRMATION BIAS AFFINITY BIAS GROUPTHINK PRIMING

SAME IS SAFE - DIFFERENT IS DANGEROUS

FOSTER AN INCLUSIVE

ENVIRONMENT WHILST

ATTRACTING, RETAINING AND

FULLY LEVERAGING ON A

DIVERSE WORKFORCE

THE OBJECTIVE

I DON’T KNOW WHAT I DON’T KNOW

THE

LEARNING

JOURNEY

I KNOW WHAT I DON’T KNOW

I KNOW

I AM, I DO, I ACT

STRATEGIC PILLARS

1 PROMOTE LEADERSHIP ENGAGEMENTAND ACCOUNTABILITY

2 ENSURECAPABILITY BUILDING

3 IMPLEMENTPROGRAMMATIC AND SYSTEMIC INITIATIVES

BLIND SPOTS

“IF YOU DO NOT

INTENTIONALLY, DELIBERATELY AND

PROACTIVELY INCLUDE, YOU WILL

UNINTENTIONALLY EXCLUDE.”

JOE GERSTANDT