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Berner Fachhochschule | Haute école spécialisée bernoise | Bern University of Applied Sciences OpenGLAM – An Introduction Beat Estermann, 25. Februar 2016, Graz, « Vernetzte Welten » Archäologiemuseum des Universalmuseums Joanneum, Graz (Thilo Parg, Wikimedia Commons, CC by-sa 3.0) Wo nicht anders vermerkt, unterstehen die Inhalte dieser Präsentation der CC-by-sa 4.0 Lizenz. Bitte Markenrechte auf Logos beachten.

Conference "Vernetzte Welten" - Introduction to OpenGLAM

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Page 1: Conference "Vernetzte Welten" - Introduction to OpenGLAM

Berner Fachhochschule | Haute école spécialisée bernoise | Bern University of Applied Sciences

OpenGLAM – An IntroductionBeat Estermann, 25. Februar 2016, Graz, « Vernetzte Welten »

Archäologiemuseum des Universalmuseums Joanneum, Graz (Thilo Parg, Wikimedia Commons, CC by-sa 3.0)

Wo nicht anders vermerkt, unterstehen die Inhalte dieser Präsentation der CC-by-sa 4.0 Lizenz. Bitte Markenrechte auf Logos beachten.

Page 2: Conference "Vernetzte Welten" - Introduction to OpenGLAM

Berner Fachhochschule | Haute école spécialisée bernoise | Bern University of Applied Sciences

OpenGLAM• Goals• Principles

Page 3: Conference "Vernetzte Welten" - Introduction to OpenGLAM

Berner Fachhochschule | Haute école spécialisée bernoise | Bern University of Applied Sciences

Let’s engage global audiences! (go where the people are!)

Page 4: Conference "Vernetzte Welten" - Introduction to OpenGLAM

Berner Fachhochschule | Haute école spécialisée bernoise | Bern University of Applied Sciences

Let’s improve the discoverability and inter-connection of collections

Linking Open Data cloud diagram 2014, by Max Schmachtenberg, Christian Bizer, Anja Jentzsch and Richard Cyganiak. http://lod-cloud.net/ CC BY-SA 3.0

Page 5: Conference "Vernetzte Welten" - Introduction to OpenGLAM

Berner Fachhochschule | Haute école spécialisée bernoise | Bern University of Applied Sciences

Let’s create new possibilities for participation by users / visitors

Photo: Wikimedia Commons, Swiss National Library, Simon Schmid, Fabian Scherler - CC-BY-SA

Page 6: Conference "Vernetzte Welten" - Introduction to OpenGLAM

Berner Fachhochschule | Haute école spécialisée bernoise | Bern University of Applied Sciences

Let’s facilitate the re-use of heritage items and the information about them

Page 7: Conference "Vernetzte Welten" - Introduction to OpenGLAM

Berner Fachhochschule | Haute école spécialisée bernoise | Bern University of Applied Sciences

1. Release digital information about the artefacts (metadata) into the public domain using an appropriate legal tool such as the Creative Commons Zero Waiver.

2. Keep digital representations of works for which copyright has expired (public domain) in the public domain by not adding new rights to them.

3. When publishing data make an explicit and robust statement of your wishes and expectations with respect to reuse and repurposing […]

4. When publishing data use open file formats which are machine-readable.

5. Opportunities to engage audiences in novel ways on the web should be pursued.

Full version with examples: http://openglam.org/principles/

The 5 OpenGLAM Principles

Page 8: Conference "Vernetzte Welten" - Introduction to OpenGLAM

Berner Fachhochschule | Haute école spécialisée bernoise | Bern University of Applied Sciences

Where Do We Stand Today?• Selected Results of the OpenGLAM Benchmark

Survey

Source: Estermann, Beat (2015) Diffusion of Open Data and Crowdsourcing among Heritage Institutions. Based on data from Finland, Poland, Switzerland, and The Netherlands. Paper Presented at the EGPA 2015 Conference, held on 26-28 August 2015 in Toulouse, France.

http://survey.openglam.ch

9 countries

Some of the following graphics are derived from more recent analyses, based on data from 9 countries: Brazil, Bulgaria, Finland, New Zealand, Poland, Portugal, Switzerland, The Netherlands, and Ukraine.

Page 9: Conference "Vernetzte Welten" - Introduction to OpenGLAM

Berner Fachhochschule | Haute école spécialisée bernoise | Bern University of Applied Sciences

Early Adopters13.5%

Shar

e of

inst

itutio

ns (

%)

Innovators2.5%

Early Majority

34%

Late Majority34%

Laggards16%

Research Questions

Where do heritage institutions stand with regard to……Open Data?…Linked Data / Semantic Web?…Digitization…Open Content?…Engaging Audiences on the Internet…Collaborative Content Creation

What are the perceived risks and opportunities? (drivers vs. hindering factors)What are the expected benefits?What are the differences between different types of heritage institutions?

A further goal of the “OpenGLAM Benchmark Survey” are international comparisons: In what ways does the situation in the different countries vary?

Awareness Evaluation

AdoptionTrialInterest

Innovation Diffusion Model, Everett Rogers, 1962

Page 10: Conference "Vernetzte Welten" - Introduction to OpenGLAM

Berner Fachhochschule | Haute école spécialisée bernoise | Bern University of Applied SciencesBulgaria, Brazil, Finland, New Zealand, Poland, Portugal, Switzerland, The Netherlands, Ukraine, all institution types combined, N = 1030.Cases with «stagnation» / «discontinuance» have been ignored.

Prop

ortio

n of

inst

itutio

ns (

%)

Innovators2.5%

Early Majority

34%

Late Majority34%

Early Adopters13.5%

Laggards16%

Collaborative content creation

Social media

Open content

Digitization

Linked data

Open data

Advanced implementationAdoptionTrialEvaluationInterestNo interest

Everett Roger’s Diffusion of Innovation Model

9 countries

Diffusion of Innovative Practices among Heritage Institutions

Page 11: Conference "Vernetzte Welten" - Introduction to OpenGLAM

Open data Linked data / semantic web Digitization Open content Social media Collaborative content creation0%

10%

20%

30%

40%

50%

60%

70%

80%

35%

6%

42%

13%

47%

17%17%

6%

55%

19%

61%

15%

51%

23%

27%

10%

71%

11%

ArchivesMuseumsLibraries

N = 1030

Adoption Rates According to Institution Type

9 countries

Page 12: Conference "Vernetzte Welten" - Introduction to OpenGLAM

BG BR CH FI NL NZ PL PT UA0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Open dataN = 1030

Adoption Rates – Country Comparison

9 countries

Page 13: Conference "Vernetzte Welten" - Introduction to OpenGLAM

BG BR CH FI NL NZ PL PT UA0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Linked data / semantic web

N = 1030

Adoption Rates – Country Comparison

9 countries

Page 14: Conference "Vernetzte Welten" - Introduction to OpenGLAM

BG BR CH FI NL NZ PL PT UA0%

10%20%30%40%50%60%70%80%90%

100%

Digitization

N = 1030

Adoption Rates – Country Comparison

9 countries

Page 15: Conference "Vernetzte Welten" - Introduction to OpenGLAM

BG BR CH FI NL NZ PL PT UA0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Open content

N = 1030

Adoption Rates – Country Comparison9

countries

Page 16: Conference "Vernetzte Welten" - Introduction to OpenGLAM

BG BR CH FI NL NZ PL PT UA0%

10%20%30%40%50%60%70%80%90%

100%

Social media

N = 1030

Adoption Rates – Country Comparison

9 countries

Page 17: Conference "Vernetzte Welten" - Introduction to OpenGLAM

BG BR CH FI NL NZ PL PT UA0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Collaborative content creation

N = 1030

Adoption Rates – Country Comparison9

countries

Page 18: Conference "Vernetzte Welten" - Introduction to OpenGLAM

Berner Fachhochschule | Haute école spécialisée bernoise | Bern University of Applied Sciences

Independent Variable(s) Open

Data Linked Data Digitization Open Content

Social Media Use

Collab. Cont.

CreationCountry ++ ++ ++ ++ ++Institution Type ++Typical Objects + ++Main Users

Geographical Reach ++Size (paid FTE) ++Size (revenues)

Pct of Volunters in Workforce ++ +Revenue SourcesForm of Organization +Number of Metadata Types ++ ++ ++ +Skills / Skills Acquisition ++ ++ ++ + ++ ++Attitudes reg. Open Content + ++

Ordinal Logistic Regression – Synthesis of Results

9 countries

Page 19: Conference "Vernetzte Welten" - Introduction to OpenGLAM

Berner Fachhochschule | Haute école spécialisée bernoise | Bern University of Applied Sciences9 countries

Social Media Digitization

Open Content

Open Data

Collaborative Content Creation

Linked Data

5-99% volunteers > 100% volunteers

reach

size (revenues)

institutional funding from public funds

library > archive museum > library

library

100% volunteers > less than 5% vol.

two-dimensional visual resources

overall skills level

Number of channels used to

acquire skills

overall satisfaction with skills

acquisition

number of metadata types

PL, CH

archival resources

ready to make content freely

available for non-profit projects BR > NZ

NL

CH, BR > UA

BG, BR, NL, UA > PL

Commercial organization

institutional funding from private funds

text-based resourcesarchival resourcesnatural resources

digital interactive resources

organizational maturity

Factors influencing the adoption of Internet-related practices

positive impactnegative impact

Page 20: Conference "Vernetzte Welten" - Introduction to OpenGLAM

Berner Fachhochschule | Haute école spécialisée bernoise | Bern University of Applied Sciences

Attitudes: Conditions for Releasing Content

N = 457

Page 21: Conference "Vernetzte Welten" - Introduction to OpenGLAM

Berner Fachhochschule | Haute école spécialisée bernoise | Bern University of Applied Sciences

Digitization Today – Country Comparison

Text b

ased re

source

s (365)

Two-dim

ensio

nal visu

al res

ources (

357)

Archiva

l reso

urces (2

81)

Three

-dimen

sional

man-m

ade m

ovable

objects (

314)

Natural

reso

urces (

47)

Geogra

phy base

d resource

s (119)

Time b

ased re

sources (

220)0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1%

17%

0%

30%

50%

10%

2%6%

1%7%

0% 0%2%

10%

1%

10%5%

10%13%

50%

10%

50%

25%

50%

Percentage of resources already digitized by the average institution (median)(N is indicated for each object type; the values for natural resources are not shown due to the small sample

size)

FinlandPolandSwitzerlandThe Netherlands

Page 22: Conference "Vernetzte Welten" - Introduction to OpenGLAM

Berner Fachhochschule | Haute école spécialisée bernoise | Bern University of Applied Sciences

Digitization in 5 Years – Country Comparison

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

3%

45%

10%

50% 50%

30%

12%

30%

15%

35%

28%

20%

10%

50%

10%

50%

45%

50%50%

80%

25%

80%

40%

50%

Percentage of resources expected to be digitized in 5 years by the average institution (median)(N is indicated for each object type; the values for natural resources are not shown due to the small sample

size)

FinlandPolandSwitzerlandThe Netherlands

Page 23: Conference "Vernetzte Welten" - Introduction to OpenGLAM

Berner Fachhochschule | Haute école spécialisée bernoise | Bern University of Applied Sciences

Open Content Today – Country Comparison

Text b

ased re

source

s (344)

Two-dim

ensio

nal visu

al res

ources (

340)

Archiva

l resource

s (278)

Three

-dimen

sional

man-m

ade m

ovable

objects (

297)

Natural

resource

s (46)

Geogra

phy base

d resource

s (112)

Time b

ased re

sources (

204)

Digital i

nteracti

ve re

source

s (123)

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

3% 5% 3% 1%

Percentage of resources already made available as open content by the average institution (median)(N is indicated for each object type; the values for natural resources are not shown due to the small sample

size; “0%” value tags have been suppressed)

FinlandPolandSwitzerlandThe Netherlands

Page 24: Conference "Vernetzte Welten" - Introduction to OpenGLAM

Berner Fachhochschule | Haute école spécialisée bernoise | Bern University of Applied Sciences

Open Content in 5 Years – Country Comparison

Text b

ased re

source

s (289)

Two-dim

ensio

nal vis

ual res

ources (

290)

Archiva

l resource

s (239)

Three

-dimen

sional m

an-m

ade m

ovable

objects (

252)

Natural

resource

s (38)

Geogra

phy base

d resource

s (93)

Time b

ased re

sources (

179)

Digital i

nteracti

ve re

source

s (108)

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0%5% 2% 5%

10%

1% 3%5% 8%2%

10%

30%

0% 0%0%5%

0%5%

10%

0%5%

15%

50%

20%25%

18%10%

19%

Percentage of resources expected to be made available as open content in 5 years by the average institution (median)

(N is indicated for each object type; the values for natural resources are not shown due to the small sample size)

FinlandPolandSwitzerlandThe Netherlands

Page 25: Conference "Vernetzte Welten" - Introduction to OpenGLAM

Berner Fachhochschule | Haute école spécialisée bernoise | Bern University of Applied Sciences

Copyright Clearance as a Prerequisite for Open Content

Note: The data may be somewhat biased as it does - by definition - not include the data from institutions who weren’t able to provide numbers regarding the copyright status of their objects.

Text b

ased re

source

s (192)

Two-dim

ensio

nal vis

ual res

ources (

217)

Archiva

l resource

s (172)

Three

-dimen

sional m

an-m

ade m

ovable

objects (

169)

Natural

resource

s (25)

Geogra

phy base

d resource

s (62)

Time b

ased re

sources (

122)

Digital i

nteracti

ve re

source

s (58)

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

31% 29%

47% 42%59%

44%

18%28%

27% 35%

35% 40%

29%

37%

37%

50%

33% 23%

10% 12%8%

13%

34%

15%

8% 13% 8% 7% 4% 6% 11% 6%

What is the copyright situation of the objects in your collection? (average percentages for each object type; N is indicated for each object type)

copyright status unknowncopyright controlled by third partiescopyright controlled by the institutionpublic domain

Page 26: Conference "Vernetzte Welten" - Introduction to OpenGLAM

Berner Fachhochschule | Haute école spécialisée bernoise | Bern University of Applied Sciences

Driving and Hindering Factors of Open Content and Crowdsourcing Driving Factors1 Hindering Factors1

Open Content Improving the visibility of the institution and its holdings

Making content more easily available for existing users and attract new users

Facilitating networking among institutions

Improving interactions with users

Doing a better job at fulfilling the institution’s core mission

Extra time effort and expenses (digitization, documentation, rights clearance)

Feeling of loss of control

Wish to prevent commercial use of content by third parties without due compensation

Technical issues and insufficient staff skills

Crowdsourcing

Intention to get access to external expertise and to have certain tasks carried out by volunteers

Quest for an improved relationship with users/visitors (trust, loyalty, public ownership and responsibility)

Extensive preparation and follow-up

Difficulties to estimate the time scope; low planning security; continuity of data maintenance is not guaranteed

1 Factors which are of relevance for more than 50% of responding institutions

Page 27: Conference "Vernetzte Welten" - Introduction to OpenGLAM

Berner Fachhochschule | Haute école spécialisée bernoise | Bern University of Applied Sciences

«Let’s do it!» – «But how?»

Page 28: Conference "Vernetzte Welten" - Introduction to OpenGLAM

Berner Fachhochschule | Haute école spécialisée bernoise | Bern University of Applied Sciences

▶ Put reproductions of «your» public domain works on the Internet in high resolution formats and mark them as «public domain» works, so that others can re-use them and build upon them!

▶ In case of doubt regarding the legal situation, consult the Public Domain FAQ (Swiss Federal Institute of Intellectual Property):

▶ “If a work is in the public domain, it can be used in any way desired – this means reproduced (copied), edited, distributed, etc. – without permission.”

▶ “The individuality required for copyright protection is commonly lacking for reproductions which are as true as possible to the original.”

▶ “If a person or institution knows that a work is in the public domain and still claims copyright to it, this is so-called intentional deception.”

Respect the public domain andfacilitate access to it

Source: https://www.ige.ch/en/service/frequently-asked-questions/copyrights/public-domain.html

Page 29: Conference "Vernetzte Welten" - Introduction to OpenGLAM

Berner Fachhochschule | Haute école spécialisée bernoise | Bern University of Applied Sciences

▶ Apply «free» copyright licenses to:▶ biographical information▶ publications referring to

your collections▶ any other type of content that others may want to re-use

▶ Creative Commons offers two possibilities to «freely» license copyrighted content (note: «free» as in «freedom» not as in «beer»):

▶ Avoid using «non commercial» or «no derivative» restrictions

▶ Use the Creative Commons Zero Waiver to publish your metadata

Apply «free» copyright licenses to your content

www.creativecommons.org

Page 30: Conference "Vernetzte Welten" - Introduction to OpenGLAM

Berner Fachhochschule | Haute école spécialisée bernoise | Bern University of Applied Sciences

▶ Metadata Aggregators▶ Europeana▶ Archives Portal Europe▶ International Inventory of Musical Sources▶ Swiss Open Government Data Portal

▶ Content Platforms▶ Wikimedia Commons▶ Flickr – The Commons▶ Internet Archive

Make your data/content available through open data/content platforms

Page 31: Conference "Vernetzte Welten" - Introduction to OpenGLAM

Berner Fachhochschule | Haute école spécialisée bernoise | Bern University of Applied Sciences

"We are doing the same thing,for the same reason,for the same people, in the same medium.

Let's do it together!!

Liam Wyatt

WIKI-Cooperate with the Wikipedia/Wikimedia Community

https://de.wikipedia.org/wiki/Wikipedia:GLAM/Schweiz

Page 32: Conference "Vernetzte Welten" - Introduction to OpenGLAM

Berner Fachhochschule | Haute école spécialisée bernoise | Bern University of Applied Sciences

▶ In March and April 2013 Zentralbibliothek Zürich uploaded ca. 100 images from their prints and photography collection to Wikimedia Commons

▶ By the end of April 2014, 56 out of 96 uploaded files (58%) have been used in 159 Wikipedia articles belonging to 42 different language versions of Wikipedia

▶ In April 2014 these 159 Wikipedia articles were viewed over 500’000 times

Source: http://tools.wmflabs.org/glamtools/baglama2/

Measure the impact and talk about it…

Zürich, Sechseläuten fire around 1900. Anonymous artist, Public Domain (Wikimedia Commons).

Chamonix. Crossing the Sea of Ice, between 1902 and 1904. Anonymous artist, Public Domain (Wikimedia Commons).

The Iron Bridge across the Thur, view from east from Regensdorf, 1857. Jakob Eggli, Public Domain (Wikimedia Commons).

WP-de: Schweizerische Nordostbahn WP-fr: Chamonix-Mont-Blanc; Recul des glaciers depuis 1850

WP-ru: Шестизвонье

Page 33: Conference "Vernetzte Welten" - Introduction to OpenGLAM

Berner Fachhochschule | Haute école spécialisée bernoise | Bern University of Applied Sciences

Get involved with your local OpenGLAM Community!

Open Cultural Data Hackathon at the Swiss National Library (Feb.2015)Photo: Swiss National Library, Simon Schmid, Fabian Scherler – CC by-sa

Open Cultuur Data (Netherlands), CC by-sa

Hackathons…

Master Classes…

Survey…

Lobbying…

Page 34: Conference "Vernetzte Welten" - Introduction to OpenGLAM

Berner Fachhochschule | Haute école spécialisée bernoise | Bern University of Applied Sciences

Contact

Bern University of Applied SciencesE-Government Institute

Beat [email protected] 848 34 38

http://openglam.ch – Swiss OpenGLAM Working Group (opendata.ch)http://openglam.org – International OpenGLAM Working Group (Open Knowledge)