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Innovation – Insights – Interaction Klaus Müller Google Austria
Mobile StrategyGoogle Insights
Google Confidential and Proprietary 2Google Confidential and Proprietary 22
“Mobile first” – Eric Schmidt, Barcelona Feb. 2010 –
Google Confidential and Proprietary 3Google Confidential and Proprietary 33 Google confidential
Zahlen – Daten - Fakten
Google Confidential and Proprietary 4Google Confidential and Proprietary 44
3 Gründe für Start Mobile!
Google Confidential and Proprietary 5Google Confidential and Proprietary 55 Google confidential
1. Reichweite:Multi-screen schlägt Single-screen
5
Source: Nielsen Multi-Screen Lab Study, Sept ‘11; Google Incremental Reach Preliminary Results from 6 US studies for total YT/GDN campaigns.
Google Confidential and Proprietary 6Google Confidential and Proprietary 66 Google confidential
2. Absolutes Volumen:15% Mobile Traffic = 1 Tag in der Woche!
..oft mit + 300% Steigerungsraten
Google Confidential and Proprietary 7Google Confidential and Proprietary 77 Google confidential
3. Kosteneffizienz:Mobile Performance Kampagnen erzielen derzeit oft noch geringere CPCs als Desktop Kampagnen!
Innovation – Insights – Interaction Klaus Müller Google Austria
Mobile StrategyGoogle Insights
Innovation – Insights – Interaction Klaus Müller Google Austria
Back Up
Google Confidential and Proprietary 10Google Confidential and Proprietary 10
1. Mobile ist ein Pflichtbestandteil2. Online- und Mobile Audit / %Traffic?3. Mobile Strategie erarbeiten4. Fokus auf mobile Search @ Tablet5. Media Spend überprüfen6. Risiken bewusst eingehen!
Mobile Agenda
Google Confidential and Proprietary 11Google Confidential and Proprietary 1111 Google confidential
Google Formate:
Mobile Search
1. Performance-driven und hochrelevant
Mobile YouTube
3. Video Branding auf der Plattform mit größter Reichweite
Mobile GDN
2. Performance und Branding auf Websites und Apps
