Low Ringier Jb 2011 Inhalt Englisch 21 3

7/30/2019 Low Ringier Jb 2011 Inhalt Englisch 21 3

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Ringier Annual Report 2011

Prologue, Michael RRingier at a Glance Ringier in 2011, ChriBusiness PerormanRingier Group Key FRingier Group Prot Ringier Switzerland Ringier Print SwitzeRingier Central EuroRingier Asia Pacic /Major Participations

RINGIER_JB_2011_Inhalt_21_3_2012.indd 3


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4 Ringier Annual Report 2011

Prologue by Michael Ringier

Our 2011 annual report is being published in the orm o a roll o lavatory paper.Reactions to this are likely to prove somewhat mixed. Theyve now denitelyreached the end o the roll at Ringier will, I suspect, possibly be one o the mildercriticisms we will have to endure. That is why I beg your indulgence or a ew lines,so that I can explain why no-one is better placed to describe a media companyscurrent situation than the Italian artist Maurizio Cattelan, the designer o this report.

The proo o his eminent suitability or this task was provided by the major retro-

spective exhibition o his work held a ew months ago at the Guggenheim Museumin New York. The Guggenheim was designed by Frank Lloyd Wright in the orm o arotunda. The visitor walks up or down a spiral structure. In ront o him stand thewalls with their art exhibits. Behind him there is huge void. What does Cattelan do?He suspends all his works rom the cupola, at a height o nearly 30 meters, thuslling the entire void. Instead o looking inwards towards the walls, the visitor now

looks into what wamuseum inside out.

In so doing, Mauriziyears old. And it is For we, too, have a be 180 years old. Hexperienced last ye

There is intense comcontend with the dein which we operatweighing heavily oadvertising clients u



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digital apprenticeship, it is that the winner takes all. Unless you are playing at thevery top o your digital market, you will soon be out o the game.

Although the next ew years will probably also prove dicult, I am extremelycondent. In the last ve years I have experienced more change in this companythan in the nearly 25 years I had the privilege o working here beore that.Ringier employees do not see change as a threat, but as a challenge. This yearsprovocative annual report is entirely in keeping with that spirit. Maurizio Cattelan

has put us to the test.

P.S. Anyone who rethis annual report generated roughly tthe most expensive



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Ringier at a Glance

Ringier AG is Switzerlands largest internationally active media company. The rmsheadquarters are in Zurich and it runs businesses in Switzerland, Germany, Hungary,Romania, Vietnam and China. Ringier also operates through Ringier Axel SpringerMedia AG a 50:50 joint venture with the German publisher Axel Springer, which thetwo companies established in 2010 to merge their Eastern European activities in theCzech Republic, Poland, Serbia and Slovakia.

Ringier is noted or its product excellence, the high quality o its journalism and its

rst-class entertainment oerings. The company employs some 7,500 sta worldwide.Together, they publish over 120 newspapers and magazines, run printing plants,operate a number o radio stations and TV channels, run more than 80 inormationand e-commerce websites and digital device platorms and stage top-quality musicevents and live shows. Over the 180 years it has been in business, Ringier has established

a reputation or pionexpression and divecompany employs sprograms and e-commain tabloid newsp

In recent years, Ringdiversied media en

and entertainment b

Ringier Switzerland the BlickGroup, Schnot to mention Betty



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For 180 years, Ringier has stood or pioneering spirit, individualityand diversity o inormation. Run by the same amily or vegenerations, it orms an integral part o Switzerlands identity.



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Ringier in 2011 Christian Unger, CEO2011 was an eventul and demanding year, marked by transormation, expansionand challenging business conditions or Ringier. Ater the setbacks the economiccrisis brought in its wake in 2009, and the positive, i measured, progress achievedin 2010, 2011 was another year marked by economic uncertainty in world markets.This was particularly noticeable in the second hal o the year, as conditions in allRingiers national markets proved considerably tougher than expected, putting ourbusinesses under pressure. The company nevertheless achieved signicant urtherprogress in implementing its corporate strategy, with substantial growth in itsdigital business and urther important diversication initiatives.

Encouragingly, we also succeeded in strengthening our core publishing business.Following the successul launch o the BlickGroups Zurich newsroom, we establishedsimilar newsrooms in B elgrade (Serbia), Bucharest (Romania) and Prague (CzechRepublic), so that there, too, we were able to make the most o the synergies thatthese acilities create between individual channels and titles. In a challenging year

or our core businesnew titles, such asin Poland, as well a

We steadily continRingier now oers Our Romanian businits magazine porto

In addition to its orgour digital businepurchase o a majoplatorm, and our stThese initiatives enment o our digital



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Thanks to our tradition o pioneering media work and the experience we have gainedrom several decades o successully developing and implementing new businessmodels, we are well placed to complement our activities in established, tried andtested businesses by breaking ground in new areas. Such ventures require a healthyappetite or risk and a willingness to experiment. Right now, or example, we arerunning a number o small-scale pilots in Arica, as well as looking into variouspotential business models or the apps market. The insights gained will help us tocontinue successully tapping new markets, both geographically and thematically.

Over the longer term, our strategic ocus is on systematically expanding our corepublishing business and digital activities, and on urther diversiying our sourceso revenue.

The weighting o individual segments will vary by business area and market.The pioneering role played by Switzerland makes it the leader in implementing this

strategy, and the exsimilar successes inRingier Axel SpringAter roughly one yhave started expantrack, and the outlo

Among Swiss mediinnovative, the mo

and the best placeor our uture growRingier is well placecombining both the What is more, thesSwitzerlands borde



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Building on the resounding success already achieved by its Beijing cooschool, opened back in 2 007, Ringier China opened another two such scin 2011, in Shanghai and Guangzhou. November 2011 also saw a comprelaunch o the Bettys Kitchenwebsite. This, combined with its popular iPand iPad e-magazines, online shop and appe aling social media presenchas resulted in Bettys Kitchennow reaching more readers through its dchannels than in its printed editions.



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Business PerormanceIn challenging market conditions, the Ringier Group turned in a sound, though reduced,operating prot perormance in 2011. EBITDA came in at CHF 64 million, versus CHF115 million a year earlier. This overall result refects both the extent o the changessweeping media markets worldwide and the renewed uncertainties plaguingEuropes economies. While 2011 started on a positive note, this optimism proved short-lived. The economic climate turned noticeably cooler rom mid-year onwards, with theresult that our revenues suered a decline which we were not ully able to osetthrough cost-cutting measures. The Ringier Groups total revenue in 2011 was CHF1,147 million, 9 percent lower than in 2010.

The individual components o our overall revenue provide clear evidence that ourstrategic emphasis on developing our digital media businesses is correct. Turnoverhere was a substantial 19 percent up on its 2010 level. In our core newspaper andmagazine publishing business, conversely, contracting advertising volumes resulted indeclining turnover. Our newspaper and magazine businesses suered an averagedecline in advertising revenue o 15 percent. Fierce European competition signicantly

impacted volumes instrong Swiss ranc.

The changes within structures. While thell to 21 percent, veshare o the total roachieved in this areaadvertising, which g

theless remain the l

Sales at Ringier Swresult. In a demandiexpectations. This eachieved in advertis



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ranc. The Swissprinters Group responded to the situation by decisively restructuringits capacity. These measures will result in the closure o the St. Gallen and Zurich sites.

All the national markets in which we operate in Central and Eastern Europeexperienced economic slowdown and mounting competition during 2011. AlthoughRingier Axel Springer Media AG saw sales and earnings decline, we succeeded inmaintaining and in some cases enhancing the strong positions we hold inthese markets.In Hungary, besides not yet securing regulatory approval or our plans to merge our

businesses with those o our partner Axel Springer, we also saw our perormancesuer as a result o the economic diculties acing the country.In Romania, conversely, our businesses did particularly well, despite the pronouncedeconomic slump. Thanks to a combination o acquisitions, the deployment o newbusiness models, and rigorous cost management, we were able to improve signicantlyon our 2010 results.

The sharp appreccurrencies, has had expressed in Swiss consolidated revenu

The all in EBITDA raced in 2011 and oustrategy. Ringiers 96 million last year.

investment include tdeindeal.chgroup pthrough the creatioestablishment o thetoo, Ringier was abl(closing January 201



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Ringier Group Key Financial Data

CHF million 2011 2010

Total Turnover by Regions 1 147.0 1 263.9

Publishing Switzerland and Germany 610.0 613.7Ringier Central Europe1 273.6 336.4Ringier Asia Pacic/New Markets 42.6 50.3Ringier Print Switzerland 220.8 263.5EBITDA 64.1 114.9

in % o Turnover 5.6 % 9.1 %Annual Prot ater Taxes 22.8 61.8

in % o Turnover 2 % 4.9 %Investments 95.8 149.5Employees 7 474 7 614



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Sales by RegionRingier Group

Central Europe1

Asia Pacic/New Markets

Ringier Central EuropeRingier Hungary, Ringier Romania,Ringier Axel Springer Media AG

(Poland, Czech Republic, Slovakia, Serbia)Ringier Asia Pacic/New Markets

Ringier China, Ringier Vietnam, New Markets

1 Turnover at Ringier Axel Springer Media AG consolidated pro rata (50%)



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Ringier Group Prot and Loss Account

CHF million 2011 2010 2009

Total Revenue 1 147.0 1 263.9 1 296.1

Sales Revenue 319.1 347.0 390.8Advertising Revenue 276.6 325.7 347.0Printing Plant Revenue 236.9 286.9 306.1Digital Media Revenue 154.3 130.1 112.3Other Revenues 160.1 174.2 139.9

Total Expenditure 1 037.4 1 102.8 1 202.3

Personnel 409.3 421.8 458.6

Salaries and Wages 324.6 336.1 362.6Social Benets 58.1 61.9 72.1Employee Benet Costs 26.6 23.8 23.9

CHF million

Material and Ext

PaperInkOther MaterialsExternal ServiceMiscellaneous M

Editorial Oces, PubFees to EditorsTransportationAdvertising

General Expendit



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Sales by Revenue TypeRingier Group

Sales Revenue

Other Revenu



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Ringier Switzerland and Germany

Ringier PublishingRingier Print



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In the integrated newsroom, opened in March 2010, sta romthe our Ringier titles Blick, Blick am Abend, SonntagsBlickandblick.chwork together closely. Editorial decisions are made atthe table in the middle. The large video wall in the backgrounddisplays current media output rom across the globe.



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Ringier Switzerland and Germany2011 will be remembered as a year o anniversaries. Lillustrcelebrated its 90th birthday,LHebdoturned 30 and Schweizer Illustrierteclocked up an impressive 100 years inprint. 2011 was however also a year o new uncertainties across the world. What hadstarted as a nancial crisis in 2008 became a debt crisis beore escalating into a eurocrisis characterised by the threat o sovereign deault. Its eects were ar-reaching,and Switzerland was not spared. By year end, the strength o the Swiss ranc hadcurbed economic growth, weakening the advertising market. Ringier Switzerland wasable to contain the impact o this thanks to consistent, ongoing implementation o its3-pillar strategy - ocused on its core business, digital and entertainment activities.

During 2011, Ringier Switzerland generated some 65 percent o its revenues rom thenewspaper, magazine, printing and online news portal activities which make up itsCore Business. Expansion o the range o content published on digital platormscontinued. The Blickgroup alone added our new applications to its repertoire a Blickam AbendiPhone app, a BlickiPad app, a Blick TVapp and a SonntagsBlickiPad app.The BlickiPad app was also awarded rst prize in a comparison conducte d by a leading

Swiss sotware testgenerated on all eleWith a readership onewspaper by ar. DSonntagsBlickneverSunday paper markgeographical distribreadership (up 31,00area and now reach

than 40 million visitleader among news

2011 also saw one oin mid-April, Schwehigh-quality contenvalues. By year end,



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In Germany, one rating gave top marks to CicerosOctober cover, ahead o Spiegel.Cicero, with 388,000 readers, and Monopol, with 90,000, successully held their ownin a highly competitive market or readers and advertisers. Both titles are well positionedin their respective segments and both ser ve demanding target groups. In August,Ringier Publishing Germany acquired Literaturen rom Friedrich Berlin Verlag.

On August 22, 2011, Ringiers School o Journalism began a urther course o study,directed or the rst time by Ringier journalist Hannes Britschgi. The one-year coursewill provide theoretical and practical training to 18 young proessionals.

The Digital Business generated some 20 percent o the Ringier Switzerlands 2011revenues. Ringier acquired 60 percent o deindeal.ch, Switzerlands leadinggroup-buying platorm, in the summer o 2011. Through its Scout24Switzerland subsidiary,Ringier established a 15 percent strategic stake in the Swiss employment opportunitiesportaljobs.chin February. A new 50:50 joint venture between cashand bank zweiplus AGis scheduled to enter the market in spring 2012. This will use t he established cashbrand

to create a unique nlaunch o Qualipet Dproducts or online s

Entertainment conrevenues. Inront Rishort, commenced oSports & Media, theInront Ringierhas a

and sponsoring righcompany has also ewill take on responsalso become a markwell as securing an Swiss bid or the 20



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22

103.7

172.5

180.1

92.6


Ringier Switzerland and Germany Publish

CHF million 2011 2010 2009

Sales Revenue 174.2 172.8 180.1Advertising Revenue 183.6 185.0 172.5Digital Media Revenue 137.9 120.1 103.7Miscellaneous 114.3 135.8 92.6

Total 610.0 613.7 548.9

CHF million

2011 revenue categories reclassied compared to prior year



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In summer 2011, Ringier acquired 60 percento deindeal.ch, Switzerlands leading grouppurchasing platorm. Every day, deindeal.choers its users exclusive discounts o up to70 percent on restaurant meals, beauty andwellness services, and cultural and leisureevents.



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Ringier Switzerland and Germany Publish

Print Media 1 2011 CirculationBetty Bossi cookery magazine 2825 000Blick daily newspaper 208 360Blick am Abend ree daily newspaper 321 095Bolero ashion and liestyle magazine 20 224edelweiss ashion and liestyle magazine 21 044GlcksPost women's magazine 175 488il ca ree Sunday newspaper 58 106Le Temps daily newspaper 42 433LHebdo news magazine 45 219Lillustr peoplemagazine 86 264Montres Passion special interest magazine 2140 000Schweizer Illustrierte celebrity magazine 198 660Schweizer LandLiebe country lie magazine 2200 000SI GRUEN green liestyle magazine 2198 660

SI Style SonntagsBlick SonntagsBlick MagaTendance Dco 3

TV8 TVtglich

1WEMF/SW audited2unaudited3 replaced by DADI (Mag



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Digital B

Mobile AppsAnibis.chAutoscout24Blick am AbendBlick Eishockey NLABlick FussballBlick NewsBlick Ski AlpinBlick SportsbarBlick TennisBlickTVCashCash InsiderCitykiss

Gate24Gault MillauGeschenkidee.chil caImmoscout24Jobscout24L'HebdoL'illustrParasitSchweizer IllustrierteSchweizer Illustrierte e-magazineSI Style iPhone appSI Stylebook iPad app

E-Commercewww.anibis.chwww.autoscout24.cwww.motoscout24.www.deindeal.chwww.gate24.chwww.geschenkideewww.immoscout24www.jobs.chwww.jobgate24.chwww.jobscout24.chwww.mapgate24.chwww.market.scout2



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Ringier Switzerland and Germany Enterta

EventsThe Classical Company concerts by star classical artists and newcomersRose dOr global entertainment television estival awarding prizesGood News rock and pop music concertsEnergy Fashion Night ashion show eaturing music and liestyle contentEnergy Live Session concert sessions by star and newcomer actsEnergy Stars or Free Swiss indoor pop concert eventStarclick Entertainment rock concert organizer

ServicesInront Ringier sports marketing agencyPool Position Switzerland management agency or actors, athletes and modelsTicketcorner event ticket agency

TV programs onSwitzerland's SF 5 gegen 5 quiz shoGesundheitSprechst42 episodes, SaturdSonntagsBlick Stand11 monthly episodes

on Switzerland's

CashTV business MotorShow TCS c



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The entertainment business is closely linkedto publishing and media. The proximity betweenthese businesses enables Ringier to createcomplementary products and services. Tothat end, Ringier operates its own radiostations, organizes major events such asconcerts and ashion shows, and producesquality TV programs.



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Swissprinters GroupSwissprinters was conronted by challenging market conditions in 2011. Despiteachieving average capacity utilization o close to 100 percent, the company saw itsearnings come under pressure rom thinner margins and the accelerating decline inprint market volumes. The situation was urther exacerbated by the strength o theSwiss ranc and the resulting reduction in orders rom other European countries. Thecompany responded by adapting its strategy to evolving market conditions and initiatinga number o orward-looking changes. These included a decision, announced in October2011, to close the St. Gallen plant on June 30, 2012. The company had already investedin new 72-page web oset inrastructure in 2010, thus equipping itsel or its utureocus on industrial printing work. The emphasis here is on web oset technology andproductivity gains derived rom increased automation. Swissprinters continued to pursuethese objectives during 2011. This resulted in a decision to discontinue direct executiono sheet-ed orders, which are generally used in smaller print runs, in German-speakingSwitzerland.

Accordingly, SwisspZurich area. With emarketing capabiliti

As a result o theseSwitzerland - one inspeaking region. Thecontrol, marketing, cas were its sales anstrategic ocus, the

Ringier Print Switzerland



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In 2011, the company made an active contribution to Switzerlands autumn electionsby launching the Ringier Print Party. The ctitious party published a spoo maniesto,designed to make uture parliamentarians, party chairmen and communicationsagencies aware o just how powerul newspaper advertising can be. The campaignalso provided an opportunity to showcase the attractive new MaxiPANO ormat. Thislayout, which seamlessly covers our consecutive broadsheet pages, not only attractssignicant reader attention, but also opens up entirely new communication ormatsor advertisers and publishers.



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302

75.4

295.1

37


Ringier Print Switzerland Turnover

CHF million 2011 2010 2009

Swissprinters Group 255.7 276.3 295.1Ringier Print Adligenswil AG 68.1 72.7 75.4Total (incl. Internal Turnover) 323.8 349.0 370.5

CHF million



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Ringier AGDuourstrasse 23, CH-8008 ZurichPhone +41 44 259 61 11Teleax +41 44 259 43 [email protected], www.ringier.com

Ringier SAPont Bessires 3

P.O.Box 7289, C H-1002 LausannePhone +41 21 331 70 00Teleax +41 21 331 70 [email protected]

Bolero, Ringier AGGiesshbelstrasse 62i, CH-8045 ZurichPhone +41 44 454 82 82Teleax +41 44 454 82 [email protected]

Ringier AGRingierTV Productions

Hagenholzstrasse 83b, CH-8050 ZurichPhone +41 44 308 56 00Teleax +41 44 308 56 [email protected]

Ringier Print AdligEbikonerstrasse 75CH-6043 AdligenswP.O.Box 3739, CH-60Phone +41 41 3 75 1Teleax +41 41 375 [email protected]

SWP Holding AGBrhlstrasse 5, CH-4Phone +41 62 787 3Teleax +41 62 787 [email protected]

Ringier Switzerland an Germany Location



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Scout24 Schweiz AGIndustriestrasse 44CH-3175 FlamattPhone +41 31 744 21 21Teleax +41 31 744 21 [email protected]

Xmedia AG

Industriestrasse 44CH-3175 FlamattPhone +41 31 744 11 11Teleax +41 31 744 11 [email protected]

Energy Schweiz AG /Energy Media AGKreuzstrasse 26CH-8008 ZurichPhone +41 44 250 90 90Teleax +41 44 250 90 04www.energy.ch

Energy Zrich AG

Kreuzstrasse 26CH-8008 ZurichPhone +41 44 250 90 00Teleax +41 44 250 90 01www.energy.ch

Energy BaselMnchensteinerstraCH-4052 BaselPhone +41 61 366 6Teleax +41 61 366 6www.energy.ch

Energy Bern AGOptingenstrasse 56

CH-3013 BernPhone +41 31 340 5Teleax +41 31 340 www.energy.ch



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Betty Bossi AGBrglistrasse 29P.O.BoxCH-8021 ZurichPhone +41 44 209 19 19Teleax +41 44 209 19 [email protected]

Previon AGPilatusstrasse 35CH-6003 LucernePhone +41 58 680 28 28Teleax +41 58 680 28 [email protected]

Geschenkidee.ch GmbH

Europastrasse 19CH-8152 GlattbruggPhone +41 44 874 10 00Teleax +41 44 874 10 [email protected]

Qualipet AGIndustriestrasse 34CH-8305 DietlikonPhone +41 44 835 7www.qualipet.ch

DeinDealGoodshine AGOkenstrasse 4-6

CH-8037 ZurichPhone +41 44 533 [email protected]

Ringier Switzerland an Germany Location



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The Pressehaus on Duourstrasse, right in the heart o Zurich,

has been Ringier AG's headquarters since 1978. More than1,000 employees pass through its doors every day.

In the 1920s, Ringier's decision to build a new headquarterson the site o ounder's original premises was clear testimonyto the successul expansion the rm had already achieved.



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Ringier Central Europe

Ringier HungaryRingier RomaniaRingier Axel Springer Media AG (Poland, Czech Republic, Slovakia, Serbia)



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Ringier Hungary

Ringier Hungary had to contend with a rapidly changing market during 2011, withconditions proving highly unstable throughout the year. Declining advertising volumes,diminishing consumer spending and rising unemployment all had a negative impact onnewspaper circulation. Ringier was not alone in experiencing these adverse conditions,which have unsettled the entire media industry and present a new set o challenges.

Controversial new media legislation, enacted in January 2 011, is giving rise toconsiderable uncertainty in Hungary. Domestic publishers are devoting substantialresources to understanding the details o the new requirements and adapting their

editorial processes to meet them, even though some parts o the new law were modiedin late 2011 at the EU Commissions behest. Continuous confict with the European Unionand the IMF also let their mark on Hungarys economy, resulting in its being moreadversely aected by the worldwide economic crisis than those o other countries.The substantial depreciation o the Hungarian orint against the euro urther exacerbatedthe situation.

In order to maintain steps to streamline wimplemented in late newspaper, in which

Ringier Hungary coninternet portals genrevenues, the rm enas a new joint-ventu

able not only to beneworldwide MSN netlaunch o msn.mainaonline sites rose by n



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382

14.9

31.6

55.3

10

6.2


CHF million 2011 2010 2009

Sales Revenue 42.9 49.0 55.3Advertising Revenue 16.8 25.1 31.6Printing Plant Revenue 4.9 5.5 6.2Miscellaneous 5.8 14.6 14.9Total 70.4 94.2 108.0

Ringier Hungary TurnoverCHF million



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Ringier Hungary Portolio

Print Media 2011 CirculationBlikk daily newspaper 180 582Blikk Nk women's weekly magazine 112 574Blikk Nk Konyha cookery magazine / supplement 33 085Blikk TV Magazin TV supplement 193 055Bravo youth magazine 23 504Bravo Girl youth magazine 17 788hot! celebrity magazine 83 211Im youth magazine 26 435

Nemzeti Sport daily sports newspaper 61 143Npszabadsg daily newspaper 64 005Npszabadsg TV TV supplement 68 623Vasarnapi Blikk Sunday newspaper 152 168

Websiteswww.aprohirwww.belepowww.blikk.huwww.blogzonwww.cityweewww.lapcentwww.nemzetwww.neon.h

www.nepspowww.nepszawww.msn.mawww.pink.hu



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Demanding economic and market conditions continued to conront the Romanianmedia industry in 2011. It is thus all the more remarkable that Ringier was one othe very ew publishing houses to close the year in the black. While highly eectivecost-cutting measures had their part to play in this success, it was principally dueto the new businesses and business models the rm is pursuing.

The year got o to a promising start with the acquisition o a licence or a Romanianversion o the car magazine AutoBild. Within the existing port olio, the Libertateatabloid daily and the womens magazine Libertatea pentru emeiwere the best-

selling titles. Libertateabeneted rom two major image campaigns carried outduring the spring and autumn o 2011. Both proved highly successul and they werethereore extended beyond their originally planned schedules. In May, Libertateapentru emeioered its readers a collection o romantic novels, an initiative whichwas much appreciated.

Ringiers purchase olocal media industrymagazine publisher,towards a long-awa

In addition to the sunewspaper, Ringier growth in revenuesmade a signicant

As anticipated, the countrys most moda number o well-knthe ood chain retaihave become regula

Ringier Romania



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2

5.3

12.6

16.7

3

0.7

CHF million 2011 2010 2009


Ringier Romania TurnoverCHF million



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Ringier Romania Portolio

Print Media 2011 CirculationBravo youth magazine 21 456Bravo Girl youth magazine 22 860Joy women's magazine 14 869Libertatea daily newspaper 104 053Libertatea de duminica Sunday newspaper 49 049Libertatea pentru emei women's magazine 65 948Libertatea weekend TV supplement 158 636Lumea Femeilor women's magazine 13 759

Unica women's glossy magazine 16 051

Websiteswww.e-joywww.bravowww.cursbwww.libertwww.libertwww.lumewww.ringiewww.unica



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Ringier Hungarys daily newspapers Blikk, Nemzeti SportandNpszabadsgall perormed well, maintaining leadership otheir respective market segments in 2011.

Partly title is



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Ringier Axel Springer Media AG is one o Central and Eastern Europes leading multimediacompanies. By integrating the businesses o Ringier and Axel Springer in Poland, the CzechRepublic, Slovakia and Serbia into a joint-venture company, a dynamic association oindependent enterprises has been created. The company became market leader in thesegment o widely circulated tabloid dailies and one o the biggest magazine publishersin the region. Founded on July 1, 2010, Ringier Axel Springer Media AG is characterisedby its strong and successul brands, broad title portolio and clear ocus on growth anddigitalization. The company pushed ahead with the implementation o its digital strategyin 2011, particularly in Slovakia, where the company acquired azet.sk, the countrysleading online portal, in December 2010. Integrated newsrooms were established in

the Czech Republic and Slovakia.In 2011, Ringier Axel Springer Media AG has continued to implement its strateg y andhas successully deended its strong market position in the region. Total revenues in2011 amounted CHF 332 .2 million. The decline in revenues rom the CHF 379.1 milliongenerated in 2010 should be seen in the contex t o the Swiss ranc's strengthcompared to the euro and other currencies.

PolandRingier Axel Springin Poland. With an 4 million people, Fabiggest-selling newo the car magazineUKs BBC Magazinedaily, the company making Ringier Axe

Ringier Axel Springer Media AG



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SlovakiaRingier Axel Springer Slovakia publishes a total o t wo newspapers and nine magazines.Its group o NOVY CAStitles, comprising two newspapers and our magazines, enablethe company to maintain a leadership position in Slovak news publishing. The NOVYCAStabloid newspaper, which celebrated its 20th anniversary in 2011, has a43 percent share o the Slovak daily newspaper market, making it the countrysbiggest-selling newspaper.Womens magazines are also doing very well. With sales o just under 139,000 copies,Novy cas pre zenyheld the number one slot in this category, with 27 percent o theoverall market. The car magazine AutoBildSlovakia is a recent addition to the portolio.

2011 also saw the opening o an integrated newsroom which is used to produce allcontent whether print or online or the NOVY CASrange o titles.Thanks to its introduction o three iPhone and iPad apps, Ringier Axel Springer Slovakiaalso became the countrys leading supplier o news applications in 2011. Seven months

ater its initial launcthe top ten best-selThe new electronic seven most popular Following its acquisSlovakia merged itso azet.skin late 201



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Ringier Axel Springer Media Portolio

PolandPrint Media 2011 CirculationAuto Swiat car magazine 94 833FAKT daily newspaper 394 789FAKT TV TV supplement 547 246Forbes news magazine 37 720Komputer Swiat computer magazine 39 646Newsweek news magazine 116 350Przeglad Sportowy national sports daily 47 545

Sport regional sports daily 7 509Top Gear car magazine 58 456

Websiteswww.autoswwww.akt.pwww.orbeswww.kompuwww.newswwww.sportowww.sportn



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Websiteswww.adam.skwww.cas.skwww.ktoskym.skwww.ktotoje.skwww.lesk.skwww.shopping.cas.skwww.tivi.sk

www.vas.cas.skwww.zivot.sk

SerbiaPrint Media 24sata ALO! AutoBildBLIC BLIC TV Magazin BLIC Zena BLIC Zena Kuhinja

NIN Puls

Mobile AppsCas.skFoto spravyiStanokNovy Cas


S


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Czech RepublicPrint Media 2011 CirculationAha! daily newspaper 88 671Aha! TV TV supplement 106 451ABC youth magazine 48 603Auto Tip car magazine 24 037Blesk daily newspaper 347 566Blesk Hobby hobby magazine 41 241Blesk Krizovky crossword magazine 56 598

Blesk Magazin TV TV supplement 470 777Blesk pro zeny women's magazine 195 625Blesk Vase recepty cookery and recipe magazine 218 849Blesk Zdravi health magazine 29 376GEO reporting magazine 2 535

Nedelni Aha! Nedelni Blesk Nedelni Sport Refex Sport Sport Magazin Svet Motoru

1Average circulation in

E -CommerceSleviste

Ringier Axel Springer Media Portolio


L i


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Locations

SerbiaRingier Axel Springer d.o.o.ora Klemansoa 19RS-11000 BelgradePhone +381 11 333 4 701Teleax +381 11 333 4 703www.ringieraxelspringer.rs

APM Print d.o.o.III Bulevar 29RS-11070 Novi BeogradPhone +381 11 313 0 438Teleax +381 11 313 0 439www.apmprint.rs

Trans Press d.o.o.Milutina Milankovia 29RS-11070 Novi BeogradPhone +381 11 333 4 701Teleax +381 11 337 6 [email protected]

IP Euroblic Press d.o.o.Mie Stupara 3BA-78000 Banja LukaPhone +387 51 257 980Teleax +387 51 257 [email protected]

SlovakiaRingier Axel SprinPrievozska 14SK-812 09 BratislavPhone +421 2 582 27Teleax +421 2 582 www.ringieraxelspr


Ri i A i P i / N M k


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Ringier Asia Pacic / New Markets

Ringier ChinaRingier VietnamRingier New Markets


Ri i A i P i / N M k t


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Ringier ChinaConditions in the Chinese media market, particularly the print market, were also ae ctedby the generally mixed economic climate prevailing worldwide in 2011. Advertisingrevenues remain under pressure. Against this backdrop, Ringier China continued tostreamline its existing print magazine operations during 2011, while at the same timeexpanding its digital turnover by more than 40 percent rom 2010 levels.

Despite continuing weakness in the magazine advertising market, the Chinese cookerymagazine Bettys Kitchenmanaged to exceed the targets it had set or 2011. Continuingdiversication and a successul digital strategy once again enabled Bettys Kitchentosteal a march on the competition, rearming its leadership among Chinese cookerymagazines. Building on the resounding success already achieved by its Beijing cookeryschool, opened back in 2007, Ringier China opened another two such schools in 2011,in Shanghai and Guangzhou. November 2011 also saw a complete relaunch o theBettys Kitchenwebsite. This, combined with its popular iPhone and iPad e-magazines,

online shop and appnow reaching more Besides successulllarge number o newlaunched a new pricprices o a wide ran

Ringiers CAACin-fidespite rapidly incre

With a market shareentertainment and lits leadership o thiup some 50 percent



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Ringier Trade Media LtdThanks to signicantly higher sales, Ringier Trades specialised magazine titlesconcluded 2011 on an upbeat note, having increased their net prot compared to2010 levels. Strong manuacturing industry sentiment helped revenues at RingierTrades 25 Chinese specialist titles to achieve double-digit percentage growth, whileits our South East Asian titles saw their revenues increase by more than a third.2011 also saw the launch o Aerospace Manuacturing and Design China, a specialisttitle serving an industry which is currently experiencing rapid growth in China.

Ringier Trades digital business also perormed well in 2011, thanks to the resultsachieved by its industrysourcing.com portal. This is now complemented by eightdierent iPhone and iPad apps, which provide users with virtual access to all 32magazine titles. Cross-ertilization between print and digital channels is also havinga positive impact, as evidenced by the substantial leap in Ringier Trades onlinerevenues ollowing the launch o industrysourcing.com, the rst Android app availablein both Chinese and English.

Ringier Trades conTrade held seven pras one o Chinas le

Ringier New MarRingier uses the teinitiatives in emergsubstantial potenticomparatively smalto a signicant willspirit. At present, Rinternet and mobileGhana and Nigeria,to create high-qual




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Last year, Ringier Vietnam ollowed up on its ELLElaunch by inaugurating a Vietnameseversion o a second international title, Womens Health. This health and liestylemagazine, which is aimed at a rapidly growing emale readership, is the sister title toMen's Health, the worlds best-selling magazine or men. Ringier Vietnams partner-ship with Rodale, the owner and publisher o these titles, is helping the rm toachieve an ever more decisive leadership position in the highly successul, and stillbooming, Vietnamese health and beauty market.Thoi Trang Tre, Ringier Vietnams long-standing local publishing partner and publishero the womens magazine o that name, also enjoyed very positive results in 2011.In addition to exceeding its advertising targets by 15 percent, Thoi Trang Trealsoachieved urther substantial growth in its emale readership. Based on this success,Ringier and Thoi Trang Tredecided to extend their partnership agreement until 2014.The strong perormance o Ringier Vietnams print titles was complemented by that othe interactive wedding platorm marry.vn, which also exceeded its 2011 objectives.During 2011, this website launched or published three print supplements, setting new

standards or the cmarket. Spurred on buying platorm, deaon user-generated cexperience in e-com

Positive results werware development estate website. Nowplatorm attained malso publishes a mocomplement its rapthe www.mypropera local partner, Sumwebsite successull


Ri i A i P i / N M k t T


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54

2

3.8

24.3

1.25

22.7


CHF million 2011 2010 2009


Ringier Asia Pacic / New Markets TurnoCHF million


Portolio


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Portolio

ChinaPrint Media 2011 CirculationBettys Kitchen cookery magazine 622 700CAAC in-fight magazine 350 000City Weekend entertainment magazine 150 000Shanghai Family expatriate amily magazine 38 000Various specialist trade magazines 25 with 8 000Various specialist trade magazines, South East Asia 4 with 8 000Various specialist trade magazines, Middle East 3 with 8 000

Websiteswww.beitaiwww.chongwww.citywewww.oodpwww.icmedwww.industwww.restauwww.ringie

www.ringiewww.sensowww.sham


Ringier Asia Pacic / New Markets Porto


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Ringier Asia Pacic / New Markets Porto

Websiteswww.bepgiawww.elle.vnwww.marrywww.myprowww.muabawww.ringiewww.tapchitwww.wome

VietnamPrint Media 2011 CirculationBep Gia Dinh cookery magazine 45 000Mua Ban Nha Dat property magazine 50 000Phai Dep ELLE ashion magazine 20 000Thoi Trang Tre ashion magazine 80 000Women's Health women's magazine 20 000


Locations


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Ringier ChinaRoom 303305Shuo Dong International TowerBuilding 5 Guangqu JiayuanDongcheng DistrictBeijing, China, 100022Phone +86 10 5637 [email protected]

Ringier ChinaRoom 1501500 Guandong RoadShanghai, China, 200001Phone +86 21 6362 0022

[email protected]

Ringier Pacic Ltd9F, Cheong Sun Tower118 Wing Lok StreetSheung WanHong Kong, ChinaPhone +852 2369 [email protected]

www.ringier.cn

Asia Infight Ltd9F, Cheong Sun Tower118 Wing Lok Street

Sheung WanHong Kong, ChinaPhone +852 2524 [email protected]

Ringier Trade Med9F, Cheong Sun Tow118 Wing Lok StreetSheung Wan

Hong Kong, ChinaPhone +852 2369 87www.industrysourc

Locations


Major Participations Ringier AG


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Ringier Switzerland and GermanyRingier AG, Zongen 100 %Ringier Print Adligenswil AG, Adligenswil 100 %Ringier Print Holding AG, Zongen 100 %Energy Bern AG, Bern 100 %Geschenkidee.ch GmbH, Opkon 100 %Rose d'Or AG, Lucerne 100 %media swiss group ag, Flamatt 100 %Ringier Publishing GmbH, Berlin 100 %Juno Kunstverlag GmbH, Berlin 100 %

Ringier France SA, Paris 100 %Previon AG, Lucerne 85 %JRP I Ringier Kunstverlag AG, Zurich 80 %Energy Schweiz Holding AG, Zurich 65 %Ringier Studios AG, Zongen 65 %

Goodshine AG, ZurSwissprinters HoldEnergy Zrich AG, Ringier Arica AG, Ringier Axel SpringThe Classical ComBetty Bossi VerlagER Publishing SA, Qualipet Digital AG

Eventim CH AG, ZuInront Ringier SpoSat.1 (Schweiz) AGGood News ProducStarclick Entertain

Major Participations Ringier AG



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Ringier Central EuropeRingier Kiad Kt., Budapest 100 %Npszabadsg Zrt., Budapest 71 %MdiaLOG Logisztikai Zrt., Budapest 60 %S.C. Ringier Romania s.r.l., Bucharest 100 %S.C. Ringier Print s.r.l., Bucharest 100 %S.C. Editura Bauer s.r.l., Bucharest 50 %Ringier Axel Springer CZ a.s., Prague 50 %Ringier Axel Springer Print CZ a.s., Prague 50 %Ringier Axel Springer Slovakia a.s., Bratislava 50 %

Azet.sk a.s., ilina 35 %Ringier Axel Springer d.o.o., Belgrade 50 %APM Print d.o.o., Belgrade 50 %NIN d.o.o., Belgrade 50 %Ringier Axel Springer Polska Sp z.o.o., Warsaw 50 %

Ringier Asia PaciRingier Pacic Ltd.Ringier China Co. LAsia Infight Ltd., HRingier Vietnam CoRingier ApplicationGet Sold CorporatiRingier Media NigeRingier Ghana Ltd.Rupu Ltd., Nairobi


Corporate Responsibility


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As a media company, Ringier is aware o its responsibilities towards society and theenvironment. For Ringier, corporate responsibility means paying heed to the environmentand society in the pursuit o its business objectives. In the early 1950s, Werner Meier,the then editor-in-chie o Schweizer Illustrierte, rst promulgated a set o principleswhich ultimately developed into the present Ringier Code o Conduct.Ringier was thus one o the rst media companies in Switzerland to adopt codiedrules o behavior, and the values on which they are based continue to govern allemployees conduct to this day.

Ringiers commitment to its social and cultural environment is refected in a variety

o oundations, initiatives and sponsorships. The company also constantlystrives to reduce its impact on the environment. Ringier is continuously improvingthe eciency o its logistics. Whenever possible, it also ensures that its supply anddistribution activities use the most eective and least polluting orms o transport.

Ringier is reducingthas launched a papractical measurestheir use o paper. Zadvices in electroni

Printing works are a2011, Ringier Prinprogram, the rst scheme, Ringiers p

A cash amount is cprojects which protenergy e ciency.

Corporate Responsibility



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Sustaining and enhancing media diversity and media reedom is o undamentalimportance to Ringier. The company is a committed member o various national andinternational industry associations. In 2011, Ringier continued to campaign activelyor improved competitive conditions in the elds o copyright, journalisticintellectual property, regulation o the online services provided by public mediacompanies, and media diversity through indirect press support.

The publisher Michael Ringier became a patron o the Swiss chapter o Reporterswithout Borders in 2011. This organisation observes and documents the status omedia reedom in more than 150 countries, as well as providing international support

when journalists are threatened, persecuted or wrongully arrested.

Education is critical to every societys uture. That is why or the last nine yearsRingier has been providing assistance to the Dariu Foundation in Vietnam, a charitable

organisation which enhanced its commschools. The FoundaVietnam, enabling town. Recent exampHelena's Mobile Sat a ceremony held celebrated the Founnance institutioGerhard Schrder a

Union o Friendshbetween peoples.


Employee Structure


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Employee Structure

1 Ringier Axel Springer Media AG consolidated pro rata (50 %)

2 Ringier Schweiz Verlag incl. Grundy Schweiz AG, JRP | Ringier Kunstverlag AG, Previon AG, SMI AG,Rose d'Or AG

3 media swiss group incl. Scout24 Schweiz AG, Scout24 Schweiz Holding AG, media swiss ag, Xmedia AG,Xmedia Annoncen AG, Xmedia Services AG, Omnimedia AG, Anibis GmbH, Gomatic SA, baugate24 ag, ms Serbia,FN Croatia, Nhat Viet Group

4 integrated into Ringier Schweiz Verlag in 2010, 2011 Energy Schweiz Holding AG incl. Energy ZH AG, Energy BE AG,Energy CH AG, Energy Media AG;

Ringier Group 2011 2010

Ringier Switzerland and Germany 3 238 3 276Ringier Central Europe 1 3 691 3 790Ringier Asia Pacic / New Markets 545 548Total 7 474 7 614

Ringier Central E

Ringier HungaryRingier RomaniaRingier Axel SpringPolandCzech RepublicSlowakiaSerbia

Total



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Ringier provides assistanVietnam, a charitable organd kindergartens and alsby providing micro-credit


Organizational Structure


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Ringier Holding AG ProprietorsEvelyn Lingg-RingierAnnette RingierMichael Ringier

Ringier Holding AG Board o DirectorsMichael Ringier, ChairmanDr. Uli Sigg, Vice ChairmanRobin LinggJan. O. FrshaugPro. Dr. h.c. Hans-Ola Henkel

Martin WereliDr. Christiane zu Salm

Ringier Group ExeChristian Unger, CEFlorian Fels, CEO, RTobias Schulz-IsenMarc Walder, CEO

Ringier Group MaCaterina Ammann,Collin Crowell, RinMatthias Gra, CorMike Hay, Ringier T

Jean-Luc Mauron, Attila Mihok, RingiMihnea Vasiliu, RinThomas Trb, RingKenny Zhou, Ringie

Organizational Structure



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Ringier Axel Springer Media AG Board o DirectorsRalph Bchi, ChairmanChristian Unger, Vice ChairmanLothar LanzTobias Schulz-Isenbeck

Ringier Axel Springer Media AG ManagementFlorian Fels, CEOPatrick Boos, CDOMark Dekan, CFO

Swissprinters BoMartin Wereli, ChDr. Urs Schweizer, Samuel HgliPeter KarlenAndreas SchanerJrg SchnyderMarc Walder


Epilogue Frank A Meyer Publicist


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What is our mission as journalists? Everything, obviously. From politics to celebritygossip, rom culture to sport. We know how to express ideas, in writing, in speech,or in both. We lend voice to the course o events, rom the joys and miseries oeveryday lie, to crisis and catastrophe.

We weave events together to orm the wondrous canopy o reality. In a sense, wecreate reality, through our own individual view o what is happening, through ourvalues, even through the style we use.

Our mission is to produce linguistic and mental images. That is quite a lot. Toomuch, in act. Our mission is almost presumptuous. But it is also sel-evident.

We simply do what has to be done. We do it, because that is what we have beentrained to do. It is our tr ade. Our passion, too, i we are lucky.

And yet, journalistsThat is because eveonly in one very par

O course, democraand you will soon c

A number o terms as post-democrac

Epithets are now be

double-barreled termto is semi-democrasomeone is grabbinits democratic shar

Epilogue Frank A. Meyer, Publicist



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The globalization which has taken place over the last 20 years has unleashedpowers and markets rom their democratic chains, reeing them rom oversight bycitizens and their political representatives. And yet, or capital, this newly attainedreedom, this liberty it is unrestrainedly enjoying, is awakening yearnings or evenmore power. These yearnings explain the thinking now being expressed that itmight perhaps be time to dene democracy anew, to align it with a sel-chosenelite. Instead o power to the people, the new idea is power to onesel.

Democracy, in its true, one-word orm, aces a challenge. Our proession is thereorealso being challenged - a proession whose whole purpose, indeed its entirelegitimacy, is derived rom that one unambiguous word. That is why any qualication

o democracy quickly and abruptly becomes a qualication o journalism.

So how do we stand up or this one kind o democracy, the indivisible and thus theonly kind? With the courage to assume civic responsibility, as the philosopherOdo Marquard puts it. In his writings, this philosopher rom the German town o

Giessen explains thWhen civic responsmedia, then there i

What is this everydthe best A ristoteliaextremes, small inceveryday practice rradicalism, proceduindividual over the

Is civic responsibilimeant to be so plaiare in a weekly andthe enormous. A seattributes when we


About the Artist


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About the Artist

The Italian artist Maurizio Cattelan was born in Padua in 1960 and has lived in NewYork since 1993. Since the late 1980s, his works have provoked, snubbed, satirizedand generally held a mirror up to the arts world, with a range o objects so arresting,so immediately appealing and yet at the same time so ridiculously oppressive thatthey could not only plausibly have originated rom a prize-winning press photo o theyear, but also seem to be ridiculing the whole idea o the press photo.

Stued animals eature prominently, particularly working horses and donkeys, crushedunder the weight o their loads, raised alot in ront o brimming carts, dying, Jesus-like, on the cross or with their heads jutting through walls; a deceptively genuine-

looking Hitler, scaled down to schoolboy height, kneeling in prayer inside the Hausder Kunst art gallery in Munich, that monumentally proportioned example o Naziarchitecture; Pope John Paul II, lying on a red carpet, having just been struck down

by a meteorite; a tinhanged children strpacked and securedlandscape orming aa huge hand carvedFashion Week in eaall its ngers cut clea message leaving recurrent eature in ace sited in the mu

or sitting on bookshor again as an entirsurreptitiously acros



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single, impressively arresting new perspective (something a retrospective always setsout to oer) as a work which Cattelan unveiled by simultaneously announcing the endo his artistic career. In a sense, o course, Cattelan had already brought things to aclose in 2010, when, on the Greek island o Hydra, he had placed two representationso himsel on their deathbed in true Italian mourning style. He had also begun anentirely new activity, Toiletpaper magazine. Cattelan is using this new title, which ispublished in the mainstream magazine market with no text whatsoever, to present aseries o new picture worlds. Each number portrays major themes using a distillationo online material drawn rom across the media spectrum, rom other artists and romCattelans own work, and rom personal and commercial websites. The images are

reminiscent o advertising, art, myth and the eect o the media themselves.Maurizio Cattelan has created a new issue o Toiletpaper or the Ringier 2011 annualreport. The images developed or this edition are themselves concentrations o the

inormation containThey present attracpurpose, that o caloriginate. Taking thethe impermanence iitsel has been prodthe magazine.

Beatrix Ru, curator


Imprint


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Imprint

PublisherRingier AG, Corporate Communications

Project ManagerMatthias Gra, Chie Communications Ocer Ringier AG

Project CoordinatorMyrta B ugini, Ringier Corporate Publishing and Design

Financial Communication

Annabella Bassler, Head Corporate FinanceArt Project Direction

Beatrix Ru, Curator Ringier Collection, Director Kunsthalle Zrich

ArtistsMaurizio Cattelan

Layout, LithograpMichael Zwyssig,

Translation, ProoNicholas MacCab

Paper

Brochure Annual R90/170gm2 Cyclus


Documents

Low Ringier Jb 2011 Inhalt Englisch 21 3