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mm1 Consulting & Management

WebRTC: Telecommunication for the 21st century

March 2014

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Executive Summary

A WebRTC:

Overview

WebRTC provides a high-quality media engine for voice as well as video

It is built into browsers and can be embedded into apps

Pure HTML5, e.g. can be coded using simple JavaScript

High security due to encryption of all media packets

Signaling and backend are not part of WebRTC

B Business

Models

Crowded B2C market, due to very low entry barriers

No convincing B2C business models have emerged yet

APIs provide the interconnection between B2C and B2B

Signaling, (SIP) gateways and backend infrastructure are necessary:

„Sell shovels in a gold rush!“

C Mobile

Mobile WebRTC delivers what joyn/RCS-e promised:

Rich communication without „walled garden“ – from (almost) any device

Using SDKs and APIs WebRTC can be integrated into Android and iOS apps

Backend APIs (such as Twilio, Voxeo) facilitate development of end-to-end

mobile services

Secure and encrypted communication: „NSA-proof“

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WebRTC:

Overview

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WebRTC: the next (r)evolution in telecommunication!

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Independence from network

Time

Circuit-switched

Electric gear

Dedicated lines

SIP, IP-based

Somewhat interoperable

IMS core (for carriers)

Complex systems

Pure IP

Peer-to-peer (P2P)

Need client software

„Walled garden“

Pure HTML5

No plugin needed

No client software

Fully interoperable

PSTN

VoIP

WebRTC

P2P VoIP

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WebRTC integrates a high quality and interoperable voice and

media engine directly into the browser

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WebRTC (integrated into browser)

Powerful

media

engine

No “walled garden”

(interoperability doesn‘t rely on

specific client software)

No client software needed

(just browser with WebRTC engine)

Open ecosystem

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Open source, open standard and simplicity all contribute to

WebRTC’s wide-spread acceptance

Wide-spread acceptance

Simple

code

Open

source

Open

standard

No telco know-how needed

Just JavaScript, very easy to

learn and adopt

Encourages use and lowers

entry barriers

What‘s better than a free lunch?

Reliability

Interoperability

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WebRTC integrates telecommunication and web

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WebRTC: Telephony as a part of HTML5

Voice and video are becoming a part of normal HTML webpages

Strong backing Simple & open Powerful product

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WebRTC neither specifies nor provides backend infrastructure

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Who are you?

Where are you?

Are you

reachable/online?

If not, what then?

How do we connect?

? or

Name resolution Presence Switching / signaling

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The beef is in the integration of WebRTC B2C frontends with

scalable, stable and secure backend infrastructure

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B2C B2B

User WebRTC-based B2C service API Gateway Carrier network

Many new ventures

operating no backend

of their own

No telco know-how

Interface between

web developers &

telecommunication

infrastructure

Telco know-how

Connects media

streams

Gateway to the

telco world

Infrastructure

Billing

Capability

Phone numbers

APIs connect B2C

with B2B

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Business

Models

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B2B business models appear more promising than pure B2C

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Red Ocean: lots of little sharks Blue Ocean: where the Big Boys play

Twilio frisB

C-Button

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Due to low entry barriers the B2C market is crowding fast

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P2P VoIP

WebRTC

PSTN

Entry barrier: complexity

Time

VoIP

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Even well-known WebRTC B2C startups have few – if any –

revenue streams and no obvious monetization strategy

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Real time web meetings with

conferencing

Visual interface for free-of-charge

telephone conferencing

Click-to-dial

Use Twitter for session

establishment (signaling) of

WebRTC calls

Description Business model

?

?

?

?

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Mobile

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„Enablers“ for mobile

WebRTC:

APIs

SDKs

Backend systems

Status quo

Benefits of

WebRTC @mobile

Requirements

for success

Android: complete

integration with Chrome on

Android

iOS: SDKs allow integration

of WebRTC media engine into

apps

User experience just as good

as Skype, FaceTime, Viber etc.

Low entry barriers of

developers and ventures

Easy integration into apps

and with backend systems

WebRTC on mobile devices will be a quantum leap for customer

reach and market penetration

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APIs and SDKs bring WebRTC to the

mobile device

APIs can be used to provide complex

backend functionality for B2C services

„Simplicity is the key to success“ –

APIs and SDKs provide this key for WebRTC

Especially for iOS, SDKs provide an

important link between app and media

engine

Using APIs WebRTC can be used in „thin

clients“ (HTML5) as well as „fat clients“

(app)

Actual transmission of media streams

requires powerful and scalable network

infrastructure

Signaling, address resolution as well as

billing are complex B2B services, which

B2C providers shouldn‘t have to

implement themselves

APIs/SDKs Backend systems

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Mobile WebRTC can seriously disrupt the world of mobile

communication!

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mm1 prognoses:

Replace

RCS-e/joyn on

Android smartphones

Break up existing

ecosystems

(Skype, Apple,

Microsoft)

APIs are of

growing importance

to ICT and telco

businesses

Secure mobile

communication:

neither signaling nor

media can be

eavesdropped on!

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Contact

Laurenz Kirchner

Partner

+ 49 (151) 27605675

l.kirchner@mm1.de

18 mm1 Consulting & Management

Partnerschaftsgesellschaft

www.mm1.com

Local court Stuttgart, PR 720033

Königstr. 10c, 70173 Stuttgart, Germany

Phone: +49 711 363095-0 | Fax: +49 711 363095-9

Dr. Harry Behrens

Senior Consultant

+ 49 (171) 2279940

h.behrens@mm1.de