MIT DER KRAFT DER COMMUNITY

2 5 . O K T O B E R 2 0 1 6

WER VON IHNEN HAT SCHON EINMAL AUF EINE

SOCIAL MEDIA AD GEKLICKT?B I T T E H N D E H O C H !

WER VON IHNEN HAT SCHON EINMAL ABSICHTLICH AUF EINE

SOCIAL MEDIA AD GEKLICKT?B I T T E H N D E H O C H !

WER VON IHNEN BETREIBT ODER BEAUFTRAGT

REGELMSSIG SOCIAL MEDIA ADVERTISING?

B I T T E H N D E H O C H !

NADJA PRACHER

H E A D O F M E D I A & A D O P E R AT I O N S

@ N A D S C H A P

ANNA LANDHAUSER

3 3 J A H R E , G R A Z - G E B O R E N I N F R S T E N F E L D

In Partnerschaft, keine Kinder

Mode und Genuss

Freeletics

Schokolade und Wein

Regionalitt und Nachhaltigkeit

Event-Agentur

Facebook, Instagram, Twitter

WHO THE FUCK IS ANNA?

ANNA IST EINE PERSONA

FRAU ANFANG 30

ES GIBT NUR EINE ANNAF R D I E N C H S T E N 3 0 M I N U T E N

WAS MACHT ANNA IM WEB?

KOMMUNIZIEREN MIT FREUNDEN

NACHRICHTEN LESEN

ANMELDUNG ZUM YOGA-KURS

SCHUHE KAUFEN

S T R E E T W E A R M I T F O K U S A U F

S H O E S

N A C H H A LT I G E P R O D U K T I O N & M AT E R I A L I E N

F E AT U R E D J U N G D E S I G N E R

S I N C E 2 0 1 5 | O N L I N E S H O P 2 0 1 6

F I R M E N S I T Z & S H O P I N

S A L Z B U R G

WO ERREICHEN SIE ANNA?

WIE ERREICHEN SIE ANNA?

TARGETINGD E M O G R A P H I S C H

I N PA R T N E R -S C H A F T

3 0 - 3 5 J A H R EG R A ZW E I B L I C H

TARGETINGI N T E R E S S E N

S T Y L E & D I V. B R A N D S

R E D W I N E L O V E R

S P O R T & A U S G L E I C H

S C H O K O L A D E & G E N U S S

F A S H I O N & B E A U T Y

TARGETINGW E R T E

N A C H H A LT I G K E I T

VERKAUFEN MIT SOCIAL MEDIA ADS

ZWEI MGLICHKEITENW I E M A N S O C I A L M E D I A A D S M A C H E N K A N N

C O N T E N T & C O M M U N I T Y

K E U L E

MIT DER KRAFT DER COMMUNITY

2 5 . O K T O B E R 2 0 1 6

ZWEI MGLICHKEITENW I E M A N S O C I A L M E D I A A D S M A C H E N K A N N

C O N T E N T & C O M M U N I T Y

K E U L E

SOCIAL MEDIA ADS SIND CONTENT!

SOCIAL MEDIA ADS SIND BRANDING!

WAS SPRICHT ANNA AN?

WAS LSST ANNAS DAUMEN STOPPEN?

EMOTION

INFORMATION

ENTERTAINMENT

INSTAGRAM CAROUSEL ADT E S C O

INSTAGRAM CAROUSEL ADT E S C O

FACEBOOK LINK ADS L A C K

BESPASSER

KLINKENPUTZER

BALANCEAKT

https://youtu.be/q4zMkChgQ64

JETZT HOLEN SIE SICH ANNA!

Brand Awareness

Click to website

Desktop app engagement

Desktop app installs

Event responses

Lead generation

Local awareness

Mobile app engagement

Mobile app installs

Offer claims

Page likes

Page post engagement

Product catalog sales

Store visits

Video views

Website conversions

F A C E B O O K

Follower

Website-Klicks oder

Conversions

Tweet-Interaktionen

App-Installationen oder erneute Interaktion

Leads auf Twitter

Videoanzeigen

Brand Awareness

Click to website

Local awareness

Mobile app engagement

Mobile app installs

Page post engagement

Video views

Website conversions

I N S TA G R A M T W I T T E R

ZIELE FR ADS

AD AD AD AD AD AD AD AD AD ADAD AD AD AD AD

CAMPAIGN SETUPF A C E B O O K & I N S TA G R A M : P R O C A M PA I G N M E H R E R E A D - S E T S | P R O A D - S E T M E H R E R E A D S

CAMPAIGN

AD-SETAD-SET AD-SET

AD AD AD AD AD AD AD AD AD ADAD AD AD AD AD

CAMPAIGN SETUPF A C E B O O K & I N S TA G R A M : P R O C A M PA I G N M E H R E R E A D - S E T S | P R O A D - S E T M E H R E R E A D S

CAMPAIGN

AD-SETAD-SET AD-SET

https://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttps://www.facebook.com/businesshttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.comhttp://ads.twitter.com

T W I T T E R S C R AT C H R E E L S

I N S TA G R A M C A R O U S E L A D

F A C E B O O K C A N VA S A D

(UNTER)HALTEN SIE ANNA

T W I T T E R C O N V E R S AT I O N A L A D

T W I T T E R C O N V E R S AT I O N A L A D

T W I T T E R C O N V E R S AT I O N A L A D

CHECKLISTES O C I A L M E D I A A D S

PERSONA TARGETING

BEDRFNISSE WERBESUJET

PLATTFORMEN WERBEFORMATE

BUDGET BEGRENZT

BUDGETOPTIMIERUNG

ORGANISCHE REICHWEITE FTW!

ANNA IST NICHT IMMER ONLINE

BOOSTINGS OPTIMIEREN

AUF DAS SCHNELLSTE PFERD SETZEN

ANNA, JETZT KAUF ENDLICH!

DYNAMIC PRODUCT ADS

PRODUCT FEEDX M L , C S V, T S V | TA B S , B A L K E N , K O M M A , | U T F 8 O D E R I S O 8 8 5 9 1 F O R M AT

ID AVAILABILITY CONDITION DESCRIPTION IMAGE_LINK LINK TITLE PRICE BRAND

EINDEUTIGE ID ZUM PRODUKT

VORVERKAUF, AUF LAGER, ..

GEBRAUCHT, NEU,

MAX. 5.000 ZEICHEN

1.200X630 PIXEL, 1,9:1

ZIEL-URL DES PRODUKTS

MAX. 100 ZEICHEN

KOSTEN UND WHRUNG

NAME DER MARKE

DYNAMIC PRODUCT ADSZ I E L E

C R O S S -S E L L I N G

U P - S E L L I N GI M W A R E N K O R B , A B E R N I C H T

G E K A U F T

A N G E S E H E N , A B E R N I C H T G E K A U F T

B E N U T Z E R -D E F I N I E R T E K O M B I N AT E

CUSTOM AUDIENCEZ I E L G R U P P E

W A R E N K O R B -A B B R E C H E R

B E S U C H E R B E S T I M M T E R

S E I T E N

B E S U C H E R V O N G E S T E R N

B E S U C H E R D E R L E T Z T E N 3 0 TA G E

K U F E R

ANNA HAT GEKAUFT!

WERBEFORMENS O C I A L M E D I A A D S

I N S TA G R A M C A R O U S E L A D

F A C E B O O K C A N VA S A D

T W I T T E R S C R AT C H A D

D Y N A M I C P R O D U C T A D

C O N V E R S AT I O N A L T W I T T E R A D

UNBOXINGF A C E B O O K V I D E O - P O S T I N G

EMMA MCHTE SCHUHE KAUFEN

ROUNDUP

KENNE DEINE ANNA

MACH WERBUNG ZUM ERLEBNIS

LASS NICHT LOCKER

SCHNAPP SIE DIR!

WAS IST IHRE GRSSTE HERAUSFORDERUNG, IHRE

ANNA ZU IDENTIFIZIEREN UND ZU ERREICHEN?