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Erfolgsfaktoren für Ihr Marketing: So erreichen Sie Ihre Kunden mit personalisierten Inhalten! WEBINAR 27.02.2015

Nefos Webinar "Erfolgsfaktoren für Ihr Marketing: So erreichen Sie Ihre Kunden mit personalisierten Inhalten!"

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Erfolgsfaktoren für Ihr Marketing: So erreichen Sie Ihre Kunden mit personalisierten Inhalten!

WEBINAR 27.02.2015

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•  Introduction & logistics •  Introduction Nefos •  Introduction Webinar topic •  Marketing Cloud Demonstration •  Questions & Answers •  Next Steps

AGENDA

Awards  Platinum Cloud Alliance Partner in D-A-CH

Integration Award for exceptional Salesforce-SAP integration at CWS-boco

Salesforce AppExchange Partner

Alliances  

Company Profile

• Focused on Salesforce and associated solutions from the Salesforce partner eco-system

• Capabilities to deliver the most challenging and complex Salesforce projects including bespoke development

• Provides services to deliver Salesforce projects end-to-end, including value proposition, transformation blueprint and design, Cloud configuration,legacy system integration and data migration, user training, communication, project management and global roll-out and ongoing support

       

           

         Nefos  employs  40  consultants  

Posi/oning   Offices  

Transforma4on  of  Customer/Partner  Experience  

Strategy  &  Business  Value  Plan  

Cloud  Design  and  Implementa4on  

Integra4on  and  Migra4on  Design  and  Implementa4on  

Enhancement  Design  and    Implementa4on  

End-­‐User  Training  

 &  

Roll-­‐Out  

Project  Management  

Service Portfolio

Support  

• Nefos Rapid Integration Template Approach (RITA)

•  Fast & reliable integration of Salesforce & SAP

Integration is a Nefos core competence

Specially  designed  for  iPad  &  iPhone    

Nefos  Mobile  •  Salesforce  App  for  Offline  •  PlaMorm  for  custom  solu4ons    

Mobiles solutions are a Nefos core competence

SNA Terminal

Mainframe LAN / WAN

Client

Server

LAN / WAN

Client

Server

LTE

Mobile

Cloud

Thousands customer interactions

connected things Billions Trillions Millions

Connect With Your Customers and Devices

Services   Consumer  Goods   Media  

Manufacturing   Telco  /  High-­‐Tech   Medical  

Customer References

Marketing projects realised in B2B, B2B2C, B2C Mobile/’Things' projects realised with Nefos Mobile, Salesforce1, Driver Handheld, SMS, even Soap Dispensers…

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•  Introduction & logistics •  Introduction Nefos •  Introduction Webinar topic •  Marketing Cloud Demonstration •  Questions & Answers •  Next Steps

AGENDA

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<1990   1990s  

Events  Direct  Mail  Telephone  

1999   2000s   2015  TV  Radio  Print  Display  

IM  Email  Events  Direct  Mail  Telephone  

TV  Radio  Print  Display  Cable  TV  Website  Search  Online  Display  

TV  Radio  Print  Display  Website  Search  Online  Display  Paid  Search  Landing  Pages  Microsites  Online  Video  Webinars  Affiliate  Marke/ng    

Mobile  Email  SMS  IM  Email  Events  Direct  Mail  Telephone  

TV  Radio  Print  Display  Website  Search  Online  Display  Paid  Search  Landing  Pages  Microsites  Online  Video  Affiliate  Marke/ng  Webinars  Blogs  RSS  Podcasts  Contextual  Wikis  Social  Networks  Mobile  Web  

Apps/Push  No/fica/ons  Group  Tex/ng  Social  DM  Voice  Marke/ng  Mobile  Email  SMS  +  MMS  IM    Email  Events  Direct  Mail  Telephone  

TV  Radio  Print  Display  Website  Search  Online  Display  Paid  Search  Landing  Pages  Microsites  Online  Video  Affiliate  Marke/ng  Webinars  Blogs/  RSS  Podcasts  Contextual    Wikis  Social  Networks  Mobile  Web  Behavioral    Social  Media  &  Ads  Virtual  Worlds  Widgets  TwiRer  Mobile  Apps  Geoloca/on  Virtual  Events  

THE MARKETING (R)EVOLUTION IM  Email  Events  Direct  Mail  Telephone  

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2 0 1 4 Customer first – UX isn’t just for websites anymore

Mobile – it’s over, mobile won

Customer journey / lifecycle mapping

Experience design

   

Data – actually using it

Content marketing / native advertising

Making sense of digital – back to the purchase funnel?

Connected Customers

Web Store Community Email Social Mobile Product Stadium

Connected Partners

Connected Employees

Connected Experiences

Content Infrastructure Success

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Questions & Answers

•  Please enter your questions into Chat •  You will be notified and unmuted

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Next Steps

•  How can we help you?