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Bg y by

Timeand

moneyon Your Qualitativeresearch ProjectsUsing Online

ResearchSoftware for

5 PopularMethodologies

how to save

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When 20|20 Research frst entered the onlinequalitative world in 2001, the Internetwas ull o promise. It was supposed tomake qualitative research aster and lessexpensive than in-person research. Frankly,

in those early days, the Internet and the various providers ailed

to deliver on that promise. But that was a decade ago.

In the years since, 20|20 Research, through our 20|20Technology division, has been a global leader in thedevelopment and application o online qualitative research. Wehave conducted literally thousands o projects involving tens othousands o participants across dozens o countries. We wereonline qualitative pioneers when many practitioners simply didnot believe that qualitative could be done online.

Over the past 10 years, we explored, developed and refned the sotware and processes used or onlinequalitative. We have discovered how to deliver on the Internets promise to save time and money. Thiscollection o articles outlines some o the practices that we have ound save researchers time and moneywithout sacrifcing research quality.

We hope you fnd this collection to be valuable to you. Thank you or your interest in our sotwareand services.

Jm BrsFd 20|20 r

table of contents

cp tg 3

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hybd r 7

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o p g my m -- gm y pp d yp p m.

Gg b my dg --. h :

1.Cst-fctvss: B y , , gd , dm, g p -p b xp (m xp) . By g b bd gp d y p g, y m my m y bdg ( Fg. 1).

2.Shrtr prjct tms: ey p b dd qky d qk b. td q p zg -p gm b- m m, b g b bd gp pm -p gp k yp p. ( Fg. 2).

3.Hhr vm ccpts: w b bd gp, y m p b yg b pp b. i d -p gp, b mxmm p m pd

g. B b bd gp, mxmm mb m qdp: i y p p d bd dy, p 21 p p.

3 r D Ynx cp tgP o

20|20 r pd dd y x p

g p g QBd.a , d b

mk bk p g p. h ky :

Hav ccpts radi y d m pd d y p d m, ddyg bd y dy.

Pp d dp , pdd dy mmd pp

Crat ccpts thatcar dvr th mssa

cp d y b p-d, b d m y db ppy. i y p yp y k g, pp d p m m

dbk y.

Csdr brtY m p

--, b m. Kpb by by mg y p

dy. i y m

p, b mgp g .

20|20TeCHnology

SoluTion:

QBd, b bd gp pm, b b d y . n g bm gy,QBd k dg ddb bd gy. Pp

g m d m m, g q

pd by md dgd pdg pp

mm. D b md d b bkm. t m

www.2020rsarch.cm/qabard.

Keys Tosuccessful online

concepT TesTing

ip QBFdg b 2 dy /

P bddg 1 dy 1 dy

QBd / 1 dyp pp

rg 2 k 2 k

P 2 k 1 k

tp 4 dy immd

ay d 1 k 1 kpg

Prjct tta 6 wks, 2 das 4 wks, 2 das

My sgi-Prs Fcs grps(Eight 2-hour groups; 2 in each of 4 cities; 3 client

personnel travel with moderator)us QaBard(Three 3-day discussions, each with 22 participants)

tm sgi-Prs Fcs grps(Eight 2-hour groups; 2 in each of 4 cities)us QaBard(Three 3-day discussions, each with 22 participants)

ip QBFy $4,400 $0s $0 $1,800rg $9,600 $9,000i $6,000 $5,625DvD dg $1,000 $0tp $1,600 $0Pp d $1,000 $0c d $600 $0Md $4,000 $0c $12,000 $0Md $20,000 $22,500

Prjct tta: $60,200 $38,925

cmmy ud tmBulletin Board Focus Group:

A mdratd, aschrsdscss am partcpatswh t th qatatv rsarch stwarat thr cvc. Tpcaasts 3-5 das bt ca r rwks r v mths.

Fg. 1 Fg. 2

c

oncepTTesTing

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F-- pd g y p pp - pd m. i y d dy g p. Bdp g, m. F , g g b y, d dmgp b d -- d. P, y pp xp pd y g y g y g .

om, pp q g pd -dxp g m b pppy.

e pd g g Qj, 20|20 tgy g

pm. i pd m b -- pd g ddg m.o g m d dy d, b pp (2040

yp dy) bgd p d d xp g b pd y g. Pp md gm d pd m. a md xp d md pbg dg p.i dd bg pp, g ydy p mg b pd, bg mk p d y g yd k p.

Advatas o Jra r Prdct Tst Multiple-use occasions tested. Product testing in the real world, not a testing facility. Participants can upload photos of themselves using products in a real environment. Cost/time eective. Although products will need to be shipped to participants,

g m d y . High volume of information. With online product testing, youll get more feedback

d dp g, -- p mm g .

Wh nt Jst us Fr B Stwar?F bg mmdd q . Bg

p pd-pd b d pby. P, y, y b y mzd. t bgg b y y mp p m 2040 dd bg.

h u o jg

Pd tg

5 secreTsTo online

producT TesTing

success

1.B ppg pd, mk pp gd dd -d gm y dd.

2.i y d y pd bk, -ppg b g pkg p. a, d qg pd b d b dbd.

3.tk d bx: w pd g, y by d bd , mmp d mp , md, p-md q .

4.a yp g p k, b db g dpdg ymdgy.

5.a dbk, y dpd g p. i -k p,y mg k dy bg. i k, y dy mgmk m .

20|20TeCHnologySoluTion:

B d b bggg pm,Qj pd y pp , y d y g d xp. t dgd pp

, dg mgm, zd -m g

pb d y xpg dyp. l m p dm

www.2020rsarch.cm/qajra.

p

roducTTesTing

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g

dy (d xp) -m d p-g. tdy, p mb gy d mb q , pb g m dpg m gp qg -- pp.

s y mb? F , y. adg n, m 265 mam mb p, d 98 p p qppd xmgg gy. P, p y gg pp ( m db). t p , mb q y m d my mpd d gp, gy g , d , d q bg m mmm m ( dp pp).

h mdgy k g Qay 1.5, mb q pm m 20|20 tgy:

Rcrtmt: ng q pp d yp q d.

Frmat: Pgmmd d m, q b gm-bd, p-dd y m.

Data athr: o pd dy k, pp q dgm m md pdm x mg. ty pd by mpydg x p py mg. t, p my gd dy

d d by q, by pp b, y--d p.

Rsps tm: vy . B pp mb p dy g dy, pp ypy 15 m p.

Partcpat rats: exmy g d .

eamt: s x mgg pp ym d y, y m mm p d mp m g mmp. P, ymy mk pp m d p y m.

Cdct i-Hms adShp-As Atm, Awhr

Ct:F 500 mpy

g / m Md d dp-

g .

Rsarch bjctv:t g b d m

m dg g p

Rcmmdd mthd:Mb dy, pp kd d x mg y

m y pd g -k

pd. spy, y kd q k, w bd dd

y by? w d?wy dd y by , ,yy pgm, m-m ? Dg dy pd,

pp d md x.

Rsts:t mpy d y

g b mk gy g pmp .

n y ,b d g dd gy p. a ,

mpy mpmd mpy-d yy pgm.

20|20TeCHnologySoluTion:

Qay 1.5 mpmb q .

t pm pp 98 p sMs p, d d mmdp 100 pp d p 30dy. w m, d p 10 q mg p dy,

p-pgmmd d m.l m p dm

www.2020rsarch.cm/qaawhr.

case sTudymoBile shop-along

(54%)

ar da txtrs.Source: Pew Research Center/Nielsen

82% Amrca adts ad 90% ts hav mb phs.

Mr tha ha ts

eThnographies

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4 reasons To use WeBcam inTervieWing foryour nexT online focus group:

1. Wbcam itrvw maks t as t shw stm ar a kdstatcmas, vd, PwrPt prstats ad stwar; partcpats ca vd cabratv mark-p.

2. Rsarchrs ca ask smp p qsts.3. Th partcpats (mdratr ad cts, t) ca awhr wth a

hh-spd cct.4. At th d th cs rp, th rsarchr avs wth a k t a

ad-vsa rcrd th sss.

t b bd gp mmpd m xb pm,my b y .i --m dd bg -m pd g b:

1.Cvc: Pp (d )g m.i y g k f, pk p k d , y f k g p, d m. ty mpy g m.

2.Dmcratc partcpat:uk -p gp, pp y q, gp ddg d pp, b bd gp, y pp gy y q, b gg mp m.

3.Dpth shts: uk , pp pd pd mmdy q, b bd gp pp k m m y kb b y pd.cp dy bg pd mp dy, d b bd gp pd dp mpy b -p gp.

F g q xd, gp b g- mdgy . i , gdy pg p d m gp , q- g, mdg q d M&M m-g (y, dy). w

gp d p d q p, my b md - bg m , m d g, d m -dp g. t y d gp:

Bulletin Board Focus Group: ay (-m) x-bd pm k p

dy ( m m d) d pp pd mg, d d bm p. Q pd by md d m m ( m-, , dy), pp g d .

Webcam Interviewing:r-m pm md d pp g d d m g d -g , y d y, b g bm. ey g m m,

12 , d d pp yg (, g-, .).

F pm, b b gd d m g y , d d bg, , dgg gd p ( md ), m g m y y. i dd, gp, p ggp bd-y d b pp, b gp d g m. s db dd b.

20|20TeCHnology

SoluTion:QBd 20|20 tgy b

bd gp pm. s 2001, kd d pd d mk m mp, -- pm dy. F m m,

www.2020rsarch.cm/qabard.

20|20TeCHnologySoluTion:QMg bmg gp. i mb -

m g d d -p gp , g d bd-gg q. F m m, www.2020rsarch.cm/qamt.

3 BenefiTsof a noT-real-Time

discussion

focusgroups

http://www.2020research.com/qualboardhttp://www.2020research.com/qualmeetinghttp://www.2020research.com/qualmeetinghttp://www.2020research.com/qualboardhttp://www.2020research.com/qualmeetinghttp://www.2020research.com/qualmeeting

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y q pmd g dp g.rgzg d , 20|20 tgy dpd Qlk,

pd mg q dq g d by y ypp.

Hw Qalk wrksQlk, k y y , d q

y pp b bd gp my, bd y .t m y d pd m my -m. opp p , Qlk

p dmgp d, ky y p d y pm dy QBd pp p, g dd y b d q gd pbg,gmg d/ y.

Bkg D B hybd r

i y pgy. i my m d my, d pm m dd b b. i im .P syd, w ty tk r

20|20TeCHnology

SoluTion:w m b

Qlk, bdg gp b q y d q g?

Fd m d dm www.2020rsarch.cm/qak .

P syd w ty tk r

(.yk.m) zd , d mpy gd cd, d kg p y. s g dd qky. B d mm, bm dd d q qdy dd b. ty d mb b m, k mm p d d g d y md p. t

d dg dp d b ppg b d mdm p pkg d

, xp.

Tm was arad barrr;athr was cst:

t d dg , y d y m bdg, y.

etr Qalk.w 10 m y gg ,

g pp d dy qd bd. o 101 pp

qd, 54 p pd . spd 40 x-dy QBd,

d pd dby.t p mpg b q d q k

k, y. Py, yd bkg b m. nd

y, d.

case sTudyno more sTruggling

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QuanT and Qual

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http://www.2020research.com/quallinkhttp://www.2020research.com/quallinkhttp://www.whattheythinkresearch.com/http://www.2020research.com/quallinkhttp://www.whattheythinkresearch.com/

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A division o 20|20 Research Inc. (ounded in 1986), 20|20 Technology is a worldwide leader in onlinequalitative research sotware and support, helping our clients conduct thousands o online projects inmore than 30 countries around the globe.

Our suite o industry-leading qualitative sotware platorms and solutions includes:QaBard or bulletin board ocus groups

QaMt or live, webcam interviewingQalk or quantitative-to-qualitative hybrid studiesQaAwhr or mobile qualitative researchQaJra or online journaling and immersive researchQckQa and QckQa/Trb, providing bundled, ast-turnaround qualitative research.

ab 20|20 tgy

For more inormation about any o 20|20 Technologys products,

visit www.2020rsarch.cm/tch-prdcts or contact the 20|20 Sales Department

at Sales@2020research.com, (800) 737-2020 (U.S.), +44 (0)20 3318 5979 (U.K.) or +33 (0)9 75 18 13 54 (France).

Our parent company, 20|20 Research Inc., conducts qualitative recruiting in the United States

and operates three top-rated ocus group acilities in Miami, FL, Charlotte, NC, and Nashville, TN.

For more inormation about 20|20 Research, visit www.2020rsarch.cm.

Copyright 20|20 Research, 2011. All Rights Reserved. Images: istockphoto.com

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