Titanic BrandStandards

8/16/2019 Titanic BrandStandards

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T h a n k y

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l a c i n g B

a l l y

T e c h n o l o g i e s '

T i t a n i c

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a s i n o

o o r .

W e g r e a

t l y a p p

r e c i a t e y o u r

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s a n d y o

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o r t .

A s y o u r

p a r t n e r

i n i n n o

v a t i o n ,

w e w a n t

t o d o e v

e r y t h i n g

w e c a n

t o h e l p

e n s u r e t h

a t t h e T

i t a n i c

g a m e s p

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w e l l f o

r y o u .


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We have also enclosed a FULL GAME ART KIT with various versions of the logo and

game image for you to use in your materials.

We’re happy to work with you if you nd you need other materials for marketing support.

The logo and game image must be used as provided with no deviation. Under no circumstances

may you modify, distort, change color, or add to the Titanic logo or game image. Use only graphics that have been supplied or authorized by Bally Technologies.

The pre-approved marketing assets provided by Bally Technologies are to be used exclusively

for the launch and promotion of these games at your casino. Any other use is strictly prohibited.

Please note that the templates provided may be resized, as long as there are no changes to the

approved images and copy.


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As you know, Titanic is a third-party, copyrighted trademark and is not a Bally trademark.Therefore, all print advertising, billboards, media communications, and electronic materials

promoting the Titanic gaming machines for casino marketing purposes that deviate from the

templates provided by Bally Technologies must be approved by both Bally and the Titanic

license-holder.

Bally Technologies will facilitate the approvals with the license-holder as quickly as possible,

but please allow a minimum of 10 business days for approvals.

To submit your materials for approval, please email your PDF les directly to:

Judy Sandgren

Marketing Creative Services Manager

Bally Technologies

[email protected]

702-532-8068 Direct Phone

Once the use has been approved in writing via email by Bally, you may distribute your

promotional materials. Approval for use of Titanic trademarks is only valid for that use and in the approved media. You must obtain Bally’s approval in advance for any

subsequent uses of Titanic slot machine trademarks.

All materials promoting the Titanic slot machine in advertising and promotional materials

must include the following: Titanic TM & © 1997, 2014 Twentieth Century Fox Film

Corporation and Paramount Pictures Corporation. All rights reserved.

Machine Marketing Material Approval


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Your love affair with Titanic will go on and on, when you embark on an epic journey of your

own onboard this magnicent slot machine.

Book your passage with a bet and join the characters you love on an extraordinary adventure

from rst-class opulence to third-class thrills! It’s a fun-lled escapade with more features for

every fan to love, drawing you deeper and deeper into the exciting and dramatic world of Titanic.

Play your own part as you pursue three progressive jackpots promising a giant top award!

And explore four mystery features, including a U-Spin™ Wheel Bonus, two fan-favorite Free Game features, and an interactive mystery-triggered iDeck™ experience drawn straight

from Jack’s sketchbook.

A game as captivating as “the ship of dreams” that inspired the beloved 11-time Academy

Award TM -winning lm, Titanic will win your heart all over again. Now boarding at (INSERT

NAME OF CASINO), so book your passage and set sail on Titanic today!

Game Description - Long Version


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Your love affair with Titanic will go on and on, when

you embark on an epic journey of your own onboard

this magnicent slot machine. Join the characters you

love on an adventure from rst-class opulence to third- class thrills with three progressive jackpots, promising

a giant top award! Explore four mystery features,

a U-Spin™ Wheel Bonus, two of your favorite Free

Games bonuses and an interactive iDeck™ experience

drawn straight from Jack’s sketchbook. Titanic is now

boarding at (INSERT NAME OF CASINO), so book

your passage and set sail today.

Game Description -Short Version


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If you have any questions about the Titanic game brand usage guidelines or how to promote Titanic

as a part of your casino marketing program, key contacts at Bally who can assist you are:

Laura Olson-Reyes

Senior Director of Corporate Marketing

[email protected]


Judy Sandgren Creative Services Manager

[email protected]


Key Contacts

For assistance with developing player promotions for your property, and with promotional items, please contact:

Brittney Apolzan

Casino Promotions Manager

[email protected]


P layer Promotions

Documents

Titanic BrandStandards