Lean Startup - Vortrag bei FRAppe an der Universität Frankfurt

LEANSTARTUPVortrag bei FRAppe am 17.6.2014

Paul Herwarth von Bittenfeld

Seit 2003 Projektleitung undGeschäftsführung fürTochtergesellschaften der//SEIBERT/MEDIA GmbH.

Initiator von Lean Startup CircleRhein-Main und Rhein-Main-Startups.com

Twitter: @pherwarth

https://www.flickr.com/photos/phobia/2308371224/

http://www.flickr.com/photos/betsyweber/6719450919/

1. Wortsinn

LEAN(PRODUCTION)

https://www.flickr.com/photos/toyotauk/4711057629/

„A STARTUP is an organizationdedicated to creating somethingnew under conditions of extreme

uncertainty.“ - Eric Ries

http://www.flickr.com/photos/mikebehnken/5007703932/

2. Vorgehen

http://www.flickr.com/photos/myfuturedotcom/6053042920/

BUILDLEARN

MEASURE

PRODUCTDATA

IDEA

Minimum Viable

MV

P

Get out of thebuilding!

https://www.flickr.com/photos/tobiastoft/4356115459/

Pers

ever

e

Pivot

Lean Canvas für ein Social Media Tool

● Painfulaggregationof data overdifferentservices

● Easy to use

● One-shop-stop forSocial MediaMetrics

● One trackingfor all services

● Personalanalyticsdashboard

● Number ofActive Users

● Revenue

● Scrum teamfinanced byexistingbusiness

● Social MediaHeavy User(Twitter,Facebook, …)

● Smallbusinesses

● Hosting

● Development

● Freemium

● Micro payments

● Marketing

● Performancetweet

1 234

5

67

8

9

3. Beispiele

https://www.flickr.com/photos/smartjunco/3262564224/

http://www.flickr.com/photos/sea-turtle/5167883243/

https://www.flickr.com/photos/bigpinkcookie/401577225/

http://www.flickr.com/photos/eugeniot/7698510122/

LEAN STARTUP CIRCLE RHEIN-MAIN:www.leanstartup-frm.de

Kontakt: Paul Herwarth von Bittenfeld

Twitter (@pherwarth), XING, LinkedIn, Facebook