1. Gamification Hintergrnde & Anwendungsbeispiele bei SAP Thomas Jenewein Mai 2014, 2014 Public

2. 2014 SAP AG or an SAP affiliate company. All rights reserved. 2Public Agenda Hintergrnde, Modelle, Mechaniken Beispiele bei der SAP Diskussion 3. 2014 SAP AG or an SAP affiliate company. All rights reserved. 3Public Kurzabfrage Wer von Ihnen benutzt bereits Gamification im Unternehmen? 4. 2014 SAP AG or an SAP affiliate company. All rights reserved. 4Public Definition Anwendung spieltypischer Elemente und Prozesse in spielfremdem Kontext. Zu diesen spieltypischen Elementen gehren unter anderem Erfahrungspunkte, Highscores, Fortschrittsbalken, Ranglisten, virtuelle Gter oder Auszeichnungen. Ziele meist Steigerung von Motivation & Engagement Verbesserungen in Bereichen wie Benutzermotivation, Problemlsungen Lernerfolg, Kundenbindung, Datenqualitt. Quelle: Wikipedia 5. 2014 SAP AG or an SAP affiliate company. All rights reserved. 5Public Gamified wurde Ursprnglich zur Kundenbindung benutzt (Punktesammeln & Prmien) 6. 2014 SAP AG or an SAP affiliate company. All rights reserved. 6Public Inzwischen ist Gamification in vielen Anwendungen angekommen LinkedIn Fitbit 7. 2014 SAP AG or an SAP affiliate company. All rights reserved. 7Public Game Work Tasks repetitive, but fun repetitive and dull Feedback constantly once a year Goals clear contradictory, vague Path to Mastery clear unclear Rules clear, transparent unclear, in-transparent Information right amount at the right time too much and not enough Failure expected, encouraged, spectacular, brag about it forbidden, punished, dont talk about it Status of Users transparent, timely hidden Promotion meritocracy kiss-up-o-cracy Collaboration yes yes Speed/Risk high low Autonomy high mid to low Narrative yes only if you are lucky Obstacles on purpose accidental The Grass is Greener 8. 2014 SAP AG or an SAP affiliate company. All rights reserved. 8Public Anwendungsfelder von Gamification Marketing, Branding Communities Lernen & Training Innovationsmanagement Workshops & Events jeglicher Prozess/ System 9. 2014 SAP AG or an SAP affiliate company. All rights reserved. 9Public Einordnung: Gaming & Spiele / als Ganzes & Fragmentiert Source: Deterding et al., 2011 http://www.slideshare.net/dings/from-game-design-elements-to-gamefulness-defining-gamification 10. 2014 SAP AG or an SAP affiliate company. All rights reserved. 10Public Gamification in der Wirtschaft Gartner Says: 2015 werden ber 50 % von Organisationen Innovationsprozesse mit Gamification benutzen. "Gamification describes the broad trend of employing game mechanics to non- game environments such as innovation, marketing, training, employee performance, health and social change (Brian Burke, Gartner report) "Enterprise architects, CIOs and IT planners must be aware of, and lead, the business trend of gamification, educate their business counterparts and collaborate in the evaluation of opportunities within the organization (Brian Burke, Gartner) The emergence of Generation Y, people born from the early eighties to mid- nineties, as a demographic force is driving dramatic change in education, technology, media, and most critically, at work. Gen Y makes up 25% of the workforce today, and their numbers are growing rapidly. (Enterprise Gamification The Gen Y Factor) Gen Y are immersed in the language and metaphor of games all their lives (ibid) 11. 2014 SAP AG or an SAP affiliate company. All rights reserved. 11Public Game Mechaniken Game Mechanics Punkte Levels Challenges / Missions Trophen Badges Errungen- schaften Virtuelle Gter Leaderboards Wettbewerbe 12. 2014 SAP AG or an SAP affiliate company. All rights reserved. 12Public Different Types of Game Mechanics Achievements; Levels; Badges Appointments; Quests Behavioral momentum (movement based on your activities); Blissful productivity (the ability to get things done easily); Bonuses (rewards for achieving certain difficult but achievable things); Cascading information (information is released as you are ready for it, but not too far in advance); Community (working with a group to solve a challenge); Countdown (a time limit to achieving or doing something); Discovery (finding things by looking around); Epic meaning (working on a grand challenge); Free lunch (receiving things for free by surprise); Lottery (the fact that there is some random chance to good things happening); Progression (moving forward in stages or levels); Reward schedules (well-known rewards you can achieve) *based on Bersin, 2011: The Gamification of Human Ressources The Gamification of Corporate Human Resources Bersin Research Bulletin 2011 13. 2014 SAP AG or an SAP affiliate company. All rights reserved. 13Public Gamification Dynamiken Game Dynamics Belohnung Status Errungen- schaft Selbst- darstellung Wettbewerb Altruismus Neugier, Spieltrieb, Spass, Erwarteter Erfolg & Vergleich 14. 2014 SAP AG or an SAP affiliate company. All rights reserved. 14Public Vorteile von Gamification Engagement als wichtigste Metrik Gamification Vorteile Einfluss Loyalitt User generierte Inhalte Verwendete Zeit Viralit Interne + Externe Motivation 15. 2014 SAP AG or an SAP affiliate company. All rights reserved. 15Public Typen von Gamern (R. Bartle) Entdecken Explorieren Erstellen Soziale Beziehungen Untersttzen Teamarbeit Herausfordern Gewinnen Vergleich Betrgen Hacken Stren Killers Achievers ExplorersSocializers ~ 1% ~ 10% ~ 80% ~ 10% Acting Interacting Players World Welcher Gamer bist Du? -> http://www.gamerdna.com/quizzes/bartle-test-of-gamer-psychology 16. 2014 SAP AG or an SAP affiliate company. All rights reserved. 16Public Viele SpielerWenige Spieler x-axis: involved numbers of players y-axis: type of success feedback Quantitatives Erfolgsfeedback (points, leaderboards etc.) Qualitatives Erfolgsfeedback (z.B. Gefhle) Source: Game On by Jon Radoff Erfolgserlebnis (Achiever) Beherschung von Wissen/ Skills Mgen Status Symbole Verbesserungen wollen Strategie: Transparenz von Ergebnissen Wettbewerb (Killer) Bester sein! Gewinner/ Verlierer Mgen Status Symbole Strategie: Feedback (wer ist Gewinner/ Verlierer) Kooperation (Socializers) Flowgefhl Soziale Interaktion Strategie: Interaktions- mglichkeiten schaffen Flowgefhl Exploration Rollenspiel Strategy: Vielfalt Immersion (Explorer) Spieler Typen/ Motivations Matrix 17. 2014 SAP AG or an SAP affiliate company. All rights reserved. 17Public Gamification im LerncontextGameMechanics Reward Status Achieve- ment Self- expression Com- petition Altruism Leaderboards Gifting Virtual Goods Levels Primary desire a game mechanic fulfills Source: 2010 Bunchball, Inc. All Rights Reserved Points Challenges 18. SAP-interne Beispiele 19. 2014 SAP AG or an SAP affiliate company. All rights reserved. 19Public Reward Management & Gamification mit SAP Learning Hub Awareness generieren (potentielle) Kunden gewinnen & strkere Motivation speziell bei sozialem Lernen Belohnen von Interessenten fr das Zeigen von Interesse Belohnen von Lernern Wertvolle Beitrge (contribution/ free course upload, user generated content) Ziele erreicht (learning progress) Lerner binden Belohnen von Trainern: Wertbeitrge in Lernrumen (social Learning) 20. 2014 SAP AG or an SAP affiliate company. All rights reserved. 20Public Gamification zur Frderung von Engagement & Nutzung Bekanntmachung einer neuen Lernplattform & Engagement in social Learning 21. 2014 SAP AG or an SAP affiliate company. All rights reserved. 21Public Scope of Gamification & Rewards for Learning Hub Shortterm SCN mission started in February - Results Missions CW 6 (launch Feb 7): CW 10: CW 11: CW 12: CW 13: CW 17: CW 18: Total Earned to Date LH Mission 1 Earned per week 207 227 193 175 138 99 126 2848 LH Mission 2 Earned per week 3 1 10 16 1 68 Other Items CW 6 (launch Feb 7): CW 10: CW 11: CW 12: CW 13: CW 17: CW 18: Wk over wk increase LH Free Courses Overview doc Total Views 21402 23287 30435 32567 13,3% Total Bookmarks 2062 2244 2711 2818 9,0% Total Likes 350 404 446 550 574 9,8% Total Comments 160 179 191 232 235 6,8% Total Number of Ratings 87 93 109 117 11,4% Rating Average 5 of 5 5 of 5 5 of 5 5 of 5 Learning & Earning blog Total Views 13190 14855 18040 18493 5,4% Total Bookmarks 300 356 411 506 524 7,8% Total Likes 160 184 206 252 261 9,2% Total Comments 70 80 111 158 174 14,5% Total Number of Ratings 46 56 69 73 10,6% Rating Average 5 of 5 5 of 5 5 of 5 5 of 5 Training & Education space Total Number of Followers 300 421 445 463 525 535 5,1% 22. 2014 SAP AG or an SAP affiliate company. All rights reserved. 22Public SAPPedia 23. 2014 SAP AG or an SAP affiliate company. All rights reserved. 23Public SAPPedia 24. 2014 SAP AG or an SAP affiliate company. All rights reserved. 24Public Gamification verbunden mit Teamweiterbildung g-learning fr Mobility Entwickler (SAP Development University) Mobile Inhalte, Points & Badges und los? NEIN! 25. 2014 SAP AG or an SAP affiliate company. All rights reserved. 25Public Mobiles g-learning - 8 Wochen online Training in einer Gamifizierten Umgebung (SAP Development University) 26. 2014 SAP AG or an SAP affiliate company. All rights reserved. 26Public Wie sieht es aus? (SAP Development University) 27. 2014 SAP AG or an SAP affiliate company. All rights reserved. 27Public Technische Anforderungen Video Prereq quizzes World map mit allen Kapiteln Regeln (SAP Development University) 28. 2014 SAP AG or an SAP affiliate company. All rights reserved. 28Public WorkforcePerformanceBuilderfor Content o CustomwebserverforWPB addons(Tomcat)- Achievements andinstantprogression(mapwithcities) o Socialcomponenton top: integratedchatfunction(cometchat) andJamforgeneraldiscussionsand FAQs o Customwebserverforgamification(Tomcat) ruleengineinteractivemap(dashboard) Tools die benutzt wurden in g-learning 29. 2014 SAP AG or an SAP affiliate company. All rights reserved. 29Public Weitere SAP interne Beispiele TwoGo by SAP Mitfahrtgelegenheiten finden Gamification: neue & aktive Nutzer motivieren Link: www.twogo.com Networking Lunch Interne Vernetzung frdern Gamification: zur Aktiven Teilnahme motivieren 30. 2014 SAP AG or an SAP affiliate company. All rights reserved. 30Public Gamification als Teil des SAP social Network Angepasste Badges zur Motivierung von Communityteilnehmern 31. 2014 SAP AG or an SAP affiliate company. All rights reserved. 31Public Weitere Informationen & Links SAP & SAP Education SAP Education Communities u.a. mit Infos zu Produkten & Services SAP Community Netzwerk I XING SAP Learning Hub: Kostenfreier Probezugang (Discovery Edition) Frei zugngliche Gamification zum SAP Learning Hub Blog in SAP SCN SAP Workforce Performance Builder im Web, auf Youtube oder auf Linkedin (Userforum) SAP Education Newsletter mit regelmssigem Newsletter Gamification Interessante Community von ex SAPler Mario Herger: www.enterprise-gamification.com SAP Glearning (SAP interner gamifizierter Kurs zum App Entwickeln) SAP Gamification Community 32. 2014 SAP AG or an SAP affiliate company. All rights reserved. Dankeschn! Thomas Jenewein, SAP AG SAP Education thomas.jenewein@sap.com http://twitter.com/saplearn https://www.xing.com/net/sapeducation https://www.xing.com/net/pe20 Diskussion